STIFTELSEN VÅLERENGA FOTBALL SAMFUNN

What STIFTELSEN VÅLERENGA FOTBALL SAMFUNN does

Stiftelsen Vålerenga Fotball Samfunn is a Norwegian charitable foundation (stiftelse) established in 2014 and headquartered in Oslo, operating social programs that use football as a tool for inclusion, integration, and community development. The foundation is part of the broader Vålerenga IF football family and leverages the club's brand, facilities (Intility Arena, Vallefeltet), match-day platforms, and commercial partner network to deliver programs to vulnerable populations. Programs are organized under four main pillars: Vålerenga mot Rasisme (anti-racism, established 1996), Jobbsjansen (employment training for out-of-work youth and adults, established 2006), Inkludering (inclusion programs since 2008 including Gatelaget, Ferietilbud, Integreringslaget, Football Works, Superfotball, and Powerfotball), and Engaaktiv (physical health and low-threshold activities since 2017). Supporting initiatives include Fargerik Fotball, Community Champions League, Diversity Wins, Ung Leder Vålerenga, and Forbildeprosjektet.

The foundation's product portfolio is service-based and entirely free to participants. Programs target distinct segments: school-age children (1500-2000+ annually through Fargerik Fotball), unemployed youth and adults (NAV-referred, with 71% of 2023 Jobbsjansen Ungdom participants and 56% of 2024 combined participants achieving employment, internship, or return to education), people in addiction recovery (Gatelaget with over 1,000 cumulative participants in 10 years), refugees and new arrivals (Integreringslaget, 49 players from 20 nationalities in 2024), people with physical and developmental disabilities (Powerfotball since October 2023, Superfotball since 2024), low-income families (Ferietilbud, 39 families served in 2024), and prison inmates and community service clients (Football Works, 24 persons completing over 700 hours of community service in 2024). The foundation operates with a 9-person team led by CEO Jannicke Aas (since September 2020) and board chair Sven Mollekleiv (since 2022).

The revenue model is grant- and donation-based rather than commercial. Funding sources include Norwegian public sector partners (NAV, Bydel Gamle Oslo, Kriminalomsorgen, Fotballstiftelsen), corporate silver partners (Coop, Elkjøp, OBOS, Fortum, adidas), and EU grants channelled through the European Football for Development Network (EFDN) under the Erasmus+ programme. Programs are delivered through direct physical presence at Intility Arena, Vallefeltet, partner schools, Ullersmo Prison, and digital application channels (Google Forms), with recruitment driven by partner referrals (NAV case workers, municipal staff, prison officers), word-of-mouth from existing participants, and earned media from Vålerenga Elite match-day events. The foundation is not a technology company; no API, software product, or AI/ML capability is part of the operating model.

Name

STIFTELSEN VÅLERENGA FOTBALL SAMFUNN

Legal name

Stiftelsen Vålerenga Fotball Samfunn

Website

https://vif-samfunn.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftelsen Vålerenga Fotball Samfunn is an Oslo-based Norwegian charitable foundation that uses football as a tool for social inclusion, delivering free programs to vulnerable populations including youth, unemployed adults, people in addiction recovery, refugees, people with disabilities, prison inmates, and low-income families.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Social inclusion programs
• Community foundation services
• Youth employment training
• Football-based outreach
• Refugee integration services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation Operations / Charitable Funding: Vålerenga Samfunn is a charitable foundation (stiftelse) that operates through a combination of grant funding from public bodies, corporate partnerships, and donations. Revenue is not generated from product or service sales; programs are offered free of charge to participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

STIFTELSEN VÅLERENGA FOTBALL SAMFUNN is a Norwegian non-profit foundation established in 2014 that uses football as a vehicle to deliver social inclusion programs in Oslo. It offers anti-discrimination initiatives, work training for unemployed youth and adults, prison reintegration, disability sports, refugee integration, and holiday programs for low-income families, all provided free of charge to participants.

