Restaurantes Viena

What Restaurantes Viena does

Restaurantes Viena (Grupo Viena), founded in 1975 in São Paulo, is a Brazilian multi-format restaurant group operating 70+ locations across Brazil and 6 locations in Miami, USA. The company pioneered the buffet concept in Brazil and serves general consumers seeking quality home-style Brazilian cuisine in high-traffic commercial venues, including shopping centers, airports (Guarulhos, Congonhas, Miami International), and hospitals (notably Hospital Albert Einstein). The group operates seven sub-brands spanning price points and occasions: full-service Viena Delicatessen (buffet, à la carte, pizza rodízio), fast-casual Viena Express (weight-priced buffet in food courts), Viena Café and V.Café (coffee shops and kiosks), grab-and-go Viena Snacks, contemporary à la carte Delish Viena, kosher Vienna K Express, and artisanal pasta concept Grano.

Viena operates a centralized production model through its Confeitaria Central (Central Confectionery), which produces approximately 40 products distributed to all units—roughly 20 tonnes of ciabatta bread, 4.6 tonnes of cheese bread dough, 15,000 mousses, and 24,000 pies monthly—providing scale-driven consistency across the network. No proprietary technology platform, AI/ML capabilities, or proprietary digital ordering infrastructure is disclosed beyond third-party iFood delivery integration and a WordPress-based marketing website. Marketing relies on location-based visibility in high-foot-traffic commercial venues, supplemented by newsletter subscriptions and cultural sponsorship of theatrical events in São Paulo.

The business runs on a transaction-fee revenue model driven by physical point-of-sale restaurant sales across multiple service formats, with pricing varying by concept (buffet-by-weight at Viena Express, table-service à la carte at full-service units, packaged grab-and-go at Vienna Snacks) and serving a mid-to-premium price tier within Brazilian shopping centers. Since October 2007, Grupo Viena has been a wholly-owned subsidiary of International Meal Company (IMC), a publicly traded multi-brand restaurant group that also operates in Mexico, Puerto Rico, and the Dominican Republic. The company historically served approximately 1 million meals per month with a reported historical workforce of approximately 2,000 employees, though no recent headcount or revenue figures are publicly disclosed.

Name

Restaurantes Viena

Legal name

Grupo Viena

Website

https://viena.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurantes Viena is a Brazilian multi-format restaurant group founded in 1975 in São Paulo, operating 70+ locations across Brazil and 6 in Miami under seven sub-brand concepts. It serves general consumers with traditional Brazilian cuisine and has been a subsidiary of International Meal Company since October 2007.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Casual dining restaurants
• Buffet meal service
• Fast casual restaurants
• Brazilian restaurant chain
• Café snack retail

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dine-in and takeaway: Revenue from food and beverage sales across multiple restaurant formats: full-service buffet (Viena), fast-casual buffet (Viena Express), café and kiosk (Viena Café/V. Café), grab-and-go snacks (Viena Snacks), and premium à la carte (Delish Viena).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Restaurantes Viena is a Brazilian multi-format restaurant chain founded in 1975 in São Paulo that operates full-service buffets, fast-casual buffets, cafés, kiosks, and grab-and-go concepts serving traditional Brazilian home-style cuisine. The chain runs 70-plus locations in Brazil plus six units in Miami, supported by a centralized confectionery producing more than 40 products. Since October 2007, the business has been owned and operated by International Meal Company (IMC).

Product overview

Restaurantes Viena is a Brazilian restaurant group offering multiple dining concepts: the core Viena Delicatessen (full-service buffet and à la carte restaurants), Viena Express (fast-casual buffet in shopping food courts), V. Café (table-service coffee shops), Viena Café (coffee kiosks), Viena Snacks (grab-and-go quick service), Delish Viena (handmade contemporary à la carte flagship), and Grano (artisanal pasta concept). Founded in 1975, the group operates over 70 locations in Brazil and 6 in the United States (Miami), serving traditional Brazilian home-cooked cuisine with regional specialties.

Differentiator

Problem solved

Functional benefit

Brands

• Viena: Full-service restaurant with buffet, à la carte, and pizza rodizio service
• Viena Express
• Viena Café / V. Café
• Viena Snacks
• Delish Viena
• Viena K Express
• Grano

Products and services

• Viena
• Viena Express
• V. Café
• Viena Café
• Viena Snacks
• Delish Viena
• Viena K Express
• Grano
• Central Confectionery Output

Quantifiable outcome

• 1 million meals served per month

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• China in Box: Brazilian fast-casual Asian chain in shopping-center food courts; competing for the same shopping-center quick-service lunch audience as Viena Express.
• Madero: Brazilian fast-casual/premium hamburger chain in shopping centers; competes for similar occasion-based dining occasions and shopping-center foot traffic as Viena Express and Delish.
• Starbucks Brasil: Coffee/snack kiosk operator with strong Brazilian shopping-center and airport presence; directly comparable to V. Café and Viena Café formats for coffee-and-snack occasions.
• Spoleto: Brazilian fast-casual pasta chain in shopping-center food courts; directly comparable to Grano and overlaps with Viena Express for shopping-center lunch occasions.
• Ragazzo: Brazilian fast-casual Italian/pizza chain in shopping-center food courts; comparable to Viena Express and Grano formats operating in similar venues.
• Outback Steakhouse Brasil: Brazilian casual-dining chain operating in shopping centers with full-service table dining; comparable to Viena's flagship format in venue type, target demographic, and service model.
• Restaurante America: Brazilian full-service restaurant chain in shopping centers known for rodízio service; directly competes with Viena's buffet/pizza rodízio flagship concept.

Regional players

• Subway Brasil: International fast-casual sandwich chain with Brazilian franchise presence in shopping centers and airports; comparable to Viena Snacks grab-and-go format.

Broad incumbents

• McDonald's Brasil: Dominant QSR benchmark in Brazilian shopping-center food courts and airports; provides scale and operational benchmarks for Viena's express and snack formats.
• International Meal Company (IMC): Parent company of Grupo Viena since 2007; operates multiple Brazilian restaurant brands including Grupo RA. Most relevant as a direct corporate parent and multi-brand foodservice operator in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restaurantes-viena

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurantes Viena