THE VILLAGE AT GREENBRIAR

What THE VILLAGE AT GREENBRIAR does

The Village at Greenbriar Senior Living is a family-owned and operated senior living community headquartered at 4244 Memorial Hwy, Dallas, Pennsylvania, founded in 2004. The flagship property is a 40-acre gated community with woodlands, walking trails, and a stream, offering independent living and personal care services to older adults. The personal care residence provides 78 beds across semi-private rooms, private rooms, studio apartments, and one- and two-bedroom apartments, staffed 24 hours per day with a two-tier care system: Level 1 (basic assistance with mobility, dining, dressing, bathing, toileting, orientation, and behavior) and Level 2 (increased support with help from two personal-care aides). On-site amenities include a pool, fitness room, salon, library, tennis court, billiards room, and Sinatra Lounge, with seven-day activities, religious services, and transportation to physician appointments.

The company operates within a broader family of three senior-living facilities: The Village at Greenbriar (Dallas, PA), Glenmaura Senior Living (Moosic, PA, resort-lifestyle), and Highland Park Senior Living (Wilkes-Barre Township, PA, home-like atmosphere). Revenue is generated through recurring monthly residential fees covering accommodation, 24-hour care, meals, activities, and amenities; pricing is not publicly disclosed and is provided on inquiry. Distribution is direct-to-consumer via the company website, phone, email, Facebook, and in-person tours offered weekdays 9am–5pm with weekend appointments available. A virtual tour is available online. The company is privately held with no external investors, parent companies, or holding structures identified in the source material, and ownership appears to rest with the founding family.

The underlying technology stack is minimal: a WordPress-based website, a Facebook page, and a downloadable PDF employment application submitted via fax or email. There is no proprietary software platform, mobile application, API, or disclosed integration with third-party systems. The company's differentiation rests on real estate (40-acre gated campus), care staffing, and family-owned brand positioning rather than on technology.

Name

THE VILLAGE AT GREENBRIAR

Legal name

The Village at Greenbriar Senior Living

Website

https://villageatgreenbriar.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Village at Greenbriar is a family-owned senior living community in Dallas, Pennsylvania, founded in 2004, offering independent living and two levels of personal care across a 40-acre gated campus with 78 beds. It operates as part of a three-facility family of senior-living centers across northeastern Pennsylvania serving older adults directly.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Independent living
• Personal care services
• Assisted living facility
• Senior housing community

Headquarters

HQ city

Dallas, Pennsylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Senior Living Services: Monthly residential fees for independent living and personal care services including accommodation (semi-private rooms, private rooms, studio apartments, one- and two-bedroom apartments), 24-hour care, meals, activities, and amenities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Village at Greenbriar is a family-owned, 40-acre gated senior living community in Dallas, Pennsylvania that provides independent living and personal care services for older adults. The personal care residence offers 78 beds across semi-private rooms, private rooms, studio apartments, and one- and two-bedroom apartments, staffed by 24-hour experienced care personnel. The community offers two tiers of personal care (Level 1 and Level 2) and includes on-site amenities, daily activities, dining, and transportation to physician appointments.

Product overview

The Village at Greenbriar is a family of senior-living centers consisting of The Village at Greenbriar (core product), Glenmaura Senior Living, and Highland Park Senior Living. The primary offering is The Village at Greenbriar, a 40-acre gated community providing independent living and personal care services with two levels of care support. The personal care residence offers 78 beds across various room types with 24-hour trained staff. The three communities operate under the same family ownership and provide different lifestyle options ranging from quiet country living to resort-style and maintenance-free living.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free lifestyle accommodations for active older adults who want quiet country living with on-site amenities and quick access to town for shopping and dining. The Village at Greenbriar is a 40-acre gated community offering this service.
• Personal Care - Level 1 Basic assistance with daily living activities including mobility, dining, dressing, bathing, toileting, orientation, and behavior support for older adults residing in semi-private rooms, private rooms, studio apartments, or one- and two-bedroom apartments.
• Personal Care - Level 2 Increased personal care support for residents needing more assistance with daily living activities, including help from two personal-care aides. Available at the 78-bed personal care residence within the community.
• Glenmaura Senior Living A resort-lifestyle senior living facility located in Moosic, Pennsylvania, featuring luxury amenities for active older adults seeking convenient, care-free living close to but not in the city.
• Highland Park Senior Living A home-like senior living community in Wilkes-Barre Township, Pennsylvania, offering on-site amenities including a lounge, hair salon, and theatre for seniors who want a maintenance-free lifestyle or who can no longer live independently.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Five Star Senior Living: National operator and manager of independent living, assisted living, and memory care communities. Comparable to Greenbriar in service mix and private-pay positioning, but operates at significantly larger scale and uses a third-party management model.
• Brookdale Senior Living: Nation's largest senior living operator with ~650 communities. Comparable to Greenbriar as a broad provider of independent living, assisted living, and memory care, but at vastly greater scale; represents the competitive ceiling rather than a direct substitute.
• Genesis HealthCare: Kennett Square, PA-headquartered provider of skilled nursing and assisted living with a strong Pennsylvania footprint. Comparable to Greenbriar through similar PA-based leadership and shared resident pipeline across care levels.
• Sunrise Senior Living: National premium assisted living operator with a strong presence in the Mid-Atlantic. Comparable to Greenbriar at the higher end of the personal care segment, with broader corporate backing and similar service-tier model.
• Atria Senior Living: Large multi-state operator of independent and assisted living communities with an emphasis on amenity-rich, hospitality-style environments. Comparable to Greenbriar's resort-style positioning at Glenmaura and overall amenity-driven differentiation.

Direct peers

• Wesley Enhanced Living: Non-profit operator of affordable and market-rate senior living communities across Pennsylvania. Comparable to Greenbriar via overlapping PA geography, multi-segment service offering (independent, personal care, skilled nursing), and similar resident demographic.
• Juniper Communities: Bloomfield, NJ-based operator of independent living, assisted living, and memory care communities in the Northeast, with a wellness-focused, hospitality-driven model. Highly comparable to Greenbriar's small-portfolio, amenity-rich, multi-segment approach.
• Country Meadows Retirement Communities: Family-owned operator of continuing care and personal care communities across Pennsylvania. Directly comparable to Greenbriar as a PA-headquartered, family-run senior living provider with multiple Pennsylvania campuses.

Regional players

• Saber Healthcare Group: Beachwood, Ohio-based operator of skilled nursing and assisted living communities across the Northeast and Midwest. Comparable to Greenbriar as a multi-state senior care provider serving the same Northeastern demographic and competing for the same move-in market.
• Heritage Hill Senior Community: Small senior living community in northeastern Pennsylvania. Directly comparable to Greenbriar as a similarly sized, locally rooted PA competitor serving the same regional move-in market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/The-Village-at-Greenbriar-195532167149595
• LinkedInlinkedin.com/company/the-village-at-greenbriar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE VILLAGE AT GREENBRIAR