Vice Versa

What Vice Versa does

Vice Versa (legal entity: Stichting Vice Versa) is a Dutch non-profit media foundation based in Amsterdam at the Royal Tropical Institute (KIT) that publishes journalism on international cooperation and global development. It serves a defined niche audience of Dutch and international policymakers, development NGOs, civil society organizations, students, and engaged citizens interested in development policy, global health, sustainable trade, migration, and North-South cooperation.

The platform's core product is a quarterly print and digital magazine distributed to individual, organizational, student, and gift subscribers on annual billing cycles. Digital subscriptions are delivered through third-party platforms Magzine.nu (mobile apps) and LMPublishers.nl (web). Beyond the magazine, Vice Versa operates an editorial website, publishes recurring knowledge dossiers on thematic areas (Africa 2030, Mondiaal Beleid, Global Health, For the Public Good, International Responsible Business Conduct, Migration Policy, Leave No One Behind), and organizes flagship debates and seminars — notably Het Grote Coherentiedebat with the Dutch Ministry of Foreign Affairs, Building Change, and Fair Green and Global Alliance. It also produces multimedia content such as the Studio Kigali cycling-in-Africa video series (in partnership with Het is Koers!, funded by the EU Connect for Global Change programme) and the Youth Canvas video series, and has extended into book publishing with 'Roses Will Rise.'

The revenue model combines recurring subscription income with project-based grants, primarily from Dutch development-sector organizations and EU-funded programmes channeled via Wilde Ganzen. Distribution is multi-channel — print, web, social media, email newsletters, and physical/virtual events held at venues including Nieuwspoort, Pakhuis De Zwijger, and the Tropeninstituut. With 8 employees, the operation is small and mission-driven rather than commercially scaled.

Name

Vice Versa

Legal name

Stichting Vice Versa

Website

https://viceversaonline.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vice Versa is a Dutch non-profit media foundation that publishes a quarterly magazine, knowledge dossiers, and organizes debates on international cooperation and global development, serving Dutch policymakers, NGOs, students, and engaged citizens.

Ownership category

akta.pro rank

Product category

Independent Development Journalism

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Development journalism
• International cooperation media
• Quarterly magazine
• Policy debate events
• Knowledge dossiers

Headquarters

HQ city

Amsterdam, North Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Vice Versa generates revenue through magazine subscriptions offered to three primary categories: individuals (particulieren), organizations (organisaties), and students. Subscriptions include both print (hardcopy) and digital formats. The digital subscription is managed through magzine.nu, while print subscriptions are handled directly by Vice Versa.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vice Versa publishes a quarterly print magazine and accompanying digital journalism focused on international cooperation and global development. The organization also produces thematic knowledge dossiers, organizes public debates and seminars (such as Het Grote Coherentiedebat and the Africa 2030 debate series), and creates multimedia projects including video reportages (Studio Kigali, Youth Canvas).

