Vision Plan Of America
Vision Plan of America is a Knox-Keene licensed California vision HMO founded in 1986, offering individual and employer-group vision and dental plans through a network of 378 contracted providers across the state.
- Company typePrivate
- Founded1986
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vision Plan Of America does
Vision Plan of America is a California-licensed, Knox-Keene regulated specialized vision HMO founded in 1986 and headquartered in Los Angeles. The company provides managed vision and dental coverage to individuals, families, employer groups (2+ employees), associations, and municipalities exclusively within California. Its core technology is a contracted network of 378 independent optometrists and ophthalmologists across the state, accessed by members through an HMO model that eliminates claim forms, pre-authorization requirements, waiting periods, and pre-existing condition exclusions.
The company offers four individual plan tiers (A Pair and a Spare Vision at $9/month, VIP Premier Vision at $16/month, Best Choice Dental/Vision at $25/month, and Emerald Dental/Vision at $35/month) and a customizable group plan lineup (Plans A, B, C, M-Plus, AR-15, plus bundled Diamond, Platinum, and Best Choice group products). Revenue is generated through recurring monthly subscription premiums paid by individual members or employer groups. Ancillary partnerships extend the value proposition with prescription savings (RxCut), discounted LASIK (Qualsight), and bundled chiropractic/acupuncture coverage (Camden Insurance Agency affiliate).
The go-to-market is a hybrid of direct-to-consumer sales (website enrollment and an 800-number call center), broker/agent channel partnerships for group plans, and a provider-network-based delivery model. Marketing materials are available in 20+ languages, reflecting California's demographic diversity. The company is privately held with no disclosed investors, no parent company, and operates with a lean team of 6 employees.
Vision Plan Of America firmographics
Firmographics- Name
- Vision Plan Of America
- Legal name
- Vision Plan of America
- Website
- https://visionplanofamerica.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vision Plan of America is a Knox-Keene licensed California vision HMO founded in 1986, offering individual and employer-group vision and dental plans through a network of 378 contracted providers across the state.
- Ownership category
- akta.pro rank
Vision Plan Of America industry classification
Industry- Product category
- Vision and Dental Health Insurance
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Individual & Family Vision Insurance PlansVision InsuranceCombined Dental & Vision InsuranceCommercial Vision Insurance Plans (Employer-Sponsored)Employer-Sponsored Dental & Vision (Group)
Keywords
Where Vision Plan Of America is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Plan Of America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Vision Plans: Monthly subscription premiums for individual vision plans including A Pair and a Spare, VIP Premier, with coverage for eye exams, lenses, frames, and contact lenses.
- Individual Dental/Vision Plans: Monthly subscription premiums for combined dental and vision plans (Best Choice and Emerald) offering comprehensive coverage for both vision and dental services.
- Group Vision/Dental Plans: Customized group plans for organizations with 2 or more employees, available as voluntary or employer-paid options, with customizable co-payments, frame allowances, and benefit frequencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | A Pair and a Spare Vision - Basic vision coverage with unlimited access |
| Subscription | Monthly | VIP Premier Vision - Comprehensive coverage with $100 frame allowance |
| Subscription | Monthly | Best Choice Dental/Vision - Combined vision and dental at $25/month |
| Subscription | Monthly | Emerald Dental/Vision - Most comprehensive coverage at $35/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Vision Plan Of America product offering
Product offeringCore offering
Vision Plan of America is a Knox-Keene licensed specialized vision HMO operating since 1986 in California, providing managed vision and dental care plans to individuals, families, and employer groups. The company offers individual vision and combined dental/vision subscription plans with coverage for eye exams, lenses, frames, and contact lenses, as well as customizable group plans for organizations with 2+ employees available as voluntary or employer-paid options.
Product overview
Vision Plan of America operates as a Knox-Keene licensed specialized vision HMO offering a portfolio of managed care insurance products. The product lineup consists of four individual plans: A Pair and a Spare Vision (budget vision-only at $9/month), VIP Premier Vision (comprehensive vision at $16/month), Best Choice Dental/Vision (combined vision and dental at $25/month), and Emerald Dental/Vision (premium combined coverage at $35/month). For employer groups, the company offers customizable vision plans (Plan A, B, C, M-Plus, AR-15) and bundled vision/dental group plans (Diamond, Platinum, Best Choice). Add-on offerings include prescription savings through RxCut partnership and bundled chiropractic/acupuncture coverage via Camden Insurance Agency affiliate.
Differentiator
Problem solved
Functional benefit
Products and services
- A Pair and a Spare Vision Budget-friendly individual vision-only plan providing unlimited access to vision benefits including eye exams, lenses, frames, contact lenses, and LASIK discounts with no annual co-payment required. Pricing starts at $9/month for individuals.
- VIP Premier Vision Comprehensive individual vision plan with $25 annual co-payment covering complete eye exams, standard lenses (single vision, bifocals, trifocals), $100 frame allowance, and contact lens options at no additional charge after co-pay. Pricing starts at $16/month for individuals.
- Best Choice Dental/Vision Combined dental and vision individual plan offering unlimited access to both vision and dental benefits. Vision includes exams, lenses, frames at 25% UCR discount; dental covers office visits, exams, X-rays, cleanings, and major procedures. Pricing starts at $25/month for individuals.
- Emerald Dental/Vision Most comprehensive individual combined vision and dental plan. Vision includes $100 frame allowance, no-charge standard lenses after $25 co-pay; dental covers office visits, exams, X-rays, cleanings, and reduced-cost major procedures including root canals and crowns. Pricing starts at $35/month for individuals.
