Interprofession des Vins du Sud-Ouest (IVSO)

What Interprofession des Vins du Sud-Ouest (IVSO) does

IVSO (Interprofession des Vins du Sud-Ouest) is a French non-profit interprofession and trade body founded in 2009 and headquartered at Centre INRA in Castanet Tolosan, Occitanie. It represents and collectively promotes member wineries and wine producers across the Southwest France wine region, covering appellations that span the Occitania and Nouvelle-Aquitaine administrative regions — including Gaillac, Fronton, Saint Mont, Marcillac, Irouléguy, Coteaux du Quercy, Gascogne, Madiran/Pacherenc, and Cahors.

The organization operates a small administrative team of 6 employees led by Director Paul Fabre. Its core products and services consist of the Vignobles du Sud-Ouest consumer-facing website (vignobles-sudouest.fr), an interactive vineyard map, a member portal for contract management and DRM (Déclaration Récapitulative Mensuelle) declarations, a dedicated press area with key figures and press releases, and event programming across major festivals and wine tourism activities (Fête des vendanges, Madiran Portes ouvertes, Gaillac Primeur, Toulouse à Table, Nocturne Victor Hugo, Siestes Électroniques). The organization also coordinates the Sud-ouest de Cœur consumer-facing brand and the Wines of Southwest France Council.

IVSO's business model is membership-dues funded: contributions from member wineries and wine producers finance collective promotion, export development support, event organization, and maintenance of appellation quality standards under France's AOP/IGP frameworks. The organization does not sell wines directly; its role is collective marketing, trade coordination, and regional brand stewardship rather than direct commercial activity.

Name

Interprofession des Vins du Sud-Ouest (IVSO)

Legal name

Interprofession des Vins du Sud-Ouest (IVSO)

Website

https://vignobles-sudouest.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IVSO is a French non-profit interprofession founded in 2009 that represents and collectively promotes member wineries across the Southwest France wine region, coordinating marketing, events, press, and wine tourism under AOP/IGP appellation frameworks.

Ownership category

akta.pro rank

Product category

Wine Industry Association

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine industry association
• Appellation promotion
• Wine trade body
• Regional wine marketing
• Wine tourism services

Headquarters

HQ city

Castanet Tolosan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Member contributions: IVSO is funded by contributions from its member wineries and wine producers in the Southwest France region. As an interprofession body, it operates as a non-profit organization representing the collective interests of wine producers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IVSO is a non-profit professional wine interprofession body that collectively promotes and represents the interests of wineries and wine producers across the Southwest France wine region. It provides collective marketing, export development support, regional event organization, wine tourism promotion, and maintains quality standards through the AOP/IGP appellation system. The organization operates a public website, an interactive vineyard map, and a member portal for regulatory declarations.

Product overview

IVSO (Interprofession des Vins du Sud-Ouest) operates as a wine industry organization representing the Southwest France wine region. The organization provides a public-facing website (Vignobles du Sud-Ouest) that showcases regional wines, appellations, grape varieties, heritage, and wine tourism opportunities. For members, IVSO offers an online member portal enabling contract management, DRM declarations, and professional services. The organization also maintains press and communication resources for media coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Vignobles du Sud-Ouest Website Official promotional and informational website for the Southwest France wine region, providing content about wine appellations, grape varieties, heritage, wine tourism, gastronomy, and member information. Serves wine consumers, trade professionals, and the general public interested in discovering Southwest France wines.
• IVSO Member Portal Online portal for wine professional members to manage contracts, submit DRM (Déclaration Récapitulative Mensuelle) declarations, and access member services. Serves member wineries and wine producers across the Southwest France region.
• Interactive Vineyard Map Digital cartographic tool allowing exploration of Southwest France vineyards and wine regions. Serves wine tourists, consumers, and trade professionals seeking to discover the geographic diversity of the region's wine territories.
• Wines of Southwest France Council Regional wine promotion coordination body that supports collective marketing and export development for Southwest France wines.
• Press and Communication Resources Press resources including key industry figures, press releases, and free access information for media professionals covering the Southwest France wine industry.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bureau Interprofessionnel des Vins de Bourgogne (BIVB): French regional wine interprofession representing Burgundy's AOC producers and conducting collective promotion, wine tourism, and export development — the closest structural parallel to IVSO, just at much larger scale and global brand awareness.
• Conseil Interprofessionnel des Vins d'Alsace (CIVA): Alsace wine trade body coordinating collective marketing, export, and appellation management for a multi-terroir French wine region — same interprofession structure serving a fragmented producer base.
• Conseil Interprofessionnel des Vins du Roussillon (CIVR): Roussillon wine council providing regional collective promotion, export support, and quality controls — another French regional interprofession directly comparable to IVSO in scale and structure.
• InterLoire (Interprofession des Vins du Val de Loire): Loire Valley wine interprofession consolidating producer/vintner interests across multiple AOC appellations (similar fragmented-multi-AOC model to IVSO) for promotion, technical support, and export coordination.
• Inter Beaujolais: Beaujolais regional interprofession responsible for collective marketing, generic promotion of Beaujolais/Beaujolais Villages/Crus, and export development — a small French wine region body with similar mandate, budget profile, and promotional scope.
• Comité Interprofessionnel du Vin de Champagne (CIVC): The Champagne trade body governing appellation rules, marketing (e.g., 'Champagne — only from France'), and member services — directly analogous to IVSO's role for Southwest France AOPs, illustrating the same interprofession model at the apex of premiumization.
• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): Bordeaux's wine council runs collective promotion, technical research, and economic intelligence on behalf of the region's appellation producers — a structurally identical interprofession organization focused on collective marketing at regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FranceSudOuest
• Facebookfacebook.com/lesvinsdusudouest
• Instagraminstagram.com/lesvinsdusudouest
• LinkedInlinkedin.com/company/interprofession-des-vins-du-sud-ouest-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interprofession des Vins du Sud-Ouest (IVSO)