Satori
SATORI is a Japanese marketing automation SaaS platform that helps B2B companies identify and nurture anonymous website visitors, automate lead scoring, and integrate with CRM systems. It serves a horizontal base of mid-market and enterprise customers in Japan through direct sales and a partner program of 50+ resellers.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Satori does
SATORI Inc. is a Tokyo-based software company founded in September 2015 that develops a domestic Japanese marketing automation (MA) platform sold as cloud-based SaaS under the SATORI brand. The platform is purpose-built for B2B customer acquisition and uses an embedded private DMP to identify and nurture anonymous website visitors before they submit inquiries—a behavioral-tracking capability that the company positions as its core differentiator versus conventional MA tools, which typically engage only known leads. The product unifies three functional areas: lead generation (anonymous and known visitor capture, web push, custom forms, popup forms), lead nurturing (email automation, scenario workflows with branching triggers, best-timing notifications, auto-resend), and lead management (unified customer database, behavioral scoring, access company reporting by IP, data tables for attribution).
The business runs on a recurring subscription model with monthly billing. Entry-level pricing starts at ¥300,000 setup plus ¥148,000 per month, with usage-based components and higher tiers for CRM integrations (kintone at ¥500K + ¥50K/month; Sales Cloud at ¥1M + ¥50K/month). SATORI operates a dual go-to-market combining a structured Partner Program (50+ resellers including web production firms, ad agencies, marketing consultancies, and SI integrators) with direct inside sales supported by weekly seminars and dedicated account consulting. Strategic technology integrations with Sansan Data Hub, kintone, Salesforce Sales Cloud, BIZTEL, pushcrew, and webhook-enabled apps (Slack, Chatwork) are orchestrated through JB Advanced Technology's QanatUniverse platform.
As of March 2024, the company reports ¥4.532B in paid-in capital, 1,500+ cumulative enterprise customers across Japan (horizontal B2B segment), and a headcount in the 101-250 range. SATORI is led by founder and Representative Director Ueyama Kosuke and has held ITreview Grid Award 'Leader' status in the MA category for five consecutive years. The company remains privately held with no parent organization and no recent disclosed funding round beyond the February 2019 raise of approximately ¥1.24B led by Incubate Fund.
Satori firmographics
Firmographics- Name
- Satori
- Legal name
- SATORI株式会社
- Website
- https://satori.marketing
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SATORI is a Japanese marketing automation SaaS platform that helps B2B companies identify and nurture anonymous website visitors, automate lead scoring, and integrate with CRM systems. It serves a horizontal base of mid-market and enterprise customers in Japan through direct sales and a partner program of 50+ resellers.
- Ownership category
- akta.pro rank
Satori industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Satori is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Satori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Automation SaaS Subscription: SATORI operates on a subscription model with monthly fees. The platform is provided as a cloud-based SaaS (software-as-a-service) marketing automation tool. Pricing includes an initial setup fee and monthly base fee, with some usage-based charges. The subscription model generates recurring monthly revenue from customers across its 1,500+ installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan covering core MA functionality |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Satori product offering
Product offeringCore offering
SATORI is a Japanese-domestic, cloud-based marketing automation (MA) SaaS platform that helps B2B marketers identify, nurture, and convert both known and anonymous website visitors. The platform combines tag-based behavioral tracking, an integrated private DMP, scenario-driven email automation, customer scoring, custom forms/popups, and CRM/SFA integrations to expand top-of-funnel lead generation and prioritize sales follow-up. Delivered as a subscription SaaS with monthly fees plus an initial setup fee, it is sold directly and through a 50+ partner channel network to mid-market and enterprise customers in Japan.
Product overview
SATORI is a single unified marketing automation platform offered as a cloud-based SaaS solution. The core product SATORI provides three integrated functional areas: lead generation (identifying and capturing anonymous and known visitors), lead nurturing (engaging prospects through email campaigns and scenario automation), and lead management (tracking, scoring, and managing customer data). Key platform capabilities include website visitor tracking via tagging, email template creation and delivery, custom forms, customer scoring, segment-based targeting, webhook integration, scenario automation workflows, and access enterprise reporting. The platform operates on a subscription model with tiered pricing (initial fee from 300,000 JPY, monthly base from 148,000 JPY).
