Virtue Feed & Grain
Virtue Feed & Grain is a 250-seat independent American tavern restaurant in Old Town Alexandria, Virginia, operating from a restored 1800s feed warehouse. It serves lunch, dinner, weekend brunch, private events up to 175 guests, and online ordering through ToastTab.
- Company typePrivate
- Founded2011
- HeadquartersAlexandria, Virginia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Virtue Feed & Grain does
Virtue Feed & Grain is an independently owned, full-service American tavern restaurant operating from a restored 1800s feed and grain warehouse at 106 South Union Street in Old Town Alexandria, Virginia. The 250-seat, two-level venue includes two large bars, multiple private dining spaces (The Porch Room, The Clipper Room, The Quarter Deck), and a large dog-friendly patio. Founded in 2011, the restaurant serves contemporary American cuisine across lunch, dinner, and weekend brunch, with menu pricing spanning starters ($12-$17), entrees ($16-$59), and an extensive beverage program featuring 21 rotating draft beers, craft cocktails, over 40 wines, and a differentiated whiskey collection with private barrel selections and rare Bourbons.
The business operates four distinct revenue streams: dine-in restaurant service, online ordering and gift card sales through the ToastTab platform, private events and catering (up to 175 guests) booked through TripleSeat, and gift cards. Private event pricing is structured around food and beverage minimums rather than room rental fees, with weekday day minimums ranging from $500 for the Porch Room to $7,000 for full restaurant buyout, and weekend evening minimums reaching $30,000-$35,000. The company employs approximately 9 named full-time staff and runs a larger hourly workforce across front-of-house and back-of-house roles.
The go-to-market motion is direct-to-consumer with a strong events-driven overlay. Marketing relies on the company website, WeddingWire listings (where it holds a Bride's Choice Award), ToastTab storefront, TripleSeat booking portal, email contacts ([email protected], [email protected]), and Calendly scheduling for 20-minute event consultations. Customer segments include general public diners, private event hosts (weddings, corporate functions, rehearsal dinners), families with children, and pet owners. The restaurant holds BBB accreditation (2021) and is positioned as one of the most widely-recognized 'must visit' dining destinations in Old Town Alexandria.
Virtue Feed & Grain firmographics
Firmographics- Name
- Virtue Feed & Grain
- Legal name
- Virtue Feed & Grain
- Website
- https://virtuefeedgrain.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virtue Feed & Grain is a 250-seat independent American tavern restaurant in Old Town Alexandria, Virginia, operating from a restored 1800s feed warehouse. It serves lunch, dinner, weekend brunch, private events up to 175 guests, and online ordering through ToastTab.
- Ownership category
- akta.pro rank
Virtue Feed & Grain industry classification
Industry- Product category
- Casual American Tavern Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industries
- Neighborhood Bars & Taverns (CRANACAA), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Virtue Feed & Grain is headquartered
LocationHeadquarters
- HQ city
- Alexandria, Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virtue Feed & Grain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from lunch, dinner, and weekend brunch service. Restaurant features contemporary American tavern cuisine with extensive whiskey collection. Average check sizes implied by menu pricing ($16-$59 entrees).
- Private Events & Catering: Full-service private event coordination for up to 175 guests. Spaces available individually or combined. Food & beverage minimums required (varies by day/time). Chef-led culinary team creates custom menus.
- Online Ordering: Direct online ordering through ToastTab platform for pickup and delivery.
- Gift Cards: Gift card sales through ToastTab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu pricing (starters, entrees, sandwiches, brunch) |
| Transaction based/ take rate | Multi-year contract | Private event food & beverage minimums |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Virtue Feed & Grain product offering
Product offeringCore offering
Virtue Feed & Grain operates a 250-seat full-service restaurant in a restored 1800s feed warehouse in Old Town Alexandria, serving contemporary American tavern cuisine for lunch, dinner, and weekend brunch alongside an extensive whiskey, craft cocktail, and wine program. It also sells gift cards through ToastTab and hosts private events and catering for up to 175 guests, including weddings, corporate functions, and rehearsal dinners, with full-service event coordination and no room rental fees (only food-and-beverage minimums).
