What VILLAGE ROADSHOW GREECE does

Village Roadshow Operations Hellas S.A., operating as Village Cinemas, is a Greek cinema exhibition chain and wholly-owned subsidiary of Antenna Group, founded in 1996 and headquartered in Pallini, Attica. The company pioneered the multiplex cinema format in Greece in 1997 and currently operates 8 cinema locations with 62 auditoriums and approximately 11,683 seats across Athens, Thessaloniki, Larissa, and Volos, serving the Greek general public, families, students, military personnel, schools, and corporate clients.

The chain's core product is the cinema exhibition experience, spanning standard 2D/3D screenings through premium formats including the country's first IMAX with Laser auditorium (opened June 2025), Dolby Atmos, Gold Class (La-Z-Boy recliners, curated F&B), Vmax large-format, Comfort premium seating, V-Kids children's auditoriums, and an Open-Air summer venue in Thessaloniki. Supporting technology includes a digital ticketing and concession pre-ordering platform accessible via web and native iOS/Android apps, with QR-code redemption at express counters. The business is supported by a multi-tiered loyalty program (Village Pass free membership, Family Pass €10/year) and an educational division (Village Cine School) that books school group screenings of €6-€8 per student.

The revenue model is primarily transaction-based: ticket sales across formats (€7.50 student price to €24.50 Gold Class), on-site concession sales (popcorn, nachos, drinks, beer), Village Movie Store merchandise, Village Games arcades, corporate/private event bookings of premium auditoriums, and school visit fees. Distribution is direct-to-consumer via 8 physical locations, a website, mobile apps, and a Wolt food-delivery integration for concessions. The company benefits from a strategic promotional partnership with COSMOTE TELEKOM (Magenta Moments 30% Wednesday discount) and is bundled within Antenna Group's broader media ecosystem.

Name

VILLAGE ROADSHOW GREECE

Legal name

Village Roadshow Operations Hellas S.A. (ΕΛΛΑΣ A.E.)

Website

https://villagecinemas.gr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Village Roadshow Greece, operating as Village Cinemas, is a Greek cinema exhibition chain and Antenna Group subsidiary operating 8 multiplex locations with 62 auditoriums across Athens, Thessaloniki, Larissa, and Volos, serving Greek consumers with standard and premium-format movie screenings, concessions, and loyalty programs.

Ownership category

akta.pro rank

Product category

Cinema Exhibition

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cinema Concessions & On-site F&B Operations (MPADAKAN)

akta.pro secondary industries

Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Special Event Screenings & Pop-up Cinemas (MPADAKAE)

Keywords

• Cinema exhibition services
• Multiplex cinema operations
• Premium auditorium experiences
• Cinema loyalty programs
• Educational cinema screenings

Headquarters

HQ city

Pallini (Headquarters)

HQ country

Greece

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Cinema Ticket Sales: Revenue from admission tickets across all auditorium types (standard, IMAX, Dolby Atmos, Gold Class, Vmax, Comfort, V-Kids, 3D, Open-Air). Variable per-show pricing with tiered zones, with base general admission at €9.50 and premium options up to €24.50 (Gold Class) and €15 (IMAX).
2. Food & Beverage Concessions: On-site canteen (κυλικείο) sales of popcorn, nachos, snacks, soft drinks, and beers with e-order pre-purchase capability. Also available via Wolt delivery. Covers all locations with standard and premium concession items.
3. Village Movie Store (Merchandise): Retail sales of collectible movie-related gifts and merchandise at cinema locations and in-store, including at Metro Mall, Mediterranean Cosmos, and other sites.
4. Village Cine School (Educational Visits): Revenue from school group cinema visits. Student tickets priced at €6 (mainstream/V-Kids) or €8 (IMAX); includes film screening, optional educational guide, and 30-minute post-screening discussion. Minimum 50 students per booking.
5. Village Pass / Family Pass Membership Fees: Village Pass is free to join; Family Pass costs €10/year and provides children's ticket discounts (20%), concession discounts (10%), and VIP member events. Revenue from membership subscriptions and associated upsell activity.
6. Corporate & Private Events: Private cinema screenings and events for companies (For Companies offering). Revenue from booking premium auditoriums (Gold Class) for corporate events, premieres, and exclusive screenings.
7. Arcade / Games: Revenue from arcade gaming areas within cinema locations. Spaces double as test venues for new arcade games in the Greek market.
8. Village Zone Pricing Premium Upsell: Zone-based seating model charges more for premium and central seats (up to €10) vs. economy front-row seats (€8.50), creating incremental revenue per screening through seat-tier upsell.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Village Roadshow Greece, operating as Village Cinemas, runs a chain of 8 multiplex cinema locations with 62 auditoriums across Athens, Thessaloniki, Larissa, and Volos. The company sells cinema admission tickets across multiple premium formats (IMAX with Laser, Dolby Atmos, Gold Class, Vmax, Comfort, V-Kids, and Open-Air), complemented by on-site food and beverage concessions, movie merchandise, the Village Pass / Family Pass loyalty programs, and the Village Cine School educational program for schools.

