VIETOPIA EDUTAINMENT THEME PARK

What VIETOPIA EDUTAINMENT THEME PARK does

Vietopia is an indoor edutainment theme park operating a single 14,000 m2 facility in Ho Chi Minh City, Vietnam, founded in 2014 and operated under parent company Công ty Cổ phần Him Lam Phát Triển Trí Tuệ Trẻ Em Việt (Him Lam Development of Vietnamese Children's Intelligence). The park targets children ages 3–15 and their families, offering 40+ career-simulation pavilions where children role-play adult professions. The facility is a member of IAAPA, the global attractions-industry association, and self-describes as the largest educational and career orientation theme park in Asia, though this claim is not independently verified.

The business model is multi-revenue-stream and consumer-facing. Day-visit tickets are priced at 280,000 VND for children and 45,000 VND for adults. A tiered Vietopia Pass membership (650,000–999,000 VND) drives repeat visits, supported by a proprietary Vido virtual currency used inside the park. Ancillary revenue comes from group bookings, birthday-party packages, venue rental for corporate events, and a summer-camp program priced at 7.9–11.9 million VND/month. The park also pursues B2B partnerships for programming and events, with named collaborators including Nam Sai Gon Hospital (Poly Clinic), Yamaha, Vinamilk, Sacombank, and TV stations, and incorporates AR/VR/MR experiences for English-language learning.

The operating footprint is single-location with ~9 reported employees, and the content library has expanded through pavilion additions (Farm in 2023, Teddy Bear Clinic in October 2024) and new membership tiers (3-month Vietopia Pass in October 2023). No funding rounds, revenue figures, or expansion plans beyond HCMC are disclosed. The strategic posture combines ongoing content refresh with heavy reliance on partnerships for programming, while the underlying technology stack is predominantly physical set design with limited disclosed AI/ML capability.

Name

VIETOPIA EDUTAINMENT THEME PARK

Legal name

Công ty Cổ phần Him Lam Phát Triển Trí Tuệ Trẻ Em Việt

Website

https://vietopia.com.vn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vietopia operates a single 14,000 m2 indoor edutainment theme park in Ho Chi Minh City, Vietnam, serving children aged 3–15 and families with 40+ career-simulation pavilions, a tiered membership pass, and ancillary birthday-party, summer-camp, and corporate-venue-revenue streams.

Ownership category

akta.pro rank

Product category

Edutainment Theme Park

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAEAG

Educational & Edutainment Parks (Science/Discovery/Children’s Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Edutainment theme park
• Career simulation pavilions
• Children role play experiences
• Indoor educational entertainment
• Family recreation venue

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Tickets: Daily admission tickets sold to individual families and walk-in visitors. Children aged 4-15 pay 280,000 VND, adults pay 45,000 VND. Half-day tickets (after 12:00) available at 150,000 VND for children and 25,000 VND for adults.
2. Vietopia Pass Membership: Recurring membership passes offering unlimited access for 1, 2, or 3 months. Monthly passes cost 650,000 VND, 2-month passes 850,000 VND, and 3-month passes 999,000 VND. Includes one free accompanying parent and unlimited career simulation activities.
3. Group/School Bookings: Group tickets for school excursions and organization trips. Minimum 20 children required. Packages include transportation, guides, and meals. Customized pricing based on group size and requirements.
4. Birthday Party Packages: All-inclusive birthday party packages starting from 318,000 VND per child. Includes themed decoration, catering, unlimited play across 40+ career pavilions, MC services, and entertainment activities.
5. Venue Rental and Event Services: Corporate event hosting, venue rental, and sponsorship opportunities. The facility offers up to 30,000m2 of event space for product launches, customer appreciation events, exhibitions, team building, and brand activation activities.
6. Summer Kids Program: Full-day summer camp programs lasting 1-2 months with English sessions, meals, supervision, and unlimited park access. Topi's Summer (with native English-speaking instructors) priced at 7,900,000 VND/month or 11,900,000 VND for 2 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VIETOPIA operates an indoor edutainment theme park spanning over 14,000 m2 in Ho Chi Minh City where children aged 3-15 role-play in 40+ career simulation pavilions covering healthcare, aviation, journalism, agriculture, emergency services, culinary arts, and more. The park uses an internal virtual currency (Vido) that children earn and spend to teach financial literacy, combined with AR/VR/MR-enabled English learning activities. Revenue comes from individual tickets, Vietopia Pass memberships, school group bookings, birthday party packages, venue rentals, and summer camp programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Day Tickets Daily admission tickets sold to individual families and walk-in visitors for access to all 40+ career simulation pavilions. Children aged 4-15 pay 280,000 VND, adults pay 45,000 VND. Half-day tickets (after 12:00) available at 150,000 VND for children and 25,000 VND for adults. Operating hours Tue-Fri 08:00-16:00, Sat-Sun 09:00-17:00; closed Mondays.
• Vietopia Pass Membership Recurring unlimited-access membership passes for 1, 2, or 3 months. Monthly passes cost 650,000 VND, 2-month passes 850,000 VND, and 3-month passes 999,000 VND. Includes one free accompanying parent and unlimited career simulation activities with no holiday surcharges.
• School and Group Bookings Group tickets for school excursions and organization trips. Minimum 20 children required. Packages include transportation, guide services, and meals with customized pricing based on group size and requirements.
• Birthday Party Packages All-inclusive themed birthday party packages starting from 318,000 VND per child. Includes themed decoration, catering, unlimited play across 40+ career pavilions, MC services, and entertainment activities. Booked via hotline 0903.853.391 or Zalo OA.
• Venue Rental and Corporate Event Services Corporate event hosting, venue rental, and sponsorship opportunities at the Vietopia facility. Offers up to 30,000 m2 of event space for product launches, customer appreciation events, exhibitions, team building, and brand activation activities. Hotline: 0903.764.977.
• Summer Kids Day Camp Program Full-day summer camp programs lasting 1-2 months with English sessions, meals, supervision, and unlimited park access. Topi's Summer with native English-speaking instructors priced at 7,900,000 VND/month or 11,900,000 VND for 2 months. Day camp from 230,000 VND per day. Early registration discount of 2,000,000 VND available.

