Vila da Mônica Gramado
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
Vila da Mônica Gramado firmographics
Firmographics- Name
- Vila da Mônica Gramado
- Website
- https://viladamonica.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vila da Mônica Gramado industry classification
Industry- Product category
- Themed Resort Hospitality
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Vila da Mônica Gramado business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Vila da Mônica Gramado product offering
Product offeringCore offering
Vila da Mônica Gramado is a themed family resort and entertainment venue located in Gramado, Rio Grande do Sul, Brazil. It delivers in-person hospitality and entertainment experiences based on the Monica's Gang (Turma da Mônica) characters, offering guests themed lodging, dining, and family attractions at a single Serra Gaúcha destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Vila da Mônica Gramado themed resort experience Integrated family hospitality and entertainment offering at the Vila da Mônica Gramado facility in Gramado, Rio Grande do Sul, combining themed accommodation, food and beverage service, and on-site character-based attractions for families visiting the Serra Gaúcha region.
Companies that use Vila da Mônica Gramado
Customer profileIdeal customer profiles1 record
Vila da Mônica Gramado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vila da Mônica Gramado partnerships and signals
Strategic signalRecent moves1 record
Vila da Mônica Gramado competitors and assessment
Company assessmentDirect peers
- Hopi Hari: Full-scale theme park in Vinhedo (SP). Comparable as a Brazilian IP- and ride-driven theme park competing for the same family segment, though without Vila da Mônica's integrated lodging layer.
- Beach Park: Resort complex in Ceará combining a major water park with multiple hotels. Closely comparable business model: themed attraction + integrated lodging, family-focused, Brazilian leisure destination.
- Hot Park Rio Quente: Integrated water-park resort in Goiás with on-site lodging. Comparable as a Brazilian resort that bundles a themed attraction with hotel accommodations — the same integrated model Vila da Mônica operates in Gramado.
- Beto Carrero World: Brazil's largest theme park, located in Penha (SC). Directly comparable as a large-scale, IP-driven, family-oriented theme park destination competing for Brazilian leisure spend, though on a far larger scale than Vila da Mônica.
Broad incumbents
- Disney Parks (Walt Disney Company): Global benchmark for IP-driven themed resort destinations. Not a direct competitor in Brazil, but the architectural reference point for any licensed-character themed resort model, and a useful proxy for unit-economics potential.
Regional players
- Hotel & Spa do Vinho: Upscale wine-themed hotel complex in Bento Gonçalves (RS). Comparable as a Brazilian themed/lifestyle resort destination outside major capitals, competing for the same Serra Gaúcha leisure tourist.
- Wish Serrano Resort: Premium resort in Gramado/Canela. Competes in the same Gramado leisure corridor for family lodging and experience spend, providing a local competitive benchmark on ADR, occupancy, and guest mix.
Others
- Mauricio de Sousa Produções: Owner of the Turma da Mônica IP. Not a direct competitor but the licensor whose brand Vila da Mônica commercializes — central to the company's value proposition and a key commercial counterparty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Vila da Mônica Gramado social profiles
Digital presenceVila da Mônica Gramado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vila da Mônica Gramado leadership team
Management profileNumber of profiles
Vila da Mônica Gramado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vila da Mônica Gramado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vila da Mônica Gramado
What does Vila da Mônica Gramado do?
Vila da Mônica Gramado is a themed family resort and entertainment venue located in Gramado, Rio Grande do Sul, Brazil. It delivers in-person hospitality and entertainment experiences based on the Monica's Gang (Turma da Mônica) characters, offering guests themed lodging, dining, and family attractions at a single Serra Gaúcha destination.
Is Vila da Mônica Gramado a public or private company?
Vila da Mônica Gramado is a private company. It is classified as unknown and is currently operating.
When was Vila da Mônica Gramado founded?
Vila da Mônica Gramado was founded in -1. It employs 51 to 100 people.
Who are Vila da Mônica Gramado's main competitors?
Direct peers on record are Hopi Hari, Beach Park, Hot Park Rio Quente and Beto Carrero World. Disney Parks (Walt Disney Company) is listed as a broad incumbent. Regional players are Hotel & Spa do Vinho and Wish Serrano Resort. Mauricio de Sousa Produções is listed as an others.
Does Vila da Mônica Gramado have an API?
No public API is recorded for Vila da Mônica Gramado.
What industry is Vila da Mônica Gramado in?
Vila da Mônica Gramado's product category is Themed Resort Hospitality. Its primary akta.pro industry code is THAJAEAF, Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks), with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its SIC code is 7000.