What Ressourcenmangel does

Ressourcenmangel GmbH is a German integrated communications and marketing agency founded circa 2005, headquartered in Stuttgart with additional offices in Berlin, Hamburg, Düsseldorf, and Dresden. The firm operates as a wholly owned subsidiary of the Hirschen Group, a German communications conglomerate. It serves enterprise and public-sector clients with end-to-end campaign services spanning strategic consulting, creative development, video production, social media management, digital marketing, PR, and employer branding, supported by documented case work for clients such as the BMWi, BMAS, Federal Environment Ministry, ITZBund, AOK, KKH, KBV, TransnetBW, SachsenEnergie, Stadtwerke Aachen, Mercedes-Benz, Bankenverband, and BDEW.

The business is structured around a core agency and three specialized sub-brands: ressourcenmangel integral (a digital engineering unit in Dresden focused on people-centered digital experiences), Oh, Behave (a behavioral insights practice), and RYSM (a creative expression brand). The revenue model is professional services, with project-based and retainer fee arrangements acquired through direct pitches, competitive tenders, and long-term relationship management rather than through any intermediary distribution. There is no proprietary technology platform; the value proposition rests on multi-disciplinary talent, integrated campaign execution, deep public-sector procurement experience, and a documented case portfolio.

The go-to-market is enterprise field sales targeted at government, healthcare, energy, automotive, and financial services buyers in the DACH region. The firm has demonstrated multi-year client retention (BMAS and Federal Environment Ministry across three legislative periods; TransnetBW and SachsenEnergie since 2021) and produces quantifiable campaign outcomes — for example, 8.5M+ impressions and 640K+ interactions on a KKH mental-health campaign and 1.35M+ YouTube views on a Mercedes-Benz EQC highlight film in Germany. Awards include PRreport 'Kommunikationsberatung des Jahres' 2024 and Horizont's 'Agenturmann des Jahres 2025' for co-founder Benjamin Minack.

Name

Ressourcenmangel

Legal name

ressourcenmangel GmbH

Website

https://ressourcenmangel.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Ressourcenmangel is a German integrated communications agency serving enterprise and public-sector clients across healthcare, energy, automotive, and government with 360° campaign, digital engineering, and behavioral insights services through six German offices and multiple sub-brands.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Integrated communications agency
• Advertising campaign services
• Digital marketing services
• Employer branding campaigns
• Public sector communications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Communication and Marketing Services: Professional services revenue from integrated communications campaigns, consulting, creative services, and production across 360-degree campaigns including strategy, concept development, video production, social media, PR, and digital marketing for enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ressourcenmangel is a German full-service communications agency group delivering integrated 360° marketing and communications campaigns — from strategy and consulting through creative conception, video and film production, social media management, PR, employer branding, and digital sales tools — for enterprise and public-sector clients across healthcare, energy, automotive, government, and financial services. The group operates specialized sub-units for digital engineering (ressourcenmangel integral in Dresden) and behavioral science (Oh, Behave).

Product overview

Ressourcenmangel is a German communication and marketing agency group offering integrated marketing services. The portfolio includes 360° campaign conception, video production, brand consulting, strategic planning, digital sales tools, and PR services. The group operates through multiple sub-brands: ressourcenmangel (core agency with offices in Berlin, Hamburg, Düsseldorf, Stuttgart), ressourcenmangel integral (digital-focused division in Dresden), Oh, Behave (behavioral insights), and RYSM (creative brand). Services span across consulting, creative production, digital tools development, and public relations work for clients in healthcare, energy, automotive, public sector, and financial industries.

Differentiator

Problem solved

Functional benefit

Brands

• ressourcenmangel integral: Engineering people-centered experiences for the digital age. Digital is integral.
• Oh, Behave
• RYSM

Products and services

• 360° Campaign Conception Full-service campaign conception and planning across all channels including TV, cinema, online, social media, OOH, and DOOH advertising, delivered for enterprise and government clients.
• Video Production Video production services including TV spots, cinema advertising, explainer videos, best-practice videos, and social media content for client campaigns.
• Consulting and Strategy Consulting services including brand consulting, project management, strategic communication planning, and Employer Value Proposition development for enterprise and government clients.
• Digital Sales Tools Custom digital sales tool applications bundling product images, schematics, technical data, references, and videos into interactive presentation applications for sales teams (e.g., Theegarten-Pactec tool covering 80+ machine models for 60+ global sales representatives).
• ressourcenmangel integral Specialized digital engineering unit based in Dresden focused on engineering people-centered experiences for the digital age, providing digital product development (apps, websites, digital sales tools) under a separate office and brand identity.
• Oh, Behave Strategic behavioral science agency within the group operating under the motto "Seeing People," providing behavioral insight methodology and strategic consumer understanding as a specialized service line.

Quantifiable outcome

• 8.5M+ campaign impressions, 640K+ social media interactions, 1,000+ landing page clicks, ~600 new followers for KKH mental health campaign within 2 weeks
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RYSMcoreOthersRYSM is the agency's own lifestyle and creative brand (ressourcenmangel's passion project). The RYSM platform showcases creative work and is presented as a passion-driven initiative. The website features RYSM branding prominently as part of the agency identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antoni: Berlin-based creative agency within the Jung von Matt network, known for high-profile integrated campaigns for German and international brands. Comparable in scale, creative output, and integrated-campaign positioning.
• Heimat: Berlin-based independent creative agency serving major German brands with integrated advertising and digital marketing. Comparable independent mid-market positioning and creative pedigree.
• Grabarz & Partner: Hamburg-based independent creative agency with a comparable national footprint and blue-chip client roster. Direct competitor for German integrated brand campaigns.
• Thjnk: Hamburg-headquartered independent German agency competing in strategy and integrated brand communications for enterprise and public-sector clients. Comparable mid-sized independent competitor.
• Kolle Rebbe: Hamburg creative agency within the Serviceplan Group network, offering integrated campaigns for German brands. Closely comparable in service mix and award profile to ressourcenmangel.
• Scholz & Friends: Berlin/Hamburg-based independent German creative agency of comparable size offering integrated campaigns for enterprise and public-sector clients. Directly competes for the same federal-ministry and DAX pitch opportunities.
• Jung von Matt: Major Hamburg-headquartered German creative and integrated communications agency with a comparable full-service model serving German blue-chip and government-related clients. Closest direct peer in scale, sector mix, and award profile.

Broad incumbents

• Publicis Germany: German arm of global network Publicis Groupe, offering end-to-end creative, media, and digital services. Operates above ressourcenmangel in scale and competes for similar enterprise and public-sector mandates.
• Serviceplan Group: Largest German independent agency group with full-service creative, media, digital, and sales capabilities across multiple sub-brands. Operates at meaningfully larger scale across DACH and international markets with the broadest portfolio overlap to ressourcenmangel.
• Dentsu Germany: German operations of global advertising network Dentsu. Competes for the same German enterprise and government tenders but with broader portfolio, deeper media-buying leverage, and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zeichenmangel
• Facebookfacebook.com/Ressourcenmangel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ressourcenmangel