Villa Ceramica

What Villa Ceramica does

Villa Ceramica (legal name: VILLA CERAMICA TILES S.L.U.) is a Spanish ceramic tile manufacturer headquartered in Onda, Castellón, within Spain's primary ceramic tile manufacturing district. The company produces three core product categories: porcelain tiles (porcelánico) in multiple sizes and finishes including marble, stone, cement, wood, and metal effects; white body wall tiles (pasta blanca) in 30x90cm format; and SPC (Solid Polymer Composite) rigid flooring built on a multi-layer architecture combining a UV-protective coating, wear layer, design layer, waterproof calcium-carbonate/PVC core, and IXPE acoustic pad with a 2G Angling click-fit installation system. Specialized sub-products include V-LAM large-format 120x280cm porcelain panels for facades and feature walls, 2CM thick outdoor tiles, COTTO terracotta-effect collections, and a range of decorative series.

The company operates a hybrid B2B/B2C go-to-market model. The primary commercial motion is direct enterprise sales to construction professionals, architects, and tile distributors through a dedicated sales team with separate phone lines for domestic sales, export, and logistics. International distribution is supported through regional tile wholesalers, with website localization in Spanish and English and active participation in major tile industry trade shows (Cersaie, Cevisama, Coverings). A secondary direct-to-consumer channel operates through the villaceramica.es OUTLET e-commerce storefront for discontinued and surplus products. Pricing is not publicly disclosed; quotes are handled through direct sales contact. The 11-person operation is supported by a small government export promotion grant received from the Generalitat Valenciana in 2023, and the company carries CE certification across its product categories to satisfy European construction product regulations.

Name

Villa Ceramica

Legal name

VILLA CERAMICA TILES S.L.U.

Website

https://villaceramica.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Ceramica is a Spanish ceramic tile manufacturer based in Onda, Castellón, producing porcelain tiles, white body wall tiles, and SPC rigid flooring. It serves construction professionals, architects, international tile distributors, and retail consumers through direct B2B sales, export channels, and an outlet e-commerce storefront.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tile Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Pottery & Related Products (3260), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Ceramic tile manufacturing
• Porcelain floor tiles
• SPC rigid flooring
• Wall tile collections
• Ceramic building materials

Headquarters

HQ city

Onda

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: Revenue generated from manufacturing and selling porcelainánico (porcelain tiles), pasta blanca (white body tiles), and related ceramic products. Products sold through multiple formats and sizes across residential and commercial applications.
2. SPC Flooring Sales: Revenue from Solid Polymer Composite flooring products, a rigid core luxury vinyl flooring alternative to traditional ceramic and laminate. Sold in plank and tile formats with residential and commercial warranty options.
3. Outlet/Discontinued Products: E-commerce sales channel for discontinued tile collections and special offers, providing secondary revenue stream through villaceramica.es outlet section.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Villa Ceramica manufactures and sells ceramic and porcelain tiles, white body wall tiles, and SPC (Solid Polymer Composite) rigid vinyl flooring products for residential and commercial construction applications. The company offers a diversified portfolio spanning multiple sizes (from 20x20 cm to 120x280 cm large-format V-LAM panels), finishes (polished, matte, lappato), and visual effects (marble, stone, wood, cement, cotto). Products are sold primarily B2B to construction professionals, architects, and tile distributors, with a secondary direct-to-consumer channel for discontinued products via the website outlet.

