Green Liberty | Zaļā brīvība

What Green Liberty | Zaļā brīvība does

Green Liberty | Zaļā brīvība is a Latvian environmental non-governmental organization (civil association / biedrība) headquartered in Riga at Lapu iela 17, founded in 1993 and operating with a team of approximately 16 staff. Its activities span climate policy advocacy, circular economy transition, renewable energy communities, sustainable urban development, textile waste reduction, and sustainability education, addressed to Latvian municipalities, schools, youth, and EU policy-makers. The organization functions as a project-based delivery platform rather than a commercial enterprise: it implements a portfolio of EU-funded initiatives including TexMat (Horizon Europe, automated textile deposit-return with NIR sorting and Digital Product Passports), StartSun (Interreg Baltic Sea Region energy communities), tExtended (Horizon Europe textile circularity), a Doughnut Economics City Portrait for Riga (Horizon MISS), Climate Justice Monitoring (EUKI/GIZ), renewable district heating planning (EUKI), the Tīri.Labi.Apritīe youth program, and the Zaļais barometrs pre-election environmental assessment coalition alongside Latvian Ornithological Society, Latvian Nature Fund, WWF Latvia and Baltic Organic Agriculture.

Its core technical contributions sit at the methodology layer — Doughnut Economics City Portrait frameworks, citizen-engagement methodologies, and Curricula for sustainability education — rather than at the product/technology layer. Where physical or digital technology features (NIR textile composition imaging, smart collection containers, the TexMat app, Digital Product Passport integration, policy monitoring tooling) are involved, they are developed and owned by consortium partners such as VTT Finland, IRIS Technology Solutions, Rovimatica, STAM, and RISE Sweden; Green Liberty's role is as Latvian partner and stakeholder/consumer-side validator. The underlying technology stack therefore spans partner-developed robotics, hyperspectral imaging, AI-assisted sorting, and digital platforms, integrated into demonstration activities.

As a registered non-profit association, Green Liberty has no commercial pricing model or product revenue. Income is derived from public and philanthropic grants — primarily from EU programmes (Horizon Europe, Interreg, Horizon MISS, Erasmus+, EUKI via GIZ), Latvian government funds (Latvian Environmental Protection Fund / LVAF, Sabiedrības integrācijas fonds), and foundations such as the Coca-Cola Foundation, Coca-Cola and Nordic Council (Norden). Go-to-market is partnership- and consortium-driven rather than sales-driven: the organization distributes work through EU project networks, municipal partnerships, educational-institution collaborations (Jelgava, Daugavpils, Riga schools), pan-European NGO networks (CAN Europe, CEE Bankwatch, EEB), and the Zaļais barometrs coalition, complemented by digital channels (website, Facebook, Instagram, TikTok, YouTube, BlueSky, newsletter) and event-based engagement such as the LAMPA festival debates.

Name

Green Liberty | Zaļā brīvība

Legal name

Biedrība "Zaļā brīvība"

Website

https://zalabriviba.lv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Liberty (Zaļā brīvība) is a Riga-based Latvian environmental NGO that runs EU-funded projects on climate policy, circular economy, renewable energy communities, textile waste, and sustainability education for municipalities, schools, and pan-European environmental coalitions.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Climate Policy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Environmental advocacy services
• Climate policy research
• Circular economy consulting
• Renewable energy planning
• Textile circularity research

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels9 records

Core offering

Zaļā brīvība (Green Liberty) is a Latvian environmental NGO that delivers environmental advocacy, applied research, and citizen engagement services through EU-funded projects on climate neutrality, circular economy, renewable energy, textile circularity, and sustainability education. It operates as a project-based association implementing deliverables for municipalities, educational institutions, and EU bodies rather than selling commercial products or services.