Product overview

Village Roadshow Operations Hellas, operating as Village Cinemas, is a Greek cinema chain and entertainment company owned by Antenna Group. The company operates 62 state-of-the-art auditoriums across Athens, Thessaloniki, Larissa, and Volos, offering diverse cinematic experiences ranging from standard screenings to premium formats including IMAX with Laser, Dolby Atmos, Gold Class, Vmax, Comfort, and V-Kids children's auditoriums. Digital services include e-ticket online booking, e-order for concessions, and the Village Pass loyalty program accessible via website and mobile app. The portfolio also includes Village Cine School for educational cinema experiences and the Village Open Air seasonal venue. Founded in 1996 with the introduction of Greece's first multiplex, the company pioneered the multiplex cinema concept in the country.

Differentiator

Problem solved

Functional benefit

Brands

• Village Cine School: Educational program for schools that organizes school trips with selected movies and documentaries appropriate for students of all ages, featuring educational guides and IMAX options for enhanced learning experiences.
• Village Pass
• Family Pass
• Gold Class
• Vkids

Products and services

• Village Cinemas Multiplex Cinemas Greek cinema chain operating 62 state-of-the-art auditoriums across 8 locations in Athens, Thessaloniki, Larissa, and Volos, offering movie screenings for individual moviegoers and families.
• IMAX with Laser Premium auditorium offering the first IMAX with Laser experience in Greece, featuring 4K laser projection, a curved high-brightness screen equivalent to a five-story building, and a next-generation multichannel sound system. Located at Village Cinemas @ The Mall Athens.
• Dolby Atmos Auditoriums Premium auditoriums delivering three-dimensional sound using up to 64 independent speakers placed around and above the auditorium perimeter, available at Ag. I. Rentis, Athens Metro Mall, and Thessaloniki (Mediterranean Cosmos).
• Gold Class Auditoriums Luxury cinema auditoriums featuring La-Z-Boy reclining armchairs, individual tables, wall-to-wall screens, digital sound, and a curated culinary menu with wine selections, with dedicated Gold Class staff providing in-seat service. Located at Village Cinemas @ The Mall Athens.
• V-Kids Children's Auditoriums Specially designed children's auditoriums featuring bed seats, pouf seating in cheerful colors, and colorful slides for pre-show play, offering dedicated children's programming. Available at Rentis and Thessaloniki locations.
• Vmax Auditorium Large-format auditorium surpassing standard sizes, featuring Dolby Digital Surround sound for an enhanced cinematic experience. Located at Village Cinemas @ Mediterranean Cosmos (Thessaloniki).
• Comfort Auditoriums Enhanced comfort auditoriums with oversized armchairs and fewer seats for a more personal viewing experience, priced at €12 per ticket. Available at Village Cinemas @ Mediterranean Cosmos (Thessaloniki).
• Village Open Air (Village Θερινό) Seasonal open-air summer auditorium in Thessaloniki offering screenings under the stars at Mediterranean Cosmos shopping center during summer months.
• Village Cine School Educational program for schools organizing cinema trips with curated films and documentaries for students of all ages, complete with educational guides, IMAX documentary options, free teacher admission, and reduced student pricing (€6 mainstream / V-Kids; €8 IMAX). Minimum 50 students per booking.
• Village Pass Loyalty Program Free rewards program where members earn 10 points per €1 spent, redeemable for tickets, exclusive competitions, premiere invitations, and monthly member-only screenings. Includes €1.50 discount on Epic Movie Nights & Secret Movie Nights and access to presales.
• Family Pass Membership Annual family membership program priced at €10/year providing all Village Pass benefits plus a 20% discount on children's movie tickets, 10% concession discount for children's films, and invitations to children's film premieres and exclusive family contests.
• e-ticket Online Ticketing Service Online ticket booking service enabling customers to purchase cinema tickets via the Village Cinemas website with QR code redemption at dedicated express counters across all locations.
• e-order Concession Pre-Order Service Digital service for online ordering of cinema snacks and refreshments (popcorn, nachos, soft drinks, beers) with express pickup at dedicated counters.
• Village Cinemas Mobile App Native mobile application for iOS and Android enabling ticket booking, e-ordering for concessions, accessing movie listings and session times, and managing Village Pass membership accounts.
• Corporate & Private Event Screenings Private cinema rental offering for companies and organizations, providing private screenings, team-building events, client entertainment, and exclusive film premieres at Gold Class and premium auditoriums.
• Village Movie Store Retail section selling collectible movie-related merchandise and gifts at cinema locations and online across locations including Metro Mall and Mediterranean Cosmos.

