VILLA MEDICA

What VILLA MEDICA does

Villa Medica is a privately held group general practitioner practice (huisartsenpraktijk) founded in 2016 and headquartered at Hoek 15-17 in Rijkevorsel, Belgium (province of Antwerp, Flanders). The firm operates a four-physician group practice delivering primary healthcare services to local residents across all age groups — from pediatric and pregnancy care through chronic disease management and geriatric home visits. Service breadth spans in-practice consultations, home visits (requested before 10 AM), telephone advisory, on-site nurse-led blood draws, and an embedded dietitian (Katrien Callens) available on Wednesdays. After-hours emergency coverage is provided through the regional Huisartsenwachtpost at AZ Turnhout Campus Sint-Elisabeth, reachable via the national 1733 number.

The underlying technology layer is conventional for Belgian primary care: a third-party online appointment booking platform (mtc-it4.be) enabling 24/7 self-service scheduling, and the federally mandated Globaal Medisch Dossier (GMD) electronic medical record system that coordinates patient data across specialists, pharmacies, and labs. There is no proprietary software product, no mobile application, and no disclosed AI capability. The practice participates in the HAIO training program, which functions as a recruitment pipeline for new physicians.

The business model is fee-for-service. All four GPs are non-conventioned (niet-geconventioneerd), meaning they set their own consultation fees within deontological rules; patients enrolled in the GMD receive reduced co-pays. Dietitian services are billed per occurrence (€70 first visit, €50 second, €40 follow-up) with potential RIZIV health insurance reimbursement. Lab tests are billed separately by the laboratory. The practice only accepts new patients residing in Rijkevorsel, restricting patient acquisition to the immediate catchment. No external funding, venture capital, or private equity investment has been disclosed; ownership sits with the practicing physicians. Distribution is entirely direct — in-clinic visits, home visits, and a regional after-hours cooperative — with no marketing beyond the practice website and newsletter.

Name

VILLA MEDICA

Legal name

Villa Medica

Website

https://villamedica.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Medica is a private four-physician group general practitioner practice in Rijkevorsel, Belgium, delivering primary healthcare — consultations, home visits, blood draws, and dietitian services — to local residents via appointment-based and after-hours coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijkevorsel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultations: General practitioner consultations for patients with/without GMD registration. Non-conventioned doctors set their own fees within deontological rules.
2. Dietitian Services: Dietitian consultations by Katrien Callens: first consult €70 (1 hour), second consult €50 (45 min), follow-up €40 (30 min). RIZIV affiliated with potential health insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Villa Medica is a group general practice (huisartsenpraktijk) that delivers primary medical care through scheduled in-office consultations, home visits, telephone advice, and on-site blood draws. The practice also provides after-hours emergency coverage via the regional Huisartsenwachtpost, supports GMD (Globaal Medisch Dossier) electronic recordkeeping, and hosts an on-site dietitian for nutritional counseling one day per week.

Product overview

Villa Medica is a group general practitioner practice in Rijkevorsel, Belgium, operating as a unified primary healthcare platform. The practice offers a comprehensive range of medical services centered around its core General Practitioner Services (Artsenpraktijk), which include consultations, preventive care, vaccinations, and minor procedures. The practice integrates an Online Appointment Booking System for 24/7 scheduling and provides supplementary services such as House Visits, Telephone Advisory Services, and Blood Draw Services conducted by a nurse. After-Hours Care is coordinated through the regional Huisartsenwachtpost network. The practice also partners with a dietitian (Katrien Callens) and utilizes a Globaal Medisch Dossier (GMD) system for centralized patient records management. New patients can register through an online registration form.

