What Vignamaggio s.n.c. does

Vignamaggio s.n.c., operating through its primary legal entity Villa Vignamaggio Soc. Agr. SRL, is a historic Tuscan wine estate and agritourism destination in the Chianti Classico region of Italy. The estate sprawls over more than 400 hectares between Greve in Chianti and Panzano in Chianti, comprising 52 hectares of vines organized across 61 vineyard parcels in 9 distinct geological areas, 65 hectares of woodland, olive groves, vegetable gardens, and renovated historic buildings. Winemaking is documented continuously since 1404, with a portfolio spanning Chianti Classico DOCG (Terre di Prenzano, Gherardino Riserva, Monna Lisa Gran Selezione), single-vineyard IGT Toscana wines (Cabernet Franc di Vignamaggio, Merlot di Santa Maria, Sangiovese di Vitigliano), a rosato (Albaluce), a bianco (Tramonte), a dessert wine (Vinsanto del Chianti Classico DOC), and a classic-method sparkling (Vignamante). The estate achieved first organic-harvest certification in 2018 following a 2014 conversion process.

Revenue is generated across five integrated streams operating from the same estate: (1) direct-to-consumer wine sales through the on-site La Fattoria shop and a Shopify-hosted online store (shop.vignamaggio.com); (2) accommodation revenue from the boutique hotel La Pensione in Panzano in Chianti and three private farmhouses (Il Prato, L'Orto, Il Casolese); (3) restaurant operations at La Fattoria (open daily 10:00–20:00) with reservations via TheFork; (4) weddings and private events at Il Borgo; and (5) paid wine experiences including vineyard tours and tastings. Trade-channel sales are pursued via annual participation at Vinitaly.

The company is privately held by the Nunziante family, who have owned the estate since 1987. The legal representative of Villa Vignamaggio Soc. Agr. SRL is Patrice Taravella Paul, the architect leading the current restoration and expansion program. Operationally, the business combines agricultural production, hospitality, food service, and event management on a single multi-hundred-hectare property, with €3.5 million in fully paid-in share capital and a relatively small permanent headcount (firmographic listed at 5 employees as of July 2026) supplemented by approximately 30 seasonal workers during harvest.

Name

Vignamaggio s.n.c.

Legal name

Villa Vignamaggio Soc. Agr. SRL

Website

https://vignamaggio.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vignamaggio is a historic Tuscan wine estate and agritourism destination spanning 400+ hectares in Chianti Classico, producing organic-certified wines and operating a hotel, restaurant, farmhouses, and wedding venue under the Nunziante family since 1987.

Ownership category

akta.pro rank

Product category

Winery and Agritourism

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Boutique Inns (THAGAHAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Chianti Classico wine
• Tuscan agritourism
• Organic winemaking
• Tuscany wedding venue
• Wine hospitality estate

Headquarters

HQ city

Greve in Chianti

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of Chianti Classico DOCG wines (Terre di Prenzano, Gherardino Riserva, Monna Lisa Gran Selezione), IGT wines (Cabernet Franc, Merlot di Santa Maria, Sangiovese di Vitigliano, Mezzanotte), rosato (Albaluce), bianco (Tramonte), Vinsanto del Chianti Classico DOC, and sparkling (Vignamante). Sales through owned e-commerce shop and direct from estate.
2. Hospitality & Accommodation: Revenue from hotel La Pensione in Panzano in Chianti, and private farmhouse rentals (Il Prato, L'Orto, Il Casolese).
3. Restaurant & Food Service: Restaurant La Fattoria serving farm-to-table cuisine using estate-produced ingredients. Open daily 10:00-20:00. Reservations via TheFork.
4. Events & Weddings: Il Borgo venue for weddings and events. Dedicated event planning services with catering capabilities.
5. Wine Experiences: Tours, tastings, and vineyard experiences at La Fattoria. Booking via [email protected].

