Instituto VIDA

What Instituto VIDA does

Instituto VIDA (legal name Instituto de Valorização, Inclusão e Desenvolvimento da Criança e do Adolescente, CNPJ 24.114.220/0001-04) is a Brazilian nonprofit civil society organization founded in March 2013 in Taubaté, São Paulo, that serves children and adolescents aged 6-17 from socially vulnerable communities in the Monte Belo neighborhood and adjacent areas (Alto São Pedro, Belém, Fonte Imaculada, Jardim América, Marlene Miranda) in the Vale do Paraíba region. The organization currently serves 200-350 direct beneficiaries annually and has attended over 600 students cumulatively since founding. Programs are delivered across four pillars: sports (PV Futsal, PV Jiu-Jitsu, and as of 2025 flag football via Projeto Tribais), education (PV Educacional/Sala de Estudos, PV Universitária with Unicesumar EAD), arts and culture (Arte & Transformação/Ballet Clássico, PV Música), and psychosocial/family support (Conectados/Conectados Kids, Vida Família, PV Mulher, PV Ginástica).

The organization operates with no proprietary technology platform; service delivery is built on physical infrastructure including the Quadra Municipal do Monte Belo (ceded by the Prefeitura Municipal de Taubaté), a study-room container provided by SpaceMaker (2016), and Espaço VIDA headquarters at Rua José de Angelis, 1230 — Campos Elíseos (ceded by Igreja Presbiteriana VIDA since June 2023). Payment processing for individual donations runs through Asaas and PayPal. Founder-president Laís Fabiana Gonçalves Galvão has led the organization since inception, supported by a volunteer Board of Directors and Fiscal Council installed for the 2025-2028 term.

Revenue is generated through a deliberately diversified mix: individual padrinho/madrinha monthly sponsorships at R$50 or R$100, tax-deductible corporate and individual donations under the Lei de Incentivo ao Esporte (Projeto Vida Esportes, registration 2302561, 215 vagas), FUMCAD-administered parliamentary amendments (Processos 1DOC n° 14.504/2024 and 15.233/2025), the Empresa que Transforma corporate sponsorship program (anchored by Usiminas as master sponsor of Circuito Corre Taubaté and Volkswagen via Fundo Grupo Volkswagen's Juntos pela Mobilidade 2025 edital), and the Igreja que Transforma congregational giving program. The organization holds no patents or trademarks, has raised no disclosed institutional funding rounds, and has no parent company or subsidiaries.

Name

Instituto VIDA

Legal name

Instituto de Valorização, Inclusão e Desenvolvimento da Criança e do Adolescente

Website

https://vidainstituto.org.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Instituto VIDA is a Brazilian nonprofit founded in 2013 in Taubaté, São Paulo, serving 200-350 children and adolescents aged 6-17 in social vulnerability annually through free sports, education, arts, and family support programs in the Monte Belo community.

Ownership category

akta.pro rank

Product category

Youth Development Social Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Social youth programs
• Community sports education
• Nonprofit child development
• Vulnerable youth services
• Corporate social sponsorship

Headquarters

HQ city

Taubaté

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Sponsorships (Apadrinhamento): Monthly sponsorship program where individuals commit to donating R$50 or R$100 per month to support a specific student. Payment processed through Asaas platform or PayPal with recurring billing.
2. Lei de Incentivo ao Esporte (Sports Incentive Law): Corporate and individual tax-deductible donations through approved government program. Companies can deduct up to 2% of taxes; individuals up to 7%. Project Vida Esportes approved under Lei 11.438/2006 with registration 2302561.
3. Parliamentary Amendments (Emendas Parlamentares): Government funding through municipal and state parliamentary amendments. Multiple active agreements including Processo 1DOC nº 15.233/2025 and 14.504/2024, with parliamentary allocations from FUMCAD (Fundo Municipal da Criança e do Adolescente).
4. One-time Donations: Single donations at various price points (R$25, R$50, R$75, R$100) via online payment platforms for general organizational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Instituto VIDA delivers free weekly sports training (futsal, jiu-jitsu, flag football), educational support (tutoring, school reinforcement, professional courses, university preparation), arts programs (classical ballet, music), and psychosocial/family support services to 200-350 children and adolescents aged 6-17 from socially vulnerable communities in Taubaté, São Paulo. The organization also operates sponsorship, corporate, and church partnership programs that fund these direct services through recurring donations and tax-incentivized contributions.

