Villa Socorro Farm

What Villa Socorro Farm does

Villa Socorro Farm is a Philippine social enterprise operating an integrated 11-hectare farm in Pagsanjan, Laguna, with three interlocking business divisions: Farmfood (snack manufacturing), Farmcation (agri-tourism), and Farmniture (live-edge furniture). The Farmfood division produces Sabanana Banana Chips (the flagship, in four flavors), Charoot Sweetpotato Chips, Cornies Crunchy Corn Kernels, Farmony Banana Crisps, and Sabanana Cider Vinegar, all handcooked from crops grown by a network of 220 partner-farmers under fair-trade purchasing. The Farmniture line fabricates benches, tables, chairs, and accessories from typhoon-fallen mahogany trees, while Farmcation operates ranch-style cottages, tent camping, guided farm tours, and nature activities on-site. The farm operates an on-site 24-hour harvest-to-pack processing cycle that converts fresh saba bananas into chips within a single day.

The company sells through a hybrid distribution model: direct-to-consumer via its own e-commerce website (Promo Packs only) and the Shopee marketplace, B2B channels to hotels, restaurants, canteens, and retailers domestically, and export to 23 countries including the USA, Canada, and South Korea. Pricing is entirely in Philippine pesos, with snack units ranging from PHP 25 to PHP 432 and furniture pieces from PHP 1,000 to PHP 9,900. The company is privately held by the Aaron family, with founder Mars Aaron (former CEO of Unilever's Food Division) and his wife Socorro Aaron active in operations alongside their children Raymund Aaron (VP, Sales) and Diana Aaron-Ong (VP, Marketing). Distribution and support are split between the Pagsanjan farm headquarters and a Makati City sales office. There are no disclosed funding rounds, no institutional investors, and no public financial reporting.

Strategic positioning centers on being a pro-farmer, sustainability-led social enterprise that links farmer livelihoods, waste-to-product innovation, and authentic Filipino food identity. The 2022 partnership with DOST-PTRI to process saba banana pseudostems into textile fibers signals an intent to move into a fourth vertical beyond the current three. As of February 2026, no revenue, headcount-growth, or AI/technology capability disclosures are available beyond the company's own marketing channels, limiting external validation of scale.

Name

Villa Socorro Farm

Legal name

Villa Socorro Farm

Website

https://villasocorrofarm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Socorro Farm is a Pagsanjan, Laguna-based Filipino social enterprise that manufactures handcooked banana and sweet potato chips, fabricates live-edge furniture from fallen mahogany, and runs an 11-hectare agri-tourism farm, serving health-conscious consumers, HoReCa, retailers, and exporters across 23 countries.

Ownership category

akta.pro rank

Product category

Specialty Snack Food Manufacturing

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Banana chips
• Sweet potato snacks
• Agri-tourism services
• Live-edge furniture
• Saba banana products

Headquarters

HQ city

Pagsanjan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Snack Food Products: Sale of manufactured snack products including Sabanana Banana Chips, Charoot Sweetpotato Chips, Cornies Corn Kernels, Farmony Banana Crisps, and Sabanana Cider Vinegar through direct sales and retail channels
2. Farmcation (Agri-Tourism): Farm tourism revenue from ranch-style airconditioned cottages, tent camping, guided farm tours, boodle fight meals, and activities like animal feeding, vegetable harvesting, bonfires, and river experiences
3. Farmniture (Live-Edge Furniture): Sale of rustic live-edge furniture including benches, tables, chairs, stumps, plant stands, and home accessories made from typhoon-fallen mahogany trees

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Villa Socorro Farm is an integrated business eco-system that cultivates Saba bananas, sweet potatoes, and corn through a 220-partner-farmer network and manufactures handcooked snack products — including Sabanana Banana Chips, CHAROOT Sweetpotato Chips, CORNIES Crunchy Corn Kernels, Farmony Banana Crisps, and Sabanana Cider Vinegar — using a 24-hour harvest-to-pack processing system. The company also fabricates live-edge furniture (Farmniture) from typhoon-fallen mahogany trees and operates farm tourism (Farmcation) with cottages, camping, and guided farm experiences on its 11-hectare property in Pagsanjan, Laguna.

Product overview

Villa Socorro Farm is an integrated business eco-system with three main divisions: Farmfood (snack products), Farmniture (furniture), and Farmcation (farm tourism). The Farmfood division produces Sabanana Banana Chips (the flagship product in four flavors), CHAROOT Sweetpotato Chips, CORNIES Crunchy Corn Kernels, Farmony Banana Crisps, and Sabanana Cider Vinegar — all handcooked and pro-farmer. The company works with 220 partner-farmers who supply Saba bananas and other crops. Products are available for direct website purchase as well as through Shopee, and exported to 23 countries worldwide. Farmniture transforms typhoon-felled mahogany trees into live-edge furniture. Farmcation offers eco-tourism experiences including cottages, camping, farm tours, and nature activities.

