Vintry & Mercer Hotel (Est . 2019)

What Vintry & Mercer Hotel (Est . 2019) does

Vintry & Mercer is a privately held 5-star boutique hotel established in 2019 at 19-20 Garlick Hill in the City of London's Vintry Ward. The property operates 92 individually designed rooms and suites across six tiers (Standard, Superior, Deluxe, Deluxe Studio, Studio Suites, Southwark Suite), each incorporating design motifs referencing the historic Vintry wine merchants' guild (est. 1364) and Mercer textile merchants' guild (est. 1304). The hotel sits within walking distance of St Paul's Cathedral, the Tate Modern, Borough Market, and major City of London financial institutions, targeting a blend of business travelers to the financial district and leisure tourists. Vintry & Mercer is operated under The Vintry & Mercer Hotel Limited, with FR Holdings as a sister-company relationship via The Ampersand Hotel in South Kensington; no parent ownership, venture capital, or institutional investment is disclosed.

The hotel runs a multi-vertical revenue model. Room revenue is supplemented by four food and beverage outlets — Mercer Roof Terrace (rooftop restaurant), Do Not Disturb (a 1920s speakeasy bar), Vintry Kitchen (breakfast and private event venue), and a Little Trinity Lane Champagne Bar pop-up — plus three themed afternoon tea experiences (Crown, Magic, Circus) and gift voucher sales. Three event/meeting rooms (The Library up to 40 standing, The Drawing Room up to 25, The Music Room up to 10) plus exclusive venue hire of the F&B outlets provide a corporate and private events revenue stream. Beverages are co-branded with Charles Heidsieck champagne and Minuty Provence rosé partnerships.

Technology is conventional hospitality SaaS: Avvio and Triptease for online room booking, OpenTable, TheFork, and Bookatable for restaurant reservations, and Google Analytics, Visual Website Optimiser, and DoubleClick for analytics, A/B testing, and digital advertising. Distribution spans direct website, third-party OTAs (Expedia, Booking.com), and luxury aggregators (Mr & Mrs Smith, Small Luxury Hotels). No AI/ML capability, proprietary platform, mobile app, or disclosed funding is evidenced in the source data.

Name

Vintry & Mercer Hotel (Est . 2019)

Legal name

The Vintry & Mercer Hotel Limited

Website

https://vintryandmercer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintry & Mercer is a privately held, 92-room 5-star boutique hotel in the City of London (est. 2019) serving business and leisure travelers via individually designed rooms, four F&B outlets, three themed afternoon teas, and event spaces.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Private House Hotels & Small Luxury Inns (THAGADAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury boutique hotel
• Hotel accommodation
• Restaurant dining services
• Event venue hire
• Afternoon tea experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Revenue from 92 bespoke rooms and suites across various categories from Standard to Southwark Suite. Room rates are quote-based and not publicly disclosed on the website.
2. Food & Beverage: Revenue from multiple dining outlets including Mercer Roof Terrace (rooftop restaurant), DND speakeasy bar, Vintry Kitchen (breakfast restaurant), and Champagne Bar. Also includes afternoon tea services (Crown, Magic, and Circus themes).
3. Meetings & Events: Revenue from private event spaces including The Library (32 seated/40 standing), The Drawing Room (10 seated/25 standing), The Music Room (10 seated), and exclusive hire options. Spaces are available for corporate events, private dining, and celebrations.
4. Gift Vouchers: Sale of gift vouchers for hotel experiences including themed afternoon teas and dining occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vintry & Mercer operates a luxury 5-star boutique hotel with 92 individually designed rooms and suites across six categories (Standard, Superior, Deluxe, Deluxe Studio, Studio Suite and Southwark Suite) in the City of London. The property runs multiple food and beverage outlets including the Mercer Roof Terrace rooftop restaurant, the ground-floor Vintry Kitchen café, the DND speakeasy bar and the Little Trinity Champagne Bar pop-up, alongside three themed afternoon tea experiences (Crown, Magic and Circus) and meeting/event spaces for corporate and private hire.

