Viking Cooking School
Viking Cooking School is a private retail and culinary education business in Greenwood, Mississippi, combining an in-person cooking school with a premium kitchen retail store and e-commerce storefront selling Viking, Le Creuset, and other high-end cookware brands.
- Company typePrivate
- Founded-
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Viking Cooking School does
Viking Cooking School is a private retail and culinary education business operating a physical storefront on Howard Street in Downtown Greenwood, Mississippi, directly across from The Alluvian Hotel. The company sells premium cookware, cutlery, countertop appliances, barware, gourmet foods, and Alluvian linens and bedding, and its core brand is Viking — sold through an authorized-reseller relationship with Viking Range Corporation. An in-store Appliance Specialist assists customers in building full Viking dream kitchens. The company also runs an in-person cooking school offering date-night dinners, brunches, dinner parties, and specialty workshops, taught by professional chefs covering techniques from steakhouse classics to international cuisines.
The business is built on a Shopify e-commerce storefront (vikingcookingschool.com) extended by a Bookthatapp-powered events calendar that handles online scheduling and payment for cooking classes. The retail catalog is broad, carrying Viking cookware and accessories, Le Creuset enameled cast iron, Beatriz Ball serveware, Lynx grill accessories, and other premium brands. Adjacent revenue channels include a wedding registry service and digital gift cards. The store is open Tuesday through Saturday, and the company uses email newsletter as its primary direct-marketing channel.
Commercially, Viking Cooking School serves two primary customer segments: food enthusiasts and home cooks seeking professional instruction and premium kitchen equipment, and wedding couples building registries of higher-end kitchen merchandise. Revenue is generated through one-time payments on class bookings, retail product sales (cookware, appliances, accessories, linens), gift cards, and wedding registry fulfillment. The company is independently operated with no disclosed parent company, no external funding, and approximately 12 employees, serving a primarily Mississippi-based market with nationwide e-commerce reach.
Viking Cooking School firmographics
Firmographics- Name
- Viking Cooking School
- Legal name
- Viking Cooking School
- Website
- https://vikingcookingschool.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viking Cooking School is a private retail and culinary education business in Greenwood, Mississippi, combining an in-person cooking school with a premium kitchen retail store and e-commerce storefront selling Viking, Le Creuset, and other high-end cookware brands.
- Ownership category
- akta.pro rank
Viking Cooking School industry classification
Industry- Product category
- Culinary Education
- NAICS
- Special Food Services (7223), Other Specialty Food Retailers (44529), Caterers (722320)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional Culinary Arts (Chef Training) (EDAOAKAA)
- akta.pro secondary industries
- Cooking Classes & Chef-Led Workshops (THAJAGAI), Catering & Events Food Service (EDALADAC)
Keywords
Where Viking Cooking School is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viking Cooking School business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Product Sales: Sale of premium cookware, cutlery, kitchen appliances, and accessories through physical retail store and e-commerce platform
- Cooking Classes: Revenue from cooking class fees including date nights, brunches, dinner parties, and specialty culinary experiences
- Gift Cards: Gift card sales for cooking classes and retail merchandise
- Wedding Registry Services: Gift registry services for wedding parties featuring premium kitchen merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cooking Classes - varies by event type |
Distribution channels3 records
Marketing channels2 records
Viking Cooking School product offering
Product offeringCore offering
Viking Cooking School operates an in-person culinary education business offering professional cooking classes covering diverse cuisines and techniques, alongside a retail storefront and e-commerce platform selling premium cookware, cutlery, kitchen appliances, and accessories from brands such as Viking, Le Creuset, and Beatriz Ball. The Greenwood, Mississippi-based business also runs a wedding registry service and offers gift cards for classes and merchandise.
Product overview
Viking Cooking School operates as a combined cooking school and high-end kitchen retail store located in Greenwood, Mississippi. The business offers professional cooking classes taught by experienced chefs, covering diverse culinary techniques from classic steakhouse to international cuisines. Their retail operation features an extensive selection of premium cookware and kitchen products, with their own Viking branded cookware and accessories as a core offering, complemented by prestigious brands like Le Creuset, Beatriz Ball, and Alluvian Bedding. They also provide Viking appliance sales through an Appliance Specialist and operate a wedding registry service. The retail store is conveniently located across from The Alluvian Hotel and carries professional-grade equipment suitable for restaurant-quality home cooking.
Differentiator
Problem solved
Functional benefit
Products and services
- Cooking Classes In-person cooking classes taught by professional chefs covering diverse cuisines and techniques such as steakhouse, international dishes, date nights, brunches, dinner parties, and specialty events like the Gingerbread House Workshop. Bookable via the Bookthatapp calendar system.
- Viking Cookware Professional-grade Viking brand cookware including fry pans, sauce pans, stockpots, and cookware sets in 3-ply and 5-ply constructions. Sold through the Viking Retail Store and online e-commerce platform.
- Viking Accessories Viking range and appliance accessories including griddle covers, cutting boards, grills, filters, and replacement parts.
- Le Creuset Premium French enameled cast iron cookware including Dutch ovens, braisers, and specialty pans available in various colors.
- Beatriz Ball Handcrafted serveware and home decor including bowls, platters, and serving pieces in various collections.
- Alluvian Bedding Luxurious bedding and linens including sheets, pillows, mattress pads, and feather bed toppers for king and queen sizes.
