Vides izglītības fonds (FEE Latvia)

What Vides izglītības fonds (FEE Latvia) does

Vides izglītības fonds (FEE Latvia) is a Latvian nonprofit foundation (nodibinājums) headquartered at Lapu iela 17, Rīga, that operates as the country's exclusive national representative of the Foundation for Environmental Education (FEE) International, established in 1981 and present in 81 countries. The organization delivers five FEE International programs in Latvia: Zilais Karogs (Blue Flag) for beach and marina certification, Ekoskolas (Eco-Schools) for educational institutions from preschool through university, Jaunie vides reportieri (Young Reporters for the Environment / YRE) for youth aged 11–25, Zaļā Atslēga (Green Key) for tourism establishments, and Mana Jūra (My Sea) for coastal litter monitoring following UNEP/MARLIN and JRC protocols. As of 2026, the programs collectively engage 200+ Latvian schools, 14 awarded beaches/marinas, and 80+ youth competition entrants, running atop a model where each sub-brand operates as a distinct enrollment/certification surface rather than an integrated platform.

The organization serves four principal beneficiary segments: Latvian municipalities (Riga, Ventspils, Liepāja, Daugavpils, Saulkrasti, etc.) that anchor Blue Flag and the new National Beach Quality Certificate; educational institutions participating in Eco-Schools and Action Days (Rīcības dienas) campaigns; hospitality operators pursuing Green Key certification (e.g., Liepāja Marina); and youth aged 11–25 participating in YRE competitions that feed into the international contest hosted by FEE International. Governance is supported by a National Jury that includes the Climate and Energy Ministry, Health Inspectorate, and State Environmental Service, with named coordinators Jānis Ulme (Blue Flag), Daniels Trukšāns (YRE/Eco-Schools), and Līva Kraujiņa (Eco-Schools).

FEE Latvia is grant-funded rather than fee-driven: primary revenue is project funding from Latvijas vides aizsardzības fonds (Latvian Environmental Protection Fund) under project 'FEE International programmu darbības nodrošināšana Latvijā' (proj. nr. 1-08/4/2022) and EEA/Norway Grants through the Active Citizens Fund for organizational communications; supplementary inflows include EU LIFE programme co-funding for 'Waste To Resources IP' (LIFE20 IPE/LV/000014), corporate sponsorship (Lucart Professional), and individual donations. Programs are delivered to participants free of charge, with no disclosed pricing model, and revenue figures are not publicly reported. Marketing is conducted through a content-led website (videsfonds.lv) plus Facebook, Instagram, TikTok, YouTube, and X channels, alongside educational forums and earned-media press releases.

Name

Vides izglītības fonds (FEE Latvia)

Legal name

Vides izglītības fonds

Website

https://videsfonds.lv

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Vides izglītības fonds (FEE Latvia) is a Latvian nonprofit foundation and exclusive national representative of FEE International. It delivers five environmental education and certification programs—Blue Flag, Eco-Schools, Green Key, YRE, and Mana Jūra—for schools, municipalities, hospitality operators, and youth across Latvia.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Environmental Consulting Services (54162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

akta.pro secondary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• Environmental education
• Beach certification
• Eco-school programs
• Youth environmental journalism
• Sustainable tourism certification

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project Grants: Primary funding from Latvian Environmental Protection Fund (Latvijas vides aizsardzības fonds) for implementing FEE International programs in Latvia, including Blue Flag, Eco-Schools, YRE, and Green Key programs.
2. Norway/EEA Grants: Funding through Active Citizens Fund (Aktīvo iedzīvotāju fonds) from Iceland, Liechtenstein, and Norway for organizational communication strengthening.
3. Donations: Accepts donations from individuals and organizations to support environmental education activities, youth programs, and campaign activities.
4. EU LIFE Program Funding: Funding from European Union LIFE program for projects like 'Waste To Resources IP' implementing waste as resource concepts.
5. Corporate Sponsorship: Support from corporate partners like Lucart Professional for sustainability initiatives in hospitality sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vides izglītības fonds (FEE Latvia) is a nonprofit foundation that implements five international environmental education and certification programs in Latvia on behalf of FEE International. Its programs include Blue Flag beach/marina certification, Eco-Schools for educational institutions, Young Reporters for the Environment for youth, Green Key for hospitality businesses, and Mana Jūra coastal monitoring. Programs are delivered free of charge to participants and funded through grants, donations, and corporate sponsorships.

