Dubrovnik & Neretva County Tourist Board

What Dubrovnik & Neretva County Tourist Board does

The Dubrovnik & Neretva County Tourist Board is a regional government tourism organization established in 1995 under Croatian law to promote the Dubrovnik-Neretva County in southern Dalmatia as a tourist destination. It operates the official tourism portal visitdubrovnik.hr, which serves as the central digital gateway for the region, providing multilingual content (English, Croatian, French, German, Polish, Spanish) and structured directories covering hotels, travel agencies, campsites, wineries, restaurants, and outdoor activities across six core destinations: Dubrovnik, Mljet, Korčula, Pelješac, Neretva, and Lastovo. The underlying technology stack is a standard CMS-based multilingual website with native mobile extensions (including the Nautical Info Service app) and third-party integrations for restaurant listings (Google Maps, TripAdvisor) and analytics (Microsoft Clarity).

The organization serves two distinct customer segments: end-consumer tourists (both domestic and international) seeking destination information and booking pathways, and tourism businesses (hotels, campsites, wineries, restaurants, travel agencies) seeking promotional visibility and tourist referrals. It does not sell directly to either segment — itineraries are free to visitors and directory listings are provided as a public service. The entity is funded through tourist taxes, membership fees, and government allocations rather than commercial revenue, and revenue is not publicly disclosed. It coordinates a hierarchical network of 19 local municipal tourism boards within the county and operates under the strategic oversight of the Croatian National Tourist Board (HTZ). The workforce is small (7 employees), consistent with a public-utility mandate aimed at destination marketing rather than commercial scale.

Name

Dubrovnik & Neretva County Tourist Board

Legal name

Tourist board Dubrovačko - neretvanske county

Website

https://visitdubrovnik.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dubrovnik & Neretva County Tourist Board is a Croatian regional government body that promotes tourism in Dubrovnik-Neretva County via the multilingual visitdubrovnik.hr portal, serving international visitors seeking trip-planning information and local tourism businesses seeking promotional visibility.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism promotion services
• Regional tourism board
• Travel information portal
• Destination management organization

Headquarters

HQ city

Dubrovnik

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels5 records

Marketing channels6 records

Core offering

The Dubrovnik & Neretva County Tourist Board is a public destination management organization that operates the official regional tourism portal and provides destination marketing, accommodation directories, activity and event listings, gastronomy information, and travel-planning resources for the Dubrovnik-Neretva County region in southern Croatia. It coordinates tourism promotion across six sub-destinations (Dubrovnik, Mljet, Korčula, Pelješac, Neretva, and Lastovo) and supports visitors in multiple languages.

Product overview

The Dubrovnik-Neretva County Tourist Board operates a multi-functional tourism portal (visitdubrovnik.hr) that serves as the official digital gateway for the region. The core offering is the Visit Dubrovnik Tourism Portal website, complemented by the Nautical Info Service mobile app available on iOS and Android. The platform provides interconnected service directories including hotels, travel agencies, campsites, and activity providers across six main destinations (Dubrovnik, Mljet, Korčula, Pelješac, Neretva, Lastovo). Content services include a comprehensive gastronomy guide, wine catalog with indigenous varietals, event calendar, travel information, and downloadable brochures. The architecture is organized as a unified portal with location-based filtering and multilingual support (English, Croatian, French, German, Polish, Spanish).

Differentiator

Problem solved

Functional benefit

Products and services

• Official Regional Tourism Portal Public-facing regional tourism website providing destination information, accommodation directories, activity listings, gastronomy guides, and event calendars in multiple languages for prospective and current visitors to the region.
• Accommodation Directory Online directory that aggregates and presents information about licensed accommodations in the Dubrovnik-Neretva County, allowing visitors to find lodging options across the six sub-destinations.
• Activity and Event Guide Information resource listing cultural events, attractions, excursions, and recreational activities available to visitors throughout the Dubrovnik-Neretva region.
• Gastronomy Information Portal Promotional content service that highlights regional food and wine experiences such as Pelješac wine routes, Neretva mandarin and oyster products, and Konavle traditional cuisine for culinary tourists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Croatian Tourism Board (HTZ)coreStrategic or Co-development PartnerThe Croatian Tourism Board (Hrvatski turistički zavod) is the national tourism organization that coordinates with regional tourist boards including Dubrovnik-Neretva County. Located at Iblerov trg 10/IV, 10000 Zagreb.
• Dubrovnik City Tourist BoardcoreStrategic or Co-development PartnerLocal tourism board for the city of Dubrovnik, located at Brsalje 5, 20000 Dubrovnik. Coordinates city-level tourism promotion within the county.
• Local Tourism Boards NetworkcoreStrategic or Co-development PartnerNetwork of 19 local tourism boards including: Konavle, Župa dubrovačka, Ston, Mljet, Orebić, Trpanj, Korčula, Lumbarda, Blato, Vela Luka, Smokvica, Lastovo, Metković, Slivno, Ploče, Janjina, Dubrovačko primorje, and Opuzen. These boards coordinate regional tourism efforts.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Scotland: National tourism organization for Scotland with a comparable destination-marketing mandate, multilingual portal, and directory-based promotional model. Provides a benchmark for international DMO best practices and scale.
• Visit Iceland: National DMO for Iceland operating a destination-marketing mandate similar in scope — multilingual information portal, activity/attraction directories, and event promotion. Comparable in terms of brand-led tourism strategy.
• Split-Dalmatia County Tourist Board: Another Croatian county-level tourist board with the same statutory role under Croatian law, covering the Split-Dalmatia region. Directly comparable in structure, mandate, and operational model.
• Slovenian Tourist Board: National DMO for neighboring Slovenia. Same institutional structure as a statutory destination-marketing organization, with comparable portal, multilingual content, and activity-based promotional approach.
• Croatian National Tourist Board (HTZ): The national-level Croatian tourism board that coordinates with and provides strategic direction to all regional tourist boards including Dubrovnik-Neretva County. Operates the same destination-marketing mandate at country level.
• Visit Faroe Islands: Destination marketing organization for the Faroe Islands. Similar in promoting a small-population, nature-and-culture-led destination with multilingual storytelling, directories of accommodations and activities, and a strong digital-first approach.
• Zadar County Tourist Board: Croatian county-level tourist board for the Zadar region. Direct structural peer under the same legal framework, with similar destination-marketing functions and multilingual information portal.
• Dubrovnik City Tourist Board: The municipal-level tourist board for the city of Dubrovnik, operating within the same county with closely overlapping scope and visitor information responsibilities. Sister organization in the local tourism-board network.
• Istria County Tourist Board: Croatian county-level DMO for Istria, one of the country's leading tourism regions. Same institutional setup, multilingual portal, and directory-based promotional model under the same national framework.
• Visit Norway: National tourism board for Norway with a comparable mandate — multilingual destination portal, regional sub-destinations, and activity-based promotional architecture. Useful benchmark for scale and digital maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC2_f3Dud8ecHruix3zE2d3w
• Facebookfacebook.com/visitdubrovnik.hr
• Instagraminstagram.com/dubrovnikriviera
• LinkedInlinkedin.com/company/dubrovnik-neretva-county-tourist-board

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubrovnik & Neretva County Tourist Board