What Vision Optika does

Vision Optika SRL is a privately-held Italian optical retail company headquartered in Rome, operating 7 optical centers under a single brand whose origins date to 1919 as Ottica Fratelli D'Amico. The company sells prescription eyewear, sunglasses, contact lenses (daily, monthly, cosmetic, and specialty), and accessories directly to consumers, while providing differentiated clinical services including keratoconus and irregular cornea management, low vision rehabilitation, ocular prosthetics, pediatric myopia progression control, and orthokeratology. Customer interaction channels include in-store appointments, phone and email ordering with free nationwide delivery for orders over €50, free comprehensive eye examinations year-round, installment payments through Cofidis' PagoDIL, and social/TV outreach featuring the company's specialist optometrists.

The specialty clinical layer is supported by a multi-vendor technology stack: EyePrint PRO digital impression and Eaglet Eye 3D profilometry for scleral lens design, Ovitz total ocular aberrometry for customized optical planning, digital centration systems, and premium lens supply from Zeiss, Nikon, Essilor, and Hoya. Myopia control is delivered via CooperVision's MiYOSMART D.I.M.S. lenses and MiSight 1-day contact lenses, while EnChroma lenses address color blindness. Authorization under Italy's Servizio Sanitario Nazionale — including the RF0280 exemption code for keratoconus — provides a regulated reimbursement channel for eligible patients.

Commercially, the model is unit-priced retail and service revenue (one-time sales of frames, lenses, contact lenses, prosthetics, and specialty services) augmented by transaction-fee income on Cofidis installment plans. Customer segments are diversified across general vision correction, complex corneal conditions, low vision, pediatric myopia, and cosmetic contact lens wearers, with no reliance on a single enterprise account. The company is family-led, with no disclosed external investors, and reports no funding activity in the source data.

Name

Vision Optika

Legal name

VISION OPTIKA SRL

Website

https://visionoptika.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision Optika SRL is a privately-held Rome-based optical chain operating 7 centers, selling prescription eyewear, contact lenses, and accessories while providing specialized clinical services including keratoconus management, myopia control, low vision aids, and ocular prosthetics to Italian consumers.

Ownership category

akta.pro rank

Product category

Optical Retail and Vision Care Services

NAICS

Optical Goods Retailers (456130), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Prescription eyewear retail
• Contact lens fitting
• Ocular prosthetics services
• Myopia progression control
• Low vision rehabilitation

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Prescription Eyeglasses: Sale of prescription glasses including frames and lenses for reading, distance, and progressive/multifocal corrections.
2. Sunglasses: Sale of prescription and non-prescription sunglasses from premium brands.
3. Contact Lenses: Sale of all types of contact lenses including daily, monthly, colored, and specialized lenses for conditions like keratoconus.
4. Specialized Lenses: Progressive lenses, bifocal lenses, photochromic lenses, and sports masks (ski goggles).
5. Ocular Prosthetics: Custom-made artificial eyes crafted with artistic precision and biocompatible materials.
6. Installment Payments (PagoDIL): Payment processing fees through Cofidis installment payment service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vision Optika is a Rome-based optical retail chain (seven centers) selling prescription eyeglasses, sunglasses, and contact lenses from premium brands, complemented by professional services such as free eye examinations, specialist contactology, low vision aids, ocular prosthetics, and myopia progression control for children. The chain integrates advanced third-party customization technologies (EyePrint PRO, Eaglet Eye, Ovitz) for complex cases such as keratoconus and irregular corneas, and is an SSN-authorized provider of subsidized optical devices.