Product overview

Vides izglītības fonds (FEE Latvia) operates as an environmental education organization implementing five distinct international programs under the Foundation for Environmental Education (FEE) umbrella. The portfolio includes Zilais Karogs (Blue Flag) for beach certification, Ekoskolas (Eco-Schools) for educational institution engagement, Jaunie vides reportieri (Young Reporters for the Environment) for youth environmental journalism, Zaļā Atslēga (Green Key) for tourism accommodation certification, and Mana jūra (My Sea) for coastal pollution monitoring. These programs are operated independently rather than as an integrated platform, each offering separate enrollment, certification, and educational activities.

Differentiator

Problem solved

Functional benefit

Brands

• Zilais Karogs (Blue Flag): International beach and marina eco-certification program
• Ekoskolas (Eco-Schools)
• Jaunie vides reportieri (Young Reporters for the Environment)
• Zaļā Atslēga (Green Key)
• Mana Jūra

Products and services

• Zilais Karogs (Blue Flag) Certification International beach and marina certification recognizing excellence in water quality, environmental management, safety, and environmental education. Awarded for one season with annual reassessment to municipalities, marinas, and beach operators in Latvia.
• Ekoskolas (Eco-Schools) Program Comprehensive environmental education program for educational institutions from preschool to university level, with over 200 institutions participating in Latvia. Uses a seven-step methodology to integrate sustainability into school operations and curriculum.
• Jaunie vides reportieri (Young Reporters for the Environment) International journalism and environmental education program for youth aged 11-25, enabling participants to produce environmental research, photography, video, podcast, and article projects, with national and international competitions.
• Zaļā Atslēga (Green Key) Certification Global certification program for tourism establishments including hotels, hostels, and campsites, recognizing commitment to environmental sustainability and responsible tourism practices.
• Mana Jūra (My Sea) Beach Monitoring Environmental monitoring and awareness campaign focused on Baltic Sea coastal pollution, beach monitoring following UNEP/MARLIN and JRC protocols, and public education about marine environmental protection.

