Vida Loca Café

Casual Dining Restaurantvidaloca-cafe.ch

Vida Loca Café is a privately held, single-location casual restaurant in Bex, Switzerland, serving local consumers and small private-event bookers with a broad à la carte menu, weekly rotating lunch menu, free delivery, gift certificates, and event hosting.

Company typePrivate
Founded-
HeadquartersBex, Switzerland
Headcount1–10
GTM typeB2C
OfferingServices

What Vida Loca Café does

Vida Loca Café is a privately held, single-location casual-dining restaurant operating from Route des Courttrais 30 in Bex, Canton of Vaud, Switzerland. It serves individual local consumers and small private-event bookers (birthdays, corporate evenings) with a broad à la carte menu spanning burgers, pizzas, poke bowls, salads, nachos, and desserts, supplemented by a weekly rotating weekday lunch menu (Menu Midi) priced at CHF 21–27 and a weekend non-stop 'T'as la dalle' carte service. The venue is differentiated by a games room, themed event nights (e.g., '28 Forever'), late-night opening until 02:00 on Fridays and Saturdays, and extended kitchen hours that close the gap between lunch and dinner service on weekends.

Revenue is generated through four streams: dine-in service, phone-ordered takeaway, free local delivery (a deliberate price-positioning choice relative to competitors), and prepaid gift certificates (Bon Cadeau) sold via Twint payment and dispatched by post. Go-to-market is direct-to-consumer, executed through a Wix-hosted website (menu, online table reservations, gift certificate purchase), Instagram, Facebook, and an email newsletter promoting the weekly lunch menu and event programming. The operation is staffed by 8 employees with no disclosed ownership, management team, or institutional investor base.

There are no technology platforms or proprietary systems beyond standard website/reservation tooling; no mobile app; no third-party delivery integrations; and no AI/automation capabilities referenced. Ownership, founding date, revenue, and management are not publicly disclosed, representing material data gaps for any investor diligence.

Vida Loca Café firmographics

Firmographics

Name: Vida Loca Café
Legal name: Vida Loca Café
Website: https://vidaloca-cafe.ch
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Vida Loca Café is a privately held, single-location casual restaurant in Bex, Switzerland, serving local consumers and small private-event bookers with a broad à la carte menu, weekly rotating lunch menu, free delivery, gift certificates, and event hosting.
Ownership category
akta.pro rank

Vida Loca Café industry classification

Industry

Product category: Casual Dining Restaurant
NAICS: Full-Service Restaurants (722511), Special Food Services (7223)
SIC: Retail-Eating Places (5812)
akta.pro primary industry: All-Day Dining Restaurants (THAFACAJ)
akta.pro secondary industry: Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

Casual dining restaurant
Weekly lunch menu
Free food delivery
Private event hosting
Gift certificate sales

Where Vida Loca Café is headquartered

Location

Headquarters

HQ city: Bex
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

Vida Loca Café business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

Dine-in service: Revenue generated from customers dining in the restaurant, ordering from the full à la carte menu, lunch menu, and weekend specials. Covers burgers, pizzas, poke bowls, salads, and desserts across all-day and weekend service hours.
Takeaway / Delivery: Customers order via phone for takeaway or free delivery. Revenue from the takeaway menu (similar to dine-in menu) including burgers, pizzas, salads, nachos, poke bowls, and desserts. Delivery is offered free of charge.
Gift certificates (Bon Cadeau): Prepaid gift certificates sold in chosen amounts via Twint payment. Customers purchase gift cards and the restaurant sends them by post, generating upfront revenue before redemption.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Full menu pricing (à la carte)
Unit Pricing	Pay-as-you-go	Lunch menu (Midi)
Unit Pricing	Pay-as-you-go	Gift certificate (Bon Cadeau)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Vida Loca Café product offering

Product offering

Core offering

Vida Loca Café is a single-location casual restaurant in Bex, Switzerland serving burgers, pizzas, poke bowls, salads, nachos, and desserts through dine-in, takeaway, and free local delivery. It supplements food service with a weekly rotating lunch menu (Menu Midi), prepaid gift certificates (Bon Cadeau) sold via Twint, and private event hosting in a dedicated games room and event space.