Product overview

Instituto VIDA operates as a unified social transformation platform combining four interconnected pillars: sports (PV Futsal, PV Jiu-Jitsu, Flag Football), education (PV Educacional, PV Universitária, Sala de Estudos), art and culture (Arte & Transformação/Ballet, PV Música), and psychosocial/family support (Conectados, Conectados Kids, Vida Família, PV Mulher). The organization functions as both a service provider delivering direct programs to 350+ beneficiaries and as a fundraising entity offering sponsorship programs (Apadrinhamento, Empresa que Transforma, Igreja que Transforma) and Lei de Incentivo ao Esporte projects. Key programs include the Projeto Vida Esportes (Lei de Incentivo) providing tax deduction opportunities for sports sponsors, the Circuito Corre Taubaté running circuit, and the Copa Danilo Lacerda tournament. The organization also operates Espaço VIDA as a church planting initiative. Programs are delivered at physical locations including Quadra Municipal do Monte Belo, Espaço Vida, and various community partner sites.

Differentiator

Problem solved

Functional benefit

Brands

• PV Futsal: Free futsal classes for children and adolescents aged 7-17
• PV Jiu-Jitsu
• PV Sala de Estudo
• PV Educacional
• PV Universitário
• PV Vida Mulher
• PV Vida Família
• Conectados Kids
• Conectados
• Arte e Transformação
• Projeto Vida Esportes

Products and services

• PV Futsal Free weekly futsal (indoor soccer) classes for children and adolescents aged 7-17, promoting sports initiation with focus on citizenship development and motor skills.
• PV Jiu-Jitsu Free weekly jiu-jitsu classes offered in partnership with Missão Resgate – Fonte Imaculada, promoting discipline, physical development, and social skills for children and adolescents aged 7-17.
• PV Educacional (Sala de Estudos) Educational support program offering tutoring, reinforcement classes, and professional courses for children and adolescents in counter-shift schedules, combating school dropout and repetition.
• PV Universitária (Projeto Vida Universitária) University support program helping alumni transition to higher education, with partnership with Unicesumar EAD for distance learning enrollment.
• Arte & Transformação (Ballet Clássico) Classical ballet program for girls aged 6-16, promoting artistic development, cultural awakening, and personal expression through dance; resumed in 2024 serving 100 girls.
• Flag Football Flag football program introduced in 2025 through partnership with Projeto Tribais, expanding sports offerings beyond futsal and jiu-jitsu.
• Programa Apadrinhamento (Padrinho/Madrinha) Sponsorship program allowing individuals to financially support a specific student with monthly donations (R$50, R$100, or custom amounts), providing educational and sports opportunities for children in vulnerable situations.
• Empresa que Transforma Corporate sponsorship program enabling companies to support the organization through Lei de Incentivo ao Esporte tax deduction projects, short-to-medium term project sponsorship, and monthly contributions.
• Igreja que Transforma Church partnership program inviting religious congregations to become financial supporters of the organization's social transformation work, with monthly contribution options (R$100, R$250, R$500) and volunteer mobilization.
• Projeto Vida Esportes (Lei de Incentivo ao Esporte) Sports practice project approved under Lei de Incentivo ao Esporte (Law 11.438/2006), offering 215 spots for children and adolescents in futsal and jiu-jitsu, allowing individuals and companies to deduct up to 7% and 2% of income tax respectively.
• Circuito Corre Taubaté Running circuit event held in Taubaté with two stages, featuring solidarity-based registration (donation of clothing or adult diapers) and family-friendly attractions.
• Copa Danilo Lacerda de Futsal Annual futsal tournament honoring former Brazilian national team player Danilo Lacerda (project godfather), bringing together 260+ athletes across multiple age categories for competition at Sesc Taubaté.