Product overview

Green Liberty (Zaļā brīvība) is a Latvian environmental NGO operating as a project-based organization rather than a commercial product company. The organization manages a portfolio of environmental initiatives including: TexMat (automated textile collection and sorting with digital product passports), StartSun (energy community development in the Baltic Sea region), tExtended (textile circularity solutions), doughnut economics projects in Riga, renewable district heating planning, climate justice monitoring, educational programs for trainers, and the youth-focused Tīri.Labi.Apritē initiative. The organization also participates in the Zaļais barometrs coalition for environmental policy advocacy. These projects are primarily funded by EU programs (Horizon Europe, Interreg, LIFE, Erasmus+), government grants, and international climate initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• TexMat — Automated Textile Collection and Sorting Solution A pilot for a deposit-return system for used textiles that compensates consumers for reusable or recyclable textiles, integrating automated collection containers, NIR-based sorting, quality assessment, and digital product passports (DPP). Delivered for municipalities, textile value-chain actors, and EU policy stakeholders.
• StartSun — Baltic Sea Region Energy Communities A project creating six energy community models in the Baltic Sea region and developing easy-to-use materials, calculators, and guidelines for local authorities, SMEs, and citizens. Intended audience includes municipalities, SMEs, and citizens interested in renewable energy communities.
• tExtended — Knowledge-Based Blueprint for Extended Textile Circularity A research project developing and testing innovative approaches to reuse and recycling of used textile products, with the goal of reducing EU textile waste by 80% through digital and technological data-collection solutions.
• Doughnut Economics Approach for Sustainable Decarbonization and Citizen Engagement (Riga) A project applying the Doughnut Economics approach in Riga to promote CO2 emission reduction through innovative solutions and citizen participation, including citizen engagement activities, innovation testing, and air quality monitoring in partnership with Rīgas enerģētikas aģentūra.
• Renewable District Heating Planning (Latvia and Romania) A project to strengthen municipal capacity to plan and implement renewable energy-based district heating and cooling systems in Latvia and Romania, supporting transition from fossil fuels to sustainable heating solutions.
• Climate Justice Monitoring — ETS2 and Social Climate Fund A project to promote public awareness about the EU Emissions Trading System expansion (ETS2) and the Social Climate Fund, informing citizens about benefits, challenges, and opportunities while monitoring climate policy implementation in Central and Eastern European countries.
• Sustainability and Education — Trainer Competency Development An internal capacity-building programme to expand Zaļā brīvība's educator-trainers' competencies in teaching process organization, facilitation, conflict resolution, sustainable work practices, and burnout prevention through training delivered in Spain (Ulex Foundation) and Hungary (CKA).
• Tīri.Labi.Apriņē — Youth Circular Economy Engagement A youth engagement project promoting circular-economy principles among Latvian young people aged 13-25 through workshops, hackathons, and idea-generation competitions about sustainable practices.
• Zaļais barometrs — Environmental Policy Evaluation Coalition An initiative of Latvia's major environmental organizations (Latvian Ornithological Society, Latvian Nature Fund, WWF Latvia, Baltic Organic Agriculture Association) that analyzes and evaluates political parties' and politicians' positions on environmental and climate issues, including pre-election debates and policy assessments.

Quantifiable outcome

• Created Riga Doughnut Economics City Portrait with citizen participation methodology applicable to other municipalities
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core and supporting.

