Video Illusions Ltd
Video Illusions Ltd is a UK-based LED screen and AV production specialist designing, manufacturing and installing bespoke LED structures and integrated AV solutions for live events, brand activations, and creative productions serving enterprise clients across sport, retail, and festivals.
- Company typePrivate
- Founded2002
- HeadquartersManston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Video Illusions Ltd does
Video Illusions Ltd is a UK-based private limited company that designs, supplies, manufactures and installs large-format LED screens, custom LED structures, and integrated AV solutions for live events, brand activations, and creative productions. The company operates across three divisions — Live (festivals, music, sport events), Brand (activations, retail, exhibitions) and Creative (art installations, projection, custom builds) — and serves enterprise clients including Manchester City FC, Puma, EA Sports, The Body Shop, Boomtown Festival, Creamfields Festival, and the Four Hills ski jumping tournament. Notable technical capabilities include bespoke LED construction such as hexagonal Dragonfly head structures (200 hexagons + 20 pentagons for Glastonbury's Arcadia stage), 295 sqm festival LED screens, and 3D animated retail window displays.
The underlying technology stack centres on high-performance LED panels, custom geometric LED fabrication carried out in an owned warehouse and testing facility, and full AV integration including live streaming from a dedicated in-house studio. Differentiated offerings include the 'World Cup Screens' rental product line for sporting event screenings and a dedicated studio hire space with integrated video backdrops for content production. The company claims global delivery capability, with documented international projects in the German Alps.
The business model is project-based professional services. Revenue streams include corporate video production, full event production (LED supply, installation, AV integration, technical support), and studio hire. Pricing is quote-based with 75% non-refundable deposits to secure bookings, balance due within 14 days of final invoice, and 30-day quote validity. Go-to-market is direct enterprise sales with dedicated contacts for production, general and new business enquiries, supplemented by event-driven demand from the UK and European festival circuit. The company is founder-owned and operated (Dave Whiteoak, Founder & Managing Director), with no disclosed external funding.
Video Illusions Ltd firmographics
Firmographics- Name
- Video Illusions Ltd
- Legal name
- Video Illusions Ltd
- Website
- https://videoillusions.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Video Illusions Ltd is a UK-based LED screen and AV production specialist designing, manufacturing and installing bespoke LED structures and integrated AV solutions for live events, brand activations, and creative productions serving enterprise clients across sport, retail, and festivals.
- Ownership category
- akta.pro rank
Video Illusions Ltd industry classification
Industry- Product category
- Live Event AV Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where Video Illusions Ltd is headquartered
LocationHeadquarters
- HQ city
- Manston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Video Illusions Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Corporate and Commercial Video Production: Full video production services for corporate and commercial clients including filming, editing, and content creation
- Event Production Services: Full event production including LED screen supply, installation, AV integration, and technical support for live events, festivals, and brand activations
- Studio Hire: Dedicated studio space hire with integrated LED video backdrops and AV equipment for content creation, photo shoots, music videos, and live streams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing varies by scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Video Illusions Ltd product offering
Product offeringCore offering
Video Illusions designs, supplies, installs, and manages high-performance LED, video, and AV screen solutions for live events, brand activations, and creative productions. Services span full event production, custom LED structure manufacturing, video production, and studio hire with integrated video backdrops, delivered through planning, design, build, and technical execution phases.
Product overview
Video Illusions Ltd is a service-based company offering a unified portfolio of LED screen solutions, video production, and AV services across three divisions: LIVE (festivals, music, sport events), BRAND (activations, retail, exhibitions), and CREATIVE (art installations, projection, custom builds). Core offerings include LED screen supply and installation, full event production, video production, studio hire with integrated AV capabilities, and World Cup/sporting event screen rentals. The company operates its own custom-built studio space and warehouse for builds and testing. Services are delivered through planning, design, build, and technical execution phases. Named product offerings include custom LED cubes, LED animated displays, large LED screens, and live streaming services. The company does not operate a software platform but provides end-to-end hardware and production services.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Screen Solutions High-performance LED, video and AV screen solutions for live events, brand activations, and creative productions. Services include design, supply, installation, and management of screen technology for enterprise clients.
- Event Production Services Full event production services covering design, technical execution, rigging, build, and on-site management for live events and brand activations, delivered to enterprise clients.
- Video Production Services Corporate and commercial video production including event filming, promotional content, and brand storytelling across multiple formats for enterprise clients.
- Studio Hire Dedicated creative studio space with large-scale video backdrops, adaptable layouts, and integrated AV capabilities for filming, live streams, and content creation.
