What Viña Undurraga does

Viña Undurraga is a Chilean winery founded in 1885 by Francisco Undurraga Vicuña and headquartered at Fundo Santa Ana in Talagante in the Maipo Valley. The company produces still and sparkling wines across a seven-tier portfolio: Icon (Altazor), Ultra Premium (Extinto, Trama, Red Field Blend, Cauquen, Founder's Collection, VIGNO), Premium (T.H. Terroir Hunter and T.H. Terroir Hunter Rarities), Gran Reserva (Sibaris, Sibaris Black, Aliwen Gran Reserva), Reserva (Aliwen, Aliwen Reserva Especial/Organic), Varietal (U de Undurraga), and Sparkling wines (Traditional and Charmat methods). Viticulture spans over 1,200 hectares across five estates in the Maipo, Leyda/San Antonio, and Maule valleys, supported by 23,000,000 liters of combined winemaking capacity split between the Talagante cellar and a secondary facility in Quinta de Tilcoco. Precision viticulture and ancient underground cellars dating to the founding era underpin production; the Santa Ana site also hosts a 955 KW/year photovoltaic plant covering 28.9% of energy needs, with additional solar panels at Cauquenes and Leyda.

The business operates a dual distribution model: domestic Chilean sales flow exclusively through DESA (Distribuidora de Bebidas y Alimentos), while international sales reach over 70 countries across five continents through direct export operations. Direct-to-consumer revenue is captured through the online store (tiendaonline.undurraga.cl), cellar-door sales at the Talagante estate, and enotourism experiences (Sibaris and Founders tours plus picnics priced at $29,500-$42,000 CLP per person). The company is led by General Manager Andrés Izquierdo and Head Winemaker Rafael Urrejola (named Red Winemaker of the Year at IWC 2023), and is part of the GVP (Grupo de Vinos del Pacífico) corporate grouping formed in 2006 alongside Talagante International Brands and Bodega Volcanes de Chile.

Revenue is generated primarily through one-time product sales across all tiers, with enotourism as a small supplementary stream. Operational and reputational moats are reinforced by 140 years of heritage as one of Chile's oldest wineries, IWCA Gold Member status achieved in 2024, 96.1% Chilean Wine Industry Sustainability Code compliance, three consecutive years (2021-2023) on Wine & Spirits' Top 100 Wineries list, and ongoing ESG progress (26.2% cumulative carbon footprint reduction since 2022, 94% waste recycling in 2024).

Name

Viña Undurraga

Legal name

Viña Undurraga

Website

https://undurraga.cl

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

251–500 employees

Short description

Viña Undurraga is a Chilean winery founded in 1885, producing still and sparkling wines across seven price tiers. It exports to over 70 countries from five estates spanning 1,200+ hectares, with domestic sales via exclusive distributor DESA and direct international and DTC channels.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium wine production
• Chilean winery
• Sparkling wines
• Wine exports
• Enotourism experiences

Headquarters

HQ city

Talagante

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Product Sales: Viña Undurraga generates revenue primarily through the sale of still and sparkling wines across multiple tiers: Icono (Altazor), Ultra Premium, Premium, Gran Reserva, Reserva, Varietals (U de Undurraga), and Sparkling wines. Products are sold domestically through exclusive distributor DESA and internationally to over 70 countries.
2. Enotourism Experiences: The winery offers guided tours (Sibaris Tour, Founders Tour) and picnic experiences at their Talagante estate, with pricing from $29,500 to $42,000 CLP per person.
3. Direct Online Sales: Products available through the online store at tiendaonline.undurraga.cl, offering the full product range at preferential prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Viña Undurraga is a Chilean winery founded in 1885 that produces and sells still and sparkling wines across seven tiers ranging from entry-level varietals to ultra-premium and icon wines. The company also operates enotourism experiences including guided tours, tastings, and picnic experiences at its Talagante estate in the Maipo Valley, supported by more than 1,200 hectares of vineyards across Chile.

