Vila Vicentina

What Vila Vicentina does

Bauru-based Vila Vicentina de Bauru is a private non-profit long-term care institution for the elderly (ILPI) founded March 1, 1940 and affiliated with the Catholic charitable network Sociedade de São Vicente de Paulo (SSVP). The institution operates a single facility on Rua Jorge Pímentel in Bauru, São Paulo, and serves 80 beneficiaries: 50 permanent residents through its Serviço de Acolhimento Institucional (SAI) and 30 daily participants through its Centro Dia program. Service scope includes 24-hour care, balanced nutrition, specialized caregivers, leisure and craft workshops, and access to therapeutic spaces including a sensory medicinal garden, a suspended garden, an artificial lake with carp, and a beauty salon. The institution also operates a Salão de Beleza and a chapel inaugurated in 1957.

The institution has no proprietary software or technology platform; its technical infrastructure is physical and operational — solar panel installation for energy efficiency, therapeutic gardens, and a 24/7 Bazar Solidário that resells donated goods. Revenue is assembled from five streams: (1) municipal and federal convênios (public subsidies) renewed for fiscal years 2023, 2024, and 2025; (2) individual donations via PIX and bank transfer; (3) corporate sponsorship packages at the annual Churrasco Vicentino (R$300–R$10,000 tiers) and Show de Prêmios Empresarial; (4) bazar resale of donated items; and (5) food, beverage, and exhibitor sales at the annual Churrasco event.

The go-to-market is community-led and event-driven. Service intake is routed exclusively through the municipal CREAS referral system, limiting the addressable intake to case-managed social-vulnerability placements. Fundraising is driven by the annual Churrasco (75th edition in 2026, an official city tradition since 1951), supported by media partnerships with 96FM and JCNET/Jornal da Cidade, an Instagram presence (@VilaVicentinaBauru), corporate exhibitor booths, and a network of more than 35 corporate sponsors. The organization employs 151 staff and reports no venture capital or private equity involvement; it operates as an Obra Unida of SSVP with no subsidiaries, no product launches outside the annual event cycle, and no disclosed geographic expansion beyond Bauru.

Name

Vila Vicentina

Legal name

Vila Vicentina de Bauru

Website

https://vilavicentinabauru.com.br

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Vila Vicentina de Bauru is a non-profit elderly care institution (ILPI) in Bauru, Brazil, serving 80 beneficiaries via residential and day programs. Founded 1940 and affiliated with SSVP, it operates one facility and funds operations through government convênios, donations, and its annual Churrasco fundraising event.

Ownership category

akta.pro rank

Product category

Long-term Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Elderly care services
• Long-term residential care
• Nonprofit social assistance
• Day care programs
• Charitable fundraising events

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Subsidies: Public subsidies from municipal and federal government through convênios (agreements) with the Poder Público, which partially cover operational costs but do not cover all expenses.
2. Individual Donations: PIX transfers and bank transfers from individual donors, solicited via website and events. Donations support food, medications, and 24-hour care.
3. Annual Churrasco Event: The 75th annual Churrasco event generates revenue through corporate sponsorship packages (R$300-R$10,000), exhibitor booth rentals, raffle tickets, and food/beverage sales. All proceeds support elderly care.
4. Bazar Sales: Resale of donated items (clothing, shoes, books, kitchen utensils, appliances, furniture) at the bazar, generating revenue for elderly care operations.
5. Corporate Sponsorship Packages: Tiered sponsorship packages for the Show de Prêmios Empresarial event, ranging from R$300 to R$10,000, offering logo placement, social media mentions, and event visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vila Vicentina de Bauru operates as an ILPI (Instituição de Longa Permanência para Idosos) providing long-term residential care for 50 permanent elderly residents and a Centro Dia day program serving 30 daily attendees. The institution delivers 24-hour assistance including balanced nutrition, medication management, specialized caregivers, leisure activities, and craft workshops in a humanized environment. Operating expenses are sustained through government convênios, individual donations (PIX/bank transfers), corporate sponsorships, and fundraising events such as the annual Churrasco Vicentino (75th edition) and the Jantar Dançante Beneficente.

