honeygrow
- Company typePrivate
- Founded2012
- HeadquartersPhiladelphia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
honeygrow firmographics
Firmographics- Name
- honeygrow
- Legal name
- Honeygrow, LLC
- Website
- https://honeygrow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
honeygrow industry classification
Industry- Product category
- Fast Casual Dining
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where honeygrow is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
honeygrow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food Sales: Individual customer orders at company-owned restaurant locations through in-store kiosks, mobile app, and online ordering. Customers order made-to-order stir-fry, salads, and honeybars with customizable options.
- Catering Services: Corporate and event catering orders including individually packaged meals, buffet-style platters, sides, and desserts. Orders qualify for catering rewards program (1 point per $2 spent) with $300+ subtotal threshold.
- Gift Cards: Physical and digital gift cards sold in-restaurant, through the mobile app, and via the website.
- Merchandise (hg at home): Retail sales of signature sauces (Spicy Garlic, Garlic Butter, Sesame Garlic, Red Coconut Curry) and branded merchandise. Bottles priced at $5.49 each.
- Rewards Program: Loyalty program where customers earn points (1 point per $1 spent on regular orders, 1 point per $2 on catering) redeemable for free menu items at specific thresholds (25 points=fountain drink, 75 points=brownie, 125 points=stir-fry/salad up to $13).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards available in any denomination |
| Unit Pricing | Pay-as-you-go | hg at home sauces - $5.49 per bottle |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
honeygrow product offering
Product offeringCore offering
honeygrow operates a fast-casual restaurant chain serving made-to-order, fully customizable stir-fry, salads, and honeybars, with orders placed through proprietary touchscreen kiosks, a mobile app, or online. The company also provides corporate and event catering, a points-based loyalty rewards program, gift cards, and a retail line of signature sauces and noodles under the 'hg at home' brand, distributed through its 76+ company-owned locations across the eastern United States.
Product overview
honeygrow is a fast-casual restaurant chain offering made-to-order stir-fry, salads, and honeybars since 2012. The core offering consists of the Stir-Fry, Salads, and Honeybars products, all customizable through a proprietary touchscreen ordering system. The company provides multiple ordering channels including a Mobile App and Online Ordering platform. Supporting services include Catering for corporate and event needs, a Rewards Program loyalty system, Gift Cards, and Fundraisers for community organizations. The company also sells retail products under the 'hg at home' brand, including signature sauces (Spicy Garlic, Garlic Butter, Sesame Garlic, Red Coconut Curry) and fresh noodles (Whole Wheat, Egg White). honeygrow owns and operates all locations rather than franchising, currently operating 76 locations across multiple states.
Differentiator
Problem solved
Functional benefit
Products and services
- Stir-Fry Made-to-order customizable stir-fry featuring a proprietary touchscreen ordering system, allowing customers to select base, protein, vegetables, garnish, and sauce.
- Salads Fully customizable salads with options for base, protein, add-ins, cheese, and dressings through the touchscreen ordering system.
- Honeybars Customizable dessert bars featuring fresh fruit, local honey, and various toppings including granola, brownies, cheesecake, and yogurt.
- Catering Corporate and event catering service offering individually packaged meals, buffet platters, sides, and desserts with delivery to offices or events. Qualifies for catering rewards (1 point per $2 spent) with a $300+ subtotal threshold.
- Rewards Program Loyalty program allowing members to earn points on purchases (1 point per $1 spent on regular orders, 1 point per $2 on catering) redeemable for free menu items at thresholds such as 25 points for a fountain drink, 75 points for a brownie, and 125 points for a stir-fry or salad up to $13.
- Gift Cards Physical and digital gift cards available in any denomination, sold in-restaurant, through the mobile app, and on the website via CardFoundry.
- hg at home Sauces Signature sauces packaged for retail sale including Spicy Garlic Sauce, Garlic Butter Sauce, Sesame Garlic Sauce, and Red Coconut Curry Sauce, priced at $5.49 per 8oz bottle.
- hg at home Noodles Fresh uncooked noodles packaged for at-home preparation, including Whole Wheat Noodles and Egg White Noodles, sold in packages of five 5 oz-wt portions.
- Fundraisers Community fundraising program where honeygrow donates 20% of all orders placed by fundraiser supporters using a unique promo code to the participating non-profit organization.
