Villaggio della Salute Più

What Villaggio della Salute Più does

Villaggio della Salute Più (operated by SA.NA S.R.L.) is an integrated thermal wellness and agritourism resort located in a 1,300-hectare natural amphitheater in Val Sillaro near Monterenzio, in the Bologna province of Italy. The property combines three core platforms: a year-round thermal spa (Terme dell'Agriturismo) fed by natural thermal springs with heated pools at 32°C and 35°C, a seasonal outdoor waterpark (Acquapark) operating May through September, and a widespread hotel (albergo diffuso) offering rooms, apartments, hostel, and camping accommodations across restored farmhouses. Modular add-ons include three dining venues (Ristorante Sillaro, Ristorante Panoramico, Rotonda del Bosco) sourcing from an on-site organic farm (Azienda Agricola), spa and beauty treatments, multi-day wellness packages, evening thermal events (Notti Termali/Notti Azzurre), 55 hiking and mountain biking trails under the Natura World program, and a thermal medical program (Cure Termali) accredited under the Italian National Health Service (SSN) for balneotherapy, mud therapy, inhalations, and rehabilitation.

The business operates a direct-to-consumer model with multiple revenue streams differentiated by cadence: recurring subscriptions for thermal access (€94/month, €229/3-month) and thermal stay packages (€165–€899), seasonal one-time purchases for waterpark tickets (€22–€35) and season passes (€299 adult all-inclusive), transaction-based revenue from à la carte massages (€29–€130) and face treatments, and professional-services revenue from corporate meetings, team building, and conferences. Pricing is tiered by season and day of week, with three Acquapark pricing bands (Bianca, Blu, Rossa) and differential weekday/weekend thermal rates. Multilingual accessibility (Italian, English, French, German), an online ticket shop, direct box office, and a dedicated corporate sales function form the core go-to-market infrastructure. Distribution includes a minor partnership with Trenitalia Tper for train-to-spa packages.

The company serves six primary customer segments: families with children, couples, wellness and health seekers (including SSN-referred patients), corporate groups, nature and outdoor enthusiasts, and budget travelers/campers. Villaggio della Salute Più is part of the broader Gruppo Monti Salute Più conglomerate, which integrates multiple thermal facilities in the Mare Termale Bolognese district (including Terme di Porretta), enabling cross-promotion and shared brand identity. Over 50 years of medical-thermal expertise and SSN convention for thermal therapies represent significant differentiators from non-accommodation thermal competitors.

Name

Villaggio della Salute Più

Legal name

SA.NA S.R.L.

Website

https://villaggiodellasalute.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Villaggio della Salute Più operates a 1,300-hectare thermal wellness resort in Val Sillaro, Italy, combining year-round spa, seasonal waterpark, hotel, restaurants, and 55 nature trails. It serves families, couples, health seekers, and corporate clients via direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Thermal spa resort
• Wellness hospitality
• Agriturismo accommodation
• Thermal medical treatments
• Family wellness destination

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Thermal Spa Access: Year-round thermal pool access, sauna, hammam, and spa facilities. Revenue from daily tickets, subscriptions, and multi-visit packages. Higher pricing on weekends and holidays.
2. Acquapark Tickets: Seasonal outdoor waterpark (May-September) generating revenue through single tickets, open tickets, and season passes. Three pricing tiers based on seasonality.
3. Accommodation: Widespread hotel (albergo diffuso) with rooms, apartments, camping, and hostel accommodations. Revenue from overnight stays with special rates for agritourism guests receiving discounted spa access.
4. Restaurants: Three dining venues: Ristorante Sillaro, Ristorante Panoramico, and Rotonda del Bosco (summer). Farm-to-table approach with products from the organic farm.
5. Spa Treatments and Massages: A la carte massage, beauty, and wellness treatments using thermal water-derived dermocosmetics. Packages include day spa packages, couple experiences, and extended wellness stays.
6. Corporate Events: Meeting rooms, conferences, team building events, and corporate dinners for business clients. Includes dedicated event spaces and customized packages.
7. Thermal Healthcare (SSN): Thermal treatments and rehabilitation services covered by Italian National Health Service (SSN), including balneotherapy, mud therapy, and inhalations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Villaggio della Salute Più operates an integrated thermal wellness resort on a 1,300-hectare natural amphitheater in Val Sillaro (Monterenzio, Bologna), combining year-round thermal baths and spa facilities, seasonal Acquapark waterpark, widespread-hotel accommodation, farm-to-table dining, massage and beauty treatments, nature trails, corporate event venues, and Italian National Health Service (SSN)-covered thermal medical therapies.

