VikingDanmark
VikingDanmark (operating as VikingGenetics F.M.B.A.) is a Danish farmer-owned cooperative that provides science-based bovine genetics — semen, embryos, and breeding services built on the Nordic Total Merit Index (NTM) — for professional dairy and beef producers worldwide.
- Company typePrivate
- Founded-
- HeadquartersRanders SØ, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VikingDanmark does
VikingDanmark operates as VikingGenetics F.M.B.A., a farmer-owned cooperative founded in 2008 through the merger of cattle breeding operations from Denmark, Sweden, and Finland. The company provides science-based bovine genetic products and solutions to dairy and beef producers globally, centering its offering on three core dairy breeds — VikingRed (Swedish Red, Finnish Ayrshire, Danish Red), VikingHolstein, and VikingJersey — supplemented by Beef Bulls for terminal crossbreeding, and structured crossbreeding programs (ProCROSS with Coopex Montbéliarde, VikingGoldenCross). Its technology platform rests on the Nordic Total Merit Index (NTM), an independently verified breeding-value system that balances production, health, fertility, longevity, and efficiency traits, and the CowFIT/Cattle Feed Intake System, which captures daily individual feed-intake data across lactations and whole herds. Supporting services include genomic testing, sexed semen, herd analysis, mating plans, and livestock procurement, sold through both one-time product sales and recurring service arrangements. VikingGenetics is headquartered in Randers SØ, Denmark, with a reported headcount of 105, four wholly-owned sales subsidiaries in Australia, Germany, the United Kingdom, and the United States, and a network of more than 50 distributors covering Europe, Africa, the Middle East, and South America; pricing is quote-based and not publicly disclosed.
VikingDanmark firmographics
Firmographics- Name
- VikingDanmark
- Legal name
- VikingGenetics F.M.B.A
- Website
- https://vikinggenetics.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VikingDanmark (operating as VikingGenetics F.M.B.A.) is a Danish farmer-owned cooperative that provides science-based bovine genetics — semen, embryos, and breeding services built on the Nordic Total Merit Index (NTM) — for professional dairy and beef producers worldwide.
- Ownership category
- akta.pro rank
VikingDanmark industry classification
Industry- Product category
- Bovine Genetics
- NAICS
- Support Activities for Animal Production (1152), Animal Production and Aquaculture (112)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Stud Services & Managed Mating Programs (AFAEAJAG)
- akta.pro secondary industries
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL)
Keywords
Where VikingDanmark is headquartered
LocationHeadquarters
- HQ city
- Randers SØ
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
VikingDanmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Semen Sales: Sale of bovine semen for artificial insemination. Products include VikingRed, VikingHolstein, VikingJersey, and Beef bulls. Products sold 'AS IS' with no warranty on genetic make-up or performance.
- Genetic Material Licensing: Non-exclusive, non-transferable, non-sublicensable license to use genetic materials contained in VikingGenetics products for commercial beef or dairy operations. Purchase of genetic material includes license for use in animals owned or leased by purchaser.
- Embryo Sales: Sale of bovine embryos for herd improvement.
- Genomic Testing Services: Genomic testing services for herd analysis and genetic improvement.
- Sexed Semen: Sex-selected insemination doses for single-use artificial insemination.
- Herd Analysis Solutions: Products and solutions including herd analysis, mating plans, and livestock services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard pricing with quote-based negotiation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
VikingDanmark product offering
Product offeringCore offering
VikingGenetics is a farmer-owned cooperative that produces and sells science-based bovine genetic products and solutions for dairy and beef producers worldwide. The core offerings include bovine semen from three dairy breeds (VikingRed, VikingHolstein, VikingJersey) and beef bulls, complemented by two structured crossbreeding systems (VikingGoldenCross and ProCROSS) and supporting services such as genomic testing, herd analysis, mating plans, sexed semen, livestock procurement, and the CowFIT feed efficiency assessment. The portfolio is anchored by the Nordic Total Merit Index (NTM), an independently verified breeding value system balancing production, health, fertility, longevity, and efficiency traits.
