Oficina de Turisme

What Oficina de Turisme does

Oficina de Turisme de Vic (operated under the trade names Vic Turisme and Oficina de Turisme de Vic) is the official municipal tourism office of the city of Vic in Catalonia, Spain, wholly owned and operated by Ajuntament de Vic (Vic City Council). It functions as a public-service information hub rather than a commercial enterprise, providing free multilingual tourist information, guided tours, maps, brochures, and audio guides to visitors of Vic and the broader Osona region. Its service offering spans six customer segments — cultural, active/nature, gastronomic, accessible, meeting, and slow-city tourism — and is delivered through two principal channels: a walk-in office at the Ajuntament building (Plaça del Pes) and the multilingual website victurisme.cat.

The core platform is the victurisme.cat portal, built on the Plone open-source content management system and conforming to WCAG v1.0 AA accessibility standards and HTML 5/CSS 3 web standards. The platform integrates Google Analytics for traffic analysis, supports four languages (Catalan, Spanish, English, French), and exposes structured content across cultural heritage, nature routes, gastronomy, accommodation, events, markets, and accessibility features. Supporting service modules include scheduled and on-demand guided tours, a tourist route covering 30+ heritage sites, audio guides (including accessible variants), accessible tourism experiences (La Mirada Tàctil, Gurri River accessible routes), meeting tourism coordination, family tourism packages, and newly launched immersive experiences such as the Vic d'Ahir – Museu de Botiques Antigues. Distribution is augmented through partnerships with regional experience providers including Guies d'Osona Vic Informadors, Forum Vicus, Catalonia Bike Tours, Osona en globus, and Vic d'Ahir.

The business model is non-commercial: all visitor-facing services are free, with no pricing tiers, subscriptions, or advertising revenue disclosed. The entity operates as a cost center within the municipal government's tourism-promotion function and is funded through municipal budget allocations rather than commercial sales. It participates in data sharing with OFIM (Organisme Autònom de Fires i Mercats) for commercial communications, holds Biosphere sustainable tourism certification, and aligns with the Catalan Tourism Agency (ACT) and the Slow City movement. There is no disclosed revenue, no funding history, no ownership changes, no M&A activity, and no private investor base — characteristics consistent with a stable public administrative body rather than a growth-stage venture.

Name

Oficina de Turisme

Legal name

Ajuntament de Vic

Website

https://victurisme.cat

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oficina de Turisme de Vic is the official municipal tourism office of Vic, Catalonia, operated by Ajuntament de Vic as a free public service. It delivers multilingual tourist information, guided tours, accessibility services, and meeting-tourism coordination for visitors to Vic and the Osona region via its victurisme.cat portal and a physical office in the Town Hall building.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Municipal tourism office
• Visitor information services
• Guided cultural tours
• Accessible tourism services
• Meeting tourism coordination

Headquarters

HQ city

VIC

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal Tourism Services: The Oficina de Turisme is a public service provided by Ajuntament de Vic (Vic City Council), offering free tourist information services to visitors. It operates as a government service rather than a commercial entity, providing free access to information, guided tours, maps, and tourist resources. The entity participates in data sharing with FIRES I MERCATS ORGANISME AUTÒNOM (OFIM) for commercial communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oficina de Turisme is the official municipal tourist office of Vic, operated by Ajuntament de Vic, providing free tourist information services to visitors of Vic and the Osona region. It delivers guided tours, signposted tourist routes, audio guides, accessible tourism services, meeting tourism coordination, family activities, and cultural heritage information through a physical walk-in office and a multilingual web portal (victurisme.cat).

