Vinni Coffee Maquinas Para Cafe Expresso
- Company typePrivate
- Founded-
- HeadquartersAraraquara, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Vinni Coffee Maquinas Para Cafe Expresso firmographics
Firmographics- Name
- Vinni Coffee Maquinas Para Cafe Expresso
- Legal name
- VINNI COFFEE LTDA
- Website
- https://vinnicoffee.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vinni Coffee Maquinas Para Cafe Expresso industry classification
Industry- Product category
- Coffee Equipment & Supplies
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Vinni Coffee Maquinas Para Cafe Expresso is headquartered
LocationHeadquarters
- HQ city
- Araraquara
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Vinni Coffee Maquinas Para Cafe Expresso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Online retail sales of coffee products (coffees, cappuccinos, chocolates, frappés, syrups, toppings), professional and residential coffee machines, grinders, barista accessories, cleaning products, disposables, and equipment. Products are sold at fixed prices displayed on the website with installment payment options via credit card, PIX, and boleto. The company owns and sells its own brand products (VINNI Coffee) alongside third-party branded equipment.
- Professional Coffee Equipment Sale and Rental: Sale and rental of professional espresso machines and coffee grinders to businesses including coffee shops, bakeries, hotels, and convenience stores. The company offers flexible contract conditions and immediate installation. Professional equipment prices range from R$23,000 to R$45,900, with combo packages bundling machine + grinder.
- Coffee Products and Consumables: Recurring sales of branded coffee consumables including specialty coffees, cappuccinos, chocolates, frappés, syrups, and syrups. Products are sold in bulk (1kg bags, 1.1kg syrup bottles) at price points from R$44.90 to R$89.00. The subscription-style 'Clube do Café' (Coffee Club) program provides regular deliveries of coffee products to members.
- Training and Consulting Services: Barista training, beverage preparation training, machine operation training, and cafeteria setup consulting. Delivered by certified baristas and technicians at the company's training center and showroom. Provided as part of the complete solution offering to professional clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee and beverage products (1kg bags, 1.1kg syrups): R$44.90 – R$89.00 per unit |
| Unit Pricing | Pay-as-you-go | Residential grinders and accessories: R$29.00 – R$1,590.00 |
| Unit Pricing | Pay-as-you-go | Automatic coffee machines: R$5,490.00 – R$23,900.00 |
| Unit Pricing | Pay-as-you-go | Professional combo packages (machine + grinder): R$28,710.00 – R$41,310.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Vinni Coffee Maquinas Para Cafe Expresso product offering
Product offeringCore offering
Vinni Coffee sells professional and residential espresso machines, electronic and manual grinders, own-brand roasted coffee (gourmet, specialty, premium), cappuccinos, chocolates, frappés, syrups, and barista accessories through its e-commerce site vinnicoffee.com.br and a physical showroom in Araraquara, São Paulo. The company also operates as a B2B solutions provider, bundling own-brand and third-party equipment (Gaggia, Jura, Bialetti, Fiorenzato, Bunn) with barista training, technical support, and ongoing consumable supply for coffee shops, bakeries, hotels, restaurants, convenience stores, and offices across Brazil.
Product overview
Vinni Coffee is a comprehensive professional coffee business operating as an e-commerce platform that sells from bean to cup. The company offers its own branded coffee products (gourmet, specialty, and premium coffees), cappuccinos, chocolates, and frappe powders in 1kg packaging; professional espresso machines including the Italian-made VINNI ESTILO 100 E series; and distributes internationally recognized brands like Gaggia, Jura, Bialetti, and BUNN. The product portfolio includes automatic and professional espresso machines, electronic and manual grinders, hot water dispensers, blenders, barista accessories, and coffee-making methods (Moka pot, French press, Pressca). The company also sells used/refurbished equipment and offers a coffee subscription service (Clube do Café). All products are targeted at the Brazilian HoReCa market (hotels, restaurants, cafeterias), professional baristas, and discerning home coffee enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- VINNI Coffee Estilo E Professional Espresso Machine (2 Groups) Italian-style professional espresso machine with 2 groups, independent heat exchangers, electronic boiler temperature and level control, 11L boiler, and 4500W power, designed for hotels, restaurants, and coffee shops.
- VINNI Coffee Electronic Grinder F64E Professional electronic coffee grinder with CapSense touchscreen display, 1.5kg bean hopper, flat 64mm burrs, and programmable dosing for professional use.
- Gaggia La Nera Professional Espresso Machine (1-Group and 2-Group) Professional espresso machines from Gaggia Milano with SMARTIA remote control platform, copper boiler with independent heat exchanger, LED-lit workspace, and ergonomic controls, offered in 1-group and 2-group configurations.
- Gaggia Anima Pannarello Automatic Espresso Machine Automatic espresso machine with intuitive digital panel, ceramic grinders, adjustable aroma intensity, and one-touch beverage preparation including espresso, cappuccino, and hot water.
- Gaggia Magenta Plus Automatic Espresso Machine Automatic espresso machine inspired by Milan design, with capacitive touch interface, ceramic adjustable grinders, and up to 5 programmable beverages.
