VIPPA ApS

What VIPPA ApS does

VIPPA ApS is a Danish preventive healthcare clinic founded in 2022 and headquartered in Nærum/Søllerød (Capital Region of Denmark), with a second clinic at Amaliegade 42 in central Copenhagen. The company operates under the legal entity VIPPA ApS (CVR 43577433) and is led by co-founders Pernille Bak Craner (Co-Managing Director, previously at Lægernes Testcenter in Skodsborg), Peter Stemann Andersen (Partner and Responsible Physician, chief physician at Rigshospitalet with 20+ years of medical research), and Bianca Brangstrup (Co-Managing Director, CEO and co-owner of Vitaviva). VIPPA's core product is the VIPPA Vital 360° Preventive Health Assessment, a comprehensive examination priced at 11,000 DKK that analyzes 50+ biomarkers across cardiovascular health, mental/cognitive wellbeing, cancer risks, sleep, diet, and physical activity. The assessment is paired with The VIPPA Playbook, a personalized physician-led action plan covering diet, sleep, stress, exercise, and disease prevention.

The company's technology stack is anchored by extended biomarker panels (mineral profile, heavy metals, vitamins, amino acids, fatty acids, immune diagnostics, cardiovascular risks, oxidative stress) processed through international laboratory partnerships with Virogates (Suparnostic ELISA), Dr. Bayer/Labor-Bayer (Germany), and VO2lab. VIPPA supplements its diagnostic core with a wellness-club offering that includes EMS (Electrical Muscle Stimulation) training, Reformer Pilates, exclusive Mat Pilates on infrared mats (claimed unique to VIPPA in Denmark), red light therapy, breathwork, and saunagus. Revenue is generated through one-time premium health examinations (3,300–20,000+ DKK), recurring wellness-club session bookings via Easypractice.net, B2B corporate health programs under the VIPPA Corporate sub-brand, medical weight-loss programs (from 3,900 DKK), and multi-day retreats at Melsted Badehotel on Bornholm (7,700–8,700 DKK+ VAT). Go-to-market is primarily sales-led: a free 15-minute online consultation serves as the qualification entry point, followed by conversion to full examinations, with parallel direct enterprise sales to HR departments for the corporate program. Customers are high-net-worth health-conscious individuals and Danish corporate employers; partners include Vitaviva (functional medicine), Capio Privathospital, Nutrilight, Oculus Copenhagen, and international health insurers Cigna Global and AP Companies.

Name

VIPPA ApS

Legal name

VIPPA ApS

Website

https://vippahouse.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

VIPPA ApS is a Danish preventive healthcare clinic offering premium 360° health assessments (50+ biomarkers from 3,300 DKK), personalized physician-led action plans, and an integrated wellness club, serving high-net-worth individuals and corporate employers in the Copenhagen region.

Ownership category

akta.pro rank

Headquarters

HQ city

Nærum/Søllerød

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Health Examinations: One-time comprehensive health assessment services (VIPPA Vital, Executive Health+, specialty packages). Core revenue driver with prices ranging from 3,300 to 20,000+ DKK per examination.
2. Add-on Blood Test Packages: Supplementary biomarker tests offered with health examinations or as standalone services. Includes mineral profiles, vitamin panels, heavy metal analysis, amino acid profiles, fatty acid profiles, immune diagnostics, cardiovascular risk panels, and oxidative stress profiles.
3. Medical Weight Loss Programs: Personalized weight loss journeys with medical supervision, including blood tests, physiological composition, prescriptions, and diet/exercise guidance. Starting price 3,900 DKK for initiation.
4. Wellness Club Memberships: Ongoing wellness services including EMS training, Reformer Pilates, Mat Pilates, breathwork sessions, red light therapy, and sauna experiences. Session-based bookings through online calendar system.
5. Corporate Health Programs: B2B preventive health programs for enterprises including VIPPA Vital examinations, follow-up consultations, and optional anonymized corporate reporting for strategic health planning.
6. Retreat Experiences: Transformative multi-day retreats at external venues (e.g., Melsted Badehotel, Bornholm) combining breathwork, sauna, meditation. Priced at 7,700-8,700 DKK per person for 3-day programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

VIPPA ApS operates a medical health clinic providing the VIPPA Vital 360° preventive health examination that analyzes 50+ biomarkers through advanced blood testing and clinical assessment, supported by international laboratory partnerships. The core offering is extended with modular blood test packages, gender-specific health packages (Men & Testosterone, Women & Hormones), longevity and executive health assessments, and an integrated Wellness Club featuring EMS training, Reformer Pilates, Mat Pilates on infrared mats, red light therapy, breathwork, and saunagus. Corporate clients receive a tailored VIPPA Corporate program based on the same clinical foundation.