Product overview

Viña Undurraga is a Chilean winery founded in 1885 offering a portfolio of wines across multiple tiers. The product portfolio is organized by price/quality tier: Icon wines (Altazor) at the top, Ultra Premium wines (Extinto, Trama, Red Field Blend, Cauquen, Founder's Collection, VIGNO), Premium wines (T.H. Terroir Hunter and T.H. Rarities), Gran Reserva wines (Sibaris, Sibaris Black, Aliwen Gran Reserva), Reserva wines (Aliwen, Aliwen Reserva Especial), and Varietal wines (U de Undurraga). The company also produces sparkling wines under both Traditional and Charmat methods. Wine tourism experiences including guided tours and tastings are offered at the Santa Ana estate.

Differentiator

Problem solved

Functional benefit

Brands

• ALTAZOR: Icono line, highest enological expression of Viña Undurraga. Cabernet Sauvignon-based blend from Alto Maipo, with Carménère and Carignan from old dry-farmed vines in southern Chile.
• Founder's Collection
• T.H. Terroir Hunter
• T.H. Rarities
• Sibaris
• Sibaris Black
• Aliwen
• U de Undurraga
• Espumantes (Sparkling Wines)
• Extinto
• Trama
• Red Field Blend
• Cauquen
• VIGNO

Products and services

• Altazor The Icon tier wine of Viña Undurraga, an assembly of Cabernet Sauvignon from Alto Maipo with Carménère and Carignan from old dry-farmed vines in southern Chile. Targeted at premium wine consumers and collectors.
• Extinto Ultra Premium Carménère wine from old vines in the Cachapoal Valley, representing a nearly extinct grape variety. Named Red Wine Discovery of the Year in Tim Atkin's 2025 Chile report.
• Trama Ultra Premium Pinot Noir from an exceptional vineyard in San Antonio Valley with limestone soils characteristic of Burgundy, produced in limited quantities.
• Red Field Blend Ultra Premium wine made from a mixture of over 60-year-old vineyards using the field blend method with Malbec, Carignan, Cabernet Sauvignon, Cinsault and País.
• Cauquen Ultra Premium dry-farmed 100% Garnacha from Maule Valley, characterized by personality, power and structure. Limited production.
• Founder's Collection Ultra Premium wine line honoring Francisco Undurraga and family, made in traditional Bordeaux style from specially selected parcels. Represents legacy of quality, tradition, consistency and excellence.
• VIGNO Ultra Premium Carignan wine as part of Vignadores del Carignan, a group created in 2010 dedicated to rescuing valuable Carignan wine heritage.
• T.H. Terroir Hunter Premium wine project exploring micro-terroirs across diverse Chilean topography, producing genuine wines of origin from small plots with strong character.
• T.H. Rarities Premium sub-line of hidden gem discoveries by winemaker Rafael Urrejola during the search for special lots, representing the most authentic and innovative wines made in Chile.
• Sibaris Gran Reserva line of wines representing the sybarite lifestyle with perfect balance between fruit and oak, designed for pairing and longer aging.
• Sibaris Black Special range of Gran Reserva wines with extended aging time, perfect balance between fruit and oak, created for lovers of good life and fine dining.
• Aliwen Gran Reserva Gran Reserva wine line. Aliwen means 'Sacred Tree' in Mapudungun, reflecting Chile's geographic diversity from desert north to Patagonia south. Linked to reforestation with Fundación Reforestemos.
• Aliwen Reserva Reserve wines representing the sacred tree concept (Aliwen in Mapudungun), connecting with nature and reflecting Chile's diverse geography.
• Aliwen Reserva Especial Organic Reserva wine line representing a return to origins and connection with pure nature, easy-to-drink wines for nature lovers.
• U de Undurraga Varietal line of youthful, striking and uncomplicated wines perfect for everyday drinking, including U Cabernet Sauvignon, U Carménère, U Merlot, U Rosé, U Sauvignon Blanc, and U Chardonnay.
• Método Tradicional Sparkling Traditional method sparkling wines produced by Viña Undurraga. Sparkling wine production began at the winery in 1975.
• Método Charmat Sparkling Charmat method sparkling wines produced by Viña Undurraga, including lines like Brut Royal.
• Wine Tourism Tours Wine tourism experiences including Pic Nic (CLP 34,000 for two), Tour Sibaris (CLP 29,500 per person), and Tour Founders (CLP 42,000 per person) at the Santa Ana estate in Maipo Valley, featuring tastings and visits to vineyards and century-old cellars.