Quantifiable outcome

• First multiplex cinema operator in Greece since 1997 — pioneered the modern cinema entertainment market in the country
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• COSMOTE TELEKOMcoreGTM or Marketing PartnerVillage Cinemas partners with COSMOTE TELEKOM through the Magenta Moments loyalty program, offering COSMOTE subscribers 30% off cinema tickets every Wednesday. Village Cinemas is promoted through COSMOTE's digital channels and app. This is a reciprocal GTM partnership driving cinema traffic from COSMOTE's subscriber base.
• WoltminorChannel Partner/ Reseller/ DistributorVillage Cinemas concessions (popcorn, snacks, drinks) are available for home delivery via the Wolt platform. Wolt extends Village Cinemas' concession sales beyond physical cinema visitors.
• ELEPAP (Hellenic Society for the Protection and Rehabilitation of Disabled Persons)minorOthersVillage Cinemas supports ELEPAP's social mission by projecting over 38,000 awareness messages across their cinema network, promoting the organization's campaigns and Christmas lottery throughout the year.
• Make-A-Wish GreeceminorOthersVillage Cinemas supports Make-A-Wish Greece through private screenings and donations of free tickets to children and families.
• The Smile of the Child (Το Χαμόγελο του Παιδιού)minorOthersVillage Cinemas supports The Smile of the Child by organizing private screenings and providing free tickets to children and families in need.
• Doctors of the World (Γιατροί του Κόσμου)minorOthersVillage Cinemas supports Doctors of the World by providing cinema experiences and entertainment moments to those in need.
• IASIS Non-profit OrganizationminorOthersVillage Cinemas supports IASIS by providing entertainment and leisure moments to those the organization serves.
• ANT1 (ANTENNA Group Television)coreStrategic or Co-development PartnerVillage Cinemas is part of Antenna Group and contributed to ANT1's Christmas Solidarity Telethon, which raised over €3 million for five nonprofit organizations (Desmos, ELIZA, SOS Children's Villages, Floga, Make-A-Wish Greece). Village Care initiatives are implemented within Antenna Group's broader Social Impact Strategy.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kinepolis: Kinepolis is a Belgian-headquartered cinema chain operating across Europe with premium formats including IMAX, Dolby Cinema, and Laser ULTRA. It is a broad incumbent competing in the same cinema exhibition category with similar technology and customer experience focus.
• Cineworld: Cineworld Group is one of the largest cinema operators in the world with locations across the US, UK, Ireland, and Central Europe. It is a broad incumbent in the cinema exhibition industry with similar premium format offerings and large-scale operations.
• CJ CGV: CJ CGV is the largest cinema chain in South Korea and one of the top five globally, with operations across Asia, Europe, and the Americas. It is a broad incumbent in cinema exhibition with premium format innovations (4DX, ScreenX) that parallel Village Cinemas' premium positioning strategy.
• Cinemark: Cinemark is a major US cinema chain with operations across the Americas, offering IMAX, XD, and other premium formats. It is a broad incumbent in the cinema exhibition industry with similar premium experience focus and technology investments.
• Village Roadshow Limited: Village Roadshow Limited is the Australian cinema and entertainment company from which the Greek Village Roadshow Operations Hellas traces its name heritage. It is a broader incumbent in cinema exhibition with a wider portfolio including film production, distribution, and theme parks.
• Cinepolis: Cinepolis is a Mexican-headquartered cinema chain with operations across Latin America, Europe, and Asia. It is a broad incumbent in cinema exhibition known for its premium VIP formats that directly parallel Village Cinemas' Gold Class offering.
• AMC Theatres: AMC Theatres is the largest cinema chain in the world, operating thousands of screens across the US and Europe (including through Odeon). It is a broad incumbent in cinema exhibition with similar premium formats and serves as the ultimate scale benchmark for the industry.
• Odeon Cinemas: Odeon Cinemas is a major European cinema chain (owned by AMC Theatres) operating across the UK, Ireland, and continental Europe. It is a broad incumbent in cinema exhibition with similar premium format offerings and large-scale multiplex operations.

Direct peers

• Ster Cinemas: Ster Cinemas is one of the largest cinema chains in Greece, operating multiple multiplex locations nationwide. It is a direct competitor to Village Cinemas in the same product category (multiplex cinema exhibition), serving the same Greek consumers with overlapping premium format offerings.

Regional players

• Cineplexx: Cineplexx is an Austrian-headquartered cinema chain with operations across Central and Southeastern Europe, including multiple Greek locations. It competes directly with Village Cinemas in the Greek market with similar multiplex cinema offerings and premium formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/village_gr
• LinkedInlinkedin.com/company/village-roadshow-greece

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILLAGE ROADSHOW GREECE