Cubiko
Cubiko is an Australian cloud-based practice intelligence platform that ingests data from Best Practice, Medical Director, and Zedmed to deliver billing optimisation, Medicare eligibility verification, benchmarking, and operational analytics to 2,500+ general practices and multi-site groups across Australia.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cubiko does
Cubiko Pty Ltd is an Australian healthcare data analytics company that builds a cloud-based practice intelligence platform for general practices, specialists, and multi-site practice groups across Australia. The product ingests operational, clinical, and billing data via native integrations with the three dominant Australian Practice Management Systems (Best Practice, Medical Director, Zedmed) and uses the Services Australia Certified API for real-time Medicare eligibility verification. The platform is structured as a core subscription (Insights) with modular add-ons including QuickCheck (CCM/MHTP Medicare eligibility at A$50+GST per practice per month), Calculate (service-fee calculation launched 2025), and Multisite (aggregated reporting for practice groups), plus feature modules covering billing optimisation, item optimisation, Touchstone benchmarking, forecasting, MyMedicare management, CPD tracking, and care prompts that surface into the PMS appointment book. Cubiko monetises through recurring SaaS subscriptions billed monthly or annually per practice, augmented by add-on pricing and a self-serve PLG motion supplemented by demo-led enterprise sales, and has reached 2,500+ practices as customers with a leadership team led by founder-CEO Chris Smeed. The company is headquartered in Brisbane, Australia, was founded in 2017, and operates with 11-50 employees.
Cubiko firmographics
Firmographics- Name
- Cubiko
- Legal name
- Cubiko Pty Ltd
- Website
- https://cubiko.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cubiko is an Australian cloud-based practice intelligence platform that ingests data from Best Practice, Medical Director, and Zedmed to deliver billing optimisation, Medicare eligibility verification, benchmarking, and operational analytics to 2,500+ general practices and multi-site groups across Australia.
- Ownership category
- akta.pro rank
Cubiko industry classification
Industry- Product category
- Healthcare Practice Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
- akta.pro secondary industry
- Patient Access, Registration & Intake (Front-End RCM) (HLACACAE)
Keywords
Where Cubiko is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cubiko business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Core practice intelligence software subscription providing access to Insights, dashboards, reporting, and benchmarking features. Billed monthly or annually per practice.
- QuickCheck Add-on: Premium add-on feature at $50 + GST per practice per month for Medicare eligibility verification using Services Australia Certified API. Available to existing Cubiko subscribers using Best Practice software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | QuickCheck Add-on |
| Subscription | Annual | Core Platform Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cubiko product offering
Product offeringCore offering
Cubiko sells a cloud-based Practice Intelligence Platform that integrates with Australian Practice Management Systems to extract, analyse and visualise healthcare billing and operational data. Its core Insights product provides dashboards, reporting and benchmarking, while paid add-ons include QuickCheck (bulk Medicare eligibility verification via the Services Australia Certified API), Calculate (service fee calculator) and Multisite (aggregated reporting for multi-location GP groups). Customers are Australian general practices and practice groups seeking to identify missed billings, streamline Medicare checks and benchmark performance.
Product overview
Cubiko is Australia's leading Practice Intelligence Platform designed specifically for healthcare practices. The platform operates as a unified suite comprising a core product (Insights) plus modular add-ons and features. The main products include Insights (core reporting and optimisation platform), QuickCheck (paid add-on for Medicare eligibility checking at $50/practice/month), Calculate (service fee calculator), and Multisite (aggregated reporting for practice groups). The platform integrates natively with major Australian practice management systems (Best Practice, Medical Director, Zedmed) and provides features across billing optimisation, item optimisation, appointment management, industry benchmarking (Touchstone), forecasting, custom dashboards, MyMedicare management, vaccination support, CPD tracking, and PRODA automation. The company also offers a Learning Hub for customer education and webinars.
Differentiator
Problem solved
Functional benefit
Products and services
- Cubiko Insights Cubiko's core practice intelligence platform providing real-time reporting, dashboards, billing analysis, appointment tracking and performance metrics for Australian healthcare practices.
- QuickCheck Medicare eligibility add-on ($50 + GST per practice per month) that verifies patient CCMP and MHTP item eligibility in bulk using the Services Australia Certified API, built for Best Practice users.
- Calculate Practice service fee calculator offering a simple, accurate way for healthcare practices to calculate service fees without manual or error-prone methods.
- Multisite Aggregated reporting and insights tool for General Practice groups managing multiple locations, enabling consolidated performance tracking, benchmarking and operational oversight across all sites.
Quantifiable outcome
- Uncovered $100,000 worth of missed billings within 10 minutes of initial use at Maple Street Surgery
- +2 more outcomes
Companies that use Cubiko
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Cubiko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Cubiko partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Best PracticecoreNative product integration allowing Best Practice users to access Cubiko insights directly within their practice management workflow. QuickCheck feature specifically built for Best Practice software integration.
- Medical DirectorcoreNative integration with Medical Director practice management system for data analytics and insights access.
- ZedmedcoreNative integration with Zedmed practice management system enabling Cubiko analytics for Zedmed users.
- Halo ConnectcoreAPI infrastructure used for secure retrieval of patient Medicare numbers for QuickCheck eligibility verification. Medicare numbers are retrieved via Halo Connect, sent to Services Australia API, then deleted - not stored by Cubiko.