Product overview

Villa Ceramica is a Spanish ceramic tile manufacturer based in Onda, Castellón, specializing in porcelain tiles, white body wall tiles, and SPC (Solid Polymer Composite) flooring. Their product portfolio includes three core categories: Porcelain Tiles (full-body collections available in various sizes and finishes including marble, stone, cement, metal, and wood effects), White Body Tiles (wall tiles primarily in 30x90 cm format), and SPC Flooring (rigid vinyl flooring with click installation). The company also offers specialized sub-products including V-LAM large format panels (120x280 cm), decorative series with various patterns, COTTO traditional terracotta-effect tiles, and 2 CM thick outdoor tiles. Products are organized into named series (e.g., Titan, Rigel, Telescope, Amalthea, Meridian) and available through an OUTLET section for discontinued items.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Tiles (Porcelánico) Full-body porcelain tile collections available in multiple sizes (60x120, 100x100, 60x60 cm) with various finishes including polished, matte, and lappato. Includes marble, stone, cement, metal, wood, and decorative effect series for interior and exterior flooring, wall coverings, and commercial spaces. Designed for construction professionals, architects, and distributors.
• White Body Tiles (Pasta Blanca) White body ceramic wall tiles primarily used for interior wall applications, available in 30x90 cm format with decorative options. Designed for residential and commercial interior wall surfaces.
• SPC Flooring (Solid Polymer Composite) Rigid vinyl flooring composed of PVC and calcium carbonate (CaCO3), featuring waterproof properties, click-fit installation without grout, and wood/stone visual designs with protective wear layers. Multi-layer construction provides sound insulation, stability, and resilience. Up to 25-year residential warranty available. For residential and commercial flooring applications.
• V-LAM Large Format Panels Extra-large porcelain panels (120x280 cm) for architectural applications including facades, countertops, and feature walls. Provides seamless surface solutions for modern architectural design.
• Decorative Tile Series Decorative wall tile collections with various patterns and designs including Jungle Cold, Jungle Warm, Lines Cold, Lines Warm, Leaves Pearl, Leaves Cream, Decor Maxi, and Decor Mega. For interior wall design applications.
• COTTO Collection Traditional terracotta-effect tiles including Arena, Derio, Magma, Pardo, Teja, and Trapaga variants in 33.3x33.3 cm format. For flooring and wall applications seeking a traditional appearance.
• 2 CM Outdoor Tiles (Tech-Vill) Extra-thick porcelain tiles (2 cm) designed for outdoor floor applications, including the Tech-Vill collection. Provides durability for exterior flooring, terraces, and outdoor installations.
• OUTLET (Discontinued Products) Discounted discontinued and surplus ceramic tile products offered at reduced prices through the villaceramica.es outlet section. Available for direct online purchase by end consumers and small buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Generalitat Valenciana (Regional Government of Valencia)minorStrategic or Co-development PartnerVilla Ceramica received export promotion support from the Regional Government of Valencia in 2023 under the 'Suport a la promoció exterior de la Comunitat Valenciana' program. Amount received: €27,125.14. This represents government assistance for international market development activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marazzi Group: Marazzi is a global Italian ceramic tile brand present across Europe and North America with similar porcelain, marble- and stone-effect collections. It overlaps with Villa Ceramica's product design language and competes for specification work in international projects.
• Porcelanosa: Porcelanosa is a leading Spanish ceramic and porcelain tile manufacturer with a global distribution network and a strong B2B/specification presence. It overlaps with Villa Ceramica across porcelain, wall, and large-format surfaces and competes for the same architect, contractor, and distributor accounts.
• Vives Cerámica: Vives is a Castellón-based Spanish ceramic tile producer with porcelain, white-body and large-format offerings sold through distributors and export channels. It competes head-to-head with Villa Ceramica for the same construction professional and export accounts.
• Keraben Grupo: Keraben is a Castellón-based ceramic tile group producing porcelain and white-body wall and floor tiles for residential and commercial projects. It targets the same value-to-mid-premium specification segment as Villa Ceramica.
• Pamesa Cerámica: Pamesa is the largest ceramic tile manufacturer headquartered in Castellón, Spain — the same cluster where Villa Ceramica operates. It produces porcelain, white-body, and large-format panels with overlapping product, customer, and distribution profiles, making it the closest large-scale direct competitor.
• IberoCerámica: IberoCerámica is a Spanish (Castellón-area) manufacturer of porcelain and white-body tiles with similar B2B distribution and product breadth, including marble, stone, cement, and wood-effect finishes comparable to Villa Ceramica's collections.
• APE Grupo: APE Grupo is a Spanish ceramic tile producer with porcelain and wall tile lines targeting construction professionals and distributors. Its mid-market positioning and Castellón footprint make it a closely comparable peer in scale and channel.
• Azulev Grupo: Azulev Grupo is a Spanish ceramic manufacturer offering porcelain and white-body wall and floor tiles via B2B distributor channels. Its product breadth, finishes, and target customer base overlap materially with Villa Ceramica.

Broad incumbents

• Mohawk Industries: Mohawk is a large US-listed flooring manufacturer with LVT/SPC/rigid core lines, ceramic offerings, and global distribution. It represents the broader incumbent in floor coverings against which Villa Ceramica's SPC push and ceramic ranges must compete for shelf and specification share.
• Unilin Flooring (Quick-Step): Unilin is a major European rigid LVT/SPC and laminate flooring manufacturer under brands such as Quick-Step and Pergo. As a large incumbent in the exact category Villa Ceramica's SPC line targets, it sets benchmarks on click-fit technology, warranty, and distribution depth that Villa Ceramica must meet or differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/villaceramicatiles
• LinkedInlinkedin.com/company/villa-ceramica-tiles
• Instagraminstagram.com/villaceramicatiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Ceramica