Viña Santa Cruz

What Viña Santa Cruz does

Viña Santa Cruz S.A. is a privately held Chilean winery founded in 2003 by Carlos Cardoen, operating from a 130-hectare estate in Lolol, Colchagua Valley. The company produces a portfolio of 19 wines across five price tiers (Reserva, Gran Reserva, Ultra Premium, Pequeña Escala/Small Batch, and Icon/Santa Cruz Terrazas) from 11 varietals including Cabernet Sauvignon, Carménère, Malbec, Petit Verdot, Mourvèdre, Garnacha, Tempranillo, Touriga Nacional, País, and Sauvignon Blanc. Winemaking is anchored by Chile's first 100% solar-powered winery, achieving total energy self-sufficiency since 2017 and holding Wines of Chile sustainability certification since 2011.

The company runs a vertically integrated, direct-to-consumer business model centered on the Lolol estate. Revenue streams include on-site and online wine sales (no third-party retail distribution), wine tourism experiences (tours, tastings, museums, cable car, astronomical observation), Restaurante Loló farm-to-table dining (90 seats), a 2-year Members Club ($2,790,000 CLP) with personalized 225L barrels yielding 300 Gran Reserva bottles, six event venues hosting weddings, corporate, and social events (14–300 guests), and a Mapuche Ruca lodging experience (Cuerpo y Alma). Distribution is exclusively domestic (Chile) across the physical estate, website e-commerce, and WhatsApp reservations.

Customer segments span wine tourists (domestic and international), wedding couples, corporate groups, social event celebrants, and high-net-worth wine collectors. Key personnel include founder Carlos Cardoen and Events Coordinator Francisca Maturana Ferrando. The company holds compliance posture under Chile's Law N°20.393 via a Crime Prevention Model. There is no disclosed revenue, no external funding, no parent company, and no international expansion beyond Chilean domestic tourism inflows.

Name

Viña Santa Cruz

Legal name

Viña Santa Cruz S.A.

Website

https://vinasantacruz.cl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Viña Santa Cruz is a privately held Chilean winery and integrated wine tourism destination in Lolol, Colchagua Valley, producing 19 wines across five price tiers and operating restaurants, museums, event venues, a Members Club, and lodging for tourists, wedding couples, corporate groups, and high-net-worth wine collectors.

Ownership category

akta.pro rank

Product category

Premium Wine Production and Wine Tourism

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Premium wine production
• Wine tourism experiences
• Vineyard tours tastings
• Winery event venues
• Sustainable winery operations

Headquarters

HQ city

Lolol

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines through on-site store and website. Wine portfolio spans multiple tiers: Reserva ($7,000 CLP), Gran Reserva ($8,500 CLP), Ultra Premium ($18,000-$30,000 CLP), Icon/Pequeña Escala ($25,000-$35,000 CLP), and Icon wines ($60,000 CLP). No third-party retail distribution mentioned.
2. Wine Tourism Experiences: Revenue from tours, tastings, cable car rides, museum admissions, and combined experience packages. Ranges from $11,000 CLP (carriage ride) to $125,000 CLP (Eno-Astronomical Sunset). Museums at $13,000/person, combined at $21,000/person.
3. Restaurant Loló: Farm-to-table restaurant seating 90 guests. Cuisine of Origin concept reinterpretation of Chilean countryside flavors. Open Tuesday-Sunday, closed Mondays. Lunch service 12:30-15:30. Generates revenue from food and beverage sales.
4. Members Club Membership: Two-year membership program offering 110 personal vines, 225L personalized barrel, participation in harvest, and 300 Gran Reserva bottles at conclusion. One-time investment of $2,790,000 CLP. Includes additional benefits (20% restaurant discount, free tours, event privileges).
5. Event Hosting (Weddings): Custom-designed weddings in multiple venue spaces (Salón Cepas Históricas up to 300 guests, Salon Mirador up to 70, Automobile Museum Hall up to 300, Restaurante Loló 60-80, Ruca Mapuche 60-80, Salon Don Carlos up to 14). Coordinated by Francisca Maturana Ferrando, Events Coordinator.
6. Corporate Events: Corporate event hosting including seminars, team building, product launches, incentive programs. Includes team building activities (Make Your Own Wine, Wine and Senses, Live Harvest, Academy). Corporate catering menus at Loló Restaurant.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Viña Santa Cruz produces and sells a portfolio of 19 premium wines across five tiers (Reserva, Gran Reserva, Ultra Premium, Pequeña Escala/Small Batch, and Icon) from 11 varietals grown across 130 hectares in Colchagua Valley, Chile. The winery pairs this production with an integrated on-site wine tourism destination including guided tastings, two museums (Wine Museum and Automobile & Motorcycle Museum), a Swiss cable car to the Hill of Cultures, an astronomical observatory program, and the farm-to-table Restaurante Loló. Additional revenue lines include event hosting (weddings, corporate, social), Mapuche Ruca lodging, and a 2-year personalized Members Club barrel program. All operations run on Chile's first 100% solar winery platform.