Quantifiable outcome

• 52,552 educational institutions worldwide participate in Eco-Schools program
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Rīgas enerģētikas aģentūra (Riga Energy Agency)coreStrategic or Co-development Partner · 1 January 2024Collaboration on 'Rīga 2030 – klimatneitrāla viedpilsēta' mission for Young Reporters for the Environment, supporting youth research on climate neutrality and sustainable urban development.
• Zaļā brīvība (Green Freedom)coreStrategic or Co-development Partner · 1 January 2024NGO partnership for environmental campaigns, youth programs, and the 'Rīga 2030' mission. Joint activities include environmental education events and youth engagement initiatives.
• Rīgas Tehniskā universitāte (Riga Technical University)minorStrategic or Co-development Partner · 1 January 2023Collaboration on Young Climathon hackathon events, innovation programs, and youth entrepreneurship in sustainability through EIT Climate-KIC 'Young Innovators' program.
• EIT Climate-KICminorStrategic or Co-development Partner · 1 January 2023European Institute of Innovation and Technology Climate-KIC program supporting 'Young Innovators' and climate hackathons for youth in Latvia.
• Vidzemes Augstskola (Vidzeme University of Applied Sciences)minorStrategic or Co-development Partner · 1 January 2023Partnership for Eco-Schools Winter Forum 2023 hosting in Valmiermuiža, collaboration on educational programs.
• Latvian Municipalities (various)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Partnerships with municipalities including Riga, Ventspils, Liepaja, Daugavpils, Jekabpils, Saulkrasti, Limbazi, Tukums for Blue Flag beach certification and environmental programs. Municipalities implement certification criteria and receive program support.
• UNESCO Latvijas Nacionālā KomitejaminorStrategic or Co-development Partner · 1 January 2022Collaboration on international environmental education initiatives and World Largest Lesson campaign activities.
• Lucart ProfessionalminorGTM or Marketing Partner · 1 January 2022Corporate supporter providing sustainable hygiene products (econatural line from recycled materials) for Eco-Schools events, supporting environmental sustainability messaging.
• Klimata un enerģētikas ministrija (Climate and Energy Ministry)coreStrategic or Co-development Partner · 1 January 2022Government ministry supporting Blue Flag National Jury and environmental policy alignment. Ministry representatives participate in program certification processes.
• Veselības inspekcija (Health Inspectorate)minorStrategic or Co-development Partner · 1 January 2022Participation in Blue Flag National Jury, providing expertise on beach water quality and public health standards.
• Valsts vides dienests (State Environmental Service)minorStrategic or Co-development Partner · 1 January 2022Participation in Blue Flag National Jury, contributing environmental protection expertise.
• Foundation for Environmental Education (FEE) InternationalcoreStrategic or Co-development Partner · 1 January 2022International parent organization that founded in 1981 with over 100 member organizations in 81 countries. Provides global program frameworks, standards, and coordination for Blue Flag, Eco-Schools, Green Key, YRE, and Forest programs through GAIA 20:30 strategic plan.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keep Britain Tidy: UK-based environmental charity running beach quality certification (including Blue Flag), litter programs, and Eco-Schools-equivalent initiatives. Highly comparable mission, revenue mix (grants, donations, corporate sponsorship), and stakeholder model.
• Keep America Beautiful: Largest US community improvement nonprofit focused on litter prevention, recycling, and beautification with corporate and government funding. Comparable operating model as a national NGO running certification and education programs at scale.
• Håll Sverige Rent (Keep Sweden Beautiful): Swedish nonprofit running Blue Flag, Eco-Schools, and similar FEE-aligned programs in Sweden. Operates as the FEE International national member in a Nordic/Baltic-adjacent market with comparable grant-funding model and program portfolio.
• Keep Australia Beautiful: Australian national NGO running beach, waterway, and community environmental certification programs with government grants and corporate sponsorship. Closely analogous operating model and stakeholder mix to FEE Latvia.

Broad incumbents

• National Wildlife Federation: US environmental education and advocacy nonprofit combining conservation programs with school-based nature education. Similar mix of certified programs, youth engagement, and grant-dependent funding model.
• Surfrider Foundation: Global grassroots environmental organization focused on beach and ocean protection with chapters worldwide. Broader scope than FEE Latvia but overlapping beach certification, citizen science (Blue Water Task Force), and youth education programs.
• Ocean Conservancy: International marine conservation organization running beach cleanup (International Coastal Cleanup) and policy advocacy. Overlaps with FEE Latvia's Mana Jūra beach monitoring and Blue Flag marine protection focus.
• The Nature Conservancy (Latvia / Europe): Global environmental conservation NGO operating in the Baltic region. Significantly larger and broader in scope, but competes for the same Latvian and EU environmental funding and stakeholder attention.
• World Wildlife Fund (WWF Latvia / Baltics): Global conservation NGO with active Baltic presence and similar donor base (corporate sponsors, individual donors, EU grants). Comparable NGO structure and environmental advocacy mission in the same Latvian market.

Emerging players

• EarthEcho International: Youth-focused environmental education nonprofit founded by the Cousteau family. Comparable youth environmental journalism and engagement mission targeting students aged 11–25, similar to FEE Latvia's YRE program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/videsfonds
• YouTubeyoutube.com/channel/UCqxC6x2zM6QBGbEKhLBi_UA
• Facebookfacebook.com/videsfonds
• Instagraminstagram.com/fee_latvia
• TikToktiktok.com/@fee_latvia
• LinkedInlinkedin.com/company/vides-izgl%C4%ABt%C4%ABbas-fonds-fee-latvia-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Vides izglītības fonds (FEE Latvia)