Product overview

Vintry & Mercer is a 5-star luxury hotel in London's City district featuring 92 bespoke rooms and suites across six categories (Standard, Superior, Deluxe, Deluxe Studio, Studio Suites, and Southwark Suite). The hotel operates multiple dining venues including the rooftop Mercer Roof Terrace restaurant, ground floor Vintry Kitchen café, and the DND speakeasy bar. It offers three themed afternoon tea experiences (Crown, Magic, and Circus) and provides meeting/event spaces (The Library, Drawing Room, Music Room) plus exclusive venue hire options. The property is inspired by historic trading guilds and maintains sustainability initiatives using 100% renewable electricity.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Intimate and stylish contemporary rooms featuring queen beds, large ochre-coloured velvet headboards with matching velvet curtains, and abstract city map wallpaper. Rooms can be interconnected on request for families.
• Superior Rooms Chic and comfortable rooms featuring antique-style maps depicting old trade routes, custom-designed velvet headboards, Nespresso machines, Marshall speakers and large walk-in showers.
• Deluxe Rooms Relaxed and spacious rooms with king-sized beds, deep purple velvet headboards, intricate needle-and-thread wallpaper referencing mercers who imported fine silks, and a chaise longue or plump armchair.
• Deluxe Studio Rooms Luxurious studios with all Deluxe Room features plus dramatic city views from balconies or floor-to-ceiling windows, free-standing baths and built-in TV speakers.
• Studio Suites Elegant contemporary suites with city views from floor-to-ceiling windows or external terraces, featuring king-sized beds, upholstered sofas, bathtubs with built-in televisions and interconnecting options with Superior Rooms.
• Southwark Suite Spacious one-bedroom suite with king-size bed, sofa bed in the living area, ochre velvet curtains, map-inspired wallpaper, bath and shower, and Marshall speaker. Positioned as ideal for families.
• Mercer Roof Terrace Rooftop restaurant and bar with panoramic views from St Paul's Cathedral to The Shard, serving seasonal British cuisine with a Minuty rosé partnership and al fresco dining on the open-air terrace. Open to hotel guests and walk-in visitors.
• Vintry Kitchen Relaxed ground-floor café-style restaurant serving breakfast with classic continental and cooked options, available for private event hire in the evenings.
• Do Not Disturb (DND) Basement speakeasy bar inspired by 1920s New York prohibition venues, featuring barrel-aged cocktails, hand-beaded Ziegfeld Follies imagery, plush velvet chairs and the Magic Afternoon Tea on weekends. Available for exclusive hire.
• Little Trinity Champagne Bar Outdoor champagne terrace pop-up on Little Trinity Lane Square serving Charles Heidsieck Brut Réserve, open Tuesday to Thursday evenings from 5:30pm to 8:30pm.
• Crown Afternoon Tea Royal-themed afternoon tea served at Mercer Roof Terrace featuring smoked salmon sandwiches, coronation chicken vol-au-vents, royal-inspired desserts and Charles Heidsieck Champagne pairings.
• Magic of Afternoon Tea Magic and sorcery themed afternoon tea featuring white chocolate owls, Excalibur sword cake, Book of Spells opera cake and magical cocktails, served at DND bar.
• Circus Afternoon Tea Circus-themed afternoon tea with Big Top mousse parade, Carousel Macarons, circus-inspired cakes and Circus Tea Pot Tail cocktails, served at Vintry Kitchen on weekends and school holidays.
• The Library Largest meeting room featuring a London trading entrepôt design theme with a ceiling map and skyline views, accommodating 32 seated or 40 standing guests. Can interconnect with The Drawing Room.
• The Drawing Room Intimate meeting space with wine red walls, a limited-edition city map, French panelled ceiling and copper mesh chandelier. Accommodates 10 seated or 25 standing guests.
• The Music Room Eclectic meeting room with teal blue wall panels, wooden writing tables, a British Regimental tile-inspired carpet and iconic British album cover decor. Accommodates up to 10 seated guests.
• Exclusive Venue Hire Private venue hire including DND bar (up to 100 standing), Vintry Kitchen (up to 54 seated) and Mercer Roof Terrace for breakfast meetings up to 36 people, for private dining, corporate functions and celebrations.
• Private London Tours Curated London experiences including Premier Classic black cab tours, City of Spies Cold War tours, Great Fire of London walking tours and Power & Scandals historical tours, offered in partnership with local tour operators.
