Victus Advisors
Victus Advisors is a 9-person Park City, Utah-based consulting firm providing independent research, economic impact analysis, sponsorship valuations, and strategic advisory for sports teams, colleges, public agencies, and entertainment venues across the U.S.
- Company typePrivate
- Founded2012
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Victus Advisors does
Victus Advisors is a privately held sports and entertainment consulting firm founded in 2012 by Brian Connolly and Walter Franco, headquartered in Park City, Utah, with a 9-person team. The firm provides independent research, financial analysis, and strategic counsel for high-stakes venue, partnership, and public-sector decisions across the U.S. sports and entertainment industry. Its service portfolio is organized into five branded offerings—Victus Feasibility (market demand and facility feasibility), Victus Impact (economic and fiscal impact analysis using IMPLAN modeling), Victus Insights (fan and audience research via the Fansense program), Victus Valuations (sponsorship and naming rights valuations), and Victus Strategy (business plan review and financial model validation)—which are typically combined in client engagements. A parallel fractional marketing services arm, Victus Marketing, extends the brand into adjacent creative services.
The firm's core methodology is built on third-party economic modeling tools (IMPLAN) calibrated to specific city, county, and state economic areas, proprietary asset-level sponsorship valuation frameworks, and drive-time/catchment analysis for sports tourism demand projections. Victus serves professional sports teams and ownership groups across every major North American league (MLB, NBA, NFL, NHL, MLS, NWSL) and minor league affiliates, plus college athletics, public-sector agencies (cities, counties, states), performing arts venues, sports tourism destinations, and corporate brands. Notable clients include the Kansas City Current, City of Virginia Beach, Prisma Health, Rose Bowl Operating Company, City of Kansas City, PGA of America, Memphis Grizzlies, and the State of Hawaii.
The business model is project-based professional services consulting with engagements typically lasting 8–20 weeks. Pricing is not publicly disclosed and varies by scope and complexity. Distribution is entirely direct to enterprise and government decision-makers, with no intermediaries; the firm relies primarily on industry reputation, its 25+ public case studies, and word-of-mouth referrals. Victus emphasizes complete independence with no downstream design, construction, operating, or financing interests, positioning its analysis as defensible under public scrutiny in council hearings, commission reviews, and bond market evaluation.
Victus Advisors firmographics
Firmographics- Name
- Victus Advisors
- Legal name
- Victus Advisors
- Website
- https://victusadvisors.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Victus Advisors is a 9-person Park City, Utah-based consulting firm providing independent research, economic impact analysis, sponsorship valuations, and strategic advisory for sports teams, colleges, public agencies, and entertainment venues across the U.S.
- Ownership category
- akta.pro rank
Victus Advisors industry classification
Industry- Product category
- Sports and Entertainment Consulting
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Victus Advisors is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Victus Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Feasibility Studies: Market demand studies, drive-time and catchment analysis, facility programming recommendations, and operating model evaluation for new and expanded sports tourism complexes, performing arts centers, and community venues. Project-based consulting engagements.
- Economic and Fiscal Impact Analysis: IMPLAN-based economic modeling for construction and ongoing operations, including hotel-night modeling, visitor spending, and incremental tax revenue projections. Analysis covers venues, stadiums, mixed-use districts, and infrastructure projects.
- Sponsorship and Naming Rights Valuations: Independent valuations for naming rights, corporate partnerships, founding partner programs, and multi-sport sponsorship deals. Includes asset-level analysis and comparable deal benchmarking.
- Fan and Audience Research: Customer satisfaction surveys, season ticket holder research, suite holder analysis, and fan experience studies using the Fansense research program.
- Strategic Advisory: Business plan review, financial model validation, investor support, operating model recommendations, and scenario analysis for ownership groups, public agencies, and project sponsors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Victus Advisors product offering
Product offeringCore offering
Victus Advisors provides independent research, financial analysis, and strategic counsel for sports and entertainment venue and partnership decisions. The firm delivers five integrated consulting services: feasibility studies, economic and fiscal impact analysis, fan and audience research, sponsorship and naming rights valuations, and strategic advisory. Engagements are project-based and serve enterprise clients including professional sports teams, college athletic departments, public agencies, performing arts venues, corporate brands, and real estate developers.