Product overview
VikingGenetics operates as a farmer-owned cooperative providing science-based bovine genetic products and solutions for dairy and beef producers. The product portfolio centers on three core dairy breeds — VikingRed, VikingHolstein, and VikingJersey — complemented by beef bull genetics. The offering includes two structured crossbreeding systems (VikingGoldenCross and ProCROSS) that combine multiple breeds to leverage heterosis for improved fertility, health, and profitability. Supporting services include genomic testing, herd analysis, mating planning, sexed semen, livestock procurement, and CowFIT feed efficiency assessment. The Bull Search tool enables farmers to select bulls based on the Nordic Total Merit Index (NTM) and specific production traits.
Differentiator
Problem solved
Functional benefit
Brands
- VikingRed: Red Dairy Cattle breeding program combining Swedish Red, Finnish Ayrshire, and Danish Red breeds
- VikingHolstein
- VikingJersey
- VikingGoldenCross
- ProCROSS
- VikingBeef
Products and services
- VikingRed
- VikingHolstein
- VikingJersey
- Beef Bulls
- VikingGoldenCross A 3-breed rotational crossbreeding program combining VikingHolstein, VikingRed, and VikingJersey, designed for pasture-based and grazing production systems to improve fertility, health, and profitability through heterosis.
- ProCROSS A 3-breed rotational crossbreeding system combining VikingHolstein, VikingRed, and Coopex Montbéliarde, positioned for intensive dairy systems with higher daily profit compared to purebred Holsteins.
- Sexed Semen Sex-selected semen for single-use single animal artificial insemination, allowing dairy and beef producers to preferentially produce female offspring for herd replacement or specific gender outcomes.
- Genomic Testing Genetic evaluation service using genomic data to deliver reliable breeding values and inform selection decisions for herd improvement, available to commercial dairy and beef producers.
- Herd Analysis Analytical service providing data-driven insights into herd performance, genetic progress, and management recommendations for dairy farmers.
- Mating Plan Breeding recommendation service that creates customized mating plans to optimize genetic progress and avoid inbreeding for individual dairy herds.
- CowFIT Feed efficiency assessment system that measures individual cow feed intake to support breeding decisions for improved feed conversion and lower dry matter intake.
- Livestock Sale and procurement of dairy and beef cattle, including bulls and heifers, complementing the genetic material and services portfolio.
Quantifiable outcome
- 10% lower dry matter intake than Holsteins (22.09 kg vs 24.5 kg per day), translating to approximately €176 savings per cow annually
- +9 more outcomes
Companies that use VikingDanmark
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
VikingDanmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
VikingDanmark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SEGES (Denmark)coreSEGES is a Danish agricultural knowledge center that provides research-based advice and innovation to farmers. VikingGenetics sources management tips and best practices from SEGES for their educational content on dairy farm management.
- Coopex MontbéliardecoreCoopex Montbéliarde is a French breed association whose genetics are integrated into the ProCROSS 3-breed rotational crossbreeding system alongside VikingGenetics breeds.
- Universities and Research OrganisationscoreVikingGenetics partners with universities, research organisations, and experts worldwide to develop tools and technology for selecting the best bulls and advancing dairy genetics.
- Nordic Cattle Genetic Evaluations (NAV)coreNAV provides unified Nordic breeding value evaluations. VikingGenetics participates in NAV Bull search and integrates NAV proof data into their breeding programs.
- Danish Cattle Research CentercoreConducts research comparing dairy breed performance including VikingRed, Holstein, and crossbred animals under Danish conditions, providing data for breeding decisions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VikingDanmark competitors and assessment
Company assessmentDirect peers
- Alta Genetics (URUS Group): Major North American bovine AI company and part of the URUS Group, offering dairy and beef genetics, reproductive services, and progeny testing. Direct competitor to VikingGenetics in global dairy markets, with comparable breed portfolios and a strong US footprint.
- CRV: Dutch/Flemish farmer-owned cooperative providing bovine genetics, AI services, and herd management solutions across dairy and beef markets globally. CRV is the most structurally and operationally comparable peer, competing head-to-head with VikingGenetics in Nordic and international dairy markets.