Product overview

Vice Versa is a Dutch media platform publishing journalism on international cooperation and global development. The core offering consists of a quarterly print magazine distributed to subscribers and organizations, supplemented by digital subscriptions for online content access. The platform organizes public debates and events, produces knowledge dossiers on development themes, and runs specialized projects like Studio Kigali (video reportages on cycling in Africa) and the Youth Canvas video series. Content is distributed through partnerships with Magzine.nu and LMPublishers.nl for digital access. The platform serves development professionals, policymakers, students, and citizens interested in global cooperation topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Vice Versa Magazine A quarterly print magazine providing investigative reports, interviews, and thematic dossiers on global development topics such as Africa 2030, migration policy, climate change, and sustainable development. Targeted at readers, organizations, and students interested in Dutch and international development cooperation.
• Digital Subscription Digital access to Vice Versa magazine content provided through third-party platforms Magzine.nu for mobile apps (Android) and LMPublishers.nl for online viewing. Targeted at subscribers seeking online access to magazine content.
• Knowledge Dossiers Thematic knowledge dossiers providing in-depth coverage of development topics including Africa 2030, For the Public Good, global health, migration policy, international value chains, and Leave No One Behind. Targeted at policymakers, NGOs, researchers, and informed citizens.
• Events and Debates Public debates, seminars, and conferences bringing together policymakers, experts, NGOs, and citizens to discuss international cooperation and policy coherence. Includes Het Grote Coherentiedebat and Het Grote Migratie- en Vluchtelingendebat. Held at venues such as Nieuwspoort, Pakhuis De Zwijger, and the Tropeninstituut.
• Studio Kigali A journalistic project featuring written stories and video reportages about cycling in Africa, anchored by the 2025 UCI World Cycling Championships in Rwanda. A collaboration with Het Is Koers!, funded through the EU Connect for Global Change program.
• Youth Canvas Video Series A video series featuring reporter Eunice Mwaura in conversation with young people about topics such as gender equality and social engagement, exploring youth perspectives on development issues.
• Roses Will Rise Book A published book by Vice Versa available for worldwide purchase through the organization's online store, representing an extension of their journalism into print publication format.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Het is Koers!coreStrategic or Co-development Partner · 7 April 2025Het is Koers! is the main cycling journalism website in the Netherlands and partners with Vice Versa on Studio Kigali, producing written stories and video reports about cycling in Africa during the World Championships in Rwanda.
• Building ChangecoreStrategic or Co-development Partner · 25 November 2022Building Change collaborates with Vice Versa on Het Grote Coherentiedebat, a major annual debate series about policy coherence for development. The partnership brings together government, civil society, and experts to discuss Dutch development policy.
• Fair Green and Global AlliancecoreStrategic or Co-development Partner · 25 November 2022Fair Green and Global Alliance is a partner in organizing Het Grote Coherentiedebat and contributes to knowledge dossiers on sustainability, trade, and development policy coherence.
• NIMD (National Democratic Institute for International Affairs)coreStrategic or Co-development Partner · 19 December 2018NIMD is a key partner in the Africa 2030 initiative, collaborating on journalism projects and debates about the future of Africa and Europe relations. The partnership focuses on promoting more equal relationships between continents and exploring opportunities for cooperation.
• IOB (Inspectie Ontwikkelingssamenwerking en Beleid)coreStrategic or Co-development Partner · 19 December 2018IOB collaborates with Vice Versa on the Africa 2030 dossier, contributing policy evaluation insights and expertise to journalism on African development and European-African relations.
• ICCO CooperationcoreStrategic or Co-development Partner · 19 December 2018ICCO Cooperation is a partner in the Africa 2030 initiative, working together on journalism and knowledge sharing about sustainable development and fair partnerships between Africa and Europe.
• IDH (Initiatief Duurzame Handel)coreStrategic or Co-development Partner · 19 December 2018IDH partners with Vice Versa on multiple initiatives including Africa 2030 and the International Responsible Business Conduct dossier. IDH brings expertise on sustainable trade and supply chain issues.
• Ministry of Foreign Affairs (Nederlandse Ministerie van Buitenlandse Zaken)coreStrategic or Co-development PartnerThe Dutch Ministry of Foreign Affairs collaborates with Vice Versa on organizing policy debates and initiatives related to development cooperation, policy coherence, and international partnerships.
• IRC, Edukans, SimavicoreStrategic or Co-development PartnerThese Dutch development NGOs partner with Vice Versa on the 'For the Public Good' knowledge dossier, focusing on the public sector and international cooperation.
• Civic Engagement AllianceminorStrategic or Co-development PartnerCivic Engagement Alliance collaborates on the International Responsible Business Conduct (IMVO) dossier, contributing to debates on sustainable and responsible business practices.
• Liliane FondscoreStrategic or Co-development PartnerLiliane Fonds partners with Vice Versa on the 'Leave no one behind' dossier about inclusion of people with disabilities in development, and co-organizes the 'Let's Talk About Inclusion' seminar.
• ISA (International Sport Alliance)coreStrategic or Co-development PartnerISA collaborates with Vice Versa on the 'She Got Game!' project, featuring interviews with female athletes and leaders from Mali, Kenya, and the Netherlands, focusing on gender equality through sports.
• Amref Flying Doctors, Cordaid, KIT, KNCV, WemoscoreStrategic or Co-development PartnerThese Dutch health organizations partner with Vice Versa on the Global Health dossier, organizing quarterly Global Health Café events and discussing trends in international health cooperation.
• CNV Internationaal, Free Press Unlimited, Hivos, Impunity Watch, NIMDminorStrategic or Co-development PartnerThese organizations partner with Vice Versa on the Central America dossier, producing journalistic stories about the region and bringing attention to developments in Mexico, Guatemala, and beyond.

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneWorld: Dutch magazine and platform focused on global development, sustainability, and social justice. Closely comparable in subject matter (international cooperation, development policy) and Dutch-language audience.
• Global Press Journal: Nonprofit news organization producing international reporting from local journalists worldwide on development and global affairs. Comparable nonprofit journalism model and international cooperation subject area.
• De Correspondent: Dutch reader-funded journalism platform with a subscription model and in-depth reporting on social/global themes. Highly comparable as a Dutch subscription journalism outlet, though less specialized in international cooperation than Vice Versa.

Broad incumbents

• The New Humanitarian: Independent nonprofit newsroom covering humanitarian and development crises globally. Comparable as nonprofit development journalism, though with a more crisis/field-reporting focus versus Vice Versa's policy/dossier orientation.
• Al Jazeera Development & Investigations: Major international newsroom with substantial development and global affairs reporting. Comparable in covering international cooperation and global development themes, though vastly larger and broader in scope.
• Foreign Policy Magazine: Long-running magazine covering global affairs, foreign policy, and development. Comparable in combining a print magazine with policy-driven journalism on international issues, though at a much larger scale.
• Devex: Global media platform covering international development and aid policy. Comparable in subject matter (development journalism, policy) but broader international scope and B2B-oriented rather than Dutch consumer focus.
• NRC Handelsblad (NRC): Major Dutch quality newspaper with extensive coverage of international affairs and development policy. Comparable as Dutch-language outlet covering Vice Versa's subject area, though as a general newspaper rather than specialized magazine.
• Trouw - De Verdieping: Dutch quality newspaper with strong investigative and global development reporting. Comparable Dutch-language coverage of development policy themes, broader audience than Vice Versa.

Others

• Wageningen Dialogue / Knowledge Brokers (Partos): Dutch umbrella/coordinating bodies in the development cooperation sector that produce thematic dossiers, events, and convening functions similar to Vice Versa's. Comparable as ecosystem player, though without the journalism-first orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vice-versa-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vice Versa