Product overview

Stiftelsen Vålerenga Fotball Samfunn is a social foundation that operates as a platform of community programs using football as a tool for social inclusion, integration, and development. The organization is structured around four main project areas: Vålerenga mot Rasisme (anti-racism, established 1996), Jobbsjansen (work training, established 2006), Inkludering (inclusion programs including Gatelaget, PowerFotball, SuperFotball, Integreringslaget, Ferietilbud, and Fotball Works), and Engaaktiv (physical health activities including Powerwalking, Idrettsskole, and Gåfotball). Supporting programs include Community Champions League, Diversity Wins, Fargerik Fotball, Ung Leder Vålerenga, and Football Works. The foundation does not offer a software product but rather runs physical community programs and activities focused on employment support, social inclusion, anti-discrimination, and health promotion in Oslo.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-discrimination programs
• Work training for unemployed youth and adults
• Prison reintegration program
• Disability sports program
• Refugee integration program
• Holiday program for low-income families

Quantifiable outcome

• In 2023, 15 out of 21 Jobbsjansen Ungdom participants (71%) achieved employment, internship, or returned to education
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Norges Powerchair FotballforeningcoreStrategic or Co-development Partner · 1 January 2024National association established in January 2025 to develop powerchair football in Norway. Kevin Hansen from Vålerenga Samfunn serves as chairman. Norway joined EPFA (European Powerchair Football Association) in March 2025.
• OBOSmajorGTM or Marketing Partner · 1 January 2024OBOS provides financial support to Community Champions League, enabling the school-based social football league for 9th graders across Oslo schools.
• European Football for Development Network (EFDN)coreStrategic or Co-development Partner · 1 April 2023Vålerenga Samfunn is a member club of EFDN, receiving European Union funding through Erasmus+ to operate Football Works project (2.5 years from April 2023) and Diversity Wins. EFDN coordinates the European network of football clubs doing social development work.
• Ullersmo Fengsel (Ullersmo Prison)coreStrategic or Co-development Partner · 1 April 2023Football Works project involves close collaboration with Ullersmo Prison, section Krogsrud. Vålerenga Samfunn provides weekly football training inside the prison and at Intility Arena for inmates, with the goal of reducing recidivism through sport and work preparation.
• Bayer 04 LeverkusencoreStrategic or Co-development Partner · 1 January 2023Football Works project partner. Bayer 04 Leverkusen is one of 8 European clubs/organizations participating in the 2.5-year Football Works Erasmus+ project coordinated by EFDN.
• Bohemian FC (Ireland)coreStrategic or Co-development Partner · 1 January 2023Football Works project partner. Bohemian FC hosted the 4th Football Works seminar in Dublin in March 2025. One of 8 European clubs/organizations in the Erasmus+ project.
• Saints Foundation (Southampton FC)coreStrategic or Co-development Partner · 1 January 2023Football Works project partner. One of 8 European clubs/organizations in the Erasmus+ Football Works project.
• FC Emmen (Netherlands)coreStrategic or Co-development Partner · 1 January 2023Football Works project partner. One of 8 European clubs/organizations in the Erasmus+ Football Works project.
• FC Utrecht (Netherlands)coreStrategic or Co-development Partner · 1 January 2023Football Works project partner. One of 8 European clubs/organizations in the Erasmus+ Football Works project.
• KPZ Sremska Mitrovica (Serbian Prison)coreStrategic or Co-development Partner · 1 January 2023Football Works project partner. Serbian prison that co-hosted the Gangster Fotball tournament in September 2024. One of the European partners in the Erasmus+ project.
• Picomed AScoreTechnology or Integration · 1 January 2023Equipment supplier for Powerfotball (powerchair football). Picomed AS supplies the specialized electric wheelchairs used in the sport. Vålerenga Samfunn has chairs available for loan to newcomers wanting to try the sport.
• Funkis IL (Hamar)coreStrategic or Co-development Partner · 1 January 2023Powerchair football club from Hamar that collaborated with Vålerenga Samfunn to establish the sport in Oslo. Initiated the partnership to start Powerfotball in the capital region.
• Vinn IL (Gjøvik)minorStrategic or Co-development Partner · 1 January 2023Powerchair football club from Gjøvik participating in national Powerfotball training gatherings alongside Vålerenga Samfunn and Funkis IL.
• FortumminorGTM or Marketing Partner · 24 March 2022Fortum, a leading electricity supplier in the Oslo region, entered a sustainability partnership with Vålerenga Samfunn focused on environmental and social responsibility.
• Bydel Gamle OslomajorStrategic or Co-development Partner · 1 January 2022Three-year partnership agreement with Bydel Gamle Oslo municipal district. The partnership funds Ung Leder Vålerenga youth leadership program targeting girls aged 15-19 from the district, with 13-14 sessions per cohort.
• Vålerenga Fotball ElitecoreStrategic or Co-development Partner · 1 January 2022The professional football club branch of the Vålerenga family. Provides access to Intility Arena facilities, player appearances for Vålerengatimen school visits, and the partner network that employers connect through for Jobbsjansen placements.
• ElkjøpminorGTM or Marketing Partner · 10 June 2021Elkjøp joined as sølvpartner (silver partner) of Vålerenga Samfunn, contributing to the foundation's funding base for social projects.
• CoopmajorGTM or Marketing Partner · 1 June 2021Coop is a sølvpartner (silver partner) of Vålerenga Samfunn. Coop extended the partnership for two additional years as announced in December 2025, providing financial support to the foundation's social programs including Ferietilbud for low-income families.
• adidasminorGTM or Marketing Partner · 1 January 2021Adidas returned as equipment sponsor for the entire Vålerenga family including Vålerenga Samfunn from 2022, providing sports equipment and apparel.
• Fotballstiftelsen (Football Foundation of Norway)majorGTM or Marketing Partner · 1 January 2021The Norwegian Football Foundation organizes the annual national tournament for Gatelag teams. Vålerenga Gatelag participated in the 2024 tournament in Bodø (31 teams) and 2023 in Bergen (29 teams).

