ESPACEVIN PIRARD

What ESPACEVIN PIRARD does

ESPACEVIN PIRARD, trading as Vins Pirard, is a Belgian family-owned wine merchant (caviste) established in 1945 and operated under the legal entity JACQUES PIRARD & FILS S.A. The company is headquartered in Genappe and operates three physical retail locations across Belgium (Genappe, Gerpinnes, Rochefort), supported by a domestic e-commerce platform (vinspirard.be) that ships within Belgian territory only. Its portfolio spans wines from French and international regions, spirits, themed discovery boxes ('Colis Découverte'), and a non-alcoholic gourmet botanical beverage called OSAN, complemented by wine education services including oenology courses and 'Atelier Vins & Mets' food-pairing workshops held at a dedicated pedagogical space called L'Atelier de la Maison Pirard.

The business serves two principal customer segments: individual Belgian consumers purchasing wine for personal use, gifting, and education (the primary segment), and Horeca professionals — restaurants and hotels — served through dedicated HR and REV pricing tiers with ex-VAT and including-VAT options. Pricing is unit-based with quantitative discounts for larger orders, bottle pricing roughly between €6.50 and €17.50, themed boxes at €57-€71, and gift vouchers (Chèques Atelier) ranging from €50 to €500. Distribution combines e-commerce, in-store retail, and postal delivery (€7.50 per shipment, free above a threshold). The company also operates a Burgundy en primeur program as a higher-value collector channel.

Revenue mechanics are a mix of one-time product transactions (retail and wholesale wine/spirit sales) and professional services revenue (workshops and courses). Marketing is centered on the e-commerce site plus organic social (Facebook, LinkedIn, YouTube) and content marketing around tasting notes, recipes, and producer stories. The firm is privately held, with no disclosed external investment, parent company, subsidiaries, or M&A activity, and operates with a 12-employee headcount.

Name

ESPACEVIN PIRARD

Legal name

JACQUES PIRARD & FILS S.A.

Website

https://vinspirard.be

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Spirits distribution
• Wine education
• En primeur sales
• Specialty beverages

Headquarters

HQ city

Genappe

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Wine Sales: Direct sales of wines, spirits, and themed wine packages to consumers through e-commerce platform and physical retail stores. Revenue generated through one-time product transactions with quantitative discounts available for larger orders.
2. Wine Workshops and Courses: Oenology courses and Vins & Mets (wine and food pairing) workshops offered at dedicated training facilities. Additional revenue through sale of workshop gift vouchers (chéques atelier) ranging from €50 to €500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Belgian wine merchant (caviste) selling wines, spirits, themed discovery boxes, non-alcoholic botanical drinks (OSAN), and en primeur wines through the vinspirard.be e-commerce platform and three physical retail locations in Belgium. The company also runs paid oenology courses and wine-food pairing workshops (Atelier Vins & Mets) at its dedicated training facility L'Atelier de la Maison Pirard, and sells workshop gift vouchers.

Product overview

Vins Pirard is a traditional Belgian wine merchant (caviste) established in 1945, operating as a family business (Jacques Pirard & Fils S.A.) across physical locations in Genappe, Gerpinnes, and Rochefort. The core offering centers on an extensive portfolio of wines from French and international producers, complemented by spirits, non-alcoholic botanical beverages (OSAN), and en primeur wine sales. The company provides wine education services through dedicated workshops (Atelier Vins & Mets, Cours d'Oenologie) and sells gift vouchers for workshop experiences. Discovery boxes (Colis Découverte) offer curated thematic wine selections. The business operates both as a physical retail operation and an e-commerce platform delivering within Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• OSAN: Gourmet botanical drink, a non-alcoholic beverage made from botanical ingredients.

Products and services

• Vins (Wines) Extensive selection of wines from French and international vineyards, including reds, whites, and rosés from regions such as Bordeaux, Burgundy, Loire Valley, Provence, Rhône Valley, Chile, Argentina, Spain, and Italy. Sold to individual consumers and Horeca professionals through retail stores, e-commerce, and delivery.
• Spiritueux (Spirits) Collection of spirits including armagnac, cognac, calvados, whisky, gin, rum, and grappa, sold alongside the wine range.
• OSAN - Gourmet Botanical Drink Non-alcoholic botanical beverage designed for food pairing, positioned as a gourmet alternative for discerning consumers.
• Primeurs (En Primeur Wines)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vinatis: Major French/Belgian online wine and spirits retailer offering broad French and international selections with home delivery. Directly comparable to Vins Pirard as a multi-region wine e-commerce merchant serving Belgium, though operating at significantly larger scale.
• Naked Wines: Online wine retailer connecting consumers directly with independent winemakers through subscription and one-off purchases. Comparable in its curated independent-producer model, though distribution is digital-first rather than store-based.
• Majestic Wine: UK specialist wine retailer combining physical stores with strong e-commerce, en primeur offerings, and trade (Horeca) accounts. Closely comparable business model mixing retail, B2B, and curated selections.
• Wine.com: Largest US online wine retailer offering broad selection, curated collections, and gift offerings. Comparable in multi-channel wine retail with discovery boxes and gift-focused merchandising, though at substantially larger scale.
• Berry Bros. & Rudd: Historic UK fine wine merchant offering curated French wines, en primeur, spirits, and wine education experiences. Comparable to Vins Pirard in its emphasis on heritage, fine wine curation, and experiential offerings.
• Ventealapropriete.com: French online wine direct-seller offering flash-sale pricing on curated selections with home delivery. Comparable to Vins Pirard in mid-market French wine positioning and e-commerce focus, serving Belgian-adjacent customers.

Broad incumbents

• Total Wine & More: Largest US specialty wine retailer with superstores and online presence offering extensive selection across price points. Comparable in retail category but operates at vastly greater scale and as a broad incumbent rather than a focused regional merchant.
• Delhaize Belgium: Major Belgian supermarket chain with extensive wine and spirits offering. Comparable as a Belgium-based alcohol retailer but operates as a broad grocery incumbent rather than a wine specialist, and competes directly on convenience and price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vinspirard647
• Facebookfacebook.com/vinspirard
• LinkedInlinkedin.com/company/espacevin-pirard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESPACEVIN PIRARD