- Lynx Grill Accessories Premium outdoor grill accessories including carbon fiber vinyl covers, griddle plates, and rotisserie baskets for Lynx professional grills.
- Wedding Registry Gift registry service for couples to create wedding wish lists featuring Viking Cooking School products, with Find, Create, and Manage options.
- Viking Retail Store Physical retail store located on Howard Street in Downtown Greenwood, MS, across from The Alluvian Hotel, open Tuesday through Saturday from 10:00am to 5:30pm. Offers cookware, cutlery, countertop appliances, gourmet foods, barware, and Alluvian linens, with an on-site Appliance Specialist for Viking dream kitchen consultations.
Companies that use Viking Cooking School
Customer profileSegments2 records
Ideal customer profiles2 records
Viking Cooking School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Viking Cooking School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Viking Range CorporationcoreViking Cooking School operates as a retail store and authorized seller of Viking Range appliances and cookware products. The school sells Viking-branded cookware, accessories, and appliances, and offers Appliance Specialist consultation services to help customers build Viking dream kitchens.
Recent moves5 records
Expansion highlights4 records
Viking Cooking School competitors and assessment
Company assessmentBroad incumbents
- KitchenAid: Whirlpool-owned premium countertop and stand-mixer appliance brand with strong retail presence. Comparable to Viking's appliance category, both as a competitor for premium kitchen appliance mindshare and as a brand Viking Cooking School customers may cross-shop.
- Crate & Barrel: National premium home and kitchen retailer. Comparable assortment overlap (cookware, serveware, kitchen tools, bedding) and shared customer demographic of design-conscious home cooks, though no in-store cooking school component.
- Williams Sonoma: Premium multi-brand kitchen retailer carrying Viking, Le Creuset, All-Clad, and similar brands Viking Cooking School sells. Comparable as the dominant specialty kitchen-retail incumbent, though it does not operate its own cooking school at Viking Cooking School's depth.
- Le Creuset: Iconic premium French enameled cast-iron cookware brand sold at Viking Cooking School. Comparable as a brand Viking Cooking School retails and competes-with-at-retail, and as a benchmark for the premium cookware category positioning.
- Culinary Institute of America: Premier professional culinary school offering recreational consumer classes alongside degree programs. Comparable as a culinary-education brand, though it sits at the vocational/professional end of the spectrum rather than Viking Cooking School's experiential/retail consumer focus.
- All-Clad: Premium American-made multi-ply stainless cookware brand. Competes for the same premium-cookware shelf dollars Viking Cooking School captures with its Viking-branded 3-ply/5-ply cookware line.
Direct peers
- Sur La Table: Operates both a national chain of cooking-school-plus-kitchen-retail stores and a direct e-commerce site. Closest direct analogue to Viking Cooking School's hybrid education-and-retail model, including in-person chef-led classes and premium cookware assortment.
- The Chopping Block: Chicago-based cooking school combined with a retail store selling cookware and kitchenware. Closest scale-and-format analogue: in-person chef-led classes plus a curated retail storefront, though with a broader multi-location footprint than Viking Cooking School.
- Surfas: LA-based combination of a professional restaurant-supply and specialty-food retail store plus a working test-kitchen offering hands-on cooking classes. Closest format analogue to Viking Cooking School's retail-plus-classes hybrid.
Emerging players
- Cozymeal: Online marketplace for in-person and virtual cooking classes, food tours, and culinary experiences. Comparable as a competing channel for chef-led cooking-class demand, particularly for digital/national customers Viking Cooking School's website targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Viking Cooking School social profiles
Digital presenceViking Cooking School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Cooking School leadership team
Management profileNumber of profiles
Viking Cooking School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Cooking School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Cooking School
What does Viking Cooking School do?
Viking Cooking School operates an in-person culinary education business offering professional cooking classes covering diverse cuisines and techniques, alongside a retail storefront and e-commerce platform selling premium cookware, cutlery, kitchen appliances, and accessories from brands such as Viking, Le Creuset, and Beatriz Ball. The Greenwood, Mississippi-based business also runs a wedding registry service and offers gift cards for classes and merchandise.
Is Viking Cooking School a public or private company?
Viking Cooking School is a private company. It is classified as unknown and is currently operating.
When was Viking Cooking School founded?
Viking Cooking School was founded in -1. It employs 11 to 50 people.
Where is Viking Cooking School based?
Viking Cooking School is headquartered in Greenwood, United States, in the North America region.
How does Viking Cooking School make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are cooking Classes, gift Cards and wedding Registry Services.
Who are Viking Cooking School's main competitors?
Broad incumbents on record are KitchenAid, Crate & Barrel, Williams Sonoma, Le Creuset, Culinary Institute of America and All-Clad. Direct peers are Sur La Table, The Chopping Block and Surfas. Cozymeal is listed as an emerging player.
Does Viking Cooking School have an API?
No public API is recorded for Viking Cooking School.
What industry is Viking Cooking School in?
Viking Cooking School's product category is Culinary Education. Its primary akta.pro industry code is EDAOAKAA, Professional Culinary Arts (Chef Training), with a secondary code of THAJAGAI, Cooking Classes & Chef-Led Workshops. Its NAICS code is 7223 and its SIC code is 8200.