• VTT Technical Research Centre of FinlandcoreTechnology or Integration · 1 October 2025VTT leads the TexMat project consortium and provides expertise in smart tag development, integration, sustainability assessments, and data platform requirements including Digital Product Passport specifications. As the project coordinator, VTT coordinates all 14 partner organizations.
• TTK University of Applied Sciences (Estonia)coreTechnology or IntegrationProvides expertise in textile materials and garment production, contributing to DPP integration process development that is scalable and robust for various garment types used in TexMat demonstration activities.
• University of A Coruña (Spain)coreTechnology or IntegrationCollaborates on business model development, consumer behavior research, and system requirements definition, also participating in environmental assessments for the textile circularity project.
• University of Vaasa (Finland)coreTechnology or IntegrationLeads textile circular economy business model development, including consumer research for end-user engagement strategies in the TexMat project.
• Research Institutes of Sweden (RISE)coreTechnology or IntegrationConducts sustainability assessments and leads work on textile EPR approach development within the consortium.
• HUMANA Fundación Pueblo para Pueblo (Spain)coreStrategic or Co-development PartnerParticipates in business model validation and end-user research, leading TexMat solution demonstration activities in Spain.
• Helsinki Metropolitan Area Reuse Centre (Finland)coreStrategic or Co-development PartnerInvolved in end-user research and implementation of TexMat solution demonstration activities in Finland.
• Emmy clothing company (Finland)supportingStrategic or Co-development PartnerParticipates in end-user research and provides SME perspective for business model validation, involved in TexMat demonstration activities and stakeholder engagement.
• Protex Balti (Estonia)supportingTechnology or IntegrationProvides industrial expertise in textile materials and manufacturing, collaborates on DPP integration and ensures practical suitability of solutions for various garment types in TexMat demonstrations.
• IRIS Technology Solutions (Spain)coreTechnology or IntegrationDevelops digital and software solutions for textile collection and sorting, and supports their integration with the TexMat digital platform.
• Rovimatica (Spain)coreTechnology or IntegrationDevelops the TexMat app and TexMat smart container, providing expertise in software development and AI utilization for the TexMat digital platform.
• STAM (Italy)coreTechnology or IntegrationProvides knowledge in robotics and automation systems design and integration, including hyperspectral analysis, smart container development, and automated reuse sorting systems.
• YAGHMA (Netherlands)supportingTechnology or IntegrationInvolved in digital tool development including public perception radar and policy monitoring tool creation for the TexMat project.
• Rīgas enerģētikas aģentūra (REA)coreStrategic or Co-development PartnerImplements the Virtuļa ekonomika project together with Riga City Development Department and Zaļā brīvība, focusing on citizen engagement in sustainable city development.
• Bankwatch RomaniacoreStrategic or Co-development PartnerImplements the renewable district heating project in Romania in collaboration with Zaļā brīvība in Latvia under EUKI funding.
• AIMPLAS - Plastics technology centresupportingStrategic or Co-development PartnerPart of the tExtended project consortium working on textile circularity blueprints.
• CITEVE - Technological Centre for Textile and Clothing Industry (Portugal)supportingStrategic or Co-development PartnerPart of tExtended consortium contributing to textile circularity knowledge base development.
• Rester (Finland)supportingStrategic or Co-development PartnerPart of tExtended project consortium focused on textile circularity solutions.
• Ulex Foundation (Spain)coreStrategic or Co-development PartnerProvides training in Spain for Zaļā brīvība staff on regenerative work practices, strategic narrative, conflict transformation, transformative cooperation, and NGO resilience.
• CKA - Center for Circular Economy Knowledge (Hungary)coreStrategic or Co-development PartnerProvides training in Hungary for Central and Eastern European organizations including Zaļā brīvība staff on social movement ecology, sustainable narratives, and facilitation skills.
• Latgales plānošanas reģions (Latgale Planning Region)supportingStrategic or Co-development PartnerCollaboration partner in mobility discussions and regional development initiatives.
• Rēzeknes novada pašvaldība (Rēzekne Municipality)supportingStrategic or Co-development PartnerCollaboration partner in organizing mobility challenges discussion in Rēzekne.
• CAN EuropecoreStrategic or Co-development PartnerZaļā brīvība cooperates with CAN Europe, the European NGO network for climate and energy policies.
• CEE Bankwatch NetworkcoreStrategic or Co-development PartnerZaļā brīvība is member of CEE Bankwatch Network, a Central and Eastern European environmental NGO network monitoring investments and policies.
• EEB - European Environmental BureaucoreStrategic or Co-development PartnerZaļā brīvība cooperates with EEB, Europe's largest network of environmental NGOs.
• PurFi BelgiumsupportingStrategic or Co-development PartnerPart of tExtended project consortium focused on textile circularity solutions.
• Tally WeijlsupportingStrategic or Co-development PartnerPart of tExtended project consortium for textile circularity development.
• Greenway LogisticssupportingStrategic or Co-development PartnerPart of tExtended project consortium for textile circularity solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Climate Action Network (CAN) Europe: Pan-European network coordinating 200+ member NGOs on climate and energy policy. Green Liberty is a direct member; both organizations share advocacy, coalition-building, and EU funding application models in the climate-policy space.
• CEE Bankwatch Network: Central and Eastern European environmental NGO network monitoring investments and policies. Green Liberty is a member; both focus on CEE climate/energy advocacy and partner on EU-funded projects (e.g., renewable district heating with Bankwatch Romania).
• WWF Latvia: Latvian office of WWF, one of the largest international conservation NGOs. Green Liberty and WWF Latvia are coalition partners in the Zaļais barometrs; both operate as Latvian environmental advocacy organizations competing for similar domestic funding streams.
• Friends of the Earth Europe: European network of environmental justice organizations active in EU policy advocacy. Comparable to Green Liberty in operating model (NGO network member, EU project funding, focus on climate and environmental advocacy) and overlapping membership through CEE environmental coalitions.
• Bankwatch Romania: Romanian CEE environmental NGO focused on sustainable energy and climate. Direct project partner of Green Liberty on EUKI-funded renewable district heating project; both are national-level NGO chapters operating EU-funded energy/climate advocacy projects.
• European Environmental Bureau (EEB): Europe's largest network of environmental citizens' organizations with 180+ members across 40 countries. Green Liberty cooperates with EEB; both operate as federated NGO networks funding advocacy via EU grants and coalition position papers.
• Latvian Ornithological Society: Major Latvian conservation NGO focused on bird and habitat protection. Coalition partner with Green Liberty in Zaļais barometrs; both are Latvian-registered environmental associations using project-based EU funding and engaging municipalities.
• Latvian Nature Fund: Long-standing Latvian environmental NGO focused on nature conservation and protected areas. Coalition partner with Green Liberty in Zaļais barometrs; both organizations compete for LVAF grants and participate in EU environmental networks.

Others

• RISE Research Institutes of Sweden: Swedish state-owned research institute. Direct consortium partner of Green Liberty in TexMat, leading sustainability assessments and textile EPR approach development; comparable in piloting textile-circularity technical solutions though structurally a research institute rather than advocacy NGO.
• Humana Fundación Pueblo para Pueblo: Spanish textile reuse and circular-economy foundation. Direct TexMat project partner of Green Liberty, leading solution demonstrations in Spain; comparable in operating textile deposit/sorting pilots relevant to the same EU EPR regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubezalabriviba.lv/youtube
• Facebookfacebook.com/ZalaBriviba
• Instagraminstagram.com/zala_briviba
• TikToktiktok.com/@zalabriviba
• LinkedInlinkedin.com/company/green-liberty-lv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Green Liberty | Zaļā brīvība