Villa Vrede

What Villa Vrede does

Villa Vrede (legal name: Stichting Villa Vrede) is a Dutch nonprofit foundation established on June 7, 2013, that operates a drop-in center and activity center for undocumented people in Utrecht, Netherlands. Its single physical location at Europalaan 55, Park Transwijk, is open six days per week (Tuesday to Saturday 09:00-17:00, plus a women-only Monday 10:00-14:00) and provides a safe daytime space where visitors are not required to fear interaction with police or the Immigration and Naturalization Service (IND). Services include daily breakfast and warm lunch, laundry facilities, bike repair, Dutch language lessons, computer lessons, creative activities, sports, and annual courses on future orientation and entrepreneurship. The organization addresses a structurally excluded population — people without valid Dutch residence permits, including (alleged) rejected asylum seekers, trafficking victims, stateless people, single mothers with Dutch-born children, and migrants whose permits have been revoked — who cannot legally work, attend school after age 18, or access most social, medical, and legal services.

Operationally, Villa Vrede is lean: it is staffed by two paid coordinators (Jaap Meeuwsen since October 2019, handling facility and financial administration; Leonie van Bruggen since November 2020, handling activities, communications, volunteers, and Project Aan de Slag), supported by approximately 40-50 volunteers and a volunteer board. There are no technology products, no apps, no APIs, and no AI capabilities; the offering is entirely human-delivered social services. The organization holds ANBI (Algemeen Nut Beogende Instelling) status, confirmed for 2025 and 2026, which makes donations tax-deductible.

The business model is donation-based: revenue is generated from individuals, Dutch charitable funds, institutions, and churches, with no fees charged to beneficiaries. Distribution is primarily through the physical Utrecht site, supplemented by word-of-mouth and referrals from a broad partner network that includes Ubuntu Huis Utrecht, StIL Utrecht, Toevlucht Utrecht, SNDVU, Tussenvoorziening Utrecht, Vluchtelingenwerk Utrecht, Huize Agnes, and Stichting Los. Villa Vrede also coordinates Project Aan de Slag, a multi-organization initiative matching undocumented individuals with day activities based on their interests. In 2024 the organization was nominated for the Appeltje van Oranje award by the Oranje Fonds in recognition of its role as an indispensable social link, and is currently seeking a volunteer to support online fundraising capacity.

Name

Villa Vrede

Legal name

Stichting Villa Vrede

Website

https://villavrede.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Vrede is a Dutch nonprofit foundation operating a single drop-in and activity center in Utrecht that provides undocumented people with free daytime shelter, meals, language and skills courses, and a safe space independent of immigration authorities, funded by donations and supported by 2 paid coordinators and 40-50 volunteers.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations from individuals, funds, institutions, and churches: As a foundation, Villa Vrede is largely dependent on donations from individuals, funds, institutions, churches, and private donors. They are an ANBI (Algemeen Nut Beogende Instelling) certified organization, making donations tax-deductible in the Netherlands.
2. Foundation and institutional grants: Supported by various Dutch foundations and institutions including fondsen (funds), instellingen (institutions), and kerken (churches). Major donors include various Dutch charitable foundations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Villa Vrede is a nonprofit drop-in and activity center that provides a safe daytime space for undocumented people in Utrecht, offering meals, laundry, bike repair, Dutch language lessons, computer lessons, sports, creative activities, and seasonal future-orientation and entrepreneurship courses. It also hosts Project Aan de Slag, a collaboration with other Utrecht aid organizations, and accepts monetary donations, item donations, and volunteer support.

Product overview

Villa Vrede operates as a single integrated drop-in center and activity center for undocumented people in Utrecht, rather than a technology platform with discrete products. Its core service combines daytime shelter (open drop-in facility) with a structured program of educational and practical activities including Dutch language lessons, bike repair, computer lessons, creative activities, sports, and seasonal courses (future orientation and entrepreneurship). The center is supported by volunteer services, donation programs (monetary and item donations), and hosts Project Aan de Slag, a collaborative initiative matching undocumented individuals with day activities across partner organizations. The organization has no technology products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Inloop (Drop-in Center) A safe daytime drop-in center for undocumented people in Utrecht, open six days a week (Tuesday-Saturday 09:00-17:00 and Monday women-only 10:00-14:00). Provides breakfast, warm lunch, clothing washing, bike repair, relaxation space, and a listening ear without fear of government authorities.
• Nederlandse Les (Dutch Language Lessons)

Quantifiable outcome

• Provides safe daytime space for approximately 5000 undocumented people in Utrecht

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Project Aan de SlagcoreStrategic or Co-development PartnerA collaborative project between various aid organizations in Utrecht focused on activating undocumented people outside the home so they can continue developing and making contacts in Dutch society. Villa Vrede coordinates this initiative.
• Ubuntu Huis UtrechtminorOthersPartner organization serving undocumented people in Utrecht
• StIL UtrechtminorOthersPartner organization serving undocumented people in Utrecht
• Toevlucht UtrechtminorOthersPartner organization serving undocumented people in Utrecht
• SNDVUminorOthersPartner organization serving undocumented people in Utrecht
• Tussenvoorziening UtrechtminorOthersPartner organization for undocumented people shelter
• Vluchtelingenwerk UtrechtminorOthersPartner organization for refugees and undocumented people
• Huize AgnesminorOthersPartner organization for undocumented people
• Stichting Los - Loket OngedocumenteerdenminorOthersPartner organization - access point for undocumented people

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Voorkamer: Leiden-based meeting place for undocumented people offering meals, courses, and a safe daytime space. Directly comparable to Villa Vrede as a Dutch city-level drop-in center for the same target group.
• INLIA: Dutch foundation supporting asylum seekers and undocumented people with shelter, guidance, and integration programs. Comparable as a multi-site Dutch nonprofit serving the same population.
• Stichting Wereldhuis: Amsterdam-based day center and meeting place for undocumented migrants in the Netherlands, offering similar drop-in services, meals, and activities. Highly comparable as a Dutch nonprofit providing a safe daytime space for the same target population.
• Stichting LOS (Loket Ongedocumenteerden Steunpunt): Dutch foundation providing information and access to services for undocumented people, including a national helpline. Listed as a Villa Vrede partner, and directly comparable in mission and constituency.

Broad incumbents

• Vluchtelingenwerk Nederland: The leading Dutch refugee advocacy organization, providing legal and social support to refugees and (undocumented) asylum seekers nationwide. Comparable in serving the same constituency but at much greater scale and breadth.
• Leger des Heils Nederland: Large Dutch charitable organization providing social services including outreach to undocumented and homeless populations. Comparable as a Dutch social-services provider serving overlapping vulnerable populations.

Others

• Oranje Fonds: Dutch royal fund supporting social initiatives; nominated Villa Vrede for the Appeltje van Oranje 2024. Comparable as a Dutch social-sector funding institution operating in the same funding ecosystem.
• Gemeente Utrecht / Stadszaken: Municipality of Utrecht, which has been an institutional partner in the founding of Villa Vrede. Comparable as a public-sector stakeholder and potential co-funder for undocumented services in the same city.

Emerging players

• Stichting Noodopvang: Dutch foundation providing emergency shelter and support to undocumented people. Comparable in mission, focused more on emergency housing than day-center services.
• Stichting Wereldvrouwen Huis: Dutch foundation supporting migrant women, including undocumented women, with shelter and social support. Comparable in serving an overlapping subset of Villa Vrede's constituency (women-only day).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@infovilla9234
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/villa.vrede
• LinkedInlinkedin.com/company/villa-vrede

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Vrede