VINS DE BOURGUEIL

What VINS DE BOURGUEIL does

Vins de Bourgueil (legal entity: Syndicat des Vins de Bourgueil) is a French professional syndicate organized under the loi 1884 that represents the Bourgueil AOC wine appellation in the Loire Valley, France. The appellation, granted AOC status in 1937, has a viticultural history of more than 1,000 years and produces exclusively red and rosé wines from 100% Cabernet Franc grapes across approximately 120 member winemakers (vignerons) operating in roughly 8 million bottles of annual production. The syndicate itself is small (8 employees) and led by legal representative Philippine Delachaux, but it is the collective governance, marketing, and quality-control body for the entire appellation, including flagship member Cave Robert et Marcel which alone unites 90 winemakers and 11 collaborators.

The organization's commercial footprint rests on three direct-to-consumer channels: two physical 'Maison des Vins' retail/tasting houses in Bourgueil (headquarters at 18 place de l'église) and Langeais, and a global e-commerce boutique at vinbourgueil.com offering 180+ cuvées from member domaines. Pricing is pay-as-you-go unit pricing, ranging from €6.00 for entry rosés to €30.50 for premium cuvées such as Les Perrières 2021, with a 6-bottle minimum order and a curated €69.00 discovery box. The syndicate runs wine-tourism and experiential programming (Un Dimanche Un Vigneron weekly Sunday event series, Fête des Vins du Val de Loire annual festival with ~40 winemakers, Vignes Vins Randos vineyard hikes, and 'Chez Jean' wine bar), plus a gastronomy blog focused on food-pairing content.

Underlying production technology is traditional and AOC-regulated: simple Guyot pruning with maximum 7 buds on long wood and 2 spurs (mandated since 1937), fermentation in temperature-controlled stainless steel vats and 600L oak fûts, aging in tuffeau (limestone) caves, and increasingly organic/biodynamic viticulture across member estates (AB, Demeter, HVE, and biodynamic certifications). Quality is enforced through random field and cellar inspections under the AOC Cahier des Charges. Distribution is fully DTC; there are no disclosed B2B enterprise accounts, no funding rounds, and no M&A activity.

Name

VINS DE BOURGUEIL

Legal name

Syndicat des Vins de Bourgueil

Website

https://vinbourgueil.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vins de Bourgueil is a French professional syndicate representing the Bourgueil AOC wine appellation (100% Cabernet Franc reds and rosés) in the Loire Valley, operating two Maison des Vins retail/tasting locations and an e-commerce boutique across 120 member winemakers and 180+ cuvées.

Ownership category

akta.pro rank

Product category

Loire Valley Wines (Bourgueil AOC)

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Cabernet Franc wines
• Loire Valley appellation
• Wine syndicate services
• Wine tourism events
• Wine e-commerce

Headquarters

HQ city

Bourgueil

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Direct Wine Sales: Sale of wines directly to consumers through two physical wine houses (Maison des Vins) and an e-commerce online store. The organization represents 120 winemakers offering 180 different cuvées including red and rosé wines.
2. E-commerce Boutique: Online sales of wines from various member domaines with minimum order of 6 bottles for French delivery. Prices range from €6.00 to €30.50 per bottle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Syndicat des Vins de Bourgueil is a non-profit professional syndicate representing 120 winemakers producing 100% Cabernet Franc red and rosé wines under the Bourgueil AOC (since 1937), with annual production of 8 million bottles across 180+ cuvées. The syndicate sells directly to consumers through two physical Maisons des Vins (Bourgueil and Langeais) and an e-commerce boutique, complemented by wine tourism events (Un Dimanche Un Vigneron, Fête des Vins du Val de Loire, Vignes Vins Randos), a gastronomy pairing blog, and the on-site "Chez Jean" wine bar.

Product overview

VINS DE BOURGUEIL is a professional syndicate representing the Bourgueil AOC (Appellation d'Origine Contrôlée since 1937) in France's Loire Valley. The organization operates as both a collective marketing body and e-commerce platform, offering approximately 180 different wines from over 120 domaines through two physical wine houses (Maison des Vins de Bourgueil and Maison des Vins de Langeais) and an online shop. The core product portfolio consists of Cabernet Franc-based red and rosé wines, supplemented by curated discovery boxes (Box Découverte), seasonal tasting events (Un Dimanche Un Vigneron), wine festivals (Fête des Vins du Val de Loire), and vineyard walking events (Vignes Vins Randos). A dedicated gastronomy blog provides pairing guidance, while 'Chez Jean' offers on-site dining. The organization produces 8 million bottles annually from over 1,000 years of viticultural history.

Differentiator

Problem solved

Functional benefit

Products and services

• Bourgueil AOC Wines (Red and Rosé)

Quantifiable outcome

• 8 million bottles produced annually across 120 winemakers
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vignerons du Val de LoirecoreStrategic or Co-development Partner · 15 August 2025Collaborative partnership for the annual 'Fête des Vins du Val de Loire' event, bringing together approximately 40 winemakers from across the entire Loire Valley wine region to Bourgueil.
• Tribu and CominorOthersResponsible for the design and development of the Vins de Bourgueil website (vinbourgueil.com), acting as webmaster.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• InterLoire (Interprofession des Vins du Val de Loire): The umbrella Loire Valley wine interprofession coordinating promotion, research, and economics across all Loire appellations including Bourgueil — relevant incumbent that frames regional strategy and competes for marketing budgets.
• Comité Interprofessionnel du Vin de Champagne (CIVC): The Champagne interprofession — a benchmark for French AOC syndicate structures with grower coordination, quality enforcement, and brand-level marketing at vastly larger scale, illustrating the upper bound of the syndicate model.
• Bourgogne Wine Board (BIVB): Burgundy wine trade body that coordinates appellation-level promotion, technical research, and international marketing for Burgundy AOCs — comparable syndicate/interprofession model applied to a different French region.
• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): Bordeaux wine council — a broad incumbent interprofession running global marketing, DTC platforms, and tourism for the Bordeaux AOC system, comparable in organizational role though larger in scale.

Others

• Vignerons Indépendants de France: National federation of independent winemakers that many Bourgueil producers also belong to; comparable in serving small French wine producers with branding, events, and DTC support, and overlapping member base.

Direct peers

• AOC Chinon: Neighboring Loire Valley AOC whose red wines are predominantly Cabernet Franc, run by an appellation syndicate promoting ~100 producers, tastings, and wine tourism — highly comparable in structure, grape, and market.
• AOC Saumur-Champigny: Loire Valley AOC also focused predominantly on Cabernet Franc red wines, with a similarly structured appellation syndicate promoting local producers, wine tourism, and DTC sales — directly comparable on grape, geography, and producer-fragmentation dynamics.
• AOC Saint-Nicolas-de-Bourgueil: Sister appellation geographically embedded in the Bourgueil area (some member domains hold both appellations); 100% Cabernet Franc with comparable small-producer structure — the closest direct peer in the portfolio.

Regional players

• AOC Touraine: Broader Loire Valley AOC syndicate covering a wider geographic area and multiple grape varieties, sharing the regional Loire consumer base and tourism infrastructure with Bourgueil.
• AOC Vouvray: Loire Valley appellation syndicate focused on Chenin Blanc wines; comparable in syndicate structure, DTC and wine-tourism operations, and Loire Valley consumer base, though different grape profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOmKBXiCBsGVy_53nL4gU2Q
• Facebookfacebook.com/vinsdebourgueil
• LinkedInlinkedin.com/company/vins-de-bourgueil
• Instagraminstagram.com/vinsdebourgueil

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VINS DE BOURGUEIL