Scale indicators18 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Manchester City FC Foundation (City in the Community): Manchester City FC's charitable arm runs a much larger portfolio of sport-for-development programs globally, including in disability, education, and health. Broader incumbent — operates the same model at significantly greater scale and with international footprint, but inside a much bigger commercial football brand.
• Arsenal in the Community: Arsenal FC's community programs deliver sport-based inclusion, education, and health initiatives in North London. Broader incumbent — larger Premier League club foundation with a more diversified program portfolio but the same club-foundation + community-delivery structure.
• FC Barcelona Foundation: Global charitable arm of FC Barcelona running sport-based social programs for vulnerable children worldwide. Broader incumbent — operates the football-for-social-impact model at an international scale, but anchored to a far larger and more global brand than Vålerenga.

Direct peers

• Celtic FC Foundation: Charitable arm of Celtic FC delivering award-winning football-based social inclusion, health, and education programs across the Glasgow area. Direct peer — most structurally comparable European example of a top-flight club foundation running multiple social programs at scale.
• Bayer 04 Leverkusen Neverest: Bayer 04 Leverkusen Neverest is the German Bundesliga club's social foundation, running sport-based inclusion programs. Direct peer — Erasmus+ Football Works project partner with a comparable structure (elite club + charitable arm + EU co-funded programs).
• Bohemian FC Community Programmes: Bohemian FC's social-inclusion arm runs football-based community programs in Dublin, including work with disadvantaged groups. Direct peer — co-partner in the EFDN Football Works project, sharing the same football-foundation delivery model in another European city.
• Saints Foundation: Charitable foundation of Southampton FC delivering sport-for-social-change programs (education, health, employability, prison reintegration). Direct peer — already a co-partner with Vålerenga Samfunn in the Football Works Erasmus+ project, making them the closest functional and structural analogue.
• FC Utrecht Foundation: Dutch Eredivisie club foundation running football-for-good programs across health, inclusion, and youth. Direct peer — Erasmus+ Football Works project partner operating with the same elite-club / charitable-arm structure as Vålerenga Samfunn.

Others

• European Football for Development Network (EFDN): European network coordinating football-club social-development programs, including the Football Works Erasmus+ consortium in which Vålerenga Samfunn is a member. Adjacent — functions as an enabling platform and consortium coordinator rather than a direct program-delivery competitor, and is itself a key funder/partner.

Regional players

• Fotballstiftelsen (Norwegian Football Foundation): National Norwegian foundation organizing the annual national Gatelag tournament and broader football-for-good programming in Norway. Regional peer — operates in the same country and co-organizes events Vålerenga Gatelag participates in (Bodø 2024, Bergen 2023), but at a national rather than club-anchored level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VIFsamfunn
• LinkedInlinkedin.com/company/valerengasamfunn
• Instagraminstagram.com/valerengasamfunn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIFTELSEN VÅLERENGA FOTBALL SAMFUNN