Companies that use honeygrow
Customer profileSegments3 records
Ideal customer profiles2 records
honeygrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
honeygrow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NESTcoreNEST, a national provider of integrated facilities management solutions, has been selected as honeygrow's facilities management partner across its 76 restaurant locations. NEST delivers comprehensive IFM services including HVAC, refrigeration, electrical, plumbing, and equipment maintenance, along with vendor management, service coordination, and analytics through its integrated platform. The partnership is expected to generate cost savings while supporting the brand's continued national expansion.
- DoorDashminorThird-party delivery partner for orders outside honeygrow's direct delivery radius, bringing stir-fry and salads to customers' doors.
- Uber EatsminorThird-party delivery partner for orders outside honeygrow's direct delivery radius.
- GrubHubminorThird-party delivery partner for orders outside honeygrow's direct delivery radius.
- PostmatesminorThird-party delivery partner for orders outside honeygrow's direct delivery radius.
- CaviarminorThird-party delivery partner for orders outside honeygrow's direct delivery radius.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
honeygrow competitors and assessment
Company assessmentDirect peers
- Teriyaki Madness: Fast-casual Asian stir-fry/bowl concept with a similar build-your-own model. Comparable to honeygrow specifically on the customizable stir-fry component of the menu and fast-casual Asian positioning.
- CAVA: Fast-casual Mediterranean bowl/salad concept that scaled nationally on a customizable, tech-enabled platform. Closely comparable to honeygrow in customizable entrée model, digital ordering emphasis, and East Coast origin story.
- CoreLife Eatery: Fast-casual bowl/salad concept with build-your-own protein/greens bases. Comparable to honeygrow on the customizable healthy-bowl positioning and comparable target customer.
- Sweetgreen: Public fast-casual chain specializing in customizable salads and warm bowls with a tech-forward ordering experience. Most directly comparable to honeygrow on product category (customizable salads/bowls), target customer (health-conscious urban diners), and tech-enabled ordering model.
- Dig Inn: Northeast-based fast-casual chain focused on customizable grain bowls, salads, and proteins. Comparable to honeygrow on the made-to-order customization mechanic, target demographic (urban professionals), and East Coast geographic footprint.
- Tender Greens: California-based fast-casual chain offering customizable salads, bowls, and plates with a chef-driven menu. Comparable to honeygrow on customization model, locally-sourced positioning, and fine-dining-meets-fast-casual brand positioning.
Broad incumbents
- Panera Bread: Established fast-casual chain with a strong loyalty program, catering business, and digital ordering. Comparable to honeygrow as a broader incumbent that overlaps on catering, rewards, and tech-enabled ordering across similar geographies.
- Pei Wei Asian Kitchen: Established Asian fast-casual chain offering customizable stir-fry and Asian bowls. Comparable to honeygrow on the customizable Asian stir-fry product line and fast-casual price point.
- Chipotle Mexican Grill: National fast-casual leader built on customizable bowls/wraps with a proprietary digital ordering platform. Comparable as a broad incumbent that has demonstrated the scalability of the assembly-line customizable model that honeygrow also follows.
Emerging players
- Salad and Go: Fast-growing drive-thru salad concept expanding from Texas into new markets. Comparable to honeygrow on the salad customization mechanic and the unit-economics-driven expansion playbook, though operating in a different distribution format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
honeygrow social profiles
Digital presencehoneygrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
honeygrow leadership team
Management profileNumber of profiles
Profiles1 record
honeygrow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
honeygrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about honeygrow
What does honeygrow do?
honeygrow operates a fast-casual restaurant chain serving made-to-order, fully customizable stir-fry, salads, and honeybars, with orders placed through proprietary touchscreen kiosks, a mobile app, or online. The company also provides corporate and event catering, a points-based loyalty rewards program, gift cards, and a retail line of signature sauces and noodles under the 'hg at home' brand, distributed through its 76+ company-owned locations across the eastern United States.
Is honeygrow a public or private company?
honeygrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was honeygrow founded?
honeygrow was founded in 2012. It employs 101 to 250 people.
Where is honeygrow based?
honeygrow is headquartered in Philadelphia, United States, in the North America region.
How does honeygrow make money?
Five revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services, gift Cards, merchandise (hg at home) and rewards Program.
Who are honeygrow's main competitors?
Direct peers on record are Teriyaki Madness, CAVA, CoreLife Eatery, Sweetgreen, Dig Inn and Tender Greens. Broad incumbents are Panera Bread, Pei Wei Asian Kitchen and Chipotle Mexican Grill. Salad and Go is listed as an emerging player.
Does honeygrow have an API?
No public API is recorded for honeygrow.
What industry is honeygrow in?
honeygrow's product category is Fast Casual Dining. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups). Its NAICS code is 722513 and its SIC code is 2000.