- World Wide Sires: Global bovine genetics distributor and AI service provider marketing Holstein, Jersey, and beef genetics across multiple continents. Overlaps with VikingGenetics' distributor-led international model and competes for share in the same emerging dairy markets.
- Semex Alliance: Canadian farmer-owned AI cooperative marketing bovine genetics in over 80 countries. Comparable cooperative structure, similar dairy breed portfolio, and overlapping global distribution — competing directly with VikingGenetics in Australia, the UK, and other markets.
- Select Sires: US farmer-owned cooperative providing bovine AI and genetics services with a broad portfolio of Holstein, Jersey, and beef sires. Direct peer given its cooperative governance model, comparable customer base, and overlap in Holstein/Jersey genetics offerings.
Broad incumbents
- Genus plc (ABS Global): UK-listed animal genetics company and parent of ABS Global, the world's largest bovine AI business. Competes directly with VikingGenetics across sexed semen, genomic testing, and dairy/beef genetics, but operates at far greater scale and across multiple species (porcine, bovine).
Emerging players
- STgenetics: US-based bovine genetics company recognized as the technology leader in sexed semen (SexedULTRA) and genomic testing. Comparable on sexed semen, genomic, and dairy/beef product lines, but takes a more technology-forward, integrated-solutions approach.
- Coopex Montbéliarde: French Montbéliarde breed society whose genetics are integrated into VikingGenetics' ProCROSS crossbreeding system. Serves as both a strategic partner and a competing source of dairy genetics for European crossbreeding operations.
Regional players
- Masterrind: German cooperative offering Holstein, Red Holstein, and beef genetics with a strong DACH-region presence. Comparable on cooperative governance and breed portfolio, and a direct competitor in the German-speaking market where VikingGenetics also has a sales subsidiary.
- Cogent (Stonehaven): UK-based bovine genetics and reproductive services provider offering sexed semen and genomic testing. Competes with VikingGenetics in the UK and Irish markets, with comparable product positioning in sexed semen and dairy genetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VikingDanmark social profiles
Digital presenceVikingDanmark compliance and trust
Trust signalCompliance1 record
VikingDanmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
VikingDanmark leadership team
Management profileNumber of profiles
Profiles3 records
VikingDanmark subsidiaries and ownership
Company hierarchySubsidiaries4 records
VikingDanmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VikingDanmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VikingDanmark
What does VikingDanmark do?
VikingGenetics is a farmer-owned cooperative that produces and sells science-based bovine genetic products and solutions for dairy and beef producers worldwide. The core offerings include bovine semen from three dairy breeds (VikingRed, VikingHolstein, VikingJersey) and beef bulls, complemented by two structured crossbreeding systems (VikingGoldenCross and ProCROSS) and supporting services such as genomic testing, herd analysis, mating plans, sexed semen, livestock procurement, and the CowFIT feed efficiency assessment. The portfolio is anchored by the Nordic Total Merit Index (NTM), an independently verified breeding value system balancing production, health, fertility, longevity, and efficiency traits.
Is VikingDanmark a public or private company?
VikingDanmark is a private company. It is classified as management employee owned and is currently operating.
When was VikingDanmark founded?
VikingDanmark was founded in -1. It employs 101 to 250 people.
Where is VikingDanmark based?
VikingDanmark is headquartered in Randers SØ, Denmark, in the Europe region.
How does VikingDanmark make money?
Six revenue lines are on record. Semen Sales are the primary driver. The others are genetic Material Licensing, embryo Sales, genomic Testing Services, sexed Semen and herd Analysis Solutions.
Who are VikingDanmark's main competitors?
Direct peers on record are Alta Genetics (URUS Group), CRV, World Wide Sires, Semex Alliance and Select Sires. Genus plc (ABS Global) is listed as a broad incumbent. Emerging players are STgenetics and Coopex Montbéliarde. Regional players are Masterrind and Cogent (Stonehaven).
Does VikingDanmark have an API?
No public API is recorded for VikingDanmark.
What industry is VikingDanmark in?
VikingDanmark's product category is Bovine Genetics. Its primary akta.pro industry code is AFAEAJAG, Stud Services & Managed Mating Programs, with a secondary code of AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer). Its NAICS code is 1152 and its SIC code is 700.