Product overview

Vida Loca Café is a single-location restaurant in Bex, Switzerland, offering a unified dining experience centered on its core restaurant service with dine-in meals. The establishment's product portfolio includes: restaurant dining with an extensive menu of burgers, pizzas, poke bowls, salads, and other dishes; a gift card program; free delivery service; an online table reservation system; private event hosting capabilities; and a weekly rotating lunch menu. The restaurant operates as a full-service establishment with extended hours on weekends, targeting casual diners and groups seeking diverse cuisine options in a relaxed atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

Restaurant Dining Service Full-service dine-in restaurant in Bex, Switzerland offering a diverse à la carte menu of burgers, pizzas, poke bowls, salads, nachos, and desserts. Operates with extended kitchen hours, including non-stop Saturday-Sunday service and late-night dining until 02:00 on Fridays and Saturdays.
Lunch Menu (Menu Midi) Weekly rotating lunch menu offering three rotating dish options (e.g., fish, pasta, pizza) priced at 21.00-23.00 CHF without dessert and 25.00-27.00 CHF with dessert. Aimed at local workers and residents seeking weekday lunch variety.
Free Local Delivery Free delivery service for customers who order by phone (+41 24 463 30 30) for home delivery. The full dine-in menu (burgers, pizzas, poke bowls, salads, desserts) is available for delivery within the Bex area at no charge.
Takeaway Service Takeaway orders placed by phone for collection at the restaurant, with the full dine-in menu available for pickup.
Gift Cards (Bon Cadeau) Prepaid gift certificates (Bon Cadeau) sold in customer-selected amounts via Twint payment and delivered by postal mail. Generates upfront revenue before redemption at the restaurant.
Private Event Hosting Private event hosting for birthdays, corporate evenings, and team gatherings, leveraging the restaurant's dedicated games room and event space. Includes themed evenings such as '28 Forever' music nights spanning 80s to present-day music.
Online Table Reservations Online table reservation system allowing customers to book tables for specific dates, party sizes, and times via the restaurant's website.

Companies that use Vida Loca Café

Customer profile

Segments2 records

Ideal customer profiles2 records

Vida Loca Café technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Vida Loca Café partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Vida Loca Café competitors and assessment

Company assessment

Direct peers

Buffalo Burger: Swiss casual burger chain with multiple sites. Comparable on burger-centric menu, casual-dining atmosphere, mid-price positioning, and Swiss operating model.
Tibits: Swiss vegetarian buffet-casual restaurant chain operating in several Swiss cities. Comparable on full-service casual dining, all-day service, and varied menu; differs on cuisine (vegetarian only) and urban footprint.
Plan B Restaurant & Bar: Swiss casual gourmet burger and bar concept with locations in Lausanne and beyond. Closely comparable on casual, stylish atmosphere, burger-led menu, and event-friendly positioning in the Romandie region.
Holy Cow! Gourmet Burger Company: Swiss-born casual gourmet burger chain with multiple locations across Switzerland. Direct comparable on burger-driven menu, casual-dining positioning, and Swiss small-town presence, though at multi-unit scale.
El Mexicana: Swiss casual Mexican/Tex-Mex restaurant chain. Comparable on the Tex-Mex (nachos, etc.) portion of Vida Loca's menu and casual dining atmosphere, though less broad in menu scope.
Pizza Fax': Swiss casual pizza chain focused on pizza and pasta. Comparable on the pizza/pasta casual-dining category and the Swiss small-town operating model, though more limited menu.

Broad incumbents

McDonald's Switzerland: Global QSR incumbent with broad Swiss presence including small-town locations. Comparable only at the broadest level: serves burgers and operates in Bex-adjacent catchment areas, but lacks full-service dining, event hosting, and the casual-cool positioning.
Domino's Pizza Switzerland: Large global QSR pizza chain with established Swiss delivery infrastructure. Comparable on pizza delivery to local customers, but operates at much larger scale with a delivery-only/quick-service model rather than full-service dining.

Others

Migros Restaurant: Swiss grocery cooperative operating self-service restaurants in larger Migros stores. Tangentially comparable on Swiss casual dining and local presence, but located in retail rather than standalone street locations.
Coop Restaurant: Swiss retailer operating casual self-service restaurants in Coop department stores. Tangentially comparable on Swiss casual dining and price-conscious positioning, but located in retail rather than standalone street venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Vida Loca Café financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vida Loca Café leadership team

Management profile

Number of profiles

Vida Loca Café funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vida Loca Café M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vida Loca Café

What does Vida Loca Café do?

Is Vida Loca Café a public or private company?

Vida Loca Café is a private company. It is classified as unknown and is currently operating.

When was Vida Loca Café founded?

Vida Loca Café was founded in -1. It employs 1 to 10 people.

Where is Vida Loca Café based?

Vida Loca Café is headquartered in Bex, Switzerland, in the Europe region.

How does Vida Loca Café make money?

Three revenue lines are on record. Dine-in service is the primary driver. The others are takeaway / Delivery and gift certificates (Bon Cadeau).

Who are Vida Loca Café's main competitors?

Direct peers on record are Buffalo Burger, Tibits, Plan B Restaurant & Bar, Holy Cow! Gourmet Burger Company, El Mexicana and Pizza Fax'. Broad incumbents are McDonald's Switzerland and Domino's Pizza Switzerland. Others are Migros Restaurant and Coop Restaurant.

Does Vida Loca Café have an API?

No public API is recorded for Vida Loca Café.

What industry is Vida Loca Café in?

Vida Loca Café's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722511 and its SIC code is 5812.