The Vineyard School

What The Vineyard School does

The Vineyard School is a UK state-maintained primary school located at Friars Stile Road, Richmond (TW10 6NE), on a site at the top of Richmond Hill with substantial grounds. Founded in the 1860s (approximately 160+ years of operation), the school delivers the full primary curriculum from Reception through Year 6, covering core subjects (English, Mathematics, Science) and foundation subjects (History, Geography, RE, Computing, Art, Music, Design and Technology, PE, Modern Foreign Languages), alongside PSHE. Mathematics instruction is delivered through the White Rose Maths Programme, which supplies structured calculation policies and progression frameworks across year groups. The school also operates the Gems Specialist Resource Provision for pupils with additional educational needs.

The school's products and services extend beyond the core curriculum to include wraparound childcare (Extended Day Provision, EDP), a full school meals service operated by ABM Catering (effective September 2025) with special diet accommodations and a nut-free environment, and a programme of extra-curricular clubs. The registered charity arm Friends of The Vineyard (FoV, Charity Commission number 1077631) undertakes fundraising for school enhancements including IT equipment, music hub expansion, outdoor spaces, and staff training.

The revenue model is anchored on UK state per-pupil funding administered via local authority admissions, supplemented by parent-paid fees for Extended Day Provision (subscription, monthly billing) and school meals (transaction-based via the ABM contract and SchoolMoney/Eduspot payment portal), plus voluntary donations routed through the FoV charity. The teaching technology stack is conventional: Juniper Education as website platform, SchoolMoney for parent payments, and Vimeo/YouTube/Google Maps as embedded services. GDPR compliance is observed as a privacy/data protection certification. Leadership comprises Headteacher Frances Bracegirdle and School Business Manager Svetlana Koksharova, with catering operations managed externally via ABM's Sue Perry.

Name

The Vineyard School

Legal name

The Vineyard School

Website

https://vineyard.richmond.sch.uk

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

11–50 employees

Short description

The Vineyard School is a state-maintained UK primary school in Richmond (founded c. 1864), delivering a full Reception-through-Year 6 curriculum with SEND specialist provision (Gems), wraparound childcare, and on-site catering via ABM, serving local Richmond families.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary education
• State primary school
• Primary curriculum
• Wraparound childcare
• School catering

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Extended Day Provision (EDP): Extended Day Provision (EDP) providing wraparound childcare services for families
2. School Meals: Catering contract with ABM providing freshly cooked meals on-site; families pay for school dinners
3. Friends of the Vineyard Fundraising: Friends of the Vineyard registered charity arm (Charity Commission number 1077631) raises funds for school enhancements including IT equipment, music hub, outdoor spaces, and staff training

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

The Vineyard School delivers free state-funded primary education for children from Reception through Year 6, following the National Curriculum across core and foundation subjects. Alongside the curriculum, it provides the Gems Specialist Resource Provision for pupils with additional needs, wraparound Extended Day Provision (EDP) for working families, on-site ABM Catering school meals (including special-diet accommodations), and after-school enrichment clubs. The school is supported by the Friends of the Vineyard (FoV) registered charity, which fundraises for IT, music, outdoor spaces, and staff training.

Product overview

The Vineyard School is a primary school offering Reception through Year 6 education with a comprehensive curriculum. The school's main educational offering consists of the core curriculum covering all National Curriculum subjects. Supporting services include the Extended Day Provision (wraparound childcare), specialist Gems resource provision for students with additional needs, and a full catering service operated by ABM providing daily hot meals with special diet accommodations. The Friends of The Vineyard charity arm raises funds for school enhancements including IT, music hub, and facilities. Extra-curricular clubs provide enrichment activities. The school operates from a single site in Richmond, serving the local community.

Differentiator

Problem solved

Functional benefit

Brands

• Gems: Specialist Resource Provision for students with special educational needs

Products and services

• Main School Curriculum (Reception to Year 6)
• Specialist Resource Provision: Gems
• Extended Day Provision (EDP)
• School Catering (ABM)
• Extra-Curricular Clubs
• Friends of The Vineyard (FoV) Fundraising Programme Registered charity arm of the school (Charity Commission number 1077631) that raises funds for school enhancements including IT equipment, music hub expansion, outdoor spaces, staff training, and security upgrades. Open to parents and the wider Richmond community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• ABM CateringcoreStrategic or Co-development Partner · 1 September 2025ABM Catering provides on-site catering services for The Vineyard School. Starting September 2025, ABM delivers freshly cooked meals daily in school kitchens. Their operation includes a special diet procedure for children with dietary requirements and allergies, working with families to create appropriate menu options.
• Friends of the Vineyard (FoV)coreOthersThe Friends of the Vineyard is the registered charity arm of The Vineyard School (Charity Commission number 1077631). FoV raises funds for school enhancements including IT equipment, music hub expansion, outdoor spaces, and staff training. They also facilitate community engagement and sponsorship opportunities with local Richmond businesses.
• White Rose MathssupportingTechnology or IntegrationThe school uses the White Rose Calculation Policy to guide mathematics teaching across all year groups. This provides structured progression in calculation skills and core mathematical representations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Marshgate Primary School: Neighbouring state primary school in Richmond, sharing the same admissions authority, funding regime, and catchment. Direct comparability in operating model and parental target market.
• King's House School, Richmond: Long-established independent preparatory school for boys in Richmond, with a co-ed pre-prep. Operates in the same primary-age market and shares the same Richmond catchment and parental demographic.
• The Old Vicarage School, Richmond: Independent co-educational prep school in Richmond offering Reception and pre-prep through to age 11. Competes directly with The Vineyard for primary-age families in the Richmond catchment, differing only by fee-paying independent status.
• Broomfield House School: Independent co-educational prep school in Kew/Twickenham offering primary-age education. Operates in the same west London primary market with overlapping feeder pathways to senior schools.
• The Russell School, Petersham: Local-authority maintained primary school in Petersham, within the same Richmond borough. Operates under the same state-funding model and admissions process, making it the closest public-sector peer.
• Falcons Pre-Preparatory School, Richmond: Independent co-educational pre-prep school in Richmond serving children aged 3-11. Directly comparable to The Vineyard in age range, location, and target Richmond families seeking primary education.
• Kew College Prep: Independent preparatory school in Kew, immediately adjacent to Richmond. Serves the same affluent west London primary catchment with a comparable curriculum and wraparound services model.

Others

• Bright Horizons Family Solutions: Large UK and international nursery and wraparound childcare provider. Comparable to The Vineyard's Extended Day Provision service line, though operating at much greater scale and as a commercial for-profit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-vineyard-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vineyard School