Product overview

VIPPA ApS operates a medical health clinic offering a portfolio of preventive health services centered on VIPPA Vital, a comprehensive 360° health examination that serves as the core product. This is supplemented by modular add-on packages including specialized blood test panels (mineral profile, heavy metals, vitamins, amino acids, fatty acids, immune diagnostics, cardiovascular risks, oxidative stress), gender-specific health packages (men's testosterone and men's health, women's hormones), and longevity assessments. The company also offers wellness services including EMS training, reformer pilates, mat pilates with infrared therapy, red light therapy, breathwork, and saunagus. Corporate health programs are available under the VIPPA Corporate sub-brand, while individual health pathways include medical weight loss. The company integrates The VIPPA Core philosophy across all offerings, emphasizing holistic health assessment covering cardiovascular health, mental/cognitive wellbeing, cancer risks, sleep quality, diet, and physical activity.

Differentiator

Problem solved

Functional benefit

Products and services

• VIPPA Vital Comprehensive 360° preventive health examination analyzing 50+ biomarkers through advanced blood testing and clinical assessment, covering cardiovascular health, mental and cognitive wellbeing, cancer risks, sleep quality, diet, and physical activity. Includes the proprietary VIPPA Playbook personalized action plan created by physicians and follow-up consultations. Priced at 11,000 DKK.
• VIPPA Corporate Corporate health program helping companies strengthen employee performance and reduce biological risks through preventive health courses built on VIPPA Vital examinations with extended biomarker analysis, medical assessment, individual health strategy, and continuous follow-up. Includes optional anonymized corporate reporting.
• Health Examination Packages (Essential, Men & Testosterone, Women & Hormones, Longevity Mini+, Executive Health+) Modular health examination packages offered standalone or as add-ons to VIPPA Vital. Essential Health Status (3,300 DKK, 4 biomarkers); Men & Testosterone (9,700 DKK standard / 5,900 DKK add-on, 21+ biomarkers); Women & Hormones (7,900 DKK standard / 4,100 DKK add-on, 20 biomarkers); Longevity Mini+ (6,000 DKK, VO2 max + 14 biomarkers); Executive Health+ (from 20,000 DKK, full VIPPA Vital plus customized gender-differentiated examinations).
• Blood Test Panels (Mineral Profile, Heavy Metals & Toxins, Vitamin Package, Amino Acids, Fatty Acids, Immune Diagnostics, Cardiovascular Risks, Oxidative Stress) Supplementary blood test panels available standalone or as add-ons to VIPPA Vital. Covers mineral profiles (Na, K, Ca, Mg, Cu, Fe, Zn, P, Se), heavy metals (22 toxic elements), vitamin package (B1, B2, B6, B12, Folate, D3, A), 24 amino acids, 15 fatty acids + Omega 3 index, immune diagnostics (NK cell function, cellular immune balance, humoral immune parameters), cardiovascular risks (ApoB, ApoA1, Lp(a), hs-CRP, homocysteine, HbA1c, NT-proBNP), and oxidative stress (MDA, glutathione, SOD, catalase).
• Medical Weight Loss Program (Medicinsk Vægttab) Personalized medical weight loss program with physician supervision including relevant blood tests, physiological composition assessment, first prescription where appropriate, and guidance on diet and exercise. Starting price 3,900 DKK.
• VIPPA Wellness Club (EMS Training, Reformer Pilates, Mat Pilates on Infrared Mats, Red Light Therapy, Breathwork, Saunagus) Session-based wellness club offering EMS training (20-minute electrical muscle stimulation), Reformer Pilates (small groups max 3 participants on specialized Align machines, plus 1:1), Mat Pilates on infrared mats (650nm/850nm wavelengths), Red Light Therapy (20-minute photobiomodulation), Breathwork, and Saunagus (60-90 minute aromatherapy sauna experience).
• Melsted Badehotel Retreat (Bornholm) Multi-day wellness retreat at Melsted Badehotel, Bornholm, combining breathwork, saunagus, guided meditation, and nature hikes, facilitated by Pernille Lotus. Priced at 7,700 DKK (double) / 8,700 DKK (single), excluding VAT.
• Free Online Consultation (Gratis Online Konsultation) Free 15-minute online consultation with a VIPPA professional to clarify which biomarkers and examinations are relevant to the individual's situation, discuss symptoms, life stage, or health goals, and receive a professional assessment. Functions as the primary mid-funnel qualification and conversion touchpoint.