Product overview
Victus Advisors offers a unified suite of five integrated consulting service brands under the Victus name. The core offerings include Victus Feasibility (market demand studies and facility feasibility), Victus Impact (economic and fiscal impact analysis), Victus Insights (fan and audience research), Victus Strategy (strategic counsel and financial model validation), and Victus Valuations (sponsorship and naming rights valuations). These services are typically combined in client engagements to address the full decision arc from concept through funding approval to operating launch, serving sports teams, cities, colleges, developers, brands, and public agencies across the sports and entertainment industry.
Differentiator
Problem solved
Functional benefit
Brands
- Fansense: Research program for fan experience and customer satisfaction surveys
Products and services
- Victus Feasibility Market demand studies, drive-time and catchment analysis, facility programming recommendations, and operating model evaluation for new and expanded sports tourism complexes, performing arts centers, and community venues.
- Victus Impact Economic and fiscal impact analysis covering construction and ongoing operations, including hotel-night modeling, visitor spending, and incremental tax revenue projections for venues, stadiums, mixed-use districts, and infrastructure projects using IMPLAN modeling.
- Victus Insights Fan research, audience intelligence, suite holder analysis, season ticket holder research, and customer satisfaction studies using primary research methodologies including surveys and stakeholder interviews, delivered via the Fansense research program.
- Victus Valuations Independent sponsorship, naming rights, and partnership valuations grounded in comparable deals, market analysis, and asset-level methodology covering facility naming rights, signage, media exposure, hospitality, digital activations, and intangible benefits.
- Victus Strategy Independent business plan review, investor support, financial model validation, scenario analysis, decision frameworks, and strategic counsel for ownership groups, executives, public agencies, and project sponsors.
Quantifiable outcome
- 30-year economic and fiscal analysis for Kansas City Royals ballpark projected $7.6 billion NPV in total economic output, 260,000+ job years, and $6.9 billion labor income
- +11 more outcomes
Companies that use Victus Advisors
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles7 records
Victus Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Victus Advisors partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RCLCOcoreVictus Advisors collaborated with RCLCO and Crawford Architects on the Aloha Stadium & Entertainment District economic and fiscal impact analysis for the State of Hawaii. This was a multi-disciplinary engagement involving urban development expertise alongside Victus's economic analysis capabilities.
- Crawford ArchitectscoreVictus Advisors collaborated with RCLCO and Crawford Architects on the Aloha Stadium & Entertainment District project. Crawford Architects provided architectural expertise while Victus delivered economic and fiscal impact analysis.
- AUX ArchitectureminorVictus Advisors partnered with AUX Architecture and the City of Perris for the Perris Theater Operational & Funding Analysis. AUX Architecture provided design expertise while Victus conducted operational and financial analysis.
- Van Wagner Sports & EntertainmentminorVictus Advisors partnered with Van Wagner Sports & Entertainment to conduct market and financial analysis for Tennessee Tech University's Tucker Stadium renovation and expansion project. Van Wagner provided sports marketing expertise alongside Victus's analysis.
- Bastian Family FoundationminorVictus Advisors partnered with the Bastian Family Foundation to evaluate market demand, financial sustainability, and economic impact of a new amphitheater at Utah State University's Bastian Agricultural Center.
- Verdae DevelopmentminorVictus Advisors provided market, financial, and economic impact analysis for Verdae Development's proposed USL stadium and mixed-use district project in Greenville, SC.
- Portland Diamond ProjectminorVictus Advisors provided strategic business planning and investor presentation support for the Portland Diamond Project's pursuit of a Major League Baseball franchise.
- MountainStar Sports GroupminorVictus Advisors conducted bilingual market demand and financial feasibility analysis for FC Juarez and MountainStar Sports Group's proposed 25,000-seat Liga MX soccer stadium near the El Paso/Juarez border.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Victus Advisors competitors and assessment
Company assessmentBroad incumbents
- AECOM: AECOM is a global infrastructure consulting firm with economic and sports venue advisory capabilities. It competes on large public-sector sports infrastructure mandates and can integrate feasibility with engineering and program management services.
- HOK: HOK is a global design, architecture, and advisory firm with a Sports & Entertainment group that provides venue planning, feasibility, and economic impact services. Comparable to Victus at the project level but operates with vastly greater scale and the option to bundle downstream design work.
- RCLCO: RCLCO is a national real estate advisory firm with a sports/entertainment-anchored real estate practice. It is both a competitor on sports-anchored mixed-use district work and a documented collaborator with Victus on the State of Hawaii Aloha Stadium project, making it a comparable incumbent with overlapping scope.
- HKS: HKS is a major architecture firm with a deep sports practice (AT&T Stadium, US Bank Stadium, SoFi Stadium) and an associated advisory practice doing feasibility and economic impact work. It competes with Victus on enterprise sports venue mandates, often through integrated design-plus-advisory offerings.
- KPMG (Sports Advisory Practice): KPMG's sports practice provides economic impact, feasibility, and strategic advisory services to leagues, teams, and public-sector clients. As a Big Four firm, it competes on larger RFPs and can bundle consulting with tax and assurance services that a pure-play like Victus cannot.
- Populous: Populous is a global architecture firm specializing in sports and convention venues that increasingly performs feasibility and economic analysis bundled with design services. It competes with Victus on enterprise venue mandates, particularly where developers seek integrated architecture-plus-advisory delivery.
Others
- Van Wagner Sports & Entertainment: Van Wagner is a sports marketing and sponsorship sales firm that has partnered with Victus on college athletics engagements (Tennessee Tech). It is comparable as an adjacent sports business services provider but focuses on sponsorship sales and media rights rather than independent consulting.
Direct peers
- CAA ICON: CAA ICON is a venue consulting and project management firm built from the former Icon Venue Group, serving professional sports teams, universities, and municipalities. It competes directly with Victus on feasibility, sponsorship valuation, and strategic advisory mandates, though it can also take on owner-rep project management roles.
- CSL International (Conventions, Sports & Leisure International): CSL is the most direct peer: an independent venue consulting firm providing feasibility, economic impact, and advisory services for sports, convention, and entertainment venues. It competes head-to-head with Victus for the same municipal and ownership-group mandates and shares a similar independence positioning.
- Brailsford & Dunlavey: Brailsford & Dunlavey is an independent program management and advisory firm with a substantial sports and entertainment venue practice serving universities, municipalities, and private developers. It overlaps with Victus on feasibility, economic impact, and owner-representation work for major venue projects.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Victus Advisors social profiles
Digital presenceVictus Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victus Advisors leadership team
Management profileNumber of profiles
Profiles6 records
Victus Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victus Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victus Advisors
What does Victus Advisors do?
Victus Advisors provides independent research, financial analysis, and strategic counsel for sports and entertainment venue and partnership decisions. The firm delivers five integrated consulting services: feasibility studies, economic and fiscal impact analysis, fan and audience research, sponsorship and naming rights valuations, and strategic advisory. Engagements are project-based and serve enterprise clients including professional sports teams, college athletic departments, public agencies, performing arts venues, corporate brands, and real estate developers.
Is Victus Advisors a public or private company?
Victus Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victus Advisors founded?
Victus Advisors was founded in 2012. It employs 1 to 10 people.
Where is Victus Advisors based?
Victus Advisors is headquartered in Park City, United States, in the North America region.
How does Victus Advisors make money?
Five revenue lines are on record. Feasibility Studies are the primary driver. The others are economic and Fiscal Impact Analysis, sponsorship and Naming Rights Valuations, fan and Audience Research and strategic Advisory.
Who are Victus Advisors's main competitors?
Broad incumbents on record are AECOM, HOK, RCLCO, HKS, KPMG (Sports Advisory Practice) and Populous. Van Wagner Sports & Entertainment is listed as an others. Direct peers are CAA ICON, CSL International (Conventions, Sports & Leisure International) and Brailsford & Dunlavey.
Does Victus Advisors have an API?
No public API is recorded for Victus Advisors.
What industry is Victus Advisors in?
Victus Advisors's product category is Sports and Entertainment Consulting. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.