Product overview

Vision Optika operates as a network of 7 optical retail centers in Rome, Italy, offering a comprehensive portfolio of eyewear products and specialized vision services. The core product line includes prescription eyeglasses and sunglasses combined with a full range of lens types: bifocal, progressive, photochromic, and multifocal lenses. Contact lens offerings span standard, colored, and specialty options including scleral lenses for keratoconus and irregular cornea conditions. Specialized services encompass low vision aids, ocular prostheses, myopia progression control (MiYOSMART, MiSight), orthokeratology (overnight lenses), and specialist contactology. The company also offers Nuance Audio (audio-integrated eyeglasses) and EnChroma lenses for color blindness. Vision care services include free eye examinations by qualified optometrists. The business model integrates retail optical products with advanced specialty clinical services, collaborating with the national health service (SSN) for subsidized device provision.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Eyeglasses (Occhiali da vista) Custom prescription eyeglasses combining digital lens centration, latest-generation lenses from premium manufacturers (Zeiss, Nikon, Essilor, Hoya), and selected frames, personalized based on visual needs, lifestyle, and facial features. For individual consumers needing vision correction in Rome.
• Sunglasses (Occhiali da sole) Premium sunglasses from prestigious international eyewear brands offering UV protection, optimal visual comfort, and style. Available in prescription and non-prescription options for individual consumers in Rome.
• Contact Lenses (Lenti a contatto) Contact lenses tailored to individual lifestyle and eye characteristics, including standard and specialty options for complex cases such as keratoconus, irregular corneas, post-corneal transplant, and corneal degenerations. Features 3D profilometry, EyePrint PRO technology, and Ovitz digital systems. For individual consumers with routine and complex vision correction needs.
• Colored Contact Lenses (Lenti a contatto colorate) Colored contact lenses for enhancing or transforming eye color with natural-looking results, including cosmetic contactology services with personalized consultation analyzing eye shape and iris color. For individual consumers wanting cosmetic enhancement with or without visual correction.
• Eye Examination (Misurazione della vista) Free comprehensive visual analysis performed by qualified optometrists using advanced instrumentation, including refraction defect evaluation and optical prescription determination for glasses or contact lenses. Available year-round at all seven Rome locations for individual consumers.
• Specialist Contactology (Contattologia specialistica) Specialized contactology department recognized nationally and internationally, developing customized applications for irregular corneas, orthokeratology, myopia control, and scleral lens applications. Features scientific research collaboration and advanced digital technology including EyePrint PRO and Ovitz systems.
• Scleral and Specialty Keratoconus Lenses (Lenti sclerali e specialistiche per cheratocono) Specialized contact lenses for keratoconus and complex corneal conditions, including scleral lenses from physical/digital ocular impression (EyePrint PRO, Eaglet Eye Profilometry), advanced corneal lenses from digital topographic impression, and custom scleral/membrane aberration-designed lenses. Access to SSN provision with RF0280 exemption code for eligible patients.
• Myopia Progression Control (Soluzioni controllo progressione miopica) Advanced optical solutions for slowing myopia progression in children and adolescents, including MiYOSMART lenses with D.I.M.S. technology and MiSight 1-day contact lenses, with personalized treatment based on age, visual needs, and myopia progression.
• Orthokeratology (Ortocheratologia) Non-invasive technique using special overnight contact lenses to gently reshape the cornea during sleep, allowing clear vision throughout the day without glasses or contact lenses. For individual consumers seeking an alternative to daytime corrective eyewear.
• Low Vision Services (Servizi per l'ipovisione) National reference center for advanced visual correction for low vision, providing optical aids, medical filters, telescopic systems, enlarging software, and digital devices in collaboration with ophthalmology clinics and hospital departments. For patients with permanently reduced visual capacity.
• Ocular Prostheses (Protesi oculari) Custom-made ocular prostheses built on individual anatomical and personal characteristics, featuring hand-crafted artistry for natural, harmonious results using biocompatible materials with high aesthetic and functional precision. For patients needing artificial eyes.
• Nuance Audio Eyeglasses Innovative eyeglasses integrating audio amplification technology directly into the temple, combining visual correction with acoustic support in a single discreet device for people with mild to moderate hearing loss. Features include Transitions lenses, app-based customization, and directional sound technology.
• EnChroma Color Blindness Lenses (Lenti EnChroma per daltonismo) EnChroma lenses with specific optical filter technology to help improve color distinction for color blind individuals, available as complete EnChroma glasses or as prescription lenses to mount on personal frames.
• Ski Goggles (Maschere da sci) High-performance ski and snowboard goggles featuring HD lenses, anti-fog treatments, UV protection, intelligent ventilation, and advanced optical technology, including prescription options with custom optical clips and solutions for myopia, hyperopia, and astigmatism.

Quantifiable outcome

• 30% discount on complete prescription eyeglasses
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Servizio Sanitario Nazionale (SSN)coreStrategic or Co-development PartnerVision Optika is an officially authorized center for providing optical and prosthetic devices under the National Health Service. Patients with exemptions can receive subsidized devices including eyeglasses, specialized contact lenses, low vision aids, and ocular prosthetics.
• Zeiss, Nikon, Essilor, HoyacoreTechnology or IntegrationPartnership with leading international lens manufacturers to provide high-quality optical lenses for prescription eyewear. Products include lenses from top brands known for innovation and optical performance.
• MiYOSMART / MiSight (CooperVision)coreTechnology or IntegrationD.I.M.S. technology (MiYOSMART) and MiSight 1 day contact lenses for myopia control in children and adolescents, based on internationally validated studies.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Lentiamo: European online-first contact lens and eyewear retailer with Italian operations. Represents the digital-native disruption to traditional brick-and-mortar optical retail, competing on price and convenience.

Direct peers

• Vista Vision: Italian optical retail chain offering prescription eyewear, sunglasses, and contact lens services. Comparable Italian optical retailer with similar multi-store, multi-brand approach.
• Ottica More: Italian optical retail chain with multi-store presence offering prescription eyewear, contact lenses, and professional eye care services. Comparable mid-size private Italian optician chain competing for similar customers.
• Ottica Avanzi: Italian optical retail chain with multi-store presence, offering prescription eyewear, contact lenses, and eye exams. Comparable mid-size Italian optical retailer with a similar physical-store-led GTM model.

Broad incumbents

• Salmoiraghi & Viganò: Italy's largest optical retail chain, owned by EssilorLuxottica. Operates hundreds of stores across Italy offering prescription eyewear, sunglasses, contact lenses, and eye exams — directly comparable category and GTM to Vision Optika, but at massive national scale.
• GrandVision Italy (VisionOttica): Italian arm of GrandVision (now part of EssilorLuxottica), operating multi-banner optical retail under names including VisionOttica. Directly competes in prescription eyewear, contact lenses, and eye exams across Italian cities — a scaled national incumbent.
• Fielmann: German-headquartered optical retail chain with Italian presence. Offers prescription eyewear, sunglasses, contact lenses, and free eye exams — a direct competitor in the accessible, value-oriented optical retail segment.
• Luxottica Retail (Ray-Ban, Oakley, Sunglass Hut): Vertically integrated eyewear giant (now EssilorLuxottica) operating multi-brand retail in Italy. Indirectly comparable through the sunglass and premium eyewear assortment that Vision Optika also carries.
• Specsavers: International optical retail chain operating in Italy, offering prescription glasses, contact lenses, and audiologic services. Similar free eye exam positioning and partnership-based pricing model, but at significantly larger scale.

Regional players

• Clearly: Online prescription eyewear retailer with European presence. An emerging digital-first player in the prescription eyewear category that circumvents traditional optical retail channels like Vision Optika.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vision-optika

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Optika