Villa Aske

Name

Villa Aske

Legal name

Villa Aske Konferens

Website

https://villaaske.se

Company type

Private

Founded year

1809

Operating status

Operating

Headcount range

1–10 employees

Short description

Villa Aske is a privately owned Swedish conference hotel and Italian-themed event venue near Stockholm, offering 88 rooms, conference facilities, dining, and team-building activities to corporate groups, wedding clients, and leisure guests.

Ownership category

akta.pro rank

Product category

Conference Hotel & Event Venue

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Conference hotel services
• Corporate event hosting
• Italian themed venue
• Team building activities
• Wine and culinary experiences

Headquarters

HQ city

Bro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Conference & event packages: Multi-day conference packages including meeting rooms, accommodation, meals, and team-building activities. Packages range from basic half-day options (Piccolo) to full-board premium packages (Tutti Balutti). Revenue is generated per person per package.
2. Restaurant & bar: Italian restaurant serving à la carte and group dining, with a curated wine list and cocktail menu. Covers all meal periods including breakfast buffet, lunch, and dinner.
3. Hotel accommodation: 88 hotel rooms across four buildings, offering overnight stays for conference guests and leisure visitors. Revenue per room per night, with packages bundling accommodation with dining and activities.
4. Activity fees: Paid team-building and culinary activities such as pasta making, cooking challenges, wine tastings, grappa tastings, chocolate tastings, olive oil tastings, and adventure activities. Charged per person with minimum group requirements.
5. Beverage packages & banquets: Add-on beverage packages, aperitivo selections, wine pairing experiences, and special events such as Christmas buffet (Julbord) and summer grill evenings on Piazza Bassi.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Villa Aske operates a full-service conference hotel built around a Florentine Renaissance-style villa (built 1809) on Lake Mälaren near Stockholm/Arlanda. The core offering combines 88 hotel rooms (150 beds), 7 conference rooms (largest seating up to 180) plus 18 group rooms, a 200-seat Italian restaurant and bar, and a catalogue of bundled conference, dining, and team-building experiences including cooking activities (pasta making, salsiccia, Campione), wine and grappa tastings, and exclusive full-property buyouts for corporate events. The entire property is powered by geoenergy via 30 boreholes and 200–230 m heat pumps, and carries the Nordic Swan Ecolabel.

Product overview

Villa Aske is a conference hotel and event venue offering an integrated portfolio of services centered around Italian-inspired experiences in a Renaissance-style villa near Stockholm and Arlanda. The core offerings consist of conference facilities (7 main conference rooms, 18 group rooms, accommodating up to 180 persons), hotel accommodation (88 rooms, 150 beds), and restaurant services (seating for 200 guests). These are supplemented by add-on conference packages (Piccolo, Tutti Balutti, Gastronomica, Christmas buffet, Trattoria dinner) and activity modules including cooking classes (pasta making, salsiccia making, Campione cooking competition), wine and beverage tastings (bubbly/sparkling wine, grappa, olive oil and balsamic), team-building activities (Il Tempo Gigante go-kart building, Gudfadern, Paparazzi), and experiential dining (aperitivo, grill evenings, Italian weekend packages). The property also offers exclusive full-property bookings for corporate events. The overall experience is designed around Italian culinary and cultural themes, from the architecture to the food and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Facilities Conference and meeting facilities including 7 main conference rooms (Castello, Milano, Roma, Firenze, Ceasar, Diablo, Delizia, Uno Spettro) and 18 group rooms, with the largest (Roma/Milano, 175 sqm) accommodating up to 180 persons. Serves corporate groups, conferences, and meetings.
• Hotel Accommodation 88 hotel rooms with 150 beds across four buildings adjacent to the Florentine Renaissance villa, decorated in Scandinavian style. Rooms include TV, kettle with coffee/tea, hairdryer, earplugs. Two saunas available in the first and third accommodation buildings.
• Italian Restaurant and Bar (Ristorante) Italian restaurant with seating for 200 guests, featuring Italian cuisine with Swedish ingredients. Includes bar service with cocktails, wine, and Italian-inspired drinks, plus aperitivo experiences and special menus including Swedish Christmas buffet with Italian flavors.
• Full Property Buyout (Eget Palazzo) Exclusive booking of entire property including all conference rooms, salons, dining rooms, hotel rooms, and piazza for outdoor activities. Requires minimum 80 persons on full board. With 88 rooms and up to 150 beds, available from 17:00 to 08:00 next day.
• Conference Package Tutti Balutti