- Royal Australian College of General Practitioners (RACGP)flagshipCubiko and RACGP work together to support general practitioners, collaborating across Continuing Professional Development (CPD) and other initiatives. RACGP pre-approved CPD activities available through Cubiko Insight's learning library.
- Australian Association of Practice Management (AAPM)flagshipStrategic partnership with AAPM to promote and support excellence in healthcare practice management. Joint webinars provide AAPM CPD points. AAPM Representative and Founder of Medical Business Services collaborates on educational content.
- William BuckminorAccounting and advisory firm providing practices with knowledge, tools and insights for successful medical practice management.
- Heart FoundationcoreCreated Heart Health Checks Workflow in partnership with Heart Foundation to help practices systematically identify eligible patients, complete risk assessments, and embed Heart Health Checks into everyday practice using evidence-based guidelines.
- Surgical PartnersminorPartnered with Surgical Partners and Medical Business Services to build the COVAX Feasibility Tool - a free tool for general practices to measure COVID-19 vaccination feasibility.
- Medical Business ServicesminorPartnered with Surgical Partners and Medical Business Services (Riwka Hagen) to develop the COVAX Feasibility Tool for Australian general practices.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Cubiko competitors and assessment
Company assessmentEmerging players
- Lyrebird Health: AI medical scribing and consultation tool for Australian GPs, listed as a Cubiko integration partner. Comparable as a workflow-enhancing GP software that competes for the same practice manager and GP wallet.
- Heidi Health: AI scribe and clinical documentation assistant for GPs and specialists. Comparable to Cubiko as a complementary GP productivity tool targeting the same practice personas, with potential to encroach on Cubiko's billing and consultation optimisation workflows.
- Halaxy: Cloud-based practice management platform popular with allied health and growing in GP. Comparable to Cubiko because it offers integrated billing, appointments, and reporting, with growing analytics functionality that overlaps with Cubiko Insights.
Broad incumbents
- MedicalDirector (Telstra Health): Major Australian GP practice management system now under Telstra Health, alongside PenCS. Comparable as both a Cubiko integration partner and a potential competitor, given Telstra Health could leverage PenCS to bundle a Cubiko-equivalent experience.
- Zedmed: Australian GP and specialist practice management software vendor and a current Cubiko integration partner. Comparable because it controls the practice data layer and could develop or partner to deliver embedded analytics.
- Best Practice Software: Vendor of one of Australia's dominant GP practice management systems and a core Cubiko integration partner. Comparable because it owns the underlying workflow and data Cubiko relies on, and could bundle or acquire native analytics to compete directly.
Regional players
- Cliniko: Cloud-based practice management software widely used by Australian allied health and specialist practices. Comparable to Cubiko's Multisite/Insights product family on cloud-based practice reporting and benchmarking, though focused on allied health rather than GP.
Others
- HotDoc: Australian patient engagement platform for online bookings, reminders, and recalls, and an existing Cubiko data-export integration partner. Comparable as an ecosystem participant — not a direct analytics competitor — that helps distribute Cubiko's patient recall and vaccination workflows into practices.
Direct peers
- POLAR by Outcome Health: POLAR is a GP data analytics and decision-support platform used across Australian primary health networks. It competes with Cubiko on practice-level insights, MBS item optimisation, and population-health reporting for GP clinics.
- PenCS (Telstra Health): Australian clinical audit and population health analytics platform for general practice, owned by Telstra Health. Most directly comparable to Cubiko Insights and Touchstone because it serves the same GP analytics and benchmarking use cases on top of Australian PMS data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubiko social profiles
Digital presenceCubiko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubiko leadership team
Management profileNumber of profiles
Profiles6 records
Cubiko funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubiko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubiko
What does Cubiko do?
Cubiko sells a cloud-based Practice Intelligence Platform that integrates with Australian Practice Management Systems to extract, analyse and visualise healthcare billing and operational data. Its core Insights product provides dashboards, reporting and benchmarking, while paid add-ons include QuickCheck (bulk Medicare eligibility verification via the Services Australia Certified API), Calculate (service fee calculator) and Multisite (aggregated reporting for multi-location GP groups). Customers are Australian general practices and practice groups seeking to identify missed billings, streamline Medicare checks and benchmark performance.
Is Cubiko a public or private company?
Cubiko is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cubiko founded?
Cubiko was founded in 2017. It employs 11 to 50 people.
Where is Cubiko based?
Cubiko is headquartered in Brisbane, Australia, in the Oceania region.
How does Cubiko make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are quickCheck Add-on.
Who are Cubiko's main competitors?
Emerging players on record are Lyrebird Health, Heidi Health and Halaxy. Broad incumbents are MedicalDirector (Telstra Health), Zedmed and Best Practice Software. Cliniko is listed as a regional player. HotDoc is listed as an others. Direct peers are POLAR by Outcome Health and PenCS (Telstra Health).
Does Cubiko have an API?
No public API is recorded for Cubiko.
What industry is Cubiko in?
Cubiko's product category is Healthcare Practice Analytics Software. Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows), with a secondary code of HLACACAE, Patient Access, Registration & Intake (Front-End RCM). Its NAICS code is 5132 and its SIC code is 7372.