The Adventure Park at Virginia Aquarium

What The Adventure Park at Virginia Aquarium does

The Adventure Park at Virginia Aquarium operates a single-location aerial adventure park in Virginia Beach, Virginia, co-located at the South Building of the Virginia Aquarium and Marine Science Center. The park comprises 17 treetop trails with 258 challenge elements and 33 ziplines across six color-coded difficulty levels, accommodating climbers aged 5 and up to a 265-pound weight limit. The core experience is self-guided: visitors complete a safety briefing and practice session, then progress through courses at their own pace using an always-attached safety system with smart interlocking carabiners designed to eliminate accidental detachment.

The business is privately held and operated by Outdoor Venture Group, the parent company that runs multiple Adventure Park locations in the United States. Revenue is generated through six streams: general admission tickets, Glow in the Park (a premium nighttime illuminated event), birthday party packages, recurring memberships and monthly passes, group reservations (schools, camps, scouts, corporate teams of 10+), and optional paid guide services. Distribution is direct-to-consumer via the company's website with integrated online booking, on-site walk-up sales, and inbound foot traffic from the adjacent Virginia Aquarium.

Target customers include local families with children, Virginia Beach tourists, school and youth organizations, corporate team-building clients, and event celebrants. Marketing relies on TripAdvisor Recommended status, Yelp reviews, the aquarium partnership, group sales outreach, and seasonal event programming. Sister attraction Owl Creek Landing operates adjacent to the park, offering complementary bird's-eye views and interactive exploration.

Name

The Adventure Park at Virginia Aquarium

Legal name

The Adventure Park at Virginia Aquarium

Website

https://virginiabeachadventurepark.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Adventure Park at Virginia Aquarium is a single-location aerial ropes course and zipline park in Virginia Beach, VA, offering 17 self-guided treetop trails across 6 difficulty levels. It serves local families, Virginia Beach tourists, school and camp groups, and corporate team-building clients through ticketed admission, memberships, and group reservations.

Ownership category

akta.pro rank

Product category

Adventure Recreation Services

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

Keywords

• Aerial adventure park
• Ropes course attractions
• Zipline experiences
• Outdoor recreation services
• Group event venue

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission Tickets: One-time ticket sales for park entry and climbing access for a specified duration. Visitors can explore multiple trails within their ticket time.
2. Glow in the Park Event Tickets: Special event tickets for nighttime illuminated adventure experiences with music and lights.
3. Birthday Party Packages: Group event bookings for birthday celebrations with dedicated party areas and coordination services.
4. Memberships and Monthly Passes: Recurring subscription model offering unlimited or multi-visit access for frequent visitors at discounted rates compared to individual tickets.
5. Group Reservations: Pre-booked group visits for schools, camps, scout groups, and corporate teams with special group pricing.
6. Guide Services: Optional paid guide services for first-time visitors or those seeking additional instruction and assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Adventure Park at Virginia Aquarium operates an aerial ropes course and zipline adventure park in Virginia Beach, Virginia, featuring 17 treetop trails with 258 challenge elements and 33 ziplines across six difficulty levels. Visitors purchase timed tickets for self-guided climbing experiences, supplemented by memberships, birthday party packages, group reservations, and special nighttime Glow in the Park events. The park is co-located at the Virginia Aquarium and Marine Science Center's South Building.

Product overview

The Adventure Park at Virginia Aquarium is an aerial adventure park offering a unified experience centered on tree-top ropes courses and ziplining activities. The core offering consists of General Admission Tickets providing access to 17 treetop trails with 258 challenge elements and 33 ziplines across 6 difficulty levels. This is supplemented by specialized ticket products including Glow in the Park (nighttime illuminated experience), Birthday Party packages, and Membership Passes. Add-on services include Group Reservations for schools, camps, scouts, and corporate teams, as well as professional Guide Services for first-time or inexperienced climbers. The park operates on a self-guided adventure model where participants explore at their own pace after completing a safety briefing and practice session.

Differentiator

Problem solved

Functional benefit

Brands

• Glow in the Park: Nighttime zipline and ropes course event with lit trees, music, and twinkling lights

Products and services

• General Admission Tickets Standard park entry tickets providing access to 17 treetop trails, 258 challenge elements, and 33 ziplines for self-guided exploration across six difficulty levels. Designed for individuals, families, and walk-in visitors ages 5 and up.
• Glow in the Park Tickets Specialized evening event tickets featuring illuminated trees, music, and twinkling lights during a nighttime zipline and ropes course experience. Marketed as a premium seasonal/evening attraction.
• Birthday Party Packages Group event booking product for birthday celebrations that bundles park access with a dedicated party area and coordination services for the host and guests.
• Membership Packages and Monthly Passes Recurring monthly membership products providing unlimited or expanded climbing experiences for frequent local visitors at a discounted per-visit cost relative to single-day tickets.
• Group Reservations Pre-booked group visit product with special pricing for parties of 10 or more, including school field trips, summer camp groups, Boy Scouts and Girl Scouts, and corporate team building events.
• Guide Services Optional paid professional guide service for visitors, particularly first-time climbers, those with no climbing experience, or guests needing additional instruction and support during their visit.

Quantifiable outcome

• Park accommodates visitors of all fitness levels from age 5 to seniors
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Virginia Aquarium and Marine Science CentercoreStrategic or Co-development PartnerThe Adventure Park is located adjacent to the Virginia Aquarium's South Building, creating a strategic co-location partnership. The park benefits from cross-promotion with one of Virginia Beach's premier tourist attractions, with the main entrance at the aquarium's South Building. The partnership provides mutual benefit through shared visitor traffic.
• Owl Creek LandingcoreStrategic or Co-development PartnerOwl Creek Landing is a sister attraction located right next door to The Adventure Park. It offers bird's-eye views, interactive exploration, and family-friendly fun in Virginia Beach, designed for all ages and abilities. The two attractions cross-promote and provide complementary experiences for visitors.
• Outdoor Venture GroupcoreOthersThe Adventure Park is operated by Outdoor Venture Group, the parent company that manages multiple Adventure Park locations across the United States. Outdoor Venture Group provides operational expertise, brand standards, and corporate support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-adventure-park-at-virginia-aquarium

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Adventure Park at Virginia Aquarium