Villa at Traverse Point

Name

Villa at Traverse Point

Legal name

Villa Healthcare

Website

https://villaattraversepoint.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Skilled nursing care
• Clinical rehabilitation services
• Long-term care facility
• Memory care programs
• Post-acute healthcare

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from skilled nursing, clinical rehabilitation, and long-term care services. Accepts Medicare, Medicaid, and most insurance plans. Clinical liaisons work with guests to maximize medical benefits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villa at Traverse Point is a skilled nursing, clinical rehabilitation, and long-term care facility providing 24-hour medical care, evidence-based rehabilitation therapy, and long-term personal care. Service offerings are organized around three core services (skilled nursing, clinical rehabilitation, long-term care) and 12 specialized clinical programs including memory care, cardiac care, orthopedic rehabilitation, pulmonary care, wound care, stroke recovery, palliative and hospice care, and post-discharge follow-up. The facility also provides holistic dining and comfort amenities to support recovery.

Product overview

Villa at Traverse Point operates as a skilled nursing, clinical rehabilitation, and long-term care facility offering a coordinated suite of healthcare services. The core services include 24-hour skilled nursing care, evidence-based clinical rehabilitation programs, and long-term care for patients requiring ongoing support. These are supported by 12 specialized clinical programs spanning memory care, cardiac care, orthopedic rehabilitation, pulmonary care, wound care, and more. Supporting amenities include dining services, recreational facilities, transportation, and hospitality features. The facility, located in Traverse City, Michigan and opened in July 2015, is undergoing multi-million dollar renovations and holds NICHE designation as the first skilled nursing facility in northern Michigan to earn this recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Round-the-clock medical care and support provided by licensed nurses and healthcare professionals for patients requiring ongoing clinical monitoring and assistance with daily activities.
• Clinical Rehabilitation Evidence-based rehabilitation programs supported by clinical and therapy teams providing physical, occupational, and speech therapy services to promote healing and recovery.
• Long-Term Care Comprehensive services and supports to meet personal care needs including assistance with bathing, dressing, eating, and engagement through activities and social programs.
• Alzheimer's/Dementia and Memory Care Gender-specific, tiered memory-care support provided in a safe and nurturing environment with emphasis on enhancing guests' daily life skills.
• Cardiac Care Comprehensive cardiac rehabilitation led by on-site primary-care physicians providing rehabilitation, coaching, and support for dietary adjustments, activity levels, stress responses, and medication management.
• Medically Complex and Post-Surgical Care Care management for patients with multiple diagnoses, advanced post-surgical needs, or complex medication requirements, with physicians and advanced-practice nurses conducting daily rounds.
• Orthopedic Rehabilitation Therapy Comprehensive rehabilitation and pain-management protocol for patients recovering from orthopedic surgeries or injuries, led by primary-care physicians and licensed therapists to help guests return home with confidence.
• Palliative and Hospice Care End-of-life care provided in a respectful, compassionate, and comfortable setting, addressing both patient needs and the needs of their loved ones.
• Pharmacy Management Medication management services including ensuring proper medication delivery times, assessments of preexisting medications, and evaluation of interactions with admission-related medications.
• Post-Discharge Follow-Up Continued care for guests after discharge including team check-ins on well-being and health to prevent complications and future hospital readmissions.
• Pulmonary and Respiratory Care Pulmonary and respiratory care programs led by board-certified primary-care physicians combined with respiratory, physical, and occupational therapy to maximize functional independence, energy conservation, and endurance.
• Stroke/Movement Disorder Recovery Research-based protocols and daily comprehensive therapy for guests with complex neurological conditions, including physical, occupational, and speech therapy plus medication management.
• Transition Management Services ensuring seamless transition of guests back to their homes and communities.
• Wound Care Wound care services with weekly rounds conducted under the direction of a certified wound specialist, working with head nursing staff to prevent infection and maintain high success rates in wound healing.
• Amenities Comfort-focused amenities including laundry service, pet visitation, beauty salon/barber shop, reading materials, premium TV, free Wi-Fi, daily activities, family lounge areas, library, outdoor patio, and transportation to medical appointments and other destinations.
• Dining Experience Holistic dining services featuring menus available at all times, high-quality food, special dining request options, warm dining rooms, in-room dining services, and special holiday celebration dining.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NICHE (Nurses Improving Care for Health system Elders)coreStrategic or Co-development PartnerVilla at Traverse Point is the first skilled nursing facility in northern Michigan to earn NICHE designation. This partnership represents a commitment to excellence in nursing care for elderly patients and ongoing quality improvement in elder care.
• Area Hospitals (Discharge Planners, Physicians, Nurses)coreStrategic or Co-development PartnerClose working relationships with physicians, nurses, and discharge planners from all area hospitals. Clinical liaisons meet with guests and families at the hospital before discharge to ensure smooth transitions into Villa's care.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Aetna health plans for skilled nursing and rehabilitation services.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting BCBS plans including BC-MC PLUS BLUE, BCBS TRADITIONAL, BCN, and Blue Cross Complete.
• Priority HealthcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Priority Health plans for skilled nursing and rehabilitation services.
• McLaren Health CarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting McLaren health plans for skilled nursing and rehabilitation services.
• MultiPlan/PHCS/Health EOSminorChannel Partner/ Reseller/ DistributorIn-network insurance provider through MultiPlan network for skilled nursing and rehabilitation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Encompass Health: Major provider of inpatient rehabilitation and post-acute services. Comparable for the clinical rehabilitation and post-discharge recovery portion of Villa's offering, though Encompass focuses on higher-acuity IRF rather than SNF-level care.
• Genesis Healthcare: One of the largest U.S. skilled nursing and rehabilitation providers. Comparable in core service offering (SNF, post-acute rehab, long-term care) and reimbursement model, though at significantly broader geographic scale.
• HCR ManorCare / ProMedica: National skilled nursing and rehabilitation operator. Comparable at the operating model level — skilled nursing, post-acute rehab, and hospital-referral-driven admission — but operates at a much larger national scale than a single Michigan site.

Direct peers

• Ciena Healthcare: Michigan-based operator of skilled nursing and rehabilitation facilities. Directly comparable because both companies operate SNFs in Michigan, accept Medicare/Medicaid, and compete for the same post-hospital discharge referrals from local hospital systems.
• The Laurels of ... (Laurel Health Care Company): Michigan-headquartered operator of skilled nursing, rehabilitation, and long-term care facilities. Comparable due to overlapping Michigan footprint, similar payer mix, and parallel skilled nursing and rehabilitation service offerings.
• Symphony Care Network: Midwest operator of skilled nursing, rehabilitation, and senior living facilities. Comparable as a regional SNF/rehab operator with similar clinical programs, payer mix, and hospital-referral-driven GTM.
• Villa Healthcare (sister facilities): Parent network operating multiple skilled nursing, rehabilitation, and long-term care facilities in Michigan under the 'Never settle' brand. Most directly comparable given identical clinical programs, branding, and operating model across the network.
• Medilodge: One of the largest skilled nursing and rehabilitation providers in Michigan with multiple facilities across the state. Closely comparable as both a Michigan SNF operator competing for similar post-acute patients and hospital referrals.

Emerging players

• Brookdale Senior Living: Large senior living operator that also offers skilled nursing and rehabilitation. Comparable as an adjacent care-setting competitor for senior and post-acute patients, though its core model is assisted/independent living rather than SNF.

Others

• Welltower: Healthcare REIT focused on senior housing and post-acute / skilled nursing real estate. Relevant as a capital partner / property owner in the same facility category, though it is an infrastructure investor rather than an operating peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-at-traverse-point

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa at Traverse Point