Quantifiable outcome

• Reduced long-term sick leave risk for corporate employees
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Melsted BadehotelcoreStrategic or Co-development Partner · 23 September 2026Exclusive retreat venue partnership at Melsted Badehotel, Bornholm. Family Halborg-Bendtsen-operated seaside hotel serving as venue for VIPPA transformative retreats combining breathwork, sauna, meditation. Partnership enables delivery of multi-day wellness experiences.
• PHD DanmarkminorOthersHealthcare partner organization providing health insurance and related services.
• Health Insurance InstantlyminorOthersDigital health insurance platform partner.
• Virogates (Suparnostic ELISA)coreTechnology or IntegrationSupplier of Suparnostic ELISA diagnostic products for advanced biomarker testing, enabling enhanced cardiovascular and cancer risk assessment capabilities.
• VitavivacoreStrategic or Co-development PartnerCEO Bianca Brangstrup is also CEO of Vitaviva. Partnership provides functional medicine expertise, supplements, vitamins, and lifestyle intervention products. Deep operational integration between companies.
• RikkestruveminorOthersHealth and wellness partner.
• Sundhed PlusminorOthersHealth services partner organization.
• Oculus CopenhagenminorOthersEye care and vision services partner.
• NutrilightminorGTM or Marketing PartnerNutritional supplements partner providing vitamin and nutritional products to complement health programs.
• Capio PrivathospitalcoreStrategic or Co-development PartnerPrivate hospital partnership for specialized medical services, referrals, and comprehensive healthcare network.
• VO2labcoreTechnology or IntegrationSpecialized fitness and performance testing laboratory partner providing VO2 max testing and related physiological assessments.
• Dr. Bayer (Labor-Bayer)coreTechnology or IntegrationGerman laboratory partner for specialized diagnostic testing, expanding international testing capabilities.
• GyncareminorOthersGynecology services partner.
• Cigna GlobalminorOthersInternational health insurance provider partnership for serving expatriate and international client base.
• AP CompaniesminorOthersInternational healthcare network partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Next Health: US-based preventive health and longevity clinic chain offering comprehensive health assessments, IV therapy, and integrative wellness services. Direct conceptual peer in the premium preventive health membership model with multiple service lines.
• Cenegenics: US-based pioneer in age management and preventive medicine, providing comprehensive biomarker-based health assessments and personalized wellness programs for affluent clients. Closely matches VIPPA's positioning around longevity, executive health, and premium preventive diagnostics.
• Neko Health: Swedish preventive health startup offering full-body scans and AI-driven diagnostics in a membership model, founded by Daniel Ek. Closest geographic and conceptual peer to VIPPA in the Nordic premium preventive health category, though at significantly larger scale.
• Lægernes Testcenter: Danish preventive health examination provider where VIPPA founder Pernille Bak Craner worked for 14+ years. Direct predecessor/peer in the Danish market for comprehensive physician-led preventive health checks.
• Lanserhof: Austrian/German premium medical wellness resort group offering comprehensive preventive diagnostics, physician-led programs, and integrated fitness/sauna offerings. Directly comparable to VIPPA's premium holistic model; VIPPA's lead Pilates instructor Tone Raft previously led instruction at Lanserhof.
• Human Longevity Inc. Healthspan and longevity medicine company founded by Craig Venter, offering comprehensive health assessments with full-body imaging and advanced biomarker analysis targeting affluent health-conscious clients. Strong conceptual peer to VIPPA's premium preventive diagnostics.
• Parsley Health: US functional medicine practice combining advanced diagnostics, physician consultations, and personalized health plans for members. Comparable to VIPPA in its holistic, root-cause approach to preventive health and longitudinal care model.
• Fountain Life: US preventive health and longevity clinic offering advanced diagnostics, full-body imaging, and personalized health programs. Comparable in combining cutting-edge biomarker testing with longevity-focused wellness services for high-net-worth clients.
• InsideTracker: US-based biomarker-driven personalized health and performance optimization platform. Comparable to VIPPA's biomarker-centric approach and personalized Playbook, though delivered more as a technology platform than a clinic.

Broad incumbents

• MDVIP: US concierge medicine network offering personalized primary care with advanced preventive screenings. A larger, broader player in the premium preventive/concierge medicine space, addressing similar affluent patient demand for comprehensive preventive care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pernillegrassi
• Instagraminstagram.com/vippahouse
• LinkedInlinkedin.com/company/vippa-house-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIPPA ApS