Product overview

Viña Santa Cruz is a premium Chilean winery founded in 2003 in Lolol, Colchagua Valley, producing 19 wines across five tiers (Reserva, Gran Reserva, Ultra Premium, Pequeña Escala/Small Batch, and Icon/Santa Cruz Terrazas). The offering integrates a complete wine tourism ecosystem centered on the winery and its wine portfolio: seven wine tours and tasting experiences (Great Wines Tour, Gran Chamán Wine Tour, Wine Museum, Automobile Museum, Hill of Cultures Cable Car, Vineyard Carriage Ride, combined packages); Restaurante Loló (farm-to-table Chilean cuisine); a Members Club (personalized 2-year barrel aging program yielding 300 Gran Reserva bottles); six event venues for weddings, corporate, and social events; and Cuerpo y Alma Mapuche Ruca lodging. The wine catalog spans red, white, rosé, sparkling, and fortified styles from 11 varietals including both classic Bordeaux/Rhône grapes and uncommon varieties (Touriga Nacional, Petit Verdot, País). All operations are powered by Chile's first 100% solar winery, with sustainability certified by Wines of Chile since 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Loló Restaurant: Farm-to-table contemporary Chilean cuisine restaurant located at Viña Santa Cruz winery, featuring local and seasonal products.

Products and services

• Wine Catalog (Premium Chilean Wines) Portfolio of 19 wines across five tiers (Reserva, Gran Reserva, Ultra Premium, Pequeña Escala/Small Batch, and Icon/Santa Cruz Terrazas) plus 3 Special Offer packs, produced from Cabernet Sauvignon, Carménère, Malbec, Petit Verdot, Mourvèdre, Garnacha, Tempranillo, Touriga Nacional, País, and Sauvignon Blanc. Sold direct-to-consumer through the on-site wine store and website.
• Chamán Reserva Wine Line Entry-tier reserve wine line offering Cabernet Sauvignon, Carménère Cabernet Sauvignon, Rosé, and Sauvignon Blanc varietals. Aged 6 months in French oak barrels, priced at $7,000 CLP per bottle.
• Chamán Gran Reserva Wine Line Premium tier featuring single-varietal Gran Reserva wines (Cabernet Sauvignon, Carménère, Malbec) plus the Gran Chamán Selección del Enólogo y Viticultor blend. Aged 9-15 months in French oak, priced at $8,500 CLP per bottle.
• Pequeña Escala Small-Batch Wine Line Small-batch wine line featuring uncommon varietals (País, Garnacha, Touriga Nacional, Fortificado) sourced from vineyards up to 100 years old. Limited-production artisan wines priced from $25,000 to $35,000 CLP per bottle.
• Make Make Ultra-Premium Wine Ultra-premium Rhône-style blend of Tempranillo, Garnacha, and Mourvedre. Aged 18 months in French oak, priced from $18,000 to $30,000 CLP per bottle.
• Tupu Edición Limitada Wine Limited-edition ultra-premium blend of Syrah, Cabernet Sauvignon, and Malbec. Named after the Andean ornamental brooch, aged 12 months in French oak.
• Santa Cruz Terrazas Icon Wine Icon-tier 100% Petit Verdot from terrace vineyards. The top expression of the winery, aged 10 months in French oak and 6 months in concrete eggs, priced at $60,000 CLP per bottle.
• Kultrún Espumante Champenoise País Ultra-premium sparkling wine produced via Traditional (Champenoise) method from 100% País grapes, with 16 months of lees aging.
• Wine Packs and Special Offers Curated multi-bottle packs — 'Lo Mejor de Lolol' (6 wines, -29%), 'Cuerpo y Alma' (6 wines, -29%), and 'Pack Pequeña Escala' (4 wines, -28%) — offering discounts on themed wine selections.
• Wine Tours & Tastings Guided wine tasting experiences including the Great Wines Tour ($54,000 CLP/person, 2 hrs) and Gran Chamán Wine Tour ($50,000 CLP/person, 2 hrs), plus self-guided museum visits.
• Hill of Cultures Cable Car & Cerro de las Culturas Swiss panoramic cable car ascent to Cerro de las Culturas featuring self-guided tours through Aymara, Mapuche, and Rapa Nui cultural representations, plus Chile's most complete meteorite collection and Astronomical Museum. Priced at $21,000 CLP/person.