Differentiator
Problem solved
Functional benefit
Products and services
- SATORI Marketing Automation Platform Cloud-based Japanese marketing automation SaaS for B2B lead generation. Tracks anonymous and known website visitors, automates email nurture via scenario workflows, scores engagement, manages customer data via an integrated private DMP, and integrates with CRM/SFA tools (kintone, Sales Cloud, Sansan Data Hub, BIZTEL, pushcrew). Sold via monthly subscription with initial setup fee to mid-market and enterprise B2B customers in Japan (1,500+ installed base).
Quantifiable outcome
- Kanto Seisakusho (manufacturing company) increased annual new inquiries from ~100 to over 350 cases using popup functionality with a single in-house marketer
- +2 more outcomes
Companies that use Satori
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Satori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature15 records
Satori partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting and core.
- ComSquare Inc. (株式会社コマースクウェア) — RoboShtein for SATORIsupportingRoboShtein for SATORI is a mail notification-based automation service that automatically registers SATORI email data into CRM, Excel, and Google Sheets. Unlike API integration, it operates by using SATORI email notifications as triggers. Configuration is handled by ComSquare, making it accessible to non-technical users.
- Sansan Inc. ( Sansan株式会社)coreSATORI and Sansan announced functional integration between Sansan Data Hub and the MA tool SATORI. The integration allows enriched business card and company data from Sansan to flow into SATORI for account-based marketing (ABM), supporting customer data enrichment, company-person linkage, and shared tag usage for scenario building and segmentation.
- Cybozu Inc. (サイボウズ株式会社) — kintonecoreSATORI launched its data integration option starting with kintone and Sales Cloud integrations. Allows bidirectional sync of customer data and action information between SATORI and external CRM tools, enabling users to send leads to kintone/Sales Cloud or pull data back into SATORI without individual development.
- Salesforce Japan — Sales CloudcoreSATORI launched its data integration option with Sales Cloud as one of the first CRM integrations. Supports bidirectional sync of customer data and action information between SATORI and Sales Cloud.
- JB Advanced Technology Inc. (JBアドバンスト・テクノロジー株式会社) — QanatUniversesupportingSATORI uses JB Advanced Technology's QanatUniverse cloud integration platform as the data integration infrastructure connecting SATORI with external tools like kintone and Sales Cloud. QanatUniverse enables seamless bidirectional data flow between SATORI and external CRM/SFA systems.
- LINK Inc. (株式会社リンク) — BIZTELsupportingSATORI and cloud-based call center system BIZTEL integrated to enhance inside sales capabilities. Key benefits include click-to-call from SATORI screen, remote/telework-compatible phone outreach, and real-time monitoring, reporting, and call recording features.
- SATORI Partner Program — Multiple Partner CompaniescoreSATORI launched its partner program in April 2018, with partner numbers exceeding 50 companies at the time of the RoboShtein announcement (2021). Partners include web production companies, ad agencies, marketing/sales consulting firms, event operators, and system integrators. Partners resell SATORI subscriptions and receive sales support, training, and co-marketing benefits.
- Asshion Inc. (株式会社アッション) — pushcrewsupportingSATORI became the first Japanese MA tool to integrate with pushcrew, a web push notification tool. The integration allows segmented push notifications to be sent to SATORI users, achieving 2.7x higher website conversion rates compared to email (13.2% vs 4.74%).
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Satori competitors and assessment
Company assessmentBroad incumbents
- HubSpot Marketing Hub: HubSpot's Marketing Hub is a leading global marketing automation platform with growing presence in Japan. It competes with SATORI across lead generation, nurturing, and analytics but offers a broader inbound marketing suite and freemium go-to-market motion.
- Oracle Eloqua: Eloqua is Oracle's B2B marketing automation platform competing in the enterprise segment alongside SATORI. It targets large global enterprises with deep CRM integration and advanced campaign management, often bundled into larger Oracle CX deployments.