Product overview

Oficina de Turisme operates victurisme.cat, the official tourism information portal for Vic and the Osona region, managed by Ajuntament de Vic. The offering combines a unified web platform with multiple integrated tourism services including the main Vic Turisme Portal, tourist routes with 30+ heritage sites, scheduled and on-demand guided tours, audio guides, accessible tourism options, meeting tourism services, family-friendly activities, and comprehensive market/fair information. The portfolio includes branded experiences like Vic Slow City and the newly launched Vic d'Ahir immersive museum. The platform also provides practical resources including downloadable guides, maps, and event calendars covering cultural festivals, gastronomic events, and regional fairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Vic Turisme Tourist Information Portal (victurisme.cat) Official municipal tourism information portal serving individual visitors and tourists seeking information about Vic and the Osona region. Available in four languages (Catalan, Spanish, English, French) with downloadable guides, maps, event calendars, and practical visitor resources.
• Visites Guiades (Guided Tours) Scheduled and on-demand guided tours of Vic's cultural heritage, including cathedral visits, the Vicpuntzero immersive space, and specialized group tours. Provided for individual visitors and groups at no charge as part of the municipal tourism service.
• Ruta Turística (Tourist Route) Signposted self-guided tourist route covering 30 buildings of historical, architectural, and artistic interest, including the Roman Temple, 14th-century walls, cathedral, and Mercadal square. Available to all visitors free of charge.
• Audioguies (Audio Guides) Self-guided audio tours available to tourists visiting Vic, including accessible options for visitors with visual impairments. Offered at no charge through the municipal tourism service.
• Turisme de Reunions (Meeting Tourism Services) Meeting and event tourism coordination services for organizations hosting conferences and corporate events, including venue recommendations, accommodation listings, catering companies, and post-meeting cultural activities. Provided free of charge as a municipal service.
• Turisme Accessible (Accessible Tourism Services) Accessible tourism services for visitors with mobility or sensory requirements, including accessible points, audio guides, the La Mirada Tàctil tactile exploration experience, and accessible routes along the Gurri River. Provided free of charge.
• Vic d'Ahir - Museu de Botigues Antigues (Immersive Museum Experience) Immersive museum experience recreating 1960s Vic with period-accurate spaces including a kiosk, pharmacy, grocery store, seamstress shop, and colmado featuring original objects. Aimed at cultural tourists visiting Vic.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ORGANISME AUTÒNOM DE FIRES I MERCATS (OFIM)minorOthersData sharing partnership with the Autonomous Organism of Fairs and Markets (OFIM), NIF P5829901G, located at C. Historiador Ramon d'Abadal i de Viñals, 5 2a, 08500-Vic. Data may be shared for commercial communications purposes with OFIM as a separate data controller.
• Guies d'Osona Vic InformadorscoreStrategic or Co-development PartnerProfessional tourist guide association providing guided tours and informative visits throughout Vic and Osona region. Listed as recommended experience provider on official tourism website.
• Forum VicuscoreStrategic or Co-development PartnerCultural guided visits and routes through Vic and Osona, offering specialized cultural tourism experiences. Listed as partner experience on official tourism website.
• Catalonia Bike ToursminorStrategic or Co-development PartnerBicycle tourism provider offering cycling routes and tours in the Vic and Catalonia region. Listed as experience partner.
• Balo Tour (Osona en globus)minorStrategic or Co-development PartnerHot air balloon company providing aerial tourism experiences over the Osona region. Listed as experience partner on official tourism website.
• BCN + Paisatges (Barcelona + Landscapes)minorGTM or Marketing PartnerRegional tourism brand partnership under the Catalan Tourism Agency (ACT) promoting Barcelona and surrounding landscapes including Vic and Osona.
• Biosphere Certified TourismminorGTM or Marketing PartnerInternational sustainable tourism certification program that Vic tourism participates in, demonstrating commitment to responsible tourism practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GetYourGuide: Global online travel agency for tours, attractions, and activities. Comparable as a competing channel for tour discovery and booking in destinations like Vic, illustrating the OTA pressure on municipal tourist offices.
• Viator (a Tripadvisor company): Global tours and experiences marketplace. Comparable as a digital distribution channel competing with the tourist office for tour bookings and traveler attention in cultural destinations.
• Costa Brava Tourism (Patronat de Turisme Costa Brava Girona): Regional tourism board for the Costa Brava, covering Girona province including parts of Osona-adjacent areas. Comparable as a regional DMO operating in overlapping geography with overlapping cultural/heritage tourism offerings.
• Turisme de Catalunya (Agència Catalana de Turisme): The official Catalan regional tourism agency. Comparable as the umbrella DMO that includes Vic within its promotion portfolio and runs the BCN + Paisatges brand under which Vic participates.

Direct peers

• Barcelona Turisme: Municipal tourism office of Barcelona (Consorci de Turisme de Barcelona), the regional anchor city. Directly comparable as a city-government-operated destination marketing and visitor information organization for Catalonia, though at materially larger scale.
• Lleida Turisme: Municipal tourism office of Lleida. Comparable peer in size and role — a smaller Catalan provincial capital running visitor information, cultural tourism, and event promotion through city channels.
• Tarragona Turisme: Municipal tourism office of Tarragona. Comparable peer: another Catalan provincial city offering cultural heritage promotion, guided tours, and event-driven tourism marketing under city council governance.
• Girona Turisme: Municipal tourism office of Girona operated by the Ajuntament de Girona. Closely comparable in scale and function — a mid-sized Catalan city's official tourism office providing visitor information, guided tours, and itinerary planning.

Regional players

• Casa de la Vall / Andorra Turisme: National tourism board of Andorra, a nearby Pyrenean destination. Comparable as a small-state/regional DMO combining cultural heritage, nature tourism, and event promotion in the broader Catalonia/Pyrenees tourism ecosystem.

Others

• Cittaslow International: International network governing the Slow City / Cittaslow movement to which Vic belongs. Adjacent — the certifying body whose brand Vic leverages, and a useful comparison for the Slow City positioning strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vic_turisme
• YouTubeyoutube.com/user/vicfiresimercats
• Facebookfacebook.com/vic.turisme
• Instagraminstagram.com/vic_turisme
• LinkedInlinkedin.com/company/oficina-de-turisme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oficina de Turisme