What Viet-Nomz does

Viet-Nomz is a fast-casual Vietnamese restaurant chain founded in 2015 and headquartered in Winter Park, Florida. The company operates three physical storefronts in Central Florida — Lake Mary, Winter Park, and Waterford (Orlando) — each offering dine-in, takeout, and online ordering. Its menu centers on a "modern street-fare" interpretation of traditional Vietnamese cuisine, including pho noodle soup, build-your-own rice and noodle bowls with an in-store Herb Bar for fresh toppings, banh-mi subs, street tacos, baos, jumbo wings tossed in a signature Nuoc-Nom fish-sauce glaze, sides such as spring rolls and Wa-PHO fries, and Vietnamese coffee (Ca Phe) in iced, hot, and latte variations. Differentiated signature bowls (The Hangover Cure, What The Pho?!, King Pho Bowl, NOMZ-STER Bowl) and proprietary house sauces (Nom-Nom, Spicy-Nom) anchor the brand identity.

The company generates revenue through three primary streams: direct dine-in and takeout food and beverage sales at its three locations, online ordering fulfilled through the ChowNow platform and the proprietary NOMZapp mobile application, and custom catering services for corporate events and private parties. Distribution is entirely domestic and concentrated in the Central Florida region, with no international or franchise operations disclosed. Marketing is conducted through the company website, organic social media (Facebook, Twitter under @vietnomzfl), an email "VIP Club" newsletter, and the mobile app — a typical direct-to-consumer playbook for an independent regional restaurant brand.

Viet-Nomz is a privately held, founder-owned business with no disclosed external funding, no parent company, no subsidiaries, and no public listing. The company employs approximately 23 people across its three locations, consistent with lean fast-casual unit-level staffing. Ownership and management structure details beyond the founding team are not publicly disclosed. The concept was originated by friends in March 2015, with the first lease signed in December 2015 and expansion to three units completed by 2021; the company currently describes itself as "expanding into major markets in the Central Florida area."

Name

Viet-Nomz

Website

https://vietnomz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Viet-Nomz is a founder-owned fast-casual Vietnamese restaurant chain operating three dine-in and takeout locations in Central Florida, serving pho, build-your-own bowls, banh-mi, baos, and Vietnamese coffee to individual consumers, with supplementary catering and mobile-app ordering.

Ownership category

akta.pro rank

Product category

Fast-casual restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Fast casual dining
• Vietnamese restaurant
• Pho noodle soup
• Vietnamese street food
• Restaurant catering services

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and takeout food sales: Direct food and beverage sales at 3 Central Florida locations for dine-in, takeout, and online ordering through ChowNow platform.
2. Catering services: Custom catering orders for events and parties, with location-specific service available at all three Central Florida locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Viet-Nomz operates a fast-casual Vietnamese restaurant chain selling made-to-order pho noodle soups, customizable rice and noodle bowls, street tacos, banh-mi subs, baos, wings, sides, and Vietnamese coffee beverages (Ca Phe) at three company-owned locations in Central Florida. Customers can build their own bowls with choice of proteins, bases, and fresh herbs/sauces via a dedicated Herb Bar, and can order in-store, online via ChowNow, or through the proprietary NOMZapp mobile app. The company also offers custom catering services for events and corporate orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Pho Noodle Soup Vietnamese pho noodle soup with choice of beef, chicken, or vegetarian broth, two proteins (eye round steak, brisket, beef balls, crispy tofu, or non-breaded tofu), white onions, scallions, cilantro, and fresh herbs from the Herb Bar. Includes signature pho bowls such as The Hangover Cure, What The Pho?!, and King Pho Bowl as named variants. Sold to dine-in and takeout customers at all three Central Florida locations.
• Entree Bowl
• Street Tacos
• Banh Mi
• Baos
• Nuoc-Nom Wings
• Sides
• Ca Phe (Vietnamese Coffee)
• NOMZapp Mobile App Proprietary mobile application (NOMZapp) for download, enabling customers to place orders directly with Viet-Nomz restaurants in Central Florida.
• Catering Service Custom Vietnamese catering orders for corporate events, private parties, and group gatherings, with flexible menu options, guest counts, and per-person budgets. Available at all three Central Florida Viet-Nomz locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pei Wei Asian Kitchen: Asian fast-casual chain serving customizable stir-fry, noodles, and rice bowls in a quick-service format. Closely mirrors Viet-Nomz's build-your-own, fast-casual positioning with Asian cuisine at comparable price points.
• Wow Bao: Asian street-food concept centered on steamed baos, bowls, and dumplings with a digitally led ordering and catering model. Highly comparable menu overlap (baos, noodles) and omnichannel structure to Viet-Nomz.
• Lee's Sandwiches: Vietnamese-American fast-casual chain best known for banh mi, pho, and Asian coffee. Directly comparable as a multi-unit Vietnamese fast-casual operator with similar menu pillars.

Emerging players

• Honeygrow: Customizable stir-fry, salad, and noodle bowl fast-casual chain with a digital-led ordering model. Overlaps with Viet-Nomz on customizable noodle/bowl offerings and omnichannel ordering.
• Tender Greens: Chef-driven fast-casual concept with bowls, salads, and sandwiches, emphasizing fresh ingredients at a similar price point. Comparable health-forward, customizable positioning and multi-unit scale.
• Bolay: Fast-growing customizable bowl concept (Whole30-friendly) operating in Florida. Competes for the same health-conscious, build-your-own-bowl customer as Viet-Nomz, including in the Florida market.

Broad incumbents

• CAVA: Customizable Mediterranean bowl fast-casual brand with multi-unit scale and strong digital ordering. Comparable build-your-own bowl experience and health-forward positioning to Viet-Nomz.
• Sweetgreen: Customizable bowl/salad fast-casual brand with strong digital and mobile ordering infrastructure and health-forward positioning. Closely comparable on customer value proposition (fresh, customizable bowls) and digital-led GTM.
• MOD Pizza: Customizable fast-casual chain standardizing build-your-own ordering at scale. Directly comparable unit-economic model and fast-casual throughput design, with a different cuisine category.
• Chipotle Mexican Grill: Category-defining customizable fast-casual chain. Comparable in build-your-own operational model, throughput focus, and unit economics framework — even though cuisine category differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vietnomzfl
• LinkedInlinkedin.com/company/viet-nomz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viet-Nomz