VIDA FESTIVAL

What VIDA FESTIVAL does

VIDA Festival is an annual international music festival organized by Sitback Produccions S.L. (NIF B-66014218), a privately held Spanish limited company headquartered in Vilanova i la Geltrú, Barcelona. The festival has been held annually on July 1–3 since its first edition in 2014 at the La Masia d'en Cabanyes venue, curating a lineup of emerging and established indie and alternative artists from Spain and internationally. The festival positions itself as family-friendly through a dedicated El Niu area and includes accessibility and sustainability initiatives.

The company's core product is more than a single event: it operates a platform-plus-ecosystem model comprising the annual VIDA Festival, Vida Records (an affiliated record label selecting original musical proposals), Vida Records & Friends (a year-round concert series for emerging and established bands), and V4M — Vida for Musicians (an artistic and digital dissemination center with content distributed via Twitch and a dedicated website). The Vida Shop storefront extends the brand into merchandise and recorded music e-commerce. No proprietary technology platform is disclosed; the digital footprint is built on a multi-language WordPress site, social media channels (Instagram, YouTube, Spotify, Twitter/X, Facebook, LinkedIn, Twitch), and Ticketmaster for ticketing.

VIDA Festival's revenue model combines ticket sales (sold through Ticketmaster and direct on the website, with children's tickets at a flat €30), merchandise sales via Vida Shop, and sponsorship revenue. Estrella Damm serves as principal sponsor, joined by a portfolio of alcoholic beverage sponsors (Jägermeister, Gin MG, St. Petroni, Havana Club, Ballantines, Vermú Petroni). The primary customer segments are general music enthusiasts and families, served through a horizontally segmented approach. The company operates ~24 employees with no disclosed external investors, no parent company, and no public listing.

Name

VIDA FESTIVAL

Legal name

SITBACK PRODUCCIONS S.L.

Website

https://vidafestival.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VIDA Festival is an annual three-day international indie and alternative music festival held July 1–3 in Vilanova i la Geltrú, Barcelona, operated by Sitback Produccions S.L., serving general music enthusiasts and families through an ecosystem spanning a record label, concert series, digital artist center, and merchandise shop.

Ownership category

akta.pro rank

Product category

Music Festival / Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Music festival
• Live music events
• Record label
• Concert series
• Artist development

Headquarters

HQ city

Vilanova i la Geltrú, Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from festival admission tickets sold through Ticketmaster and the festival's own website. Children's tickets priced at €30 for ages 0-15.
2. Merchandise Sales: Sales through the Vida Shop including clothing, accessories, and records from Vida Records artists.
3. Sponsorship: Revenue from principal sponsor Estrella Damm and official sponsors including Jägermeister, Gin MG, St. Petroni, Havana Club, Ballantines, and Vermú Petroni.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VIDA Festival is an annual international music festival held over three days (July 1-3) at La Masia d'en Cabanyes in Vilanova i la Geltrú, Barcelona, featuring curated indie and alternative artists alongside family-friendly amenities. Around this core event, the company operates an artist ecosystem that includes Vida Records (record label), Vida Records & Friends (concert series), V4M / Vida for Musicians (digital artistic dissemination center), the VIDA Shop (clothing, accessories, and records), and El Niu (a dedicated family area with children's services).

Product overview

VIDA Festival is a multi-day international music festival held July 1-3 in Vilanova i la Geltrú, Barcelona, operated by Sitback Produccions SL. The festival operates as a platform-plus-ecosystem model comprising: the core VIDA Festival event itself featuring international artists across multiple stages; Vida Records, the affiliated record label selecting and promoting original musical proposals; Vida Records & Friends (VR&F), a concert series for emerging and established talent; V4M (Vida for Musicians), the artistic and digital dissemination center; plus the VIDA Shop for merchandise and records. The ecosystem supports the full artist lifecycle from discovery through performance and recording.