• Fitness Studio Lower ground floor fitness facility equipped with Life Fitness equipment including treadmill, exercise bike, cross trainer, rowing machine, integrated digital screen and iPhone dock.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Charles HeidsieckminorGTM or Marketing Partner · 11 June 2025Champagne partnership for the Little Trinity Champagne Bar pop-up. Charles Heidsieck Brut Réserve is served at the pop-up bar on Little Trinity Lane Square, creating an elegant al fresco champagne experience for hotel guests and visitors.
• MinutyminorGTM or Marketing PartnerThe Mercer Roof Terrace has partnered with Minuty, a Provence winery, to elevate its summer terrace experience. Guests can enjoy Château Minuty cuvées including the 'Cuvée Prestige' rosé from Côtes de Provence, bringing a taste of the South of France to the London skyline.
• The Ampersand HotelcoreOthersSister property of Vintry & Mercer. Both hotels are owned by FR Holdings and share administrative services and other functions. The Ampersand Hotel is located in South Kensington, providing a complementary offering in another prestigious London neighborhood.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ned London: Large-format boutique-lifestyle hotel in the City of London combining 252 rooms with multiple restaurants, bars, event spaces, and members' club. Directly comparable in terms of City of London positioning, F&B-led revenue mix, and member-driven programming, though at materially larger scale.
• Ham Yard Hotel: Firmdale Hotels' boutique luxury property in Soho with individually-designed rooms, rooftop restaurant, and event spaces. Closely comparable operating model — independent boutique with strong design narrative, themed F&B, and London leisure/business mix.
• Andaz London Liverpool Street: Hyatt-branded lifestyle luxury hotel directly adjacent to Liverpool Street station in the City of London. Competes for the same corporate and leisure travelers in the Square Mile with similar room count and F&B venue count, though backed by a global loyalty program.
• The Ampersand Hotel: Sister property under FR Holdings located in South Kensington. Operates a similar small luxury boutique model with individually-designed rooms, themed afternoon teas, and F&B-led differentiation in another prestigious London micro-market — directly comparable operational and brand template.
• Courthouse Hotel London: Boutique luxury hotel in Shoreditch housed in a former magistrates' court, featuring individually-designed rooms, a rooftop bar, spa, cinema, and event spaces. Comparable independent boutique positioning with strong historical building narrative and F&B-led model.
• The Montcalm at the Brewery London City: Independent luxury hotel in the City of London with comparable room count, multiple F&B outlets, and event facilities. Competes for the same corporate financial district and leisure traveler base with overlapping pricing and amenity positioning.

Broad incumbents

• Lanesborough London: Oetker Collection flagship luxury hotel in Knightsbridge with 93 rooms, fine dining, and event capabilities. Similar boutique scale and revenue diversification, though positioned at the uppermost luxury tier with global recognition.
• Sofitel London St James: Accor-branded luxury flagship in central London offering French-inspired luxury hospitality with comparable F&B and event programming. Operates at broader luxury segment and serves both City and West End demand pools.
• Rosewood London: High-end luxury hotel near Holborn with 262 rooms and a strong sense of place narrative. Competes for luxury leisure and corporate travelers in central London, though at a larger scale and with broader amenities including a destination spa.

Emerging players

• The Hoxton, Southwark: Lifestyle-led boutique hotel adjacent to the South Bank with strong F&B and event spaces targeting design-conscious business and leisure travelers. Overlaps in audience and micro-market with Vintry & Mercer despite slightly more affordable positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VintryandMercer
• Facebookfacebook.com/VintryandMercerLondon
• Instagraminstagram.com/vintryandmercer
• TikToktiktok.com/@vintryandmercer
• LinkedInlinkedin.com/company/vintry-mercer-opening-early-2018

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintry & Mercer Hotel (Est . 2019)