Althoff Villa Belrose

What Althoff Villa Belrose does

Althoff Villa Belrose is a 5-star luxury hotel located on a hilltop in Gassin, approximately five minutes by car from Saint-Tropez town center on the French Côte d'Azur. The property forms part of the Althoff Collection, a privately held portfolio of six 5-star hotels in Germany, France and the United Kingdom, operated by Althoff Beratungs- und Betreuungsgesellschaft mbH, a German hospitality company based in Cologne. Founded in 1997, the property operates with 22 employees and offers recently renovated accommodations across categories ranging from Standard Single Rooms to the 60–80 m² Suite Belrose Panoramic View, all oriented toward unobstructed views over the Bay of Saint-Tropez, Sainte Maxime and the Alps.

The hotel's core offering spans four revenue streams: (1) room and suite accommodations on a quote-based pricing model (rates not publicly disclosed; bookings capped at five rooms online); (2) fine dining at Restaurant Le Belrose serving Provençal and Mediterranean cuisine, plus pool restaurant and bar service; (3) wellness facilities including two pools, a sea-view gym and beauty treatments; and (4) meetings, weddings and private events. Distribution is hybrid — direct booking via the hotel's own website, supplemented by consortia partnerships (Leading Hotels of the World, Mr & Mrs Smith, 101 Best International Luxury Partner Hotels) and assisted sales through phone/email for group and event bookings. The hotel also cross-promotes private villa rentals through the affiliated Althoff Bellevue Villa Rental brand.

Technology is non-proprietary and standard for independent luxury hotels: a CMS-based multi-language website, Google Analytics and Facebook Pixel for marketing measurement, Mailjet for email distribution, Concardis Paylink for PCI-DSS-certified payment processing, and the CODE2ORDER platform for digital guest services. There is no disclosed proprietary technology platform, no AI/ML capability, and no app. The competitive positioning rests on the irreplaceable physical asset (hilltop location with panoramic Mediterranean views), recent full renovation of all rooms, GreenSign and LHW Sustainability Leader credentials, and curated membership in the world's most selective luxury hotel consortia.

Name

Althoff Villa Belrose

Legal name

Althoff Beratungs- und Betreuungsgesellschaft mbH

Website

https://villa-belrose.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Althoff Villa Belrose is a 5-star luxury hotel on a hilltop in Gassin near Saint-Tropez, France, part of the privately held Althoff Collection. It serves high-net-worth leisure travelers, wedding and corporate event guests, and external diners at its fine-dining Restaurant Le Belrose.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury hotel hospitality
• Fine dining restaurant
• Spa wellness services
• Event venue hosting
• Private villa rental

Headquarters

HQ city

Gassin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Room Accommodations: The primary revenue stream is from the rental of hotel rooms and suites at the 5-star Althoff Villa Belrose. Pricing is quote-based and not publicly disclosed. The hotel offers various room categories from standard rooms to panoramic suites, with a maximum of 5 rooms bookable online per reservation.
2. Restaurant Le Belrose: The hotel's signature restaurant offers refined Provençal cuisine with Mediterranean ingredients, serving lunch and dinner with views over Saint-Tropez bay. Revenue from food and beverage consumption is generated through dine-in service.
3. Wellness, Spa and Pool Services: Revenue from beauty treatments, facials, massages, manicures, and pool/pool bar access. The wellness facility includes 2 pools, a gym with sea view, and a beauty treatment area.
4. Events and Celebrations: The hotel generates revenue from hosting private events, weddings, corporate meetings, and celebrations in its event spaces near Saint-Tropez.
5. Gastronomy and Bar: Snacks, drinks, and breakfast services are available, making the entire stay an experience of culinary enjoyment. The pool restaurant and bar provide additional F&B revenue.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Althoff Villa Belrose is a 5-star luxury hotel on a hilltop in Gassin overlooking the Bay of Saint-Tropez. It sells overnight accommodations across multiple room and suite categories (including the Suite Belrose Panoramic View and Superior Suite Sea View), fine-dining at Restaurant "Le Belrose", wellness and pool amenities, event hosting for celebrations and corporate retreats, and affiliated private villa rentals through Althoff Bellevue Villa Rental.

Product overview

Althoff Villa Belrose is a 5-star luxury hotel forming part of the Althoff Collection portfolio. The property offers a portfolio of accommodations spanning Standard Single Rooms through premium Suite categories (Superior Suite Sea View, Suite Belrose Panoramic View), all-day dining through Restaurant 'Le Belrose' and Gastronomy & Bar offerings, wellness facilities including dual pools and fitness center, and meetings/events venues. The property also markets private villa rentals via the affiliated Althoff Bellevue Villa Rental brand. Room categories differentiate by view (garden, pool, sea panorama), suite size (60-80m² with optional adjoining rooms), and terrace/balcony features. Dining is anchored by the fine-dining Le Belrose restaurant featuring Mediterranean/Provençal cuisine with local ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Le Belrose: The hotel's fine dining restaurant offering Mediterranean cuisine with local ingredients and views of Saint-Tropez
• Villa Paradise
• Althoff Bellevue Villa Rental