- World Cup Screens Large LED screen rental service for sporting events, pubs, venues, and event spaces. Custom-built screens for indoor and outdoor use with full installation and technical support.
- Live Streaming Services High-quality live event content streaming capabilities from the studio or on-location, with full technical support and precise control over visuals and audio.
Quantifiable outcome
- 17 million viewers reached for The Body Shop Oxford Street activation
- +3 more outcomes
Companies that use Video Illusions Ltd
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Video Illusions Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Video Illusions Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cucumber ProductionscoreCollaboration with Cucumber Productions for the Arcadia Dragonfly project at Glastonbury Festival. Video Illusions designed, manufactured, and installed the hexagonal LED Dragonfly head structure in partnership with Cucumber Productions, which served as the creative concept partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Video Illusions Ltd competitors and assessment
Company assessmentBroad incumbents
- NEP Group: Global broadcast and live events AV production services company with LED display and screen solutions capabilities. Adjacent to Video Illusions through shared sports, music, and live event customer base, including broadcast-grade LED installations.
- Production Resource Group (PRG): Global leader in event production services including LED screens, lighting, and AV integration. Significantly larger and broader than Video Illusions, but directly competes for LED video wall work on major live events and brand activations.
- Stageco: European staging and event structures specialist serving major festivals and tours. Adjacent to Video Illusions' live event work through shared festival customer base and complementary staging/screen integration offerings.
- Videlio Events: European AV integration and event technology provider with broader geographic reach and wider service portfolio. Comparable to Video Illusions in LED and AV for live events, but operates at significantly larger scale across multiple European markets.
- Solotech: Global AV and entertainment technology provider with LED, lighting, and event production capabilities. Comparable to Video Illusions in offering LED screen solutions for festivals and corporate events, but at much larger scale and broader geographic footprint.
Direct peers
- Lightmedia Displays: UK outdoor LED screen rental specialist focused on festivals, concerts, and outdoor events. Mirrors Video Illusions' festival and outdoor event screen business with comparable product offerings and customer base.
- Universal Pixels: UK-based specialist LED video screen rental and event production company with comparable focus on large-format LED panels for live events, festivals, and brand activations. Directly competes with Video Illusions in the UK LED screen rental market.
- Big Screen Media: UK provider of large-format mobile and modular LED screens for sporting events, concerts, and outdoor public viewing. Directly comparable to Video Illusions' World Cup screens and outdoor event LED rental business.
- Anna Valley: UK LED screen, projection, and AV integration provider serving live events, broadcast, and brand activations. Directly comparable to Video Illusions in offering LED screen rental with design and installation services for similar enterprise customer segments.
Regional players
- A.C. Entertainment Technologies: UK distributor and integrator of entertainment lighting, video, and AV technology serving event production, theatre, and broadcast. Compared to Video Illusions as a UK-based AV/video technology provider, though operating more on distribution/integration than custom event builds.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Video Illusions Ltd social profiles
Digital presenceVideo Illusions Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Video Illusions Ltd leadership team
Management profileNumber of profiles
Profiles10 records
Video Illusions Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Video Illusions Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Video Illusions Ltd
What does Video Illusions Ltd do?
Video Illusions designs, supplies, installs, and manages high-performance LED, video, and AV screen solutions for live events, brand activations, and creative productions. Services span full event production, custom LED structure manufacturing, video production, and studio hire with integrated video backdrops, delivered through planning, design, build, and technical execution phases.
Is Video Illusions Ltd a public or private company?
Video Illusions Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Video Illusions Ltd founded?
Video Illusions Ltd was founded in 2002. It employs 11 to 50 people.
Where is Video Illusions Ltd based?
Video Illusions Ltd is headquartered in Manston, United Kingdom, in the Europe region.
How does Video Illusions Ltd make money?
Three revenue lines are on record. Corporate and Commercial Video Production is the primary driver. The others are event Production Services and studio Hire.
Who are Video Illusions Ltd's main competitors?
Broad incumbents on record are NEP Group, Production Resource Group (PRG), Stageco, Videlio Events and Solotech. Direct peers are Lightmedia Displays, Universal Pixels, Big Screen Media and Anna Valley. A.C. Entertainment Technologies is listed as a regional player.
Does Video Illusions Ltd have an API?
No public API is recorded for Video Illusions Ltd.
What industry is Video Illusions Ltd in?
Video Illusions Ltd's product category is Live Event AV Production Services. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 51211 and its SIC code is 7812.