Product overview
Virtue Feed & Grain is a 250-seat, two-level historic feed warehouse restaurant in Old Town Alexandria offering contemporary American tavern cuisine. The core offerings include dine-in restaurant service (lunch, dinner, and weekend brunch), online ordering via Toast Tab, and private events/catering for up to 175 guests. The menu features an eclectic selection of starters, salads, entrees, sandwiches, and tacos complemented by an extensive draft beer program, craft cocktail menu with private barrel bourbon selections, and curated wine program. The venue includes multiple private dining spaces (The Porch Room, The Clipper Room, The Quarter Deck), two large bars, and a dog-friendly patio with dedicated pet menu items.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service
- Private Events & Catering
- Online Ordering
- Gift Cards
- Weekend Brunch Service
Companies that use Virtue Feed & Grain
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Virtue Feed & Grain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Virtue Feed & Grain partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Virtue Feed & Grain competitors and assessment
Company assessmentDirect peers
- Brabo: Old Town Alexandria contemporary American restaurant (Brabo Tasting Room / Brasserie Brabo) with strong wine program and private dining. Comparable on full-service format, beverage-forward differentiation, and event-driven revenue.
- Hank's Oyster Bar: Long-running Old Town Alexandria restaurant and bar known for a casual upscale atmosphere, raw bar, and cocktails. Comparable as a destination Old Town dining venue with strong local/visitor mix and private event capabilities.
- Blackwall Hitch: Alexandria, VA casual upscale American restaurant and bar with extensive craft beer and event space. Comparable on regional Alexandria market, contemporary tavern positioning, and large private event offerings.
- Columbia Firehouse: Full-service American restaurant and bar in Old Town Alexandria housed in a restored 1800s firehouse. Directly comparable on historic building repurposing, contemporary American tavern menu, large bar, and active private events business in the same Old Town market.
- The Majestic: Old Town Alexandria contemporary American restaurant set in a historic building with a focus on craft cocktails and seasonal menus. Directly comparable on historic setting, American tavern positioning, and Old Town Alexandria event demand.
- Jackson 20: Old Town Alexandria hotel restaurant at the Kimpton Lorien with American farm-to-table cuisine and active private events. Directly comparable on contemporary American cuisine, Old Town market, and event hosting.
- Society Fair: Old Town Alexandria multi-concept food and wine venue combining retail, wine bar, and casual dining. Comparable as an Old Town experiential food-and-drink destination catering to both casual diners and private events.
Broad incumbents
- Clyde's of Georgetown: Iconic DC-area historic American saloon and restaurant with extensive private dining and events operation. Comparable on American tavern format inside a historic building with strong banquet/event revenue, though broader multi-unit operator.
- Founding Farmers: DC-area restaurant group serving farm-to-table American cuisine across multiple locations with high-volume private events and large bars. Comparable on American tavern menu, large-format event business, and craft beverage program, but operates as a multi-unit broader incumbent.
Regional players
- 1789 Restaurant: Georgetown (Washington, DC) farmhouse-style American restaurant in a historic townhouse with strong private dining and event business. Comparable on historic-venue American cuisine, upscale-casual positioning, and high-end private events, though located across the river in DC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtue Feed & Grain social profiles
Digital presenceVirtue Feed & Grain compliance and trust
Trust signalCompliance1 record
Virtue Feed & Grain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtue Feed & Grain leadership team
Management profileNumber of profiles
Profiles4 records
Virtue Feed & Grain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtue Feed & Grain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtue Feed & Grain
What does Virtue Feed & Grain do?
Virtue Feed & Grain operates a 250-seat full-service restaurant in a restored 1800s feed warehouse in Old Town Alexandria, serving contemporary American tavern cuisine for lunch, dinner, and weekend brunch alongside an extensive whiskey, craft cocktail, and wine program. It also sells gift cards through ToastTab and hosts private events and catering for up to 175 guests, including weddings, corporate functions, and rehearsal dinners, with full-service event coordination and no room rental fees (only food-and-beverage minimums).
Is Virtue Feed & Grain a public or private company?
Virtue Feed & Grain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtue Feed & Grain founded?
Virtue Feed & Grain was founded in 2011. It employs 1 to 10 people.
Where is Virtue Feed & Grain based?
Virtue Feed & Grain is headquartered in Alexandria, Virginia, United States, in the North America region.
How does Virtue Feed & Grain make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Events & Catering, online Ordering and gift Cards.
Who are Virtue Feed & Grain's main competitors?
Direct peers on record are Brabo, Hank's Oyster Bar, Blackwall Hitch, Columbia Firehouse, The Majestic, Jackson 20 and Society Fair. Broad incumbents are Clyde's of Georgetown and Founding Farmers. 1789 Restaurant is listed as a regional player.
Does Virtue Feed & Grain have an API?
No public API is recorded for Virtue Feed & Grain.
What industry is Virtue Feed & Grain in?
Virtue Feed & Grain's product category is Casual American Tavern Dining. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722511 and its SIC code is 5810.