Quantifiable outcome

• Children receive 20 Vido upon entry to participate in career activities
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Nam Sai Gon International General HospitalcoreStrategic or Co-development PartnerVietopia partnered with Nam Sai Gon International General Hospital to co-develop the 'Poly clinic' pavilion, offering children immersive medical career exploration. The hospital provides medical expertise to enhance the authenticity of the healthcare simulation experience.
• Tien Phong & Nhi Dong Pioneer NewspaperminorGTM or Marketing PartnerThe newspaper served as media sponsor for Vietopia's National Day 2/9 celebration event, providing press coverage and amplifying event reach to their readership.
• SacombankminorOthersSacombank operated an advisory booth during Vietopia's Mid-Autumn Festival 2025, providing financial services information to visiting families.
• Tam Lam ArtminorStrategic or Co-development PartnerCollaborated with Vietopia to deliver a Vietnamese conical hat (non la) making workshop during National Day 2/9 celebrations, providing traditional craft activities for children.
• TED SaigonminorOthersTED Saigon performers provided piano and talent showcases during National Day 2/9 celebrations, delivering cultural performances for visiting families.
• SatoriminorOthersSatori, a purified water company established in 2017, provided free water distribution during Vietopia's 'Magical Christmas' program to ensure visitor hydration.
• Ho Chi Minh City Labor Support Center and School 25 CommuneminorOthersJoint Mid-Autumn Festival program for children of workers and local students, demonstrating community outreach and social responsibility initiatives.
• Dong Nai Nature Reserve - Cultural Conservation AreaminorStrategic or Co-development PartnerTourism partnership aimed at creating combined educational tourism products for students, families, and domestic/international tourists, promoting sustainable tourism in Vietnam.
• Ecology - Culture - History Center of Zone D War HeadquartersminorStrategic or Co-development PartnerJoint initiative to develop eco-tourism, cultural tourism, historical tourism, and adventure tourism products, providing comprehensive educational experiences.
• Yamaha VietnamminorOthersVenue rental customer for photography and filming activities at Vietopia facilities.
• Tra O Long Tea PlusminorOthersVenue rental customer for brand activities and events.
• VTV (Vietnam Television)minorOthersMedia partner using Vietopia as filming location for television content.
• VTC (Vietnam Television and Radio)minorOthersMedia partner using Vietopia as filming location for broadcast content.
• HTV (Ho Chi Minh City Television)minorOthersMedia partner using Vietopia as filming location for local television programming.
• PopKidsminorOthersMedia/content partner for children's programming at Vietopia facilities.
• Son KovaminorOthersBrand partner for outreach programs to schools and kindergarten facilities.
• AEG VietnamminorOthersBrand partner for outreach programs to schools and kindergarten facilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pororo Park: South Korea-origin chain of indoor kids' theme parks featuring the Pororo cartoon character with role-play, rides, and educational zones. Direct comparison to Vietopia's themed indoor kids' edutainment model, with broader international footprint.
• Kiztopia: Singapore-based indoor edutainment and play park for children featuring role-play zones, slides, and educational activities. Comparable to Vietopia in target age group (young children), indoor format, and role-play concept, though smaller scale.
• Timezone (Family Entertainment Centers): Asia-Pacific family entertainment center chain with games, attractions, and birthday party offerings. Comparable in venue-based, multi-attraction indoor entertainment for families and children, though more arcade-focused than career role-play.
• KidZania Singapore: Singapore franchise of KidZania's role-play edutainment concept. Closest Southeast Asian analog to Vietopia's career-pavilion model, offering direct regional competitive context.
• KidZania: Global operator of indoor role-play edutainment parks for children where kids experience adult professions. The most direct comparable to Vietopia's 40+ career simulation pavilions and Vido currency model; differs in scale, global footprint, and brand recognition.
• Mattel Play! Town: Indoor family entertainment venues themed around Mattel brands (Hot Wheels, Thomas & Friends) with role-play and activity zones. Comparable in indoor kids edutainment format and character-driven experience design.

Others

• Science Centre Singapore: Major science edutainment institution in Singapore with interactive exhibits and educational programs. Adjacent to Vietopia's edutainment positioning; complementary rather than direct competition, but indicative of premium edutainment demand in the region.

Regional players

• VinWonders (Vingroup): Vietnam's largest theme park and entertainment complex chain under Vingroup, operating multiple parks including in Phu Quoc and HCMC. Domestic competitor in family entertainment with much larger scale and capital backing.

Broad incumbents

• Lotte World Adventure: Major Korean indoor/outdoor theme park combining rides, attractions, and family entertainment. Broader amusement park operator with overlapping family-entertainment target, but differentiated by mechanical rides and broader demographic.

Peers

• Dam Sen Cultural Park:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VietopiaOfficial
• Facebookfacebook.com/vietopia.com.vn
• TikToktiktok.com/@vietopia_official
• LinkedInlinkedin.com/company/vietopia-edutainment-theme-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIETOPIA EDUTAINMENT THEME PARK