• Automobile & Motorcycle Museum Exhibition of over 80 historic vehicles tracing motor evolution from an 1890 Everett to Rolls-Royce and Ferrari, including Queen Elizabeth II's Austin Prince, Eliseo Salazar's IndyCar, and the Back to the Future DeLorean. Priced at $13,000 CLP/person.
• Wine Museum 2,000 m² cultural space dedicated to the history of world viticulture, housed in a former Antofagasta-Bolivia railway workshop steel building from the early 1900s. Priced at $13,000 CLP/person.
• Eno-Astronomical Sunset Experience Six-hour premium experience combining guided 4-glass tasting, cable car ascent, sunset viewing, cheese and charcuterie pairing, Gran Reserva wine bottle, and guided astronomical observation with state-of-the-art telescopes. Runs Fridays and Saturdays at 17:00, priced at $125,000 CLP/person.
• Ancestral Astronomical Experience Three-hour stargazing experience featuring self-guided Hill of Cultures visit, cheese/charcuterie pairing, Gran Reserva bottle, and telescope observation with a specialist. Runs Saturdays at 19:00, priced at $90,000 CLP/person.
• Wine Tourism in a Day Five-hour comprehensive experience combining Automobile Museum, Wine Museum, lunch at Loló Restaurant, Great Wines Tour, and cable car ascent to the Hill of Cultures. Priced at $110,000 CLP/person.
• Santa Cruz Experience Two-and-a-half-hour expert-guided experience tasting five wines with paired bites, including winery tour, cable car, and Meteorite Museum access. Priced at $90,000 CLP/person.
• Restaurante Loló Farm-to-table restaurant offering contemporary Chilean cuisine with local and seasonal products, reinterpreted by local chef Marcos Baeza. Features an on-site wood-fired oven, vineyard views, and wine pairing suggestions. Open Tue-Sun, 12:30-15:30, capacity 90 guests.
• Members Club (Personalized Barrel Program) Exclusive wine ownership program where members choose a plot of 110 vines (Cabernet Sauvignon, Carménère, or Malbec), their wine ages in a personalized 225L French oak barrel for 2 years, and they receive 300 Gran Reserva bottles at the end. One-time investment of $2,790,000 CLP, with complimentary annual tours, 20% restaurant discount, and ~45% discount on wine purchases.
• Wedding & Celebration Venue Fully customizable wedding and celebration venue offering six distinct spaces: Salón Cepas Históricas (up to 300 guests, 250 m²), Salón Mirador (up to 70, 115 m², panoramic), Automobile Museum Hall (up to 300, 250 m²), Restaurante Loló (60 indoor/80 terrace), Ruca Mapuche (60 indoor/80 patio), and Salón Don Carlos (up to 14, 60 m²). Includes ceremony, party, cocktails, and gastronomy services.
• Corporate Events Hosting Corporate event hosting including seminars, conferences, team building, product launches, and incentive programs. Spaces from 14 to 300 people. Includes team building activities (Make Your Own Wine, Wine and the Senses, Live the Harvest, Viña Santa Cruz Academy) and Loló gastronomy options (wood-fired oven, spit-roasted lamb, three-course menus, full catering).
• Social Events Hosting Private event hosting for birthdays, anniversaries, graduations, and alumni gatherings across the estate's six event spaces. Includes optional add-ons: themed shows, professional photography, super-premium wines, signature cocktails, lighting, decoration, and on-site lodging.
• Cuerpo y Alma Mapuche Ruca Lodging Mapuche Ruca lodging experience at Tupu and Chaway Rucas — fully equipped accommodations inspired by ancestral Mapuche architecture. Available as a 2-day, 1-night program including enotourism, gastronomy, astronomy, and nature activities, priced from $495,000 CLP per ruca.