Quantifiable outcome

• CO2 emissions reduced by 275 tonnes per year through geoenergy
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Mancino (Olivoljeproducent)coreStrategic or Co-development PartnerUnique product development collaboration to create Villa Aske's own organic olive oil. Mancino, a family-run farm in Gioia del Colle, Puglia, produces a proprietary olive oil (Frantoio, Ogliarola Barese, Coratina olives) exclusively for Villa Aske. 300 numbered bottles are sold on-site. Character: grassy with artichoke and almond notes, powerful with strong pepperiness.
• Nyborgs Gård (Magnus Bossen)coreStrategic or Co-development PartnerPartnership with local Swedish producer Magnus Bossen at Nyborgs Gård, Håtuna, to produce Villa Aske's own rapeseed oil. The oil is made from rapeseed grown on approximately 100 hectares of land and harvested in early August. Numbered bottles sold at Villa Aske shop.
• Svenska MötencoreGTM or Marketing PartnerVilla Aske is selected and certified by Svenska Möten, a network of ~130 elite Swedish conference facilities. Staff have completed meeting certification training. Svenska Möten helps direct corporate clients to Villa Aske and provides electronic participant management tools.
• Friibergh HerrgårdminorOthersVilla Aske Konferenser is owned by the same group as Friibergh Herrgård (shared ownership by Thomas Sved, Michael Hallbeck, and Lennart Holm). Cross-referrals between the two properties likely occur.
• RexelminorOthersSix EV charging stations on property supplied by Rexel (via Rexolution Charge app/station). Available for guest use.
• Bålsta TaximinorOthersContracted taxi firm with fixed prices and local knowledge, recommended for transfers to and from Villa Aske.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Sigtunahöjden Hotell & Konferens: A conference hotel and spa located in Sigtuna, very close to Bro, Sweden. It serves the same Stockholm/Arlanda corporate conference market with comparable room counts, conference facilities, and Swedish countryside positioning, making it the most direct geographic and offering competitor.
• Stallmästaregården: Historic Stockholm conference and dining venue operated by a larger hotel group, offering meeting facilities, restaurant, and event spaces in a heritage building. Comparable in the historic-property + conference + restaurant combination targeting the same corporate and private event customers.
• Sundbyholms Slott: Castle-based conference and event venue near Stockholm serving corporate events, conferences, and weddings in a heritage property setting. Comparable in the 'historic Swedish property for corporate events' positioning and customer segments.
• Krusenberg Herrgård: Heritage estate and conference venue south of Stockholm offering corporate conferences, weddings, and accommodation in a historic manor setting. Directly comparable in business model, target customer (corporate groups, weddings), and conference-plus-accommodation product structure.
• Gimo Herrgård: Historic Swedish manor (herrgård) operating as a conference and event hotel, also a member of the Svenska Möten network. Similar heritage property positioning with corporate conference focus, comparable capacity, and overlapping customer base in the Swedish conference venue segment.
• Friibergh Herrgård: Sister property under shared ownership (Thomas Sved, Michael Hallbeck, Lennart Holm). A Swedish heritage conference and event venue operating with a similar business model of corporate conferences, dining, and accommodation in a historic setting, making it the closest direct peer and natural cross-referral partner.
• Smådalarö Gård Hotell & Konferens: Conference hotel near Stockholm combining countryside setting with conference facilities, restaurant, and accommodation. Direct overlap with Villa Aske's customer segments and product mix in the greater Stockholm conference market.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel group operating full-service and conference hotels across Sweden including properties near Arlanda. Represents the scaled, brand-driven incumbent competition for corporate group bookings that Villa Aske faces, though lacking Villa Aske's heritage and Italian theme differentiation.
• Hotel Tylösand: One of Sweden's largest and most established conference hotels, located on the west coast. A broader incumbent in the Swedish conference hotel market with a much larger property, multiple restaurants, spa, and golf facilities, representing a scaled alternative for corporate group bookings.
• Yasuragi Hasseludden: Japanese-themed spa and conference hotel in the Stockholm archipelago operated by a larger hospitality group. Comparable as a destination-style conference hotel near Stockholm with differentiated theme, spa, and full-service accommodation, competing for the same corporate offsites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villaaske
• Instagraminstagram.com/villa_aske
• LinkedInlinkedin.com/company/villaaske

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Aske