Differentiator

Problem solved

Functional benefit

Products and services

• Artsenpraktijk (General Practitioner Services) Core general practitioner medical services for primary healthcare including consultations, medical examinations, prescriptions, referrals, preventive care, vaccinations, ECG, wound treatment, and minor surgical procedures, for residents of Rijkevorsel and surrounding area.
• Online Appointment Booking System 24/7 online appointment scheduling platform for patients, integrated with the mtc-it4.be appointment management system, allowing consultations to be booked directly through the practice website.
• House Visits (Huisbezoek) Home visit service provided to patients who are unable to travel to the practice due to medical reasons, requested by telephone before 10 AM.
• Telephone Advisory Service (Telefonisch Advies) Telephone consultation service for brief medical questions, available between 8 AM and 3 PM through the practice secretary.
• Blood Draw Service (Bloedafname) Phlebotomy service conducted by a nurse on Monday or Thursday mornings at the back entrance of the practice, with a separate appointment for results consultation with the GP.
• After-Hours Care (Huisartsenwachtpost) Emergency after-hours medical care available weekdays 6 PM to 8 AM, weekends from Friday 6 PM to Monday 8 AM, and holidays, accessible via the free number 1733 or 014/410 410, coordinated through the regional after-hours GP post in Turnhout.
• Dietitian Services (Diëtiste) On-site nutritional counseling provided by Katrien Callens on Wednesdays between 14:00 and 18:00, with pricing of €70 (1-hour first visit), €50 (45-minute second visit), and €40 (30-minute follow-up), RIZIV-affiliated with possible health insurance reimbursement.
• New Patient Registration Service Registration intake for new patients residing in Rijkevorsel who do not yet have a general practitioner, completed via an online registration form.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AZ Turnhout (Campus Sint-Jozef and Campus Sint-Elisabeth)coreOthersRegional hospital network for patient referrals. Campus Sint-Elisabeth houses the regional after-hours GP post (Rubensstraat 166, 2300 Turnhout). Provides emergency and specialist care coordination.
• AZ Sint-Jozef MalleminorOthersRegional hospital for patient referrals and specialist care coordination.
• ISPAHAN Palliative Home CareminorOthersPalliative home care services (Stationstraat 60) for end-of-life care coordination.
• Preventiecentrum Regio TurnhoutminorOthersPreventive healthcare center at Rubensstraat 166 for health prevention programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Medicover: European healthcare services and diagnostics operator with primary care, specialist, and laboratory offerings across Central and Northern Europe. Demonstrates the scaled, multi-site primary care consolidator model that an organic rollout of Villa Medica's blueprint could eventually resemble.

Regional players

• Huisartsenwachtposten Kempen / Wachtpost Turnhout: Regional after-hours GP cooperatives in the Kempen / Turnhout region of which Villa Medica is a participating practice. They are not commercial peers but the operational backbone of Villa Medica's evening/weekend coverage model and a comparable organisation for any future regional coordination role.
• HealthOne: Primary care software/clinical management provider widely used in Irish group GP practices. Comparable to Villa Medica's GMD + online appointment stack and indicative of the digital infrastructure layer Belgian multi-doctor practices are converging on.

Others

• Doctolib: French-origin booking and telehealth platform with significant Belgian penetration among GPs and specialists. While not a competitor to Villa Medica's clinical practice, it is the dominant digital front-door in the same market and shapes patient-discovery expectations Villa Medica's own booking UI must meet.
• Wellola: Irish origin patient-portal and telehealth provider deployed in GP practices across the UK and Ireland. An enabling/partner relationship for practices like Villa Medica that want to add secure messaging, online consultations, and patient self-service without building it in-house.

Direct peers

• Centric Health: Irish multi-site operator of GP group practices with employed/salaried doctors, electronic medical records, and integrated services. Same unit-economic model as Villa Medica (multi-doctor GP clinic delivering consults, diagnostics, and paramedical services under one roof), but at scale.

Emerging players

• Doktr: Belgian telehealth startup offering video consultations with licensed GPs across Belgium. Serves the same demand Villa Medica serves (low-acuity primary care visits) but via a digital-only channel, increasingly competing for the same patient segment in Flanders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-medica

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILLA MEDICA