Visionistas

What Visionistas does

Visionistas GmbH is a Vienna-based B2B agency and consultancy founded in 2019 that supports organizations and companies in communicating social responsibility. Its client base spans Austrian public-sector bodies (City of Vienna, Land Steiermark, Land Salzburg), NGOs and civil society organizations (Südwind Österreich, Caritas, Diakonie München, Wienxtra, Licht für die Welt), and selective commercial brands (SKINY bodywear, Ecoplus Alpin, CUP SOLUTIONS / myCoffeeCup), with a stated segment focus on entities seeking to demonstrate authentic social commitment without triggering greenwashing or woke-washing accusations.

The company delivers three core service lines: Visionistas Consultancy (strategy development, advisory, and workshops on brand activism, CSR, and sustainability), Visionistas Agency Services (campaigning, social media management, content creation, digital storytelling, event management, influencer relations, and fundraising support), and a Workshop Training Program. Supporting offerings include the Visionistas Podcast (three seasons covering social impact, female founders, and New Work, co-produced with Wirtschaftsagentur Wien Frauenservice) and an editorial journal. The firm has no proprietary technology platform; it operates on standard digital communication tools, social media platforms, and web analytics.

Visionistas earns revenue through project-based professional services engagements and retainers, billed per quote rather than via published rate cards. The AGB applies only to B2B relationships and sets an interim-invoice threshold of €25,000 per project, signaling engagement sizes that range from modest workshops to six-figure campaigns. Go-to-market is sales-led, supplemented by community-driven and event-driven channels (podcast, Every Body In. Festival-style event production, workshops as lead-gen). The firm operates a 30-hour workweek and is bootstrapped and founder-owned (Anna Oberdorfer, Managing Director), with no disclosed external funding and a team of nine to ten people across Vienna and Berlin.

Name

Visionistas

Legal name

Visionistas GmbH

Website

https://visionistas.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brand Activism & Social Responsibility Communications Agency

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Social responsibility consulting
• Brand activism agency
• Sustainability communications
• CSR campaign management
• Social impact campaigns

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy & Strategy Services: Strategy development and advisory engagements for brand activism, CSR, sustainability, and social responsibility. Provided as project-based consulting or retainer engagements.
2. Agency / Creative Services: Campaigning, content creation, social media management, digital storytelling, event management, and influencer relations. Billed as project fees or ongoing retainers.
3. Workshops & Training: Custom workshops on social media strategy, digital activism, accessibility, purpose branding, storytelling, and influencer relations. Offered as tailored in-house or digital sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Visionistas is a B2B agency for social responsibility that helps organizations, NGOs, and companies communicate and act on social responsibility through strategic consulting and creative agency services. Its core work spans strategy development and advisory for brand activism, CSR, and sustainability, combined with full-service campaign execution including social media management, content creation, digital storytelling, influencer relations, event management, and fundraising support. Workshops on social media strategy, digital activism, accessibility, purpose branding, storytelling, and influencer relations are offered as in-house or digital sessions.

Product overview

Visionistas is an agency for social responsibility offering a unified portfolio of consulting and creative services. The core offering consists of Visionistas Consultancy (strategy development, workshops, advisory) and Visionistas Agency Services (campaigning, social media, content creation, event management). Supporting offerings include the Visionistas Podcast (three seasons covering social impact topics) and Workshop Training Programs. The agency also delivers client-specific campaign projects including Rebels of Change, #KeinPlatzfürHate, Der Ötscher ruft, Rote Box, and Every Body In Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Visionistas Consultancy Strategic consulting services helping organizations develop strategies for Brand Activism, corporate social responsibility, and sustainability, including workshops and ongoing advisory support.
• Visionistas Agency Services Full-service creative agency offering campaigning, social media communication, content creation, event management, digital storytelling, influencer relations, and fundraising support.
• Workshop Training Programs Interactive workshop offerings including Social Media Strategy & Campaigning, Social Media Management, Social Media Marketing, Influencer Relations, Digital Storytelling, and Social Responsibility training — delivered as tailored in-house or digital sessions.
• Visionistas Podcast Three-season podcast series covering social impact, female founders, diversity, sustainability, and New Work through interviews with personalities, distributed on Apple Podcasts, Spotify, Deezer, and Google Podcasts.

Quantifiable outcome

• #KeinPlatzfürHate campaign: Millions of impressions in press and social media; 25%+ increase in demand for counseling services at the bullying helpline
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Wirtschaftsagentur Wien — FrauenservicecoreStrategic or Co-development Partner · 1 September 2021Wirtschaftsagentur Wien Frauenservice partnered with Visionistas for Season 2 ('Challenge Female') and Season 3 ('Leadership Lunch') of the Visionistas Podcast. Season 2 featured Wiener Gründerinnen (female founders), and Season 3 explored New Work topics with five leadership personalities, in cooperation with the Frauenservice Wien.
• CUP SOLUTIONS (myCoffeeCup)minorStrategic or Co-development PartnerVisionistas provided campaign conception and communication strategy for CUP SOLUTIONS' myCoffeeCup initiative — Vienna's first reusable coffee cup system, launched in cooperation with the City of Vienna and the packaging coordination office.
• Österreichische Entwicklungszusammenarbeit (Austrian Development Cooperation)coreStrategic or Co-development PartnerThe Rebels of Change initiative is funded by the Austrian Development Cooperation and implemented together with 8 Austrian civil society organizations, with Visionistas providing campaign strategy, digital content, and social media management.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR firm with a well-resourced brand purpose and sustainability practice; competes for large corporate ESG/activism briefs in DACH and offers scale and reach Visionistas cannot match.
• Ketchum: Global communications consultancy with established purpose, sustainability, and DEI practices; competes for the same brand activism mandates from large enterprises and NGOs.
• Serviceplan Group: Large German agency group with purpose, sustainability, and social media practices; competes with Visionistas for integrated campaigns for government, NGO, and enterprise clients in DACH.
• MSL Group (Publicis): Global public relations and communications network with purpose and sustainability practices; competes for multinational brand activism briefs in DACH and offers integrated digital and influencer capabilities.
• Scholz & Friends: Major German creative agency group with a dedicated sustainability and brand activism practice; broader portfolio than Visionistas but competes for the same DACH brand activism and sustainability communications mandates.
• Kolle Rebbe (TBWA): Hamburg-based creative agency known for award-winning campaigns and purpose work; comparable as a German creative competitor with stronger creative credentials but less social-policy specialization than Visionistas.
• WE Communications: Global communications agency with a sustainability and purpose practice; comparable for technology, healthcare, and consumer brand activism briefs in DACH with broader geographic reach than Visionistas.

Direct peers

• Farner Consulting: Swiss PR and public affairs consultancy strong in reputation management, sustainability communications, and stakeholder engagement; comparable as a DACH boutique serving purpose-driven organizations and corporates.
• ressourcenmangel: Berlin-based communication agency specialized in sustainability, CSR, and purpose-driven campaigning; directly comparable as a DACH boutique serving NGOs, government, and purpose-driven brands with strategy plus creative execution.
• afp - Agentur für Public Relations: Vienna-based Austrian PR and communications agency serving corporate, public sector, and NGO clients; directly comparable as a domestic Austrian competitor for social responsibility and corporate communications briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visionistas
• Instagraminstagram.com/die_visionistas

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionistas