Vinnies
VINNIES is a privately held Amsterdam South restaurant and cafe, founded in 2012, serving coffee, breakfast, and lunch seven days per week from a single Scheldestraat location near RAI. It supplements dine-in with private dining for 20–40 guests, catering via electric delivery, and a proprietary coffee blend.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vinnies does
VINNIES is a privately held, single-location restaurant and cafe founded in 2012 in the South of Amsterdam, Netherlands, on Scheldestraat near the RAI Convention Centre. The business operates a direct-to-consumer hospitality model open seven days per week for coffee, breakfast, and lunch, with a laptop-free policy during peak periods. Its core product surface comprises four integrated offerings: (1) daily dine-in breakfast and lunch service with a menu spanning specialty coffees, fresh juices, sandwiches, salads, egg dishes, cocktails, wines, and beer; (2) a proprietary VINNIES coffee blend co-developed with Spot On Coffee Roasters, combining Brazilian Fazenda Vila Boa beans and Guatemalan beans from a female farmer collective in Huehuetenango; (3) exclusive evening private dining and corporate events for groups of 20–40 guests on a 4-course seasonal menu paired with organic wines from Pieksman winery; and (4) catering for up to 10 guests same-day or larger groups with 24-hour notice, delivered via Taxi Electric within Amsterdam.
The business model is unit-pricing-driven pay-as-you-go across all revenue streams, with no subscriptions, contracts, or recurring agreements. Customer segments include individual walk-in consumers (residents, tourists, and workers in Amsterdam South) as primary, corporate and private event clients as primary, and catering clients as secondary. The technology stack is minimal — a WordPress website hosting PDF menus and contact forms, supported by an Instagram presence and email newsletter — with no proprietary software, mobile app, API, or integration ecosystem. The company is founder/owner-operated with no disclosed institutional investors, parent company, subsidiaries, or external ownership structures, and reports a headcount of 146 employees. Strategic differentiation rests on sustainability positioning (locally sourced ingredients, organic wines, electric delivery), the proprietary coffee blend, and the laptop-free dining atmosphere, rather than on technology or scale advantages.
Vinnies firmographics
Firmographics- Name
- Vinnies
- Legal name
- VINNIES
- Website
- https://vinnieshomepage.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VINNIES is a privately held Amsterdam South restaurant and cafe, founded in 2012, serving coffee, breakfast, and lunch seven days per week from a single Scheldestraat location near RAI. It supplements dine-in with private dining for 20–40 guests, catering via electric delivery, and a proprietary coffee blend.
- Ownership category
- akta.pro rank
Vinnies industry classification
Industry- Product category
- Café and Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
Keywords
Where Vinnies is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vinnies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant dine-in sales: Revenue from serving food and beverages to walk-in customers for breakfast and lunch, seven days per week. Menu includes coffee, fresh juices, sandwiches, salads, eggs, cocktails, wine, beer, and soft drinks.
- Private dining & corporate events: Exclusive evening private dining experiences for groups of 20-40 guests, featuring a seasonal 4-course menu with organic wines. Also accommodates corporate events, team celebrations, and client gatherings.
- Catering services: Homemade lunch catering delivered by Taxi Electric for up to 10 people same-day, or larger parties with 24-hour advance notice. Delivery costs approximately €10-15 within Amsterdam city centre.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beverages - Coffee & Tea |
| Unit Pricing | Pay-as-you-go | Fresh juices and soft drinks |
| Unit Pricing | Pay-as-you-go | Alcoholic beverages |
| Unit Pricing | Pay-as-you-go | Breakfast & Lunch menu items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vinnies product offering
Product offeringCore offering
VINNIES is a single-location café and restaurant in Amsterdam South that serves coffee, breakfast, and lunch seven days a week to walk-in guests, with a laptop-free policy during lunch and weekends. The business also offers exclusive evening private dining for groups of 20–40 featuring a seasonal 4-course menu with organic wine pairings, plus homemade lunch catering delivered within Amsterdam via electric taxi.
Product overview
VINNIES is a single-location restaurant and hospitality business in Amsterdam, not a technology platform. The company operates as an integrated restaurant offering with four interconnected service offerings: the main restaurant serving breakfast and lunch daily, a proprietary coffee blend created with Spot On Coffee Roasters, private dining and corporate event services for groups of 20-40 guests, and catering services for off-site events. The business emphasizes sustainability, locally sourced ingredients, and a laptop-free dining atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- VINNIES Restaurant (Amsterdam) A beloved coffee, breakfast, and lunch spot in the South of Amsterdam, open seven days per week since 2012, with a laptop-free environment during lunch and weekends and a focus on quality and sustainability.
- VINNIES Coffee Blend A unique custom coffee blend crafted in collaboration with Spot On Coffee Roasters, combining Brazilian beans from Fazenda Vila Boa in Sul de Minas and Guatemalan beans from a female-farmer collective in Huehuetenango, with notes of sweet, grapefruit, nuts, and chocolate.
- Private Dining and Corporate Events Exclusive evening private dining experiences for groups of 20-40 guests featuring a 4-course seasonal menu with locally sourced ingredients and organic wine pairings from Pieksman winery. Suitable for corporate dinners, team celebrations, client gatherings, milestone birthdays, and family reunions.
- Catering Service Homemade lunch catering made from fresh, seasonal, and locally sourced ingredients. Same-day orders available for up to 10 people; larger parties require 24-hour advance notice. Deliveries are provided via Taxi Electric within Amsterdam city centre at approximately €10–€15.
- All-Day Dining Menu (Breakfast, Lunch, Beverages) All-day breakfast and lunch offerings including sandwiches, soups, salads, egg dishes, and a variety of beverages including specialty coffees, teas, cocktails, wines, beers, and fresh juices. Menus are available in downloadable PDF format.
Companies that use Vinnies
Customer profileSegments3 records
Ideal customer profiles3 records
Vinnies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vinnies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Spot On Coffee RoasterscoreVINNIES collaborates with Spot On Coffee Roasters to craft their unique custom coffee blend. The blend combines Brazilian beans (from Monica Borges and her husband at Fazenda Vila Boa) and Guatemalan beans from a collective of female farmers in Huehuetenango. The partnership creates a signature flavor profile with notes of sweet, grapefruit, nuts, and chocolate.
- Lindenhoff farmminorLindenhoff farm is a trusted supplier of locally sourced ingredients used in VINNIES' 4-course seasonal private dining menu, supporting the restaurant's commitment to quality and sustainability.
- Vanilla VentureminorVanilla Venture supplies ingredients for VINNIES' private dining seasonal menu, contributing to the restaurant's focus on local and sustainable produce.
- Pieksman winerycorePieksman winery in Amsterdam supplies organic wines curated specifically for VINNIES' private dining experiences, complementing the seasonal 4-course menu with carefully selected wine pairings.
- Bakkerij MamaminorBakkerij Mama supplies 100% organic whole grain sourdough bread used for VINNIES' sandwiches, supporting the restaurant's quality and sustainability standards.
- Taxi ElectricminorTaxi Electric provides electric vehicle delivery for VINNIES' catering orders within Amsterdam. Delivery costs typically range from €10-15 within the city centre. This partnership supports VINNIES' sustainability commitment by ensuring eco-friendly catering delivery.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Vinnies competitors and assessment
Company assessmentRegional players
- De Plantage: Amsterdam restaurant offering seasonally driven menus in a distinctive setting; comparable as an Amsterdam-based independent venue with private-dining/event capability and curated beverage program.
Broad incumbents
- Blue Bottle Coffee: Global specialty coffee company with cafe locations emphasizing freshly roasted single-origin coffee; comparable premium coffee-first positioning and focus on direct-trade sourcing.
- Gail's Bakery: UK premium bakery-cafe chain with artisan coffee, breakfast and lunch; comparable premium daytime cafe model with strong branding, sustainability focus, and urban neighborhood locations.
- Le Pain Quotidien: International bakery-cafe chain offering organic, sustainably sourced breakfast, lunch and coffee; comparable menu philosophy and sustainability positioning at broader scale.
Direct peers
- Pluk Amsterdam: Amsterdam cafe/restaurant on the Nine Streets focused on healthy breakfast and lunch with curated retail; comparable daytime cafe model with strong branding and similar menu mix.
- Bakers & Roasters: Amsterdam-based brunch and coffee concept with multiple locations; directly comparable as a daytime cafe serving specialty coffee, breakfast and lunch in a similar Amsterdam market segment.
- Toastable: Amsterdam-based cafe concept with multiple locations serving specialty coffee, breakfast and lunch; directly comparable premium daytime cafe targeting Amsterdam locals and visitors.
- Coffee & Coconuts: Amsterdam multi-location cafe serving specialty coffee, breakfast and lunch in a design-forward environment; similar premium daytime cafe positioning and target customer.
- Scandinavian Embassy: Amsterdam specialty coffee bar and eatery in the city centre; comparable premium independent cafe model with focus on single-origin coffee and a curated brunch/lunch menu.
- CT Coffee & Cravings: Amsterdam independent cafe serving specialty coffee and light food in a design-led space; comparable premium independent cafe competing for similar morning and lunch traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vinnies social profiles
Digital presenceVinnies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinnies leadership team
Management profileNumber of profiles
Vinnies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinnies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinnies
What does Vinnies do?
VINNIES is a single-location café and restaurant in Amsterdam South that serves coffee, breakfast, and lunch seven days a week to walk-in guests, with a laptop-free policy during lunch and weekends. The business also offers exclusive evening private dining for groups of 20–40 featuring a seasonal 4-course menu with organic wine pairings, plus homemade lunch catering delivered within Amsterdam via electric taxi.
Is Vinnies a public or private company?
Vinnies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinnies founded?
Vinnies was founded in 2012. It employs 101 to 250 people.
Where is Vinnies based?
Vinnies is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Vinnies make money?
Three revenue lines are on record. Restaurant dine-in sales are the primary driver. The others are private dining & corporate events and catering services.
Who are Vinnies's main competitors?
De Plantage is listed as a regional player. Broad incumbents are Blue Bottle Coffee, Gail's Bakery and Le Pain Quotidien. Direct peers are Pluk Amsterdam, Bakers & Roasters, Toastable, Coffee & Coconuts, Scandinavian Embassy and CT Coffee & Cravings.
Does Vinnies have an API?
No public API is recorded for Vinnies.
What industry is Vinnies in?
Vinnies's product category is Café and Restaurant Services. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes. Its NAICS code is 722511 and its SIC code is 5810.