Quantifiable outcome

• Top 100 Wineries in the World - Wine & Spirits (3 consecutive years)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GVP (Grupo de Vinos del Pacífico)coreStrategic or Co-development Partner · 1 January 2006GVP was formed in 2006 comprising Viña Undurraga, Talagante International Brands, and Bodega Volcanes de Chile. The group represents the corporate structure behind Viña Undurraga's integrated wine operations.
• Fundación ReforestemoscoreStrategic or Co-development PartnerViña Undurraga signed a collaboration agreement with Fundación Reforestemos to support Patagonia reforestation through sales of Aliwen wine (meaning 'Sacred Tree' in Mapudungun). For each Aliwen bottle purchased worldwide, contributions fund native tree planting across Chile. The partnership also includes dissemination of the reforestation cause in all markets where Viña Undurraga is present. Nearly 9,000 trees planted to date, and in 2021 the foundation achieved its goal of planting 1 million native trees with partner companies.
• DESA (Distribuidora de Bebidas y Alimentos)coreChannel Partner/ Reseller/ DistributorDESA serves as the exclusive domestic distributor for all Viña Undurraga products throughout Chile, providing extensive national coverage and service across the entire territory.
• International Wineries for Climate Action (IWCA)coreStrategic or Co-development PartnerIWCA is a collaborative working group of environmentally committed wineries taking a science-based approach to reducing carbon emissions in the wine industry. Viña Undurraga was upgraded to Gold Member status in 2024, aligning with IWCA standards for decarbonization without relying on carbon offset credits.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Penfolds (Treasury Wine Estates): Global premium wine producer with extensive portfolio and distribution. Relevant benchmark for premium pricing, global brand-building, and tier architecture even though not a direct Chilean competitor.

Direct peers

• Viña Montes: Premium-focused Chilean winery with strong international distribution, particularly in Asia and Europe. Comparable in premium export focus, single-estate philosophy, and reliance on critical acclaim.
• Casa Lapostolle: Boutique Chilean winery focused on premium and ultra-premium wines with biodynamic viticulture and strong international awards. Comparable in select ultra-premium SKUs and terroir-driven positioning.
• VSPT Wine Group: Chilean wine holding group owning multiple premium wineries (including Casa Tamaya, Tabali, Leyda). Comparable in multi-brand premium strategy and export-focused Chilean operations.
• Viña Santa Rita: Major Chilean winery with similar heritage positioning (founded 1880), diversified portfolio across price tiers, and significant export presence. Directly competes with Undurraga across both domestic and international markets.
• Viña De Martino: Chilean family-owned winery with strong focus on diverse terroir exploration and premium export markets. Comparable in family ownership structure, single-country focus, and quality-driven export strategy.
• Viña Errázuriz: Premium Chilean winery with strong international recognition and focus on terroir-driven wines, particularly from Aconcagua Costa and Maipo. Closely comparable in premium export positioning and award-led brand strategy.
• Viña Concha y Toro: Chile's largest wine producer and exporter, with comparable multi-tier portfolio, broad international distribution, and direct overlap on key Premium and ultra-premium Chilean wine categories. Most direct comparable for Undurraga's premium export strategy.
• Viña San Pedro: Large Chilean winery (part of CCU wine group) with overlapping product portfolio across multiple price tiers and export markets. Comparable in scale, multi-tier architecture, and global distribution footprint.

Emerging players

• Bodega Catena Zapata: Argentine premium winery with similar terroir-driven philosophy, prestigious international awards, and export-led model. Geographic complement but highly comparable in premium positioning and ultra-premium brand architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/people/Undurraga-Wines/100093526397927
• Instagraminstagram.com/undurragawines
• Xx.com/undurragawines
• LinkedInlinkedin.com/company/vi-a-undurraga

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viña Undurraga