Differentiator

Problem solved

Functional benefit

Brands

• Sabanana: Banana chips brand made from Philippine Saba bananas, available in multiple flavors including Sweet Original, Simply Lite, Smoky BBQ, and Roasted Garlic.
• Charoot
• Cornies
• Farmony
• Sabanana Cider Vinegar

Products and services

• Sabanana Banana Chips Handcooked, thin, and crunchy banana chips made from the Philippine Saba banana variety. Bananas are washed, peeled, sliced, cooked, and packed within 24 hours of harvest. Available in four flavors: Sweet Original, Simply Lite, Smoky BBQ, and Roasted Garlic. Sold in 30g, 60g, and 100g packs at PHP 25–80.
• CHAROOT Sweetpotato Chips Chips made from three varieties of farm-fresh sweet potato (yellow, orange, and purple), with the purple variety exclusively planted at VSF's partner farms. Available in Sweet and Salty, Kimchi, and Truffle Aioli flavors in 60g packs at PHP 100.
• CORNIES Crunchy Corn Kernels Crunchy corn kernel snacks made from farm-fresh white corn. Available in Wasabi Shoyu and Garlic Parmesan flavors in 100g packs at PHP 80.
• Farmony Banana Crisps Caramelized banana crisps sweetened with organic muscovado sugar sourced from social enterprise Raw Brown Organic Muscovado. Handcooked and pro-farmer, produced in collaboration with another social enterprise.
• Sabanana Cider Vinegar Cider vinegar made from Saba bananas. Intended for cooking, baking, salad dressings, or dipping sauces, marketed with claims of antimicrobial and antioxidant properties. Sold in a 375mL bottle at PHP 150.
• Farmcation (Farm Tourism) Farm tourism destination on the 11-hectare property in Pagsanjan, Laguna. Offers ranch-style airconditioned cottages, tent camping, guided farm tours, boodle fight meals, bonfire activities, animal feeding, vegetable harvesting, tree-planting, wellness practices, and Pagsanjan Falls boat rides for families, groups, and corporate retreats.
• Farmniture (Live-Edge Furniture) Live-edge furniture crafted from mahogany trees felled by typhoons, repurposed to give fallen trees new life. Includes benches (PHP 3,500–9,900), tables (PHP 4,200–7,900), chairs (PHP 1,000–1,800), stumps, plant stands, and specialty series (Kasaysayan, Paleta). Pieces follow natural wood shapes with minimal trimming and wastage.

Quantifiable outcome

• 220 partner-farmers receiving fair trade value for their Saba banana harvests
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DOST - PTRI (Philippine Textile Research Institute)coreStrategic or Co-development Partner · 1 January 2022Partnership with Department of Science and Technology - Philippine Textile Research Institute for processing saba banana pseudostems into textile fibers. Collaboration aims to integrate the textile supply chain by utilizing agricultural by-products, representing Villa Socorro Farm's commitment to holistic and sustainable circular agriculture.
• Raw Brown Organic MuscovadominorStrategic or Co-development PartnerCollaboration with social enterprise Raw Brown Organic Muscovado for sweetening Farmony Banana Crisps. Represents the company's commitment to fostering local partnerships and supporting other social enterprises in the agricultural sector.
• 220 Partner-Farmers NetworkcoreOthersNetwork of 220 partner-farmers supplying Saba bananas with fair trade value purchasing. Farmers also intercrop camote with banana plantations to supplement sustainable income. Core foundation of the social enterprise model.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Universal Robina Corporation: One of the largest Philippine food and snack manufacturers (Jack 'n Jill, Piattos, etc.), directly comparable to Villa Socorro Farm's Farmfood snack business as a Philippine-headquartered competitor selling branded snack chips both domestically and internationally.
• Monde Nissin Corporation: Major Philippine food company behind Lucky Me and Monde baked goods; a direct peer given its Philippine origin, branded snack portfolio, and international distribution footprint overlapping Villa Socorro Farm's export markets.
• Barnana: US-based organic banana chip and plantain snack brand; comparable as a category leader in banana-based snack products targeting health-conscious and ethically-minded consumers — the same positioning Villa Socorro Farm pursues with Sabanana.
• Made in Nature: Organic dried fruit and snack brand with international retail distribution; comparable as a small-scale premium snack operator emphasizing organic sourcing and farm provenance — analogous positioning to Sabanana's pro-farmer narrative.
• The Farm at San Benito: Wellness-focused farm resort in Batangas, Philippines offering nature-based accommodations, healthy dining, and farm experiences within a few hours of Manila — directly comparable to Villa Socorro Farm's Farmcation tourism division.
• Sonya's Garden: Iconic farm-stay and farm-to-table destination in Alfonso, Cavite, Philippines offering bed-and-breakfast cottages and harvest meals; comparable as a Philippine farmcation competitor targeting Manila-based leisure and corporate retreat demand.

Broad incumbents

• Nestlé Philippines: Philippine arm of the global packaged-food giant with broad snack and beverage portfolios; comparable as a broader incumbent operating in the same domestic snack category and export channels, though without a farm-tourism or social-enterprise angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/villasocorrofarm
• Facebookfacebook.com/villasocorrofarm
• Instagraminstagram.com/villasocorrofarm
• LinkedInlinkedin.com/company/villa-socorro-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Socorro Farm