What View Shift Productions does

View Shift Productions is a UK-registered independent production company structured as a Community Interest Company (CIC), founded in 2017 and operating from Greater Manchester with a secondary London presence. The company produces short films, music videos, and commercial/brand content for a roster that includes major-label artists (Nothing But Thieves via RCA Records, Tally Spear via Nettwerk Music Group) and international acts (Ariza, Morat, The Pylons, Sharifa). Its creative output is led by company director Harris Tomlinson-Spence, supported by a small named team that includes creative producer Adam Alexander Smith and development executive Dan Thorburn.

The firm's notable productions include the short film Salt Water Town, which has accumulated 20+ festival award selections, and a Sony Future Filmmaker Awards 2023 placement. Press coverage spans Variety, Hollywood Reporter, Paper Magazine, BBC, and ASBO Magazine. The business model is project-based professional services: production fees are earned per engagement (music video, short film, or commercial brief) rather than via subscription, licensing, or platform revenues. As a CIC, the company is constitutionally limited in profit distribution and is required to deliver community benefit, which constrains equity-financed scaling but signals a mission-driven positioning in the independent creative sector.

No external funding rounds, acquisitions, or platform/technology products are disclosed. The company operates with a lean team of approximately five people and does not publicly disclose pricing, contract values, or financial performance. Its competitive position rests primarily on the creative reputation of its principals and the cumulative prestige of its festival-circuit portfolio.

Name

View Shift Productions

Legal name

View Shift Productions CIC

Website

https://viewshiftproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

View Shift Productions is a UK Community Interest Company that produces short films, music videos, and commercial content for record labels (RCA Records, Nettwerk) and international artists, led by director Harris Tomlinson-Spence from bases in Greater Manchester and London.

Ownership category

akta.pro rank

Product category

Film & Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Live-Action Unit Production (2nd Unit, Pickups, Reshoots) (MPADABAI)

Keywords

• Music video production
• Short film production
• Commercial video production
• Post-production services
• Independent filmmaking

Headquarters

HQ city

Greater Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Music Video Production: Production of music videos for independent artists and established musicians. Services include directing, cinematography, editing, VFX, color grading, and full production management.
2. Short Film Production: Development and production of original short films, including narrative-led content for film festivals. Revenue generated through production fees and festival recognition.
3. Commercial Production: Brand and product commercial production for clients including Sleepiest App and The Loft. Includes directing, production, and post-production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

View Shift Productions is an independent film production company that produces short films, music videos, and brand commercials. Services span the full production pipeline, including directing, cinematography, editing, VFX, color grading, and sound design. The company works with independent artists, record labels (including RCA Records and Nettwerk Music Group), and consumer brands, and has earned recognition through film festival selections and industry press coverage.

Product overview

View Shift Productions is an award-winning independent film production company structured as a Community Interest Company (CIC), based in Greater Manchester and London. The company operates three core service lines: short films, music videos, and commercials. The short film slate includes award-winning titles such as Salt Water Town (multiple festival wins including Best Welsh Film and Best UK Short), My First Pet, GROUP, and the micro-short Clocked Off!, as well as hybrid film/music video works like Thanks For Coming. The music video division represents the largest portfolio, producing work for over 30 artists including Ariza, Sharifa, Nothing But Thieves, and The Pylons, with multiple award-winning entries. The commercials division produces work for brands including Sleepiest App and The Loft. All productions incorporate experimental and DIY filmmaking approaches while maintaining narrative-led storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Video Production Production of music videos for independent artists and established musicians, including directing, cinematography, editing, VFX, color grading, and full production management. Portfolio includes award-winning videos for Ariza, Sharifa, Nothing But Thieves, Morat, The Pylons, and others.
• Short Film Production Development and production of original short films, including narrative-led content for film festivals. Includes the award-winning Salt Water Town, My First Pet, GROUP, Clocked Off!, and the hybrid short film/music video Thanks For Coming for The Pylons.
• Commercial Production Brand and product commercial production services for clients including Sleepiest App and The Loft property/lifestyle brand. Includes directing, production, and post-production services for brand commercials and promotional videos.

Quantifiable outcome

• Salt Water Town selected at 20+ film festivals and won multiple Best Short awards
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• VarietyminorGTM or Marketing PartnerPress coverage of Salt Water Town in Variety magazine's coverage of Sony Future Filmmaker Awards and Sarasota Film Festival. Provides third-party validation and brand credibility through association with established entertainment industry publication.
• Hollywood ReporterminorGTM or Marketing PartnerPress coverage in Hollywood Reporter featuring Salt Water Town's Sony Future Filmmaker Awards selection. Industry trade publication providing legitimacy and visibility.
• Paper MagazineminorGTM or Marketing PartnerSharifa music videos featured in Paper Magazine, providing exposure to music and entertainment audience.
• ASBO MagazineminorGTM or Marketing PartnerSharifa YOU AND I video featured in ASBO Magazine's Videodrome section. Independent music publication providing targeted audience reach.
• BBCminorGTM or Marketing PartnerSalt Water Town mentioned in BBC's 100 Women or BBC Share Your Story initiative coverage. Major broadcast platform providing broad audience exposure.
• RCA RecordscoreChannel Partner/ Reseller/ DistributorNothing But Thieves album documentary series released through RCA Records (logo visible on DCC Sessions page). Major label partnership for music video and documentary distribution.
• Nettwerk Music GroupcoreChannel Partner/ Reseller/ DistributorTally Spear music video credits Nettwerk Music Group as label. Independent music label partnership for artist visual content.
• Colors StudiosminorGTM or Marketing PartnerSharifa YOU AND I featured on Colors Studios platform, providing international music video platform exposure.
• Student Filmmaker MagazineminorGTM or Marketing PartnerDuccbod - No Sympathy featured in Student Filmmaker Magazine coverage of Harris Tomlinson-Spence.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Somesuch & Co: Independent UK production company specializing in commercials and music videos with a strong directorial roster. Closely comparable business model and target client base.
• Partizan: Global music video and commercial production company with major UK presence. Comparable service offering and label/brand client base to View Shift.
• Iconoclast: Global music video and commercial production company with London roots. Comparable music video-led service offering to label and brand clients.
• London Alley Entertainment: Music video and commercial production company with UK operations producing content for major label artists. Directly comparable end-market and project type.
• Agile Films: UK-based production company producing music videos, commercials, and branded content. Similar indie positioning and overlapping client roster.
• Pulse Films: London-headquartered music video, branded content and feature production company. Directly comparable as a UK indie shop producing premium music videos for major artists and labels.

Broad incumbents

• PRETTYBIRD: Established production company with music video and commercial capabilities and a strong directorial roster. Larger incumbent competing for similar label and brand budgets.
• RSA Films: Long-established Ridley Scott-associated UK production company spanning commercials, music videos, and feature films. Larger incumbent in the same indie UK production category.

Emerging players

• Great Machine: Independent music video production company producing work for major label artists. Similar scale and creative positioning to View Shift.
• Object & Animal: Boutique London production company producing music videos and short films with a festival-leaning creative identity. Comparable emerging indie peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/view-shift-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View Shift Productions