Product overview

Vila Vicentina de Bauru operates as a unified portfolio of elderly care services centered around two core offerings: long-term residential care (SAI/ILPI) serving 50 permanent residents and Centro Dia day care serving 30 users. The institution supports these services through various fundraising activities including an annual barbecue event (75th edition), charitable dinner dances, a thrift bazaar, and volunteer programs. Additional sustainability projects include solar energy, suspended gardens, sensory medicinal gardens, and a therapeutic lake.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviço de Acolhimento Institucional para Idosos (SAI)
• Serviço de Centro Dia
• Bazar Solidário
• 75º Churrasco da Vila Vicentina
• Jantar Dançante Beneficente

Quantifiable outcome

• 80 elderly persons assisted (50 residential + 30 Centro Dia)
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Ana Claudia HairminorGTM or Marketing PartnerCorporate sponsor of the 75th Churrasco Show de Prêmios Empresarial event, supporting the fundraising for elderly care.
• Bauruinfo / O Shopping da InformáticaminorGTM or Marketing PartnerCorporate sponsor of the 75th Churrasco Show de Prêmios Empresarial event, supporting the fundraising for elderly care.
• Buffet MantovaniminorGTM or Marketing PartnerCorporate sponsor and lunch provider for the 75th Churrasco event (Almoço Mantovani), supporting elderly care fundraising.
• Colégio DinâmicominorGTM or Marketing PartnerCorporate sponsor of the 75th Churrasco Show de Prêmios Empresarial event.
• Fundação Redi de Assistência Social e EducacionalminorGTM or Marketing PartnerCorporate sponsor of the 75th Churrasco Show de Prêmios Empresarial event.
• Noroeste Educacional UnipessoalminorGTM or Marketing PartnerCorporate sponsor of the 75th Churrasco Show de Prêmios Empresarial event.
• CREAS (Centro de Referência Especializado de Assistência Social) - BaurucoreStrategic or Co-development PartnerMunicipal partner for elderly care referrals. CREAS evaluates and refers elderly persons to Vila Vicentina services. CREAS 1: Rua Silva Jardim, 2-77, Jardim Bela Vista (14) 3234-8705. CREAS 2: Rua Raposo Tavares, 11-35, Jardim Brasil (14) 3227-7533.
• Municipal Government of BaurucoreOthersMunicipal convênio (agreement) for elderly care services. Partnership documents available for exercises 2023, 2024, and 2025.
• Federal GovernmentcoreOthersFederal convênio (agreement) for elderly care services. Partnership documents available for exercises 2023, 2024, and 2025.
• 96FM (Radio Station)minorGTM or Marketing PartnerLocal radio media partner covering the 75th Churrasco mobilization and seeking corporate sponsors.
• JCNET / Jornal da CidademinorGTM or Marketing PartnerLocal newspaper media partner covering the 75th Churrasco mobilization and corporate sponsor outreach.
• Sociedade de São Vicente de Paulo (SSVP)coreOthersParent organization. SSVP founded in 1833. Vila Vicentina de Bauru is an 'Obra Unida' (United Work) of SSVP.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SESC (Serviço Social do Comércio): National Brazilian social services organization operated by the commerce sector, offering a broad portfolio that includes elderly recreation, day programs, and wellness services. SESC operates at vastly greater scale than Vila Vicentina and is not a residential care provider, but is the dominant non-clinical elderly services brand in Brazil, making it a relevant broad incumbent reference point.

Others

• Sociedade Brasileira de Geriatria e Gerontologia (SBGG): Brazilian professional society for geriatricians and gerontologists, focused on education, clinical guidelines, and policy advocacy for elderly care. Not a service provider, but is the main professional body shaping ILPI standards in Brazil — directly relevant to Vila Vicentina's regulatory and clinical-practice environment.

Direct peers

• Lar São Vicente de Paula (SSVP network): Sister 'Obra Unida' of the same Sociedade de São Vicente de Paulo (SSVP) network, operating a parallel ILPI model in other Brazilian cities. Directly comparable governance structure, Catholic-affiliated governance, residential elderly care mission, and event-based fundraising tradition — the most structurally analogous peer to Vila Vicentina de Bauru.

Regional players

• Hospital do Idoso Zilda Arns: Public hospital in Curitiba dedicated exclusively to elderly care, operated by the Paraná state government. Comparable to Vila Vicentina in target population and care philosophy, but operates as a state-funded clinical facility in a different region of Brazil with significantly larger capacity and a clinical (not residential) service model.

Emerging players

• Associação Brasileira de Alzheimer (ABRAZ): Brazilian national association supporting people with Alzheimer's and other dementias, including caregiver guidance, support groups, and institutional partnerships. ABRAZ is not a direct residential care provider, but addresses the cognitive-degeneration segment that overlaps with Vila Vicentina's dependency-level I/II residents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vilavicentinabauru
• LinkedInlinkedin.com/company/vila-vicentina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vila Vicentina