- Jura Used/Refurbished Automatic Espresso Machines (C9, F50, IMPRESSA XF50, XS90) Swiss-made Jura automatic espresso machines sold in used/refurbished condition with 3-month warranty, featuring integrated grinders and automatic cleaning programs.
- BUNN GVH-3A Commercial Grinder Commercial grinder with darkened translucent hopper holding up to 1.36kg of beans, 340-degree selector wheel, and precision Rockwell 65C blades for consistent grinding.
- BUNN H3EA Hot Water Tower High-capacity hot water dispenser with digital thermostat (15.6–96°C), Thinsulate tank insulation, producing up to 40 liters per hour for professional beverage preparation.
- Hamilton Beach Tempest HBH650 Commercial Blender Commercial blender with patented Wave-Action system, 3HP (2237W) motor, 3 speeds plus pulse and timer, and 1.8L polycarbonate jar for frappés, smoothies, and milkshakes.
- VINNI Gourmet Coffee Beans Premium gourmet coffee beans selected from the best producing regions in Brazil, roasted artisanally with precision for consistent flavor and aroma, packaged in 1kg units.
- VINNI Specialty Coffee Blends (incl. Blend do Mestre) Specialty coffee blends including the Blend do Mestre (Master Blend), offering unique and distinctive flavor profiles roasted under SCA-certified processes.
- VINNI Premium Ground Filter Coffee Premium ground coffees for filter preparation, maintaining high quality standards in 1kg units.
- VINNI Cappuccinos (Traditional, Cinnamon, Zero Sugar) Ready-to-mix cappuccino powders in traditional, cinnamon, and zero sugar variants, packaged in 1kg units for professional beverage preparation.
- VINNI Chocolate Powders (Ao Leite and Meio Amargo) Chocolate powders for hot chocolate and beverage preparation, available in milk and dark chocolate varieties.
- VINNI Frappé Powder Bases Frappe powder bases for frozen coffee and milk beverages in chocolate, strawberry, neutral base, and cappuccino flavors, with 30% discount available for purchases of 12+ units.
- VINNI and 1883 Maison Routin Flavor Syrups Flavor syrups including teas, Italian soda, and other flavors in 1L bottles, including premium 1883 Maison Routin syrups (hazelnut, Sicilian lemon tea).
- Clube do Café (Coffee Club Subscription) Subscription service providing regular deliveries of Vinni premium coffee products to members on a recurring basis.
- Fiorenzato F5 Professional Grinder (Used) Professional coffee grinder with 64mm flat burrs, micrometric adjustment, 1.5kg bean hopper, and 350W motor, sold in used condition with 3-month warranty.
- Bialetti Moka Pot (Italian Stovetop Espresso Makers) Italian stovetop espresso makers from the iconic Bialetti brand, including various sizes for home and professional use.
- VINNI Blender Vinni-branded blender for professional and residential beverage preparation.
- Pressca Coffee Press Manual coffee press for immersion brewing method, with replacement parts available.
- Bialetti Eletricity Electric Grinder Compact electric coffee grinder with stainless steel blades, 50g bean reservoir, illuminated on/off button, and safety device.
Quantifiable outcome
- More than 390 coffee shops and 6,000 companies served across Brazil
Companies that use Vinni Coffee Maquinas Para Cafe Expresso
Customer profileSegments6 records
Ideal customer profiles6 records
Vinni Coffee Maquinas Para Cafe Expresso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Vinni Coffee Maquinas Para Cafe Expresso partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BialetticoreVinni Coffee is an authorized distributor of Bialetti products, including Moka pot coffee makers, French presses, squeeze bottles, thermal bottles, milk pitchers, manual and electric grinders, and cups. The company's own grinder product line is also sold alongside Bialetti equipment in the same product category.
- GaggiacoreVinni Coffee sells and supports Gaggia professional espresso machines including the La Nera (1-group and 2-group), Magenta Plus, and Anima Pannarello automatic machines. Gaggia is a key brand in the professional equipment portfolio alongside the company's own VINNI Coffee Estilo E line.
- JuracoreVinni Coffee offers certified pre-owned Jura automatic espresso machines (C9, F50, IMPRESSA XF50, XS90) sourced from Switzerland. These used/refurbished machines are inspected, tested, and sold with a 3-month warranty, making professional-grade Swiss equipment accessible at lower price points.
- FiorenzatocoreVinni Coffee sells Fiorenzato professional grinders including the F64E electronic grinder and F5 semi-professional model. Fiorenzato grinders are bundled in combo packages with Gaggia and VINNI professional espresso machines as the recommended grinder pairing.
- Correios and Private CarriersminorVinni Coffee partners with Correios (PAC and SEDEX services) and private carriers for national order delivery. Private carriers are used for large-volume shipments and regions where Correios has delivery restrictions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vinni Coffee Maquinas Para Cafe Expresso competitors and assessment
Company assessmentBroad incumbents
- Nespresso Brasil: Nestlé's premium coffee capsule brand with strong Brazilian retail and B2B presence, including professional machines for offices and HoReCa. Comparable as a broad incumbent in premium coffee equipment and consumables for Brazilian consumers and businesses.