Product overview

Villaggio della Salute Più is a multi-facility thermal resort and spa complex located in Val Sillaro, Italy. The offering is organized as a platform-plus-modules architecture centered on three core pillars: thermal spa services (Terme dell'Agriturismo, open year-round), seasonal water park (Acquapark), and accommodation (Pernottamento via albergo diffuso). These core services are complemented by dining options (Ristorante Sillaro, Ristorante Panoramico, Rotonda del Bosco, Azienda Agricola), wellness packages (Pacchetti Termali Giornalieri, Soggiorni Terme e Natura, Massaggi e Trattamenti), evening thermal events (Notti Termali/Notti Azzurre), nature activities (Natura World with 55 trails), corporate event services (Meeting Aziendali), medical thermal treatments (Cure Termali with SSN convention), and camping facilities. The resort spans 1300 hectares of natural amphitheater and positions itself as a year-round destination combining thermal wellness, nature immersion, and agricultural tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquapark Seasonal outdoor water park with pools, water attractions, and Acquapark by Night evening events, operating from late May to early September for families and summer visitors.
• Terme dell'Agriturismo (Thermal Spa) Year-round thermal spa facility featuring thermal pools at 32°C and 35°C, sauna, hammam, snow grotto, jet spa, gym, and on-site medical services for wellness visitors.
• Pernottamento (Albergo Diffuso Accommodation) Widespread hotel accommodation offering rooms, apartments, camping, and hostel options across restored farmhouses in the Val Sillaro valley for overnight wellness and leisure guests.
• Ristorante Sillaro Main restaurant serving traditional Emilian cuisine with organic products from the on-site farm, open year-round daily for resort guests and visitors.
• Ristorante Panoramico Self-service panoramic restaurant with daily changing dishes and an adjacent play area for children.
• Rotonda del Bosco Seasonal outdoor restaurant in the woods offering quick express dishes during the summer months.
• Meeting Aziendali (Corporate Events) Corporate event services including meetings, conferences, team building activities, incentive travel programs, and company dinners for business clients.
• Pacchetti Termali Giornalieri (Daily Thermal Spa Packages) Day-spa packages combining thermal bath access with massage, facial care, and body treatments using thermal-water-based cosmetics.
• Soggiorni Terme e Natura (Multi-Day Wellness Stays) Multi-day thermal stay packages that combine accommodation, thermal access, wellness treatments, and nature-based eco-tourism activities.
• Massaggi e Trattamenti (Massages and Beauty Treatments) Beauty farm services offering classic, cervical, hot oil, and couples massages, plus facial treatments (anti-age, Kobido, Gua Sha), body treatments, thermal mud therapy, and aesthetic services.
• Notti Termali / Notti Azzurre (Evening Thermal Events) Friday and Saturday evening thermal spa events running 19:30 to 01:00, featuring thermal pools, pizza, dinner options, and massage add-ons.
• Natura World Outdoor activity program with 55 hiking and mountain biking trails through Val Sillaro, Val Idice, and Val Santerno, including eco-therapy sessions and guided excursions.
• Cure Termali e SSN (Medical Thermal Therapies) Medical thermal treatments including balneotherapy, mud therapy, inhalations, physiotherapy, rehabilitation, and specialist visits, available through the Italian National Health Service (SSN).
• Camper & Camping Campsite area with pitches for camper vans, including combined camper-and-spa packages that pair camping stays with thermal bath access.
• Azienda Agricola (Organic Farm) On-site organic farm producing agricultural products used in the resort's restaurants, with farm products available for direct purchase.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Bologna FC FemminileminorGTM or Marketing Partner · 1 January 2022Sports partnership hosting the Bologna FC Women's football team for pre-season training camps at the resort, enhancing brand visibility and community engagement.
• Gruppo Monti Salute PiùcoreStrategic or Co-development PartnerParent company and strategic partner providing shared resources, brand identity, and integration with the broader Mare Termale Bolognese thermal district network. Includes Terme di Porretta, Mare Termale Bolognese, and other affiliated properties.
• Trenitalia TperminorGTM or Marketing PartnerTransportation partnership offering discounted train-to-therme packages, promoting sustainable travel to the resort and increasing accessibility from Bologna and surrounding areas.
• Vette e BaiteminorStrategic or Co-development PartnerCollaboration for outdoor activity programming including yoga trekking weekends, hike & swim pool parties, and nature-based wellness experiences in the Val Sillaro region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aquardens: Italian thermal water park and wellness complex near Verona combining thermal pools, spa treatments and day-pass ticketing — closest direct comparator for the on-property resort waterpark + thermal day-pass combination.
• Fonteverde: Tuscan thermal resort with SSN-accredited treatments, hotel and spa — directly comparable as a destination Italian thermal property operating at a similar upscale-mid scale with medical-thermal and leisure guests.
• Terme di Sirmione: Thermal lake spa resort on Lake Garda combining thermal treatments, hotel accommodation and wellness — directly comparable as an Italian destination thermal property with SSN-conventioned therapies and integrated lodging.
• QC Terme: Italy's leading thermal spa chain offering day-spa and overnight packages built around thermal pools, saunas and wellness rituals — closely mirrors Villaggio della Salute Più's day-pass and subscription model in the Italian thermal-wellness segment.
• Terme di Saturnia: Luxury thermal spa resort in southern Tuscany operating year-round on a natural hot spring source with hotel, golf and wellness — directly comparable as an Italian destination thermal resort with on-site lodging and medical/wellness offerings.
• Adler Spa Resorts: Italian wellness resort group operating spa hotels in Tuscany and the Dolomites — comparable as an integrated Italian wellness-and-spa destination with multi-day packages, F&B and nature programming.
• Grotta Giusti: Tuscan thermal spa hotel built around a natural thermal cave with pools, hotel rooms and medical wellness — comparable as a heritage Italian thermal resort pairing natural geothermal assets with full-service accommodation.

Broad incumbents

• Preidlhof: South Tyrolean wellness hotel with thermal water, medical spa and retreat programs — comparable as an upscale thermal-and-wellness destination in Italy though positioned at a higher luxury tier with smaller scale.

Regional players

• Therme Meran: Thermal spa complex in South Tyrol with hotel partner network and alpine wellness positioning — comparable as an Italian destination thermal property though operating in a distinct northern Alpine geography and resort segment.
• Terme di Bagni di Tivoli: Historic thermal resort near Rome with SSN-conventioned treatments and hotel — comparable heritage Italian thermal property though serving central-Italian/latinal market rather than the Emilia-Romagna catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvp3rGzlQElCeah2Gp-BMxQ
• Facebookfacebook.com/VillaggioDellaSalute
• Instagraminstagram.com/villaggiodellasalutepiu/?
• LinkedInlinkedin.com/company/villaggio-della-salute-pi%C3%B9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villaggio della Salute Più