- Group Vision Plans (Plan A, B, C, M-Plus, AR-15) Customizable employer group vision plans with options for co-payment amounts ($0-$25), frame allowances ($75-$120), and benefit frequencies (12 or 24 months). Supports both employer-paid and voluntary participation for organizations with 2+ employees.
- Group Vision and Dental Plans (Diamond, Platinum, Best Choice) Bundled group plans combining vision and dental coverage. Diamond Plan (495+M-Plus), Platinum Plan (495+B-2), and Best Choice Plan (460+M-Plus) offer employers comprehensive coverage with customizable co-pays and allowances for organizations with 2+ employees.
Quantifiable outcome
- No waiting period for coverage to begin
- +2 more outcomes
Companies that use Vision Plan Of America
Customer profileSegments3 records
Ideal customer profiles3 records
Vision Plan Of America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vision Plan Of America partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The Camden Insurance AgencyminorAffiliate partnership offering bundled Chiropractic and Acupuncture coverage on a single invoice with dental and vision plans from Vision Plan of America.
- RxCutminorPrescription savings card partnership allowing Vision Plan of America members to receive significant savings on prescription medications through downloadable Rx Card.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vision Plan Of America competitors and assessment
Company assessmentDirect peers
- Vision Benefits of America (VBA): A Pennsylvania-based vision benefits administrator offering individual and group vision plans, dental, and other ancillary benefits through a network of providers. VBA is closely comparable to VPA in business model, scale, and product mix, though it operates primarily in the eastern U.S. and is not a California-licensed HMO.
- AlwaysCare Benefits: A national benefits provider offering individual and group vision, dental, and other supplemental insurance products through brokers and direct channels. Comparable to VPA in product breadth (vision, dental, ancillary benefits) and small/mid-employer group focus, though at larger scale.
- National Vision Administrators (NVA): A vision and dental benefits administrator serving employer groups, individuals, and government programs across multiple states. NVA mirrors VPA's combination of vision and dental offerings and reliance on broker distribution, but operates at a larger scale and across more geographic regions.
- Superior Vision: Regional vision benefits provider offering individual and group vision plans and discount programs through a contracted provider network. Superior Vision is comparable to VPA in its specialty focus on vision insurance and similar mid-market positioning, and is now part of Versant Health.
Broad incumbents
- Spectera (UnitedHealthcare Vision): UnitedHealthcare's vision benefits brand, offering vision insurance plans to employer groups, individuals, and Medicare Advantage members through a national network. Spectera is a direct competitor in the California employer-sponsored and individual vision insurance market, with substantial pricing and network scale advantages.
- Ameritas Vision: A well-established insurance carrier offering group vision, dental, and other employee benefits plans to employers and individuals across the U.S. Ameritas is a larger incumbent competing in the same broker-driven vision benefits market, with similar product offerings but materially broader geographic reach and deeper financial resources.
- VSP Vision Care: The largest vision insurance company in the United States, offering employer-sponsored and individual vision plans through a national provider network. VSP is the most direct competitor in California vision insurance, but operates at a vastly larger scale across all 50 states and offers a broader portfolio of vision and eye care products.
- Davis Vision: National vision benefits provider offering fully insured and ASO vision plans to employer groups and government programs. Davis Vision competes with VPA in the group and individual vision space, with a particular emphasis on employer-sponsored benefits and integrated eye care management.
- EyeMed Vision Care: Major U.S. vision benefits company owned by Luxottica, providing vision insurance plans to employers and individuals through a nationwide provider network. EyeMed competes directly with VPA in the employer-sponsored and individual vision segments, including broker distribution channels and HMO/PPO-style plans.
- Versant Health: Manages vision benefits through the Davis Vision and Superior Vision brands, serving employer groups, health plans, and members nationwide. Versant Health is a vertically integrated competitor with managed care capabilities similar to VPA's HMO model, but at significantly larger scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vision Plan Of America social profiles
Digital presenceVision Plan Of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Plan Of America leadership team
Management profileNumber of profiles
Vision Plan Of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Plan Of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Plan Of America
What does Vision Plan Of America do?
Vision Plan of America is a Knox-Keene licensed specialized vision HMO operating since 1986 in California, providing managed vision and dental care plans to individuals, families, and employer groups. The company offers individual vision and combined dental/vision subscription plans with coverage for eye exams, lenses, frames, and contact lenses, as well as customizable group plans for organizations with 2+ employees available as voluntary or employer-paid options.
Is Vision Plan Of America a public or private company?
Vision Plan Of America is a private company. It is classified as unknown and is currently operating.
When was Vision Plan Of America founded?
Vision Plan Of America was founded in 1986. It employs 1 to 10 people.
Where is Vision Plan Of America based?
Vision Plan Of America is headquartered in Los Angeles, United States, in the North America region.
How does Vision Plan Of America make money?
Three revenue lines are on record. Individual Vision Plans are the primary driver. The others are individual Dental/Vision Plans and group Vision/Dental Plans.
Who are Vision Plan Of America's main competitors?
Direct peers on record are Vision Benefits of America (VBA), AlwaysCare Benefits, National Vision Administrators (NVA) and Superior Vision. Broad incumbents are Spectera (UnitedHealthcare Vision), Ameritas Vision, VSP Vision Care, Davis Vision, EyeMed Vision Care and Versant Health.
Does Vision Plan Of America have an API?
No public API is recorded for Vision Plan Of America.
What industry is Vision Plan Of America in?
Vision Plan Of America's product category is Vision and Dental Health Insurance. Its primary akta.pro industry code is HLAEAJAB, Individual & Family Vision Insurance Plans, with a secondary code of FSAIAHAB, Vision Insurance. Its SIC code is 6411.