Products and services

• Rooms & Suites
• Restaurant "Le Belrose"
• Gastronomy & Bar
• Wellness, Pool & Fitness
• Meetings & Events
• Villa Paradise (Private Villa Rental)

Quantifiable outcome

• All rooms have been recently renovated as of the current season, offering enhanced comfort and elegance.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Leading Hotels of the World (LHW)coreStrategic or Co-development PartnerAlthoff Villa Belrose is a member of The Leading Hotels of the World, a prestigious global consortium of independent luxury hotels. Membership provides access to LHW's global marketing platform, booking engine, loyalty program (Leaders Club), and quality assurance through regular member audits. The partnership positions the hotel within a curated network of verified five-star properties worldwide.
• Mr & Mrs SmithcoreGTM or Marketing PartnerMr & Mrs Smith is a curated platform for luxury hotels and villas. The partnership allows Althoff Villa Belrose to reach Mr & Mrs Smith's network of discerning travelers seeking unique five-star experiences. The brand's logo is featured prominently on the hotel's website as a trusted partner.
• 101 BestminorGTM or Marketing PartnerFeatured in the 101 Best International Luxury Partner Hotels listing for 2023/2024. This third-party endorsement serves as a marketing discovery mechanism for luxury travelers seeking verified high-end accommodations.
• Althoff Bellevue Villa RentalcoreStrategic or Co-development PartnerThe hotel cross-promotes Althoff Bellevue Villa Rental, offering guests the option to book private villas in the hills of Gassin. This extends the Althoff Collection's luxury accommodation portfolio beyond the hotel's own rooms, enabling guests to book entire private villas as an alternative or supplement to hotel rooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Althoff Seehotel Überfahrt: Sister property within the Althoff Collection, a 5-star luxury hotel on Lake Tegernsee in Bavaria. Directly comparable as a peer Althoff property with similar brand standards, F&B-led positioning, spa/wellness, and event hosting — the most operationally aligned reference point for Villa Belrose.
• La Réserve Ramatuelle: LVMH-owned 5-star luxury hotel and spa just outside Saint-Tropez in Ramatuelle. Directly comparable as a contemporary luxury resort with sea views, a leading spa, multiple F&B outlets, and event/wedding capabilities for HNW travelers.
• La Bastide de Saint-Tropez: Boutique luxury hotel within walking distance of Saint-Tropez, formerly part of the Maison Argaud group. Comparable as a smaller 5-star property in the same micro-market with a focus on personalized luxury service, gardens, and pool-based leisure.
• Hôtel Byblos Saint-Tropez: Iconic luxury hotel in the heart of Saint-Tropez, part of the Maisons Pariente collection. Comparable as a 5-star luxury hotel in the same destination with strong F&B (e.g., Rivea by Alain Ducasse), event hosting, and HNW leisure focus, though more town-centric than Villa Belrose's hilltop setting.
• Hôtel du Cap-Eden-Roc: Legendary Oetker Collection palace hotel on the Cap d'Antibes, a defining luxury property of the French Riviera. Comparable as a 5-star luxury hotel with sea views, fine dining, and an iconic LHW-tier status targeting the same HNW leisure and event market.
• Airelles Château de la Messardière: Luxury chateau-style resort above Saint-Tropez with expansive grounds, spa, and fine dining, part of the Airelles collection. Comparable as a high-end resort in the same Saint-Tropez micro-market with strong seasonal leisure and family/event appeal.
• Cheval Blanc St-Tropez: Ultra-luxury LVMH-owned palace hotel in Saint-Tropez. Directly comparable as a 5-star luxury hotel in the same micro-market targeting HNW leisure travelers, with comparable sea views, fine dining, and event hosting — but with deeper brand pull and a larger operational footprint.
• Château de la Chèvre d'Or: Relais & Châteaux luxury hotel in the medieval village of Èze on the French Riviera. Comparable as a smaller, independent luxury Riviera property with strong F&B (two-Michelin-star restaurant), panoramic Mediterranean views, and a focus on romantic/leisure HNW stays and small events.

Broad incumbents

• Hôtel de Paris Monte-Carlo: Iconic luxury hotel in Monte-Carlo operated by Monte-Carlo Société des Bains de Mer. Comparable as a flagship Riviera luxury hotel with multiple fine-dining venues, casino-adjacent positioning, spa, and event hosting for the same HNW leisure and event clientele.
• Le Meurice: Dorchester Collection palace hotel in Paris, LHW member. Comparable as a flagship French luxury hotel with strong F&B (Alain Ducasse au Meurice), event capabilities, and a similar affluent European and international guest mix, but operating in an urban palace context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/villabelrose
• Instagraminstagram.com/villabelrose
• LinkedInlinkedin.com/company/h%C3%B4tel-villa-belrose

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Althoff Villa Belrose