Verdae Development
Verdae Development Inc. is a Greenville, SC-based real estate master developer stewarding a 1,100-acre mixed-use community. A subsidiary of Hollingsworth Funds, it monetizes residential land sales, commercial leasing, and recreational assets to fund philanthropic community impact.
- Company typePrivate
- Founded2000
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Verdae Development does
Verdae Development Inc. is a private real estate master developer stewarding the 1,100-acre Verdae master-planned community in Greenville, South Carolina. Founded in 2004 as a subsidiary of Hollingsworth Funds Inc. — a philanthropic foundation endowed with approximately $290 million from the estate of John D. Hollingsworth Jr. — the company orchestrates integrated residential, commercial, and recreational development with proceeds directed to benefit the people of Greenville County. Its core product portfolio includes Hollingsworth Park (planned for 950+ homes), Legacy Square (13-acre mixed-use town center), Legacy Park (20-acre recreational centerpiece), The Preserve at Verdae (Greenville's only public 18-hole golf course), and the forthcoming Bolden Street District (90-acre mixed-use redevelopment along Laurens Road).
The business model centers on monetizing a single large-scale land asset through three revenue streams: one-time land lot sales to a diversified base of residential builders (11+ named builder relationships), commercial site leasing and transaction fees in Legacy Square and adjacent districts, and community development proceeds tied to the foundation's philanthropic mission. The company operates a sales-led, direct-distribution model through a corporate sales office at 340 Rocky Slope Road with dedicated phone lines for commercial and residential inquiries. Customer segments span residential homebuyers (single-family to senior living), commercial tenants, and multi-family developers. The community currently supports over 8,200 residents, 160 businesses, and 5,200+ jobs, with strategic expansion underway via the Bolden Street District, ULI-informed visioning, and a refreshed hospitality partnership at The Preserve at Verdae.
Verdae Development firmographics
Firmographics- Name
- Verdae Development
- Legal name
- Verdae Development Inc.
- Website
- https://verdae.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Verdae Development Inc. is a Greenville, SC-based real estate master developer stewarding a 1,100-acre mixed-use community. A subsidiary of Hollingsworth Funds, it monetizes residential land sales, commercial leasing, and recreational assets to fund philanthropic community impact.
- Ownership category
- akta.pro rank
Verdae Development industry classification
Industry- Product category
- Master-Planned Community Development
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Master-Planned Community & POA Management (BPAJAHAD)
Keywords
Where Verdae Development is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verdae Development business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Land Sales to Residential Builders: Sale of residential lots to homebuilders for construction of single-family and multi-family dwellings within the Verdae master plan. Hollingsworth Park central residential district planned for 950+ homes.
- Commercial Site Leasing: Leasing of commercial sites to businesses throughout the mixed-use development. Legacy Square comprises 13 acres of quality mixed-use development with various retail, office, and service establishments.
- Community Development Proceeds: As a subsidiary of Hollingsworth Funds, proceeds from Verdae development benefit the people of Greenville County. The company stewards philanthropic mission through strategic real estate development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial Sites - Custom Pricing |
| Other | Multi-year contract | Residential Lots - Quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Verdae Development product offering
Product offeringCore offering
Verdae Development is the master developer of the 1,100-acre Verdae master-planned community in Greenville, SC. The company sells entitled residential lots to homebuilders (with plans for 950+ homes in Hollingsworth Park) and leases commercial sites within Legacy Square and other districts to retail, office, and service tenants. It also stewards long-term community infrastructure including Legacy Park (20 acres), The Preserve at Verdae golf course, and the Verdae YMCA.
Product overview
Verdae Development is a real estate development company that serves as the master developer for the 1,100-acre Verdae master-planned community in Greenville, SC. The company operates as a subsidiary of Hollingsworth Funds and offers a portfolio of interconnected products: Hollingsworth Park (central residential district with 950+ homes), Legacy Square (13-acre mixed-use town center), Legacy Park (20-acre recreational park), The Preserve at Verdae Golf Club (public 18-hole golf course), and the Bolden Street District (90-acre mixed-use redevelopment). The overall offering is a unified master-planned community combining residential, commercial, recreational, and hospitality elements.
Differentiator
Problem solved
Functional benefit
Companies that use Verdae Development
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Verdae Development technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verdae Development partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Purple Horse HospitalitycoreVerdae selected Greenville-based Purple Horse Hospitality as the new operating partner for The Preserve at Verdae, the City of Greenville's only public, regulation-length golf course. Purple Horse Hospitality assumed operations on February 1, 2026. The partnership preserves public play while enhancing food, beverage and community experience. Purple Horse is known for innovative golf, food and social experiences including its 3's golf concept.