Quantifiable outcome

• Over 600 students attended since 2013
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SpaceMakercoreStrategic or Co-development Partner · 1 September 2016Corporate partnership providing container for PV Sala de Estudo (Study Room) at Monte Belo court. Enabled creation of dedicated educational support space for students.
• Prefeitura Municipal de TaubatécoreStrategic or Co-development PartnerProvided Quadra Municipal do Monte Belo for sports activities (futsal, jiu-jitsu) and Municipal Stadium for Circuit events. Maintains ongoing operational support for sports programs.
• Igreja Presbiteriana VIDAcoreStrategic or Co-development PartnerProvided Espaço VIDA location (Rua José de Angelis, 1230) for organizational headquarters and activities. Partnership enabling expanded operations since June 2023.
• Sistema Mackenzie / Instituto MackenzieminorStrategic or Co-development PartnerEducational partnership in 2017 and renewed in 2024 with donation of apostilas (workbooks) for educational programs. Supports academic development initiatives.
• Universidade de Taubaté (UNITAU)minorStrategic or Co-development PartnerEducational partnership in 2017 for academic support and vocational guidance for students and community members.
• Unicesumar EADminorStrategic or Co-development PartnerPartnership starting 2022 supporting Vida Universitária project for ex-students' access to higher education through distance learning programs.
• Danilo Lacerda (Ex-jogador da Seleção Brasileira de Futsal)coreOthersEx-national futsal team player serving as godfather (padrinho) of PV Futsal since 2013. Regular presence at tournaments and training events. Brand ambassador lending credibility to the project.
• Missão Resgate – Fonte ImaculadaminorStrategic or Co-development PartnerPartnership established 2015 for implementing Jiu-Jitsu program, contributing technical expertise and instructor support.
• Projeto TribaisminorStrategic or Co-development PartnerNew partnership in 2025 for introducing flag football program, expanding sports offerings beyond futsal and jiu-jitsu.
• Escola Estadual Antônio Magalhães BastosminorStrategic or Co-development PartnerPartnership in 2016 enabling PV Futsal na Escola and PV Sala de Estudo programs within school facilities.
• Sesc TaubatéminorStrategic or Co-development PartnerPartnership for hosting Copa Danilo Lacerda de Futsal tournaments, providing venue and support for youth sports competitions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gerando Falcões: Brazilian social-transformation NGO operating in favelas with integrated education, sports, citizenship, and income-generation programs funded through corporate partnerships, Lei de Incentivo, and individual giving. Closely comparable operating model and revenue architecture to Instituto VIDA.
• Casa do Zezinho: São Paulo-based nonprofit offering sports (including jiu-jitsu and futsal), arts, and education programs to children and adolescents from low-income communities. Comparable multi-pillar program structure and beneficiary demographic to Instituto VIDA.
• Instituto Reação: Brazilian nonprofit founded by Olympic judo medallist Flávio Canto that uses martial arts (jiu-jitsu) plus education to develop youth from low-income Rio de Janeiro communities. Directly comparable to Instituto VIDA's sports-plus-education-plus-family-support model targeting vulnerable children and adolescents in Brazil.

Broad incumbents

• CUFA - Central Única das Favelas: Large national Brazilian nonprofit with sports, culture, education, and citizenship programming for favela youth, supported by major corporate partners and Lei de Incentivo projects. Broader geographic and program scope but directly comparable youth-development mission and funding mechanisms.
• Fundação Lemann: One of Brazil's largest education-focused foundations, funding youth development and basic education programs nationwide. Comparable beneficiary demographic (Brazilian low-income youth) but operates at a substantially larger scale and through grantmaking rather than direct service delivery.
• Instituto Ayrton Senna: Major Brazilian nonprofit focused on education and youth development for vulnerable populations, with significant corporate funding and federal partnerships. Comparable education-and-citizenship focus for Brazilian youth, though at much larger scale and without a sports-anchored model.
• Fundação Abrinq: Brazilian nonprofit dedicated to child and adolescent rights (matching Instituto VIDA's formal mission as 'Instituto de Valorização, Inclusão e Desenvolvimento da Criança e do Adolescente'). Operates broader advocacy and program portfolio across Brazil with corporate and FUMCAD-style funding.

Regional players

• Laureus Sport for Good: Global foundation funding sport-for-development programs serving disadvantaged youth, including in Brazil through local NGO partners. Comparable sport-anchored youth development methodology but operates internationally rather than as a direct service-delivery organization.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/InstitutoVIDAofc
• Facebookfacebook.com/pvtaubate
• Instagraminstagram.com/instituto.vida.taubate
• LinkedInlinkedin.com/company/instituto-vida-taubate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto VIDA