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vignamaggio is a historic Tuscan wine estate in Chianti Classico that produces and sells a portfolio of organic wines (Chianti Classico DOCG, IGT Toscana, Vinsanto, sparkling), while operating an integrated agritourism destination that includes a restaurant (La Fattoria), a boutique hotel (La Pensione), private farmhouse rentals, and a wedding/event venue (Il Borgo). The business sells directly to consumers through its own e-commerce shop, on-site restaurant and tastings, accommodation bookings, and event contracts, with additional trade engagement at industry events such as Vinitaly.

Product overview

Vignamaggio is a historic Tuscan wine estate and agritourism destination spanning over 400 hectares in the Chianti Classico region. The core product portfolio consists of premium wines including Chianti Classico DOCG wines (Terre di Prenzano, Gherardino Riserva, Monna Lisa Gran Selezione), single-vineyard wines (Cabernet Franc di Vignamaggio, Merlot di Santa Maria, Sangiovese di Vitigliano), plus Mezzanotte, Albaluce rosato, Tramonte bianco, Vinsanto dessert wine, and Vignamante sparkling wine. Hospitality offerings include hotel accommodations at La Pensione in Panzano, three private farmhouses for rent (Il Prato, L'Orto, Il Casolese), restaurant and tastings at La Fattoria, and wedding/event venue at Il Borgo. The estate also operates an e-commerce shop for direct wine and product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Chianti Classico DOCG Terre di Prenzano Chianti Classico DOCG produced solely with Sangiovese grapes from the Prenzano vineyards, aged approximately one year in oak barrels of 20-40 hectoliters. For wine enthusiasts seeking terroir-driven Chianti Classico.
• Chianti Classico DOCG Riserva Gherardino Chianti Classico DOCG Riserva named after Gherardino Gherardini, made with 80-90% Sangiovese and 10-20% Merlot, aged 18-20 months in oak barrels and barriques. For wine enthusiasts seeking premium aged Chianti Classico.
• Chianti Classico DOCG Gran Selezione Monna Lisa Premium Chianti Classico Gran Selezione produced only in the best vintages, composed of 95% Sangiovese and 5% Cabernet Sauvignon, aged minimum 30 months with at least 6 months in bottle. For collectors and connoisseurs of top-tier Chianti Classico.
• Cabernet Franc di Vignamaggio Historic IGT Toscana Rosso produced from over 40-year-old Cabernet Franc vines rediscovered in the 1990s in the Solatio and Orto vineyards, aged 18-20 months in French oak barriques. For wine enthusiasts seeking singular, historic monovitigno expressions.
• Merlot di Santa Maria Single-vineyard IGT Toscana Merlot from the Santa Maria a Petriolo vineyard near the villa, aged about 20 months in French oak barriques. For wine enthusiasts seeking estate monovitigno Merlot.
• Sangiovese di Vitigliano Annual IGT Toscana Rosso produced solely with Sangiovese grapes, aged approximately one year in French oak barriques and one year in large oak casks. For wine enthusiasts seeking single-vineyard Sangiovese.
• Mezzanotte Red wine with ruby brilliant color, featuring notes of red and black fruits, undergrowth, and spicy notes of licorice, nutmeg and leather. For consumers seeking a characterful estate red.
• Albaluce Rosato IGT Toscana Rosato produced from Merlot and Syrah grapes, fermented in stainless steel at controlled temperature of 18-20 degrees. For consumers seeking an estate rosato.
• Tramonte Bianco IGT Toscana Bianco made from Chardonnay grapes, featuring notes of hawthorn and countryside hedges surrounding the vineyards. For consumers seeking estate white wine.
• Vinsanto del Chianti Classico DOC Traditional dessert wine produced from Malvasia Lunga del Chianti and Trebbiano Toscano grapes, naturally dried for three months then aged minimum four years in small oak barrels. For consumers seeking classic Tuscan dessert wine.
• Vignamante Spumante Metodo Classico Classic Method sparkling wine (Spumante Metodo Classico) made from Sangiovese grapes vinified as rosé, with secondary fermentation in bottle for twelve months. For consumers seeking traditional-method sparkling wine.
• La Pensione Hotel Boutique hotel located in Panzano in Chianti, offering rooms and experiences in the Chianti countryside. For leisure travelers seeking immersive Tuscan accommodation.
• Il Prato Farmhouse Rental Historic stone farmhouse accommodation available for rent on the estate in Panzano in Chianti. For travelers and families seeking self-catering countryside stays.
• L'Orto Farmhouse Rental Farmhouse accommodation at Via Montagliari, Greve in Chianti. For travelers seeking independent countryside stays.
• Il Casolese Farmhouse Rental Farmhouse accommodation at Via di Lamole, Greve in Chianti. For travelers seeking independent countryside stays.
• La Fattoria Restaurant and Tastings Restaurant and wine tasting venue nestled in the Chianti Classico vineyards, offering food and wine experiences of the estate using estate-grown ingredients. For visitors, travelers, and wine enthusiasts seeking farm-to-table dining.
• Il Borgo Wedding and Events Venue Historic scenic wedding venue in the heart of Tuscany, available for weddings and private events with dedicated event planning services. For couples and event planners seeking destination Tuscan celebrations.
• Vignamaggio Online Shop Direct-to-consumer e-commerce platform selling Vignamaggio wines, jams, and other estate products. For individual consumers across the EU.
• Vignamaggio Tours and Tastings Guided vineyard tours, wine tastings, and educational experiences at the estate. For visitors and wine enthusiasts seeking immersive visits.