- Adobe Marketo Engage: Marketo Engage is Adobe's enterprise marketing automation platform, competing with SATORI for enterprise B2B customers in Japan. It targets large enterprises with deeper account-based marketing, lead scoring, and CRM integration capabilities than SATORI's current offering.
- Salesforce Marketing Cloud Account Engagement (Pardot): Pardot is Salesforce's B2B marketing automation solution, part of the broader Marketing Cloud ecosystem. It directly competes with SATORI in Japan but offers a much wider portfolio of CRM, sales, and marketing capabilities from a global incumbent with deeper enterprise penetration.
Direct peers
- Ferret One: Ferret One is a Japanese B2B marketing automation and content marketing platform that competes with SATORI in the mid-market and SMB segment, with a particular focus on inbound marketing and content-driven lead generation use cases.
- Miraiya (BowNow): BowNow is one of Japan's leading domestic marketing automation tools, directly competing with SATORI in B2B MA for Japanese mid-market customers. Both are domestically developed Japanese MA platforms with similar lead-generation, email automation, and subscription pricing models.
- SHANON: SHANON is a Japanese marketing automation and event management platform with a strong position in B2B event marketing, competing with SATORI for Japanese mid-market and enterprise marketing teams across MA, webinar, and event-management workflows.
- Basic Inc. (h2o): h2o is a Japanese marketing automation tool that directly competes with SATORI, particularly in B2B lead nurturing and email automation workflows. Both serve the Japanese domestic market with subscription-based MA offerings and overlap heavily in target buyer profiles.
Emerging players
- ActiveCampaign: ActiveCampaign is a US-based customer experience automation platform offering email marketing and marketing automation, with growing presence in Japan. It competes with SATORI for SMB and mid-market B2B customers with a strong product-led growth motion.
Others
- Cybozu (kintone): Cybozu's kintone is a major Japanese low-code business application platform and CRM alternative. While not a direct MA competitor, SATORI integrates with kintone as a core data integration partner, and both compete for Japanese B2B marketing and sales tooling budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights8 records
Customer concentration
Satori social profiles
Digital presenceSatori compliance and trust
Trust signalCompliance3 records
Satori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Satori leadership team
Management profileNumber of profiles
Profiles4 records
Satori funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Satori M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Satori
What does Satori do?
SATORI is a Japanese-domestic, cloud-based marketing automation (MA) SaaS platform that helps B2B marketers identify, nurture, and convert both known and anonymous website visitors. The platform combines tag-based behavioral tracking, an integrated private DMP, scenario-driven email automation, customer scoring, custom forms/popups, and CRM/SFA integrations to expand top-of-funnel lead generation and prioritize sales follow-up. Delivered as a subscription SaaS with monthly fees plus an initial setup fee, it is sold directly and through a 50+ partner channel network to mid-market and enterprise customers in Japan.
Is Satori a public or private company?
Satori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Satori founded?
Satori was founded in 2015. It employs 101 to 250 people.
Where is Satori based?
Satori is headquartered in Tokyo, Japan, in the Asia region.
How does Satori make money?
One revenue line is on record: marketing Automation SaaS Subscription.
Who are Satori's main competitors?
Broad incumbents on record are HubSpot Marketing Hub, Oracle Eloqua, Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement (Pardot). Direct peers are Ferret One, Miraiya (BowNow), SHANON and Basic Inc. (h2o). ActiveCampaign is listed as an emerging player. Cybozu (kintone) is listed as an others.
Does Satori have an API?
Yes. SATORI offers a public API for customer management and data integration. The API v2 supports customer registration, update, deletion, and bulk operations. Four types of API keys exist: user access key (user_key), user secret key (user_secret), company access key (company_key), and company secret key (company_secret). Company-level API keys require admin or management authority permissions. As of October 2025, permission rules set in the admin dashboard apply to API operations, meaning users without appropriate permissions cannot perform operations via API including customer registration, edit, deletion, bulk registration, bulk status retrieval, and user-defined action registration. Developer documentation is at satorihelp.zendesk.com/hc/ja/articles/360000473393.
What industry is Satori in?
Satori's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7371.