- illycaffè: Italian premium espresso brand with Brazilian retail and foodservice presence, including own espresso machines and branded coffee for HoReCa. Comparable as an incumbent combining branded premium coffee with professional equipment distribution.
- Lavazza: Italian global coffee company with significant Brazilian operations spanning espresso machines, capsules, and roasted coffee for retail and HoReCa. Comparable as a broad incumbent offering bean-to-cup solutions with strong brand equity and professional equipment.
Direct peers
- Melitta do Brasil: Brazilian subsidiary of global coffee brand Melitta, manufacturing and selling coffee, filters, and brewing equipment to retail and foodservice channels. Directly comparable in combining branded coffee products with retail distribution of coffee equipment and accessories.
- Casa do Barista: Brazilian specialty retailer focused on professional and home coffee equipment, grinders, and barista accessories, serving enthusiasts and HoReCa clients. Closely comparable to Vinni Coffee in retailing premium equipment alongside beans and barista supplies in Brazil.
- TRES Café: Brazilian specialty coffee brand offering single-origin and gourmet roasted coffees to retail and foodservice. Comparable to Vinni Coffee in the premium Brazilian coffee category with both consumer and HoReCa distribution.
- Café do Ponto: Brazilian coffee brand with strong presence in retail and out-of-home channels, including foodservice offerings. Comparable to Vinni Coffee in distributing branded Brazilian roasted coffee to both consumer and professional HoReCa customers.
- Orfeu Cafés Especiais: Brazilian specialty coffee roaster focused on single-origin and gourmet beans sold to discerning consumers and specialty cafés. Comparable to Vinni Coffee in the specialty/gourmet coffee segment with in-house roasting and direct-to-consumer plus B2B distribution.
- Pilão: Heritage Brazilian coffee brand owned by 3 Corações, with strong presence in retail and out-of-home coffee channels. Comparable to Vinni Coffee in serving Brazilian coffee consumers with branded roasted coffee and supplementary equipment.
- 3 Corações: One of Brazil's largest coffee companies, producing and distributing roasted coffee, cappuccinos, and operating in the HoReCa channel with equipment solutions. Comparable to Vinni Coffee in offering a bundled bean-to-cup proposition for Brazilian B2B and B2C coffee consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Vinni Coffee Maquinas Para Cafe Expresso social profiles
Digital presenceVinni Coffee Maquinas Para Cafe Expresso compliance and trust
Trust signalCompliance2 records
Vinni Coffee Maquinas Para Cafe Expresso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinni Coffee Maquinas Para Cafe Expresso leadership team
Management profileNumber of profiles
Profiles1 record
Vinni Coffee Maquinas Para Cafe Expresso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinni Coffee Maquinas Para Cafe Expresso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinni Coffee Maquinas Para Cafe Expresso
What does Vinni Coffee Maquinas Para Cafe Expresso do?
Vinni Coffee sells professional and residential espresso machines, electronic and manual grinders, own-brand roasted coffee (gourmet, specialty, premium), cappuccinos, chocolates, frappés, syrups, and barista accessories through its e-commerce site vinnicoffee.com.br and a physical showroom in Araraquara, São Paulo. The company also operates as a B2B solutions provider, bundling own-brand and third-party equipment (Gaggia, Jura, Bialetti, Fiorenzato, Bunn) with barista training, technical support, and ongoing consumable supply for coffee shops, bakeries, hotels, restaurants, convenience stores, and offices across Brazil.
Is Vinni Coffee Maquinas Para Cafe Expresso a public or private company?
Vinni Coffee Maquinas Para Cafe Expresso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinni Coffee Maquinas Para Cafe Expresso founded?
Vinni Coffee Maquinas Para Cafe Expresso was founded in -1. It employs 11 to 50 people.
Where is Vinni Coffee Maquinas Para Cafe Expresso based?
Vinni Coffee Maquinas Para Cafe Expresso is headquartered in Araraquara, Brazil, in the Latin America region.
How does Vinni Coffee Maquinas Para Cafe Expresso make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are professional Coffee Equipment Sale and Rental, coffee Products and Consumables and training and Consulting Services.
Who are Vinni Coffee Maquinas Para Cafe Expresso's main competitors?
Broad incumbents on record are Nespresso Brasil, illycaffè and Lavazza. Direct peers are Melitta do Brasil, Casa do Barista, TRES Café, Café do Ponto, Orfeu Cafés Especiais, Pilão and 3 Corações.
Does Vinni Coffee Maquinas Para Cafe Expresso have an API?
No public API is recorded for Vinni Coffee Maquinas Para Cafe Expresso.
What industry is Vinni Coffee Maquinas Para Cafe Expresso in?
Vinni Coffee Maquinas Para Cafe Expresso's product category is Coffee Equipment & Supplies. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 3121 and its SIC code is 2080.