Quantifiable outcome

• Awarded Best Wine Tourism Experience in Chile - 2023
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bodega Antiyal: Small biodynamic Chilean winery in Maipo Valley producing limited quantities of premium wine with curated visits. Comparable as a small-scale, sustainability-focused Chilean boutique winery with a direct-to-consumer tourism approach.

Direct peers

• Viña Santa Rita: Historic Chilean winery with one of the country's most developed wine tourism programs, including the Doña Paula restaurant and the 'Casas del Vino' heritage site. Comparable as a Chilean heritage winery combining branded wine production with substantial on-site tourism.
• Viña Errázuriz: Premium Chilean winery founded 1870 in the Aconcagua Valley, known for Icon wines (Seña, Don Maximiano) and estate visits. Comparable as a premium branded Chilean wine producer with tourism at the winery estate.
• Matetic Vineyards: Boutique biodynamic winery in Chile's Casablanca Valley with an on-site hotel (EQG), restaurant, and structured wine tourism program. Closely mirrors Viña Santa Cruz's integrated winery-tourism-lodging-destination model at a similar scale and premium positioning.
• Viña Undurraga: Historic Chilean winery in the Maipo Valley with established wine tourism offering including tastings and on-site experiences. Comparable as a long-established Chilean winery operating branded wine sales alongside tourism.
• Casas del Bosque: Boutique Chilean winery in Casablanca Valley with a dedicated restaurant, tastings, and wine tourism programming. Comparable as a small-to-mid sized Chilean winery with destination-style visitor offerings and direct wine sales.
• Vik Chile: Ultra-luxury Chilean wine estate in Millahue with the Vik Retreat hotel, fine-dining restaurant, and curated wine tourism experiences. Comparable as a Chilean winery where wine, hospitality, and destination experience are integrated into a premium offering.
• Viña Montes (Montes Wines): Premium Chilean winery headquartered in Apalta, Colchagua Valley, with tastings and wine tourism programs at the estate. Comparable as a Colchagua-based premium wine brand with destination winery visits.
• Lapostolle: Premium Chilean winery located in Apalta, Colchagua Valley - the same wine region as Viña Santa Cruz - producing high-end wines (Clos Apalta) with structured tasting visits. Comparable as a Colchagua-based premium winery with tourism-led customer engagement.

Broad incumbents

• Concha y Toro: Chile's largest wine producer and one of the world's largest wine companies, with a major wine tourism center at Pirque including tours, tastings, and restaurants. Comparable as a Chilean winery combining branded wine production with extensive destination tourism, though far broader in portfolio and scale than Viña Santa Cruz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinasantacruz
• YouTubeyoutube.com/@vinasantacruz
• Facebookfacebook.com/vinasantacruz
• LinkedInlinkedin.com/company/vina-santa-cruz
• Instagraminstagram.com/vinasantacruz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viña Santa Cruz