Quantifiable outcome

• First organic harvest certified in 2018 following 3-year conversion process from 2014

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marchesi de' Frescobaldi: Major Tuscan wine group with multiple estates including Nipozzano and CastelGiocondo, combining premium winemaking with agritourism and historic estate hospitality. Comparable as a multi-estate Tuscan producer with DTC hospitality.
• Castello Banfi: Large Brunello di Montalcino producer with extensive hospitality (hotel, restaurant, wine shop, museum). Comparable as a Tuscan heritage estate combining premium wine, destination hospitality, and tourism-driven revenue.
• Marchesi Antinori: One of Italy's largest and most established wine dynasties, with extensive Tuscan estates including Tignanello, a Chianti Classico portfolio, and hospitality venues. Operates in the same Chianti terroir at much larger scale, with broader distribution.
• Barone Ricasoli (Castello di Brolio): Historic Chianti Classico producer at Castello di Brolio with a museum, restaurant, wine shop, and on-site hospitality, similar heritage positioning and visitor experience model but at significantly larger commercial scale.
• Tenute Ruffino: Large-scale Tuscan wine producer with multiple estates across Chianti Classico, including premium Gran Selezione and Lodola Nuova. Comparable as a Tuscan wine producer spanning multiple price tiers and export markets, though at much larger scale.

Direct peers

• Castello di Ama: Premium Chianti Classico estate in Gaiole producing single-vineyard and Gran Selezione wines, with on-site contemporary art installations and hospitality. Comparable as a heritage-driven, premium Chianti producer investing in destination experiences.
• Isole e Olena: Boutique Chianti Classico estate in Barberino Tavarnelle known for premium Sangiovese, single-vineyard bottlings, and on-site hospitality. Comparable as a heritage, family-owned Chianti Classico producer with similar scale and DTC focus.
• Castello di Verrazzano: Historic Chianti Classico estate in Greve in Chianti producing organic wines and offering vineyard tours, tastings, and on-site hospitality. Highly comparable as a heritage organic Chianti Classico estate in the immediate Greve region with agritourism focus.
• Badia a Coltibuono: Historic Chianti Classico estate with organic vineyards, farm-to-table restaurant, cooking school, and farmhouse accommodations; nearly identical agritourism-plus-organic-wine product mix and similar Tuscan positioning.
• Castello di Volpaia: Organic Chianti Classico producer in Radda in Chianti operating a winery, restaurant, and on-site hospitality offering tastings and tours, making it one of the closest direct comparables in scale, location, and DTC hospitality model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vignamaggio
• LinkedInlinkedin.com/company/vignamaggio-s.n.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignamaggio s.n.c.