Differentiator

Problem solved

Functional benefit

Brands

• V4M (Vida for Musicians): The artistic and digital diffusion center of the festival.
• Vida Records
• Vida Records & Friends
• El Niu

Products and services

• VIDA Festival Annual three-day international music festival held July 1-3 at La Masia d'en Cabanyes in Vilanova i la Geltrú, Barcelona, featuring curated indie and alternative artists across multiple stages with family-friendly amenities and accessibility services.
• Vida Records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Estrella DammcoreStrategic or Co-development PartnerPrincipal sponsor of VIDA Festival. Estrella Damm is the main alcoholic beverage sponsor, appearing as the primary sponsor across festival materials.
• JägermeisterminorStrategic or Co-development PartnerOfficial sponsor providing alcoholic beverage offerings at the festival.
• Gin MGminorStrategic or Co-development PartnerOfficial sponsor providing gin-based beverage offerings.
• St. PetroniminorStrategic or Co-development PartnerOfficial sponsor (vermouth brand) of the festival.
• Havana ClubminorStrategic or Co-development PartnerOfficial sponsor providing rum-based cocktails at the festival.
• BallantinesminorStrategic or Co-development PartnerOfficial sponsor providing whisky-based offerings.
• Vermú PetroniminorStrategic or Co-development PartnerOfficial sponsor of the festival's vermouth offerings.
• TicketmastercoreChannel Partner/ Reseller/ DistributorAuthorized ticket sales partner for festival admission tickets, integrated into the festival's website for ticket purchasing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Ticketmaster: Global ticketing platform and Vida's official authorized ticket distribution partner. Not a competitor but a critical ecosystem participant — comparable as the infrastructure provider enabling Vida's primary ticket sales channel.

Direct peers

• Way Out West: Swedish summer music festival held annually in Gothenburg with a strong indie/alternative and emerging-artist focus. Comparable in format, size, curation philosophy, and sustainability/accessibility commitments.
• Sónar: Iconic Barcelona-based music festival (electronic, experimental, and indie) held annually in the same metro area as Vida. Comparable in festival format, Catalan audience base, and July timing, though differentiated by its electronic-music focus and global stature.
• Primavera Sound: Barcelona-based international music festival held annually with a focus on indie, alternative, and emerging artists — directly comparable to Vida in terms of genre curation, geography, and audience, but operating at substantially larger scale and global brand recognition.
• Pukkelpop: Belgian multi-day music festival featuring indie, alternative, electronic, and emerging artists. Directly comparable as a European mid-sized festival with similar genre mix, family- and accessibility-friendly positioning, and curated emerging-talent focus.
• Bilbao BBK Live: Annual multi-day music festival held in Bilbao, Spain, featuring international indie, rock, and electronic artists. Directly comparable to Vida in format (mid-sized summer festival with tier-1 and emerging acts) and Spanish/regional audience profile.

Broad incumbents

• Lowlands: Large Dutch multi-day music festival covering indie, rock, electronic, and more. Comparable as a European summer festival with a multi-stage format and broad genre mix, though operating at a larger scale than Vida.
• Roskilde Festival: Major Danish non-profit music festival with strong emerging-artist programming and social/sustainability mission. Comparable as a curated European festival with emphasis on discovery and a multi-genre lineup, though at substantially larger scale.
• Mad Cool Festival: Madrid-based multi-day music festival featuring major international indie, rock, and electronic acts. Comparable as a large-scale Spanish summer festival targeting a similar demographic, but operating at a higher price point and tier-one headliner scale.

Regional players

• NOS Alive: Major annual music festival held near Lisbon, Portugal. Comparable multi-day summer festival with similar indie/alternative curation, serving the broader Iberian Peninsula audience that overlaps with Vida's catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vidafestival
• YouTubeyoutube.com/c/vidafestivalTV
• Facebookfacebook.com/search/top?q=vida%20festival
• LinkedInlinkedin.com/company/vida-festival
• Instagraminstagram.com/vidafestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIDA FESTIVAL