- Atrium HospitalityminorPrevious operator of The Preserve at Verdae golf course. Atrium decided to exit the golf course business in South Carolina as part of a broader strategic shift, prompting Verdae to seek a new operator. Atrium continues day-to-day operations through January 31, 2026.
- Urban Land InstituteminorHollingsworth Funds partnered with an advisory panel of experts from the Urban Land Institute to explore transformative redevelopment of Laurens Road, which led to the Bolden Street District concept. ULI advisory panel contributed to the vision for the 90-acre community node.
- Legacy Park FriendsminorLegacy Park Friends organization supplements City funding and provides volunteers for Legacy Park recreational endeavors. This nonprofit organization supports the maintenance and programming of the 20-acre Legacy Park, Verdae's recreational centerpiece.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Verdae Development competitors and assessment
Company assessmentDirect peers
- Newland Communities: One of the largest private master-planned community developers in the US, operating dozens of mixed-use communities across multiple states. Directly comparable to Verdae in business model — subdivides land, sells lots to homebuilders, anchors communities with commercial and amenity components.
- Five Point Holdings: NYSE-listed owner/developer of three large master-planned communities in California and Florida. Comparable to Verdae in managing the full lifecycle of a master-planned community from land development through commercial leasing and amenity operations.
- Crescent Communities: Diversified real estate developer with a master-planned community division building mixed-use developments across the Southeast. Closely comparable in geography (Southeast US) and integrated live-work-play master-planning approach.
- Shea Homes: Large private homebuilder with a significant master-planned community development arm in the Western and Southeastern US. Comparable in delivering residential product within master-planned communities; Verdae is a lot seller/developer while Shea is also a builder.
Regional players
- The Cliffs Communities: South Carolina-based master-planned mountain/lake community developer. Comparable in geography and master-planned model, but focused on luxury mountain/lake product with a private club concept rather than the urban live-work-play model Verdae pursues.
- Hughes Investments: Greenville, SC-area real estate investment and development firm. Most direct local geographic peer — operates commercial and residential developments in the same Greenville market as Verdae.
Broad incumbents
- Toll Brothers: NYSE-listed luxury homebuilder that also develops and operates master-planned communities. Comparable in residential product and master-planning expertise, but at much larger national scale and as a for-profit public company rather than mission-driven foundation subsidiary.
- D.R. Horton: Largest US homebuilder by volume, active across most major MSAs including the Southeast. Comparable as a builder-buyer of lots in master-planned communities and a major counterparty for developers like Verdae.
Emerging players
- Wood Partners: National multifamily developer with mixed-use and master-planned community projects. Comparable in building multi-family and mixed-use product within master-planned communities like those at Verdae (Velo, Trailside, Cascades, etc.).
Others
- Hughes Commercial / Hughes Properties: Greenville-based commercial real estate services firm. Comparable as a local commercial real estate intermediary in the same market, though operating in a brokerage/services capacity rather than master development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Verdae Development social profiles
Digital presenceVerdae Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verdae Development leadership team
Management profileNumber of profiles
Profiles10 records
Verdae Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verdae Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verdae Development
What does Verdae Development do?
Verdae Development is the master developer of the 1,100-acre Verdae master-planned community in Greenville, SC. The company sells entitled residential lots to homebuilders (with plans for 950+ homes in Hollingsworth Park) and leases commercial sites within Legacy Square and other districts to retail, office, and service tenants. It also stewards long-term community infrastructure including Legacy Park (20 acres), The Preserve at Verdae golf course, and the Verdae YMCA.
Is Verdae Development a public or private company?
Verdae Development is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Verdae Development founded?
Verdae Development was founded in 2000. It employs 1 to 10 people.
Where is Verdae Development based?
Verdae Development is headquartered in Greenville, United States, in the North America region.
How does Verdae Development make money?
Three revenue lines are on record. Land Sales to Residential Builders are the primary driver. The others are commercial Site Leasing and community Development Proceeds.
Who are Verdae Development's main competitors?
Direct peers on record are Newland Communities, Five Point Holdings, Crescent Communities and Shea Homes. Regional players are The Cliffs Communities and Hughes Investments. Broad incumbents are Toll Brothers and D.R. Horton. Wood Partners is listed as an emerging player. Hughes Commercial / Hughes Properties is listed as an others.
Does Verdae Development have an API?
No public API is recorded for Verdae Development.
What industry is Verdae Development in?
Verdae Development's